Itthirit Nice Corporation (ITTHI) Fair Value & Analysis
Consumer Cyclical · TH · Market cap 322M THB
Fair value as of: Jun 25, 2026
Analysis
Itthirit Nice Corporation (ITTHI) currently trades at 1.20 THB, while our model-based Fair Value estimate is 2.29 THB — implying the stock looks roughly 90.8% undervalued today. We read business quality at 95/100 (high quality), in the Consumer Cyclical sector. Bull case: trading below our estimate, it may offer upside if the fundamentals hold. Bear case: a low price can be a value trap when quality is weak or the data is thin (evidence: high) — always confirm before acting.
About the company
Itthirit Nice Corporation Public Company Limited engages in the trading and installation of household electrical and electronic appliances in Thailand. The company operates in three segments: Property Development; Government; and Retail and Wholesale. It offers lighting fixtures and electrical equipment under the Lighttrio brand name; smart home devices under the Lighttrio Smart brand name; and renewable energy and solar cell equipment under the Lighttrio Solar brand name. The company also provides Internet of Things devices; and alcohol-based disinfectant products. In addition, it engages in the leasing and selling of electric trucks. The company was incorporated in 1999 and is headquartered in Samut Sakhon, Thailand.
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How we calculate Fair Value
Each company is valued through a stack of independent intrinsic-value models (DCF variants, residual-income, multiples and more), blended into one family-balanced consensus and weighted by how much trustworthy data backs it. A separate quality layer scores the fundamentals. Every input is real reported data — nothing guessed.
Educational research only · not financial advice · no buy/sell recommendation. Model-based estimates are not certainties; their reliability depends on data quality and assumptions.