Itthirit Nice Corporation (ITTHI) Fair Value & Analysis
Consumer Cyclical · TH · Market cap 365M THB
Fair value as of: Jul 16, 2026
From 24 valuation models · updated 25 days ago
Share price +0.8% over the past month.
A solid business, screening 71% undervalued on our models.
What matters now
- The price is below even our cautious bear case (1.72 THB). The market is more pessimistic than our downside scenario.
- Solid quality (57/100) at a price below fair value, the discount is the argument here, not the business quality.
Price vs Fair Value (3 years)
White line = price, green steps = our fair value per fiscal year, dashed = 300-day average. As of Jul 16, 2026.
How to read this chart
41‑month range 1.07 THB – 3.05 THB · fair‑value band 1.72 THB – 2.87 THB · the 1.34 THB price screens below the 2.29 THB fair value. Dashed = 300-day average. As of Jul 16, 2026.
Analysis
Itthirit Nice Corporation (ITTHI) currently trades at 1.34 THB, while our model-based Fair Value estimate is 2.29 THB, implying the stock looks roughly 70.9% undervalued today. The Quality Score stands at 57/100 (solid quality), in the Consumer Cyclical sector. Bull case: trading below our estimate, it may offer upside if the fundamentals hold. Bear case: a low price can be a value trap when quality is weak or the data is thin (evidence: high), always confirm before acting.
Over the trailing twelve months, Itthirit Nice Corporation generated revenue of 693M THB at a net margin of 4.1%. Revenue declined 4.8% year over year. It earns a return on equity of 7.5%. The stock trades on a trailing P/E of 13.2. Fundamentals as of Jul 16, 2026
Our scenario range runs from 1.72 THB (bear case) to 2.87 THB (bull case); at 1.34 THB, the current price sits below that range. Bear and bull are the same models run on conservative and optimistic assumptions (margins, growth, valuation multiples), so a plausible valuation range, not a price target. The share trades about 23% below its 52-week high and 29% above its 52-week low, currently above its 200-day average. For context, the median of 10 Consumer Cyclical peers we cover trades at 16% fair-value upside, at 71%, ITTHI screens cheaper than that median.
Fair Value models
Each model estimates fair value its own way; the Fair Value above is the evidence-weighted blend. Evidence (0–100) measures how completely this model’s inputs are available: well-fed models carry more weight in the blend. The spread across models is intentional, each one stresses a different value driver; dividend models, for instance, come out structurally low when payout is small.
All 24 models by family
Widest divergence: Growth Earnings (3.41 THB) versus Asset-Based (0.9300 THB). Highest evidence: Growth DCF (80).
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Key figures & financial health
More key figures
Figures from reported company fundamentals · as of Jul 16, 2026. TTM = trailing twelve months.
Quality Score breakdown
Of which business quality 60 · Market factors (momentum, volatility) 51
Non-valuation factor families (profitability, growth, cashflow, financial strength, momentum …), each academically grounded. Valuation itself sits in the Fair Value and is deliberately excluded here to avoid double-counting.
About the company
Itthirit Nice Corporation Public Company Limited engages in the trading and installation of household electrical and electronic appliances in Thailand. The company operates in three segments: Property Development; Government; and Retail and Wholesale.
Full company description
Itthirit Nice Corporation Public Company Limited engages in the trading and installation of household electrical and electronic appliances in Thailand. The company operates in three segments: Property Development; Government; and Retail and Wholesale. It offers lighting fixtures and electrical equipment under the Lighttrio brand name; smart home devices under the Lighttrio Smart brand name; and renewable energy and solar cell equipment under the Lighttrio Solar brand name. The company also provides Internet of Things devices; and alcohol-based disinfectant products. In addition, it engages in the leasing and selling of electric trucks. The company was incorporated in 1999 and is headquartered in Samut Sakhon, Thailand.
Company description, as reported by the company or data provider.
Revenue & earnings trend
FY2021 – FY2025 · reported fiscal years
Itthirit Nice Corporation reported revenue of 693M THB in FY2025 versus 216M THB in FY2021, a compound +33.8%/yr. Reported net income was 28.2M THB in FY2025, compounding +17.0%/yr from FY2021.
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Peer Group
Furnishings, Fixtures & Appliances · 311 stocks
How this stock ranks against its industry: the green marker is this stock, the band is the typical 25–75% peer range, and the tick is the median.
Valuation Multiples vs Furnishings, Fixtures & Appliances median · lower = cheaper
Snowflake
Five quick dimensions, each 0 to 100: VALUE (fair-value potential), FUTURE (revenue growth), PAST (return on equity), HEALTH (low debt), DIVIDEND (yield). Green = this stock, grey = typical sector peer.
Values & ESG
Does this company touch areas you may want to avoid? The classification is inferred from sector and industry.
ESG scores are not available for this stock yet. Values and ESG data are contextual and can differ between providers.
Similar stocks
10 more Furnishings, Fixtures & Appliances stocks, each showing price versus our Fair Value estimate (as of Jul 16, 2026).
| Stock | Price | Fair Value | vs Fair Value |
|---|---|---|---|
| Midea Group 000333 | ¥82.71 | ¥107.22 | +30% |
| Gree Electric Appliances, Inc 000651 | ¥38.25 | ¥88.02 | +130% |
| Haier Smart Home Co 600690 | ¥21.46 | ¥36.04 | +68% |
| King Slide Works Co 2059 | 8,655 TWD | 1,917 TWD | -78% |
| Guangdong Songfa Ceramics Co 603268 | ¥155.59 | ¥38.95 | -75% |
| SharkNinja, Inc SN | $154.53 | $89.07 | -42% |
| Hisense Home Appliances Group 000921 | ¥26.33 | ¥48.03 | +82% |
| Zhejiang Supor Co 002032 | ¥43.85 | ¥44.84 | +2% |
| COWAY Co 021240 | 96,700 KRW | 112,530 KRW | +16% |
| Ecovacs Robotics Co 603486 | ¥50.13 | ¥54.11 | +8% |
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Frequently asked questions
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How we calculate Fair Value
Each company is valued through a stack of independent intrinsic-value models (DCF variants, residual-income, multiples and more), blended into one family-balanced consensus and weighted by how much trustworthy data backs it. A separate quality layer scores the fundamentals. Every input is real reported data, nothing guessed.
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