Aurora Mobile Ltd (JG) fair value: what the stock is really worth
We calculate from audited financials what Aurora Mobile Ltd is really worth. The fair value tells you whether the price is too high or too low, the quality score (0 to 100) how solid the business behind it is. 26 models, 37 quality factors, updated daily.
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Aurora Mobile Limited, through its subsidiaries, provides a range of developer services and vertical applications in China. The company provides push notification, instant messaging, analytics, sharing and short message service, one-click verification, and other services.
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Aurora Mobile Limited, through its subsidiaries, provides a range of developer services and vertical applications in China. The company provides push notification, instant messaging, analytics, sharing and short message service, one-click verification, and other services. It also offers real-time market intelligence solutions, such as product iApp, which provides analysis and statistical results on the usage and trends of mobile apps to investment funds and corporations. In addition, the company provides financial risk management solutions to assist financial institutions, licensed lenders, and credit card companies in making informed lending and credit decisions. Further, it offers application programming interfaces that create connectivity and automate the process of message exchange between the mobile apps and its backend network; an interactive web-based service dashboard that allows app developers to utilize and monitor its services through controls on an ongoing basis; and value added services, such as Advertisement SAAS, a data management platform service, which provides tagged and de-identified population data package; JG Alliance, an integrated marketing campaign services to advertising customers; and AD Mediation Platform to help mobile app developers access other mainstream advertising platforms. The company primarily serves mobile app developers in a range of industries, such as media, entertainment, gaming, financial services, tourism, ecommerce, education, and healthcare. Aurora Mobile Limited was incorporated in 2011 and is headquartered in Shenzhen, China.
Stock analysis
Aurora Mobile Ltd (JG) currently trades at $6.50, while our model-based Fair Value estimate is $1.32, implying the stock looks roughly 392.4% overvalued today.
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Valuation
Bull case: the Asset-Based group reads highest at a median of $9.42 per share, and 14 of the 21 models we run sit above the $6.50 price.
Bear case: the Earnings-Based group reads lowest at $0.5900, and 7 of the 21 models stay below the price. Evidence for this calculation is low.
Quality & growth
The Quality Score stands at 63/100 (solid quality), in the Technology sector.
Weak Growth: Revenue growth is inconsistent: the periods point in different directions, so there is no trend to rely on.
Aurora Mobile Ltd reported revenue of 365M CNY in FY2025 versus 357M CNY in FY2021, a compound +0.5%/yr. Reported net income was 411K CNY in FY2025.
Key figures
Market cap $39.2M · P/E ratio 41.0 · P/S ratio 0.05 · EPS (TTM) $0.1000 · Net margin 0.1% · Return on equity 5.5% · Return on assets (EBIT) −12.8% · Operating margin 0.5%.
Competitive moat
Our AI-assisted moat analysis scores the competitive advantage at 32 out of 100 (low confidence).
What moves the price
The share trades about 49% below its 52-week high and 59% above its 52-week low, currently below its 200-day average.
For context, the median of 10 Technology peers we cover trades at −12% fair-value upside, at −80%, JG screens richer than that median.
Fair Value models
Bear $1.32Fair Value $1.32Bull $1.32
Model ⓘEach model values the company its own way (discounted cash flow, earnings, assets, dividends). The fair value above is their evidence-weighted blend, not the output of a single model. Based on fiscal year 2025 figures (about 8 months old). Earnings retained since then ($0.0704 per share) are deliberately not added.Bear ⓘBear = the cautious scenario: the same model computed with conservative anchors (lower growth, margins and valuation multiples). Together with Bull it frames a plausible valuation range, not a price target.BaseBull ⓘBull = the optimistic scenario: the same model computed with favourable anchors (higher growth, margins and valuation multiples). Together with Bear it frames a plausible valuation range, not a price target.Evidence ⓘEvidence = how well-backed THIS model's estimate is for this stock (0–100): how complete and reliable its input data are, and how well the model fits the company. The final Fair Value is an evidence-weighted blend, so better-evidenced models count more. Green ≥70, amber 50–69, grey below 50.
Growth Quality ⓘGrowth is valuable only when reinvestment earns attractive returns (Aswath Damodaran): sustainable growth depends on return on capital, reinvestment and efficiency. Basis: total company revenue over the periods shown on the cards (3Y/5Y/all years), not per share, so a merger can show up as a growth jump; per-share earnings growth is in the value-creation card.40/100
Revenue growth is inconsistent: the periods point in different directions, so there is no trend to rely on.
Revenue growth 1 year
+15.3%
Revenue growth 3 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+3.5%
Revenue growth 5 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
−5.0%
Revenue growth 9 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+20.1%
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Profit margin (trend) ⓘOperating margin then vs now, from reported annual statements. A falling margin after a boom year is the classic peak-earnings signal: the growth rate then leans on an inflated base.
−40.3% (2020) → −0.5% (2025)
What shareholders gained per year ⓘWe only publish this rate when it is defensible. Reason: no profitable base year
Price, fair value, quality and upside side by side.
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Peer GroupⓘHow this stock ranks against its industry: the green marker is this stock, the band is the typical 25–75% peer range, and the tick is the median.Software - Application · 696 stocks
Beats the industry median on 3/10 measures
Overall it trails its industry peers.
Valuation
Quality Score63 · Above median
Fair Value upside−94% · Bottom 25%
Profitability
Return on equity (TTM)5% · Above median
Return on assets0% · Below median
Net margin (TTM)1% · Below median
Operating margin (TTM)1% · Below median
Growth and dividend
Revenue growth5% · Below median
Balance sheet
Debt / equity3.49× · Highest 25%
Valuation Multiplesvs Software - Application median · lower = cheaper
P/E (TTM)41.0× · Pricier than median
P/FCF0.4× · Cheapest 25%
Strength profile in five axes (Snowflake)
This stockSector peers
VALUE (fair-value potential)0· sector 24
FUTURE (revenue growth)25· sector 36
PAST (return on equity)22· sector 11
HEALTH (low debt)0· sector 98
DIVIDEND (yield)0· sector 28
VALUE 0: the price sits above our fair-value range.
For bloggers, editors and developers: paste this into your site or blog (a “Custom HTML” block in WordPress), it shows the current fair value and links back here. Free, plain HTML, and welcome. Full data streams (CSV/JSON) at /developers.
Cite: Fair Value Calculator (2026). "Aurora Mobile Ltd Fair Value". https://www.fairvalue-calculator.com/stock/JG
Frequently asked questions
Is Aurora Mobile Ltd (JG) overvalued or undervalued?
As of Sep 13, 2026, our model estimates a fair value of $1.32 versus a price of $6.50, about −80% upside (overvalued).
What is the fair value of JG?
Our model-based fair value for Aurora Mobile Ltd is $1.32 (as of Sep 13, 2026), built from audited fundamentals. The current price: $6.50.
What is the quality score of JG?
Aurora Mobile Ltd has a Quality Score of 63/100. It measures business quality (profitability, growth, cash flow, balance-sheet strength, investment discipline, share issuance). Market factors such as price momentum and volatility do not enter the number; they are shown separately in the detail view.
What is the price target for Aurora Mobile Ltd (JG)?
Our model-based price target is the fair value of $1.32 (as of Sep 13, 2026) from 21 valuation models. It is a calculation from audited fundamentals, not an analyst target.
What is the Aurora Mobile Ltd stock forecast for 2026?
Our models put fair value at $1.32, about −80% upside versus a price of $6.50 (overvalued). The calculation is refreshed regularly with new filings.
What is the revenue of Aurora Mobile Ltd (JG)?
Aurora Mobile Ltd reported trailing-twelve-month revenue of about $379M (latest available figure, as of Sep 13, 2026).
What is the intrinsic value of Aurora Mobile Ltd (JG)?
Intrinsic value and fair value mean the same thing: what the business is worth on its numbers, independent of the share price. For Aurora Mobile Ltd it is $1.32 per share (as of Sep 13, 2026), against a price of $6.50. It is the blended result of 21 valuation models (cash flow, earnings, asset, dividend).
Is Aurora Mobile Ltd stock overvalued or undervalued in 2026?
As of Sep 13, 2026, JG trades above its calculated fair value: price $6.50, fair value $1.32, a gap of about −80% (overvalued). The calculation is refreshed with each new quarterly report, so the verdict can change during the year.
Is fair value the same as the market price of JG?
No. The price is what the market pays today ($6.50); the fair value is what the company's own numbers justify ($1.32). For Aurora Mobile Ltd the two are $5.18 per share apart. That gap is exactly why we show both numbers side by side.
How much is Aurora Mobile Ltd worth?
The market values Aurora Mobile Ltd at about $39.2M (market capitalisation, as of Sep 13, 2026). Per share that is $6.50; our models calculate a fair value of $1.32 per share.
What is the P/E ratio of JG?
Aurora Mobile Ltd trades at a price-to-earnings ratio of 41.0 (as of Sep 13, 2026). A P/E on its own says little: it compares the price with ONE year of profit, while our fair value of $1.32 is built from several models across several years.
How solid is the balance sheet of Aurora Mobile Ltd (JG)?
Balance-sheet figures for Aurora Mobile Ltd (as of Sep 13, 2026): return on equity 5.5%, debt of 3.49 per unit of equity. They feed the Quality Score of 63/100, which measures business quality independently of the share price.
How far is JG from its 52-week high?
Aurora Mobile Ltd trades at $6.50, about 49% below its 52-week high of $12.80 and 59% above the low of $4.10 (as of Sep 13, 2026). Distance from the high says nothing about value: that is what the fair value of $1.32 is for.
Which stocks are comparable to Aurora Mobile Ltd?
From the same area (Technology) we also value SAP SE, Shopify Inc, Uber Technologies, Inc, Salesforce, Inc, among others. Each of them has its own fair-value calculation on this site using the same models, so the comparison is like for like.
Is Aurora Mobile Ltd stock attractive at the current price?
The data as of Sep 13, 2026: price $6.50, calculated fair value $1.32 (−80%), Quality Score 63/100, from 21 models. Whether that fits your horizon and risk tolerance is your call. We provide the calculation, not investment advice.
How is the fair value of JG calculated?
We run Aurora Mobile Ltd through 21 models from four families: discounted cash flow, earnings models, asset and balance-sheet models, and dividend models. Every model gets the same audited fundamentals; the result is the weighted average of $1.32, with the spread shown as a cautious and an optimistic scenario.
Is it still worth investing in stocks now?
The global stock market currently sits 15.8 % above its aggregate fair value. Aurora Mobile Ltd itself currently trades above fair value. An expensive market is no reason to stay out and no reason to buy everything at once: keep a broad savings plan running, buy single stocks only with money you can do without, and hold part of your money liquid while the market is high. The full picture including sectors is on is it worth investing now.
What should I pay attention to with Aurora Mobile Ltd right now?
The price sits above even our optimistic bull case ($1.32). The favourable scenario is already priced in. The large gap to fair value rests on thin data (low evidence): fewer applicable models and a shorter history. Read it with extra caution. Solid but not exceptional quality (63/100) and above fair value, neither a clear bargain nor a standout compounder.
Key figures of Aurora Mobile Ltd
How large is the market capitalisation of Aurora Mobile Ltd (JG)?
The market capitalisation of Aurora Mobile Ltd is $39.2M. The stock-market value of the whole company: share price times number of shares. It is what the market asks for the entire business today.
What is the P/S ratio of Aurora Mobile Ltd (JG)?
The price-to-sales ratio of Aurora Mobile Ltd is 0.05 (P/E × margin). Price to sales: market value relative to yearly revenue. Useful when profit is thin or distorted.
What are the earnings per share of Aurora Mobile Ltd (JG)?
Earnings per share at Aurora Mobile Ltd are $0.1000 (price ÷ EPS = P/E 41.0). Earnings per share over the last twelve months: total profit spread across every single share.
What is the net margin of Aurora Mobile Ltd (JG)?
The net margin of Aurora Mobile Ltd is 0.1% (fiscal year 2025). How much of every unit of revenue ends up as profit. 10% means 10 cents of profit per dollar of sales.
What is the return on equity of Aurora Mobile Ltd (JG)?
The return on equity (ROE) of Aurora Mobile Ltd is 5.5% (last twelve months). Profit relative to shareholders' equity, how efficiently the company works with its owners' money.
What is the EBIT return on assets of Aurora Mobile Ltd (JG)?
On an EBIT basis the return on assets of Aurora Mobile Ltd is −12.8% (avg 5y). Operating profit (EBIT) relative to everything the company owns, as a multi-year average. It describes the business model rather than one good or bad year.
What is the operating margin of Aurora Mobile Ltd (JG)?
The operating margin of Aurora Mobile Ltd is 0.5% (last twelve months). Profit from the core business (before interest and taxes) relative to revenue.
How fast is revenue growing at Aurora Mobile Ltd (JG)?
Revenue at Aurora Mobile Ltd is growing +4.9% versus a year earlier (3y avg +3.5%). How much revenue grew versus a year earlier (YoY). The 3-year average next to it puts the single year in context.
How much free cash flow does Aurora Mobile Ltd (JG) generate?
The free cash flow of Aurora Mobile Ltd is $62.9M (fiscal year 2025). The cash truly left after running and investing in the business, this is what pays dividends and buybacks.
How much net cash does Aurora Mobile Ltd (JG) hold?
Aurora Mobile Ltd holds more cash than debt, $153M net (fiscal year 2025). The company holds more cash than debt, a safety cushion.
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Thin data
Sep 13, 2026