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Inuvo Inc (INUV) fair value: what the stock is really worth

We calculate from audited financials what Inuvo Inc is really worth. The fair value tells you whether the price is too high or too low, the quality score (0 to 100) how solid the business behind it is. 26 models, 37 quality factors, updated daily.

Valuation from Sep 13, 2026. With the latest figures (losses, negative cash flow), a fair value can no longer be calculated.

Fair value above price? No
Good quality? No
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Technology · US · ISIN US46122W2044

Thin data Sep 13, 2026

Inuvo Inc

INUV · US

Weakest SetupStrongly overvalued and low quality.

!Fair value $0.2900 · Strongly overvalued (−50%)

!Quality 38/100

!Expensive Growth (revenue 5y +14.1 %/yr)

!Loss-making · -5.9% net margin (TTM)

!Low debt · negative free cash flow

!Trails peers (4/11)

!Narrow moat 19/100

!Evidence only low, so the estimate is less certain

26 models, one by oneBear $0.1500 to bull $0.4200 Growth analysisrevenue history, year by year Quality 38/100 in detail37 factors, each one shown Compared with its peersrank on every measure, side by side

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What runs behind every stock

26 valuation models 8 families, DCF to NCAV 37 quality factors margins, balance sheet, cashflow, debt 6 AI factors moat, what no ratio measures 2,000+ data points verified, per stock, median

69 individual criteria per stock, every one traceable See the method →

Price vs Fair Value

White line = price, green steps = our fair value per fiscal year, dashed = 300-day average. As of Sep 13, 2026.

How to read this chart

60‑month range $0.5700 – $10.50 · fair‑value band $0.1500 – $0.4200 · the $0.5799 price screens above the $0.2900 fair value. Dashed = 300-day average. As of Sep 13, 2026.

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Company profile

Inuvo, Inc., an advertising technology and services company, develops and commercializes large language generative artificial intelligence that discovers and targets digital audiences in the United States. The company offers IntentKey, an artificial intelligence, data analytics, and automation tool that can optimize the purchase and placement of advertising in real time without consumer data, which can serve multiple creative formats including agencies and brands; CTV, video, audio, native, display channels; and platform. The company sells its information technology solutions to agencies, brands, and large consolidators of advertising demand. It markets its products through websites, social media platforms, blogs, public relations, trade shows, and conferences. The company is headquartered in Little Rock, Arkansas.

Stock analysis

Inuvo Inc (INUV) currently trades at $0.5799, while our model-based Fair Value estimate is $0.2900, implying the stock looks roughly 100.0% overvalued today.

Valuation

How firm this estimate is: it rests on 2 models at a data quality of 95/100, which puts the evidence level at low.

Scenario range: $0.1500 (bear) to $0.4200 (bull), the price of $0.5799 sits above it. Bear and bull are the same models on cautious and optimistic assumptions, a range, not a price target.

Quality & growth

The Quality Score stands at 38/100 (below-average quality), in the Technology sector.

Expensive Growth: The company is growing, but growth may require heavy reinvestment or weak cash conversion.

Inuvo Inc reported revenue of $86.2M in FY2025 versus $59.8M in FY2021, a compound +9.6%/yr. Reported net income was −$5.1M in FY2025.

Key figures

Market cap $19.6M · P/S ratio 0.23 · EPS (TTM) $−0.1300 · Net margin −5.9% · Return on equity −43.4% · Return on assets (EBIT) −25.9% · Operating margin −8.5% · Revenue (TTM) $86.2M.

Competitive moat

Our AI-assisted moat analysis scores the competitive advantage at 41 out of 100 (medium confidence).

What moves the price

The share trades about 86% below its 52-week high and 2% above its 52-week low, currently below its 200-day average.

For context, the median of 10 Technology peers we cover trades at −6% fair-value upside, at −50%, INUV screens richer than that median.

Fair Value models

Bear $0.1500 Fair Value $0.2900 Bull $0.4200

Model ⓘEach model values the company its own way (discounted cash flow, earnings, assets, dividends). The fair value above is their evidence-weighted blend, not the output of a single model. Bear ⓘBear = the cautious scenario: the same model computed with conservative anchors (lower growth, margins and valuation multiples). Together with Bull it frames a plausible valuation range, not a price target.BaseBull ⓘBull = the optimistic scenario: the same model computed with favourable anchors (higher growth, margins and valuation multiples). Together with Bear it frames a plausible valuation range, not a price target. Evidence ⓘEvidence = how well-backed THIS model's estimate is for this stock (0–100): how complete and reliable its input data are, and how well the model fits the company. The final Fair Value is an evidence-weighted blend, so better-evidenced models count more. Green ≥70, amber 50–69, grey below 50.

Highest evidence

NCAV (Graham) $0.3400 $0.4500 $0.6800 54

All 1 models by family

Asset-Based

NCAV (Graham) $0.3400 $0.4500 $0.6800 54

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Quality Score breakdown

Overall quality 38/100

Of which business quality 38 · Market factors (momentum, volatility) 7

Profitability 40

Margins and returns on capital today

Quality Growth 41

Are margins and returns improving?

Cashflow 4

Earnings quality: real cash, not paper profit

Fin. Strength 44

Balance sheet, leverage, solvency risk

Investment 100

Disciplined investing over empire-building

Low Volatility 25

Calm price path (market factor)

Momentum 0

Price trend over the last 3–12 months (market factor)

52W Momentum 0

Distance to the 52-week high (market factor)

Net Issuance 23

Share count: buybacks or dilution?

Open the full quality analysis →

Revenue & earnings trend

Growth Quality ⓘGrowth is valuable only when reinvestment earns attractive returns (Aswath Damodaran): sustainable growth depends on return on capital, reinvestment and efficiency. Basis: total company revenue over the periods shown on the cards (3Y/5Y/all years), not per share, so a merger can show up as a growth jump; per-share earnings growth is in the value-creation card. 44/100

The company is growing, but growth may require heavy reinvestment or weak cash conversion.

Revenue growth 1 year

+2.9%

Revenue growth 3 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.

+4.5%

Revenue growth 5 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.

+14.1%

Start year 2020 (pandemic). Over 10 years: +2.0% a year

Revenue growth 28 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.

+8.5%

’14

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Profit margin (trend) ⓘOperating margin then vs now, from reported annual statements. A falling margin after a boom year is the classic peak-earnings signal: the growth rate then leans on an inflated base.

−18.0% (2020) → −7.8% (2025)

What shareholders gained per year ⓘWe only publish this rate when it is defensible. Reason: fiscal 2025 is a loss year, no rate is defined from a loss

not computed

INUV screens 100% overvalued. Compare with SAP SE →

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Price, fair value, quality and upside side by side.

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Peer GroupⓘHow this stock ranks against its industry: the green marker is this stock, the band is the typical 25–75% peer range, and the tick is the median.Software - Application · 721 stocks

Beats the industry median on 3/9 measures

Overall it trails its industry peers.

Valuation

Quality Score 38 · Bottom 25%

Fair Value upside −50% · Below median

Profitability

Return on assets −15% · Bottom 25%

Net margin (TTM) −6% · Below median

Operating margin (TTM) −9% · Below median

Growth and dividend

Revenue growth −46% · Bottom 25%

Balance sheet

Debt / equity 0.02× · Below median

Valuation Multiplesvs Software - Application median · lower = cheaper

P/B 1.95× · book value is mostly goodwill ⓘGoodwill and other intangible assets are larger than the equity. The book value mainly reflects prices paid for past acquisitions, so we do not rank this P/B against the peer group.

P/S (TTM) 0.23× · Cheapest 25%

PEG 0.31× · Cheapest 25%

Strength profile in five axes (Snowflake)

This stock

Sector peers

VALUE (fair-value potential)0 · sector 25

FUTURE (revenue growth)0 · sector 38

PAST (return on equity)0 · sector 16

HEALTH (low debt)99 · sector 97

DIVIDEND (yield)0 · sector 30

VALUE 0: the price sits above our fair-value range.

Context: sector, industry, market

Values & ESG

Does this company touch areas you may want to avoid? The classification is inferred from sector and industry.

None of the checked exposures detected

Similar stocks

10 more Software - Application stocks, each showing price versus our Fair Value estimate.

Stock	Price	Fair Value	vs Fair Value
SAP SE SAP	€184.18	€172.46	−6%
Salesforce, Inc CRM	$238.22	$342.73	+44%
Shopify Inc SHOP	$145.16	$64.36	−56%
ServiceNow, Inc NOW	$137.78	$151.56	+10%
Uber Technologies, Inc UBER	$69.22	$103.69	+50%
Cadence Design Systems, Inc CDNS	$309.09	$225.14	−27%
Snowflake Inc SNOW	$334.81	$75.08	−78%
Datadog, Inc DDOG	$251.49	$32.92	−87%
Adobe Inc ADBE	$238.25	$454.04	+91%
Automatic Data Processing, Inc ADP	$263.68	$177.51	−33%

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Inuvo Inc · Fair Value
$0.2900 −100%Fair Value
Calculator →

<a href="https://www.fairvalue-calculator.com/stock/INUV" target="_blank" rel="nofollow noopener" style="display:inline-flex;align-items:center;gap:12px;box-sizing:border-box;font-family:system-ui,-apple-system,Segoe UI,Roboto,sans-serif;text-decoration:none;background:#0f1814;color:#eaf2ed;border:1px solid #2a3a30;border-radius:12px;padding:12px 16px;max-width:360px"><span style="line-height:1.35"><span style="font-size:12px;color:#9fb0a8">Inuvo Inc · Fair Value</span><br><b style="font-size:20px">$0.2900</b> <span style="color:#e0816f;font-weight:700;font-size:14px">−100%</span></span><span style="font-size:11px;color:var(--fvc-g-mitte);font-weight:700;margin-left:auto;text-align:right;line-height:1.3">Fair&nbsp;Value<br>Calculator&nbsp;→</span></a>

Cite: Fair Value Calculator (2026). "Inuvo Inc Fair Value". https://www.fairvalue-calculator.com/stock/INUV

Frequently asked questions

Is Inuvo Inc (INUV) overvalued or undervalued?

As of Sep 13, 2026, our model estimates a fair value of $0.2900 versus a price of $0.5799, about −50% upside (overvalued).

What is the fair value of INUV?

Our model-based fair value for Inuvo Inc is $0.2900 (as of Sep 13, 2026), built from audited fundamentals. The current price: $0.5799.

What is the quality score of INUV?

Inuvo Inc has a Quality Score of 38/100. It measures business quality (profitability, growth, cash flow, balance-sheet strength, investment discipline, share issuance). Market factors such as price momentum and volatility do not enter the number; they are shown separately in the detail view.

What is the price target for Inuvo Inc (INUV)?

Our model-based price target is the fair value of $0.2900 (as of Sep 13, 2026) from 1 valuation models. Cautious scenario $0.1500, optimistic scenario $0.4200. It is a calculation from audited fundamentals, not an analyst target.

What is the Inuvo Inc stock forecast for 2026?

Our models put fair value at $0.2900, about −50% upside versus a price of $0.5799 (overvalued). Cautious scenario $0.1500, optimistic scenario $0.4200. The calculation is refreshed regularly with new filings.

What is the revenue of Inuvo Inc (INUV)?

Inuvo Inc reported trailing-twelve-month revenue of about $86.2M (latest available figure, as of Sep 13, 2026).

What is the intrinsic value of Inuvo Inc (INUV)?

Intrinsic value and fair value mean the same thing: what the business is worth on its numbers, independent of the share price. For Inuvo Inc it is $0.2900 per share (as of Sep 13, 2026), against a price of $0.5799. It is the blended result of 1 valuation models (cash flow, earnings, asset, dividend).

Is Inuvo Inc stock overvalued or undervalued in 2026?

As of Sep 13, 2026, INUV trades above its calculated fair value: price $0.5799, fair value $0.2900, a gap of about −50% (overvalued). The calculation is refreshed with each new quarterly report, so the verdict can change during the year.

Is fair value the same as the market price of INUV?

No. The price is what the market pays today ($0.5799); the fair value is what the company's own numbers justify ($0.2900). For Inuvo Inc the two are $0.2899 per share apart. That gap is exactly why we show both numbers side by side.

How much is Inuvo Inc worth?

The market values Inuvo Inc at about $19.6M (market capitalisation, as of Sep 13, 2026). Per share that is $0.5799; our models calculate a fair value of $0.2900 per share.

What do the bullish and bearish scenarios say about INUV?

Our models span a range for Inuvo Inc: cautious scenario $0.1500, base $0.2900, optimistic $0.4200 per share (as of Sep 13, 2026, price $0.5799). The range comes from different growth and margin assumptions, not from analyst opinions.

What is the PEG ratio of INUV?

The PEG ratio of Inuvo Inc is 0.31 (P/E divided by earnings growth, as of Sep 13, 2026). That is below 1, so growth is priced more cheaply than the earnings multiple alone suggests.

How solid is the balance sheet of Inuvo Inc (INUV)?

Balance-sheet figures for Inuvo Inc (as of Sep 13, 2026): return on equity −43.4%, debt of 0.02 per unit of equity. They feed the Quality Score of 38/100, which measures business quality independently of the share price.

How far is INUV from its 52-week high?

Inuvo Inc trades at $0.5799, about 86% below its 52-week high of $4.18 and 2% above the low of $0.5700 (as of Sep 24, 2026). Distance from the high says nothing about value: that is what the fair value of $0.2900 is for.

Which stocks are comparable to Inuvo Inc?

From the same area (Technology) we also value SAP SE, Salesforce, Inc, Shopify Inc, ServiceNow, Inc, among others. Each of them has its own fair-value calculation on this site using the same models, so the comparison is like for like.

Is Inuvo Inc stock attractive at the current price?

The data as of Sep 13, 2026: price $0.5799, calculated fair value $0.2900 (−50%), Quality Score 38/100, from 1 models. Whether that fits your horizon and risk tolerance is your call. We provide the calculation, not investment advice.

How is the fair value of INUV calculated?

We run Inuvo Inc through 1 models from four families: discounted cash flow, earnings models, asset and balance-sheet models, and dividend models. Every model gets the same audited fundamentals; the result is the weighted average of $0.2900, with the spread shown as a cautious and an optimistic scenario.

Is it still worth investing in stocks now?

The global stock market currently sits 14.0 % above its aggregate fair value. Inuvo Inc itself currently trades above fair value. An expensive market is no reason to stay out and no reason to buy everything at once: keep a broad savings plan running, buy single stocks only with money you can do without, and hold part of your money liquid while the market is high. The full picture including sectors is on is it worth investing now.

What is the share price of Inuvo Inc (INUV)?

The closing price on Sep 24, 2026 was $0.5799. Our model-based fair value is $0.2900, about −50% upside (overvalued). We carry closing prices from our data provider, not a live tick.

What should I pay attention to with Inuvo Inc right now?

The price sits above even our optimistic bull case ($0.4200). The favourable scenario is already priced in. Weak quality (38/100) and above fair value at the same time, the margin of safety is missing on both counts. The model range is unusually wide ($0.1500 to $0.4200). The outcome hinges heavily on assumptions, so read the point estimate with caution. The large gap to fair value rests on thin data (low evidence): fewer applicable models and a shorter history. Read it with extra caution.

Key figures of Inuvo Inc

How large is the market capitalisation of Inuvo Inc (INUV)?

The market capitalisation of Inuvo Inc is $19.6M. The stock-market value of the whole company: share price times number of shares. It is what the market asks for the entire business today.

What is the P/S ratio of Inuvo Inc (INUV)?

The price-to-sales ratio of Inuvo Inc is 0.23 (last twelve months). Price to sales: market value relative to yearly revenue. Useful when profit is thin or distorted.

What are the earnings per share of Inuvo Inc (INUV)?

Earnings per share at Inuvo Inc are $−0.1300. Earnings per share over the last twelve months: total profit spread across every single share.

What is the net margin of Inuvo Inc (INUV)?

The net margin of Inuvo Inc is −5.9% (fiscal year 2025). How much of every unit of revenue ends up as profit. 10% means 10 cents of profit per dollar of sales.

What is the return on equity of Inuvo Inc (INUV)?

The return on equity (ROE) of Inuvo Inc is −43.4% (last twelve months). Profit relative to shareholders' equity, how efficiently the company works with its owners' money.

What is the EBIT return on assets of Inuvo Inc (INUV)?

On an EBIT basis the return on assets of Inuvo Inc is −25.9% (avg 5y). Operating profit (EBIT) relative to everything the company owns, as a multi-year average. It describes the business model rather than one good or bad year.

What is the operating margin of Inuvo Inc (INUV)?

The operating margin of Inuvo Inc is −8.5% (last twelve months). Profit from the core business (before interest and taxes) relative to revenue.

How fast is revenue growing at Inuvo Inc (INUV)?

Revenue at Inuvo Inc is growing −45.6% versus a year earlier (3y avg +4.5%). How much revenue grew versus a year earlier (YoY). The 3-year average next to it puts the single year in context.

How much free cash flow does Inuvo Inc (INUV) generate?

The free cash flow of Inuvo Inc is −$3.4M (fiscal year 2025). The cash truly left after running and investing in the business, this is what pays dividends and buybacks.

How much net debt does Inuvo Inc (INUV) carry?

The net debt of Inuvo Inc is $1.2M (fiscal year 2025). Debt minus cash on hand. The note shows how many years of free cash flow could in theory pay it off.

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