EN DE
Watch Aurora Mobile Ltd for free: we tell you when fair value or trend changes.
Data-driven stock valuation

Aurora Mobile Ltd (JG) fair value: what the stock is really worth

As of Oct 28, 2026: fair value (intrinsic value) of Aurora Mobile Ltd stock $1.15, price $7.70, upside -85.1%, quality 60 out of 100. Rating: strongly overvalued. Calculated from audited financials with 26 valuation models and 37 quality factors, updated daily.

  1. Keep an eye on it?Free in your watchlist: 5 stocks without an account, 10 with one Yes, for free

Technology US · Based in China

AM Aurora Mobile Ltd logo Thin data Oct 29, 2026

Aurora Mobile Ltd

JG · US
Very expensive, in a downtrend

Our calculation puts a fair price 85% below what the stock costs today.

Quality 60/100
Generates free cash flow
Thin margins · 1.5% net margin (TTM)
Mixed vs. peers (4/9)
Fair value $1.15 · Strongly overvalued (−85.1%)
Weak Growth (revenue 5y −5.0 %/yr in USD)
High debt
Narrow moat 24/100 · thin data
Thin data
Structural break
Watch Aurora Mobile Ltd for free: we tell you when fair value or trend changes. Watch for free

What runs behind every stock

26 valuation models 8 families, DCF to NCAV 37 quality factors margins, balance sheet, cashflow, debt 6 AI factors moat, what no ratio measures 2,000+ data points verified, per stock, median

69 individual criteria per stock, every one traceable See the method →

Price vs Fair Value

$55.20 $1.90 Fair Value $1.15 Jul 2021 Oct 2026

White line = price, green steps = our fair value per fiscal year. As of Oct 29, 2026.

How to read this chart

60‑month range $1.90 – $55.20 · fair‑value band $1.08 – $1.29 · the $7.70 price screens above the $1.15 fair value. Green steps = our fair value per fiscal year (point-in-time, no hindsight). 2 fiscal years are left out: there the valuation rested on only a fraction of the usual models. As of Oct 29, 2026.

Follow Aurora Mobile in your weekly email

Every Wednesday you see whether Aurora Mobile is on track or worth a review, plus price against fair value. Free, up to 3 stocks.

We send you a confirmation link. Unsubscribe with one click.

Which stocks are undervalued right now? Check free Discover now →

Company profile

Aurora Mobile Limited, through its subsidiaries, provides a range of developer services and vertical applications in China. The company provides push notification, instant messaging, analytics, sharing and short message service, one-click verification, and other services.

Show moreShow less

It also offers real-time market intelligence solutions, such as product iApp, which provides analysis and statistical results on the usage and trends of mobile apps to investment funds and corporations.

In addition, the company provides financial risk management solutions to assist financial institutions, licensed lenders, and credit card companies in making informed lending and credit decisions.

Further, it offers application programming interfaces that create connectivity and automate the process of message exchange between the mobile apps and its backend network; an interactive web-based service dashboard that allows app developers to utilize and monitor its services through controls on an ongoing basis; and value added services, such as Advertisement SAAS, a data management platform service, which provides tagged and de-identified population data package; JG Alliance, an integrated marketing campaign services to advertising customers; and AD Mediation Platform to help mobile app developers access other mainstream advertising platforms.

The company primarily serves mobile app developers in a range of industries, such as media, entertainment, gaming, financial services, tourism, ecommerce, education, and healthcare. Aurora Mobile Limited was incorporated in 2011 and is headquartered in Shenzhen, China.

Stock analysis

Aurora Mobile Ltd (JG) currently trades at $7.70, while our model-based Fair Value estimate is $1.15, 85.1% below the price, so the stock looks overvalued today.

Show more

Valuation

Bull case: the Growth DCF group reads highest at a median of $3.48 per share, and 0 of the 21 models we run sit above the $7.70 price.

Bear case: the Growth Earnings group reads lowest at $0.2400, and 21 of the 21 models stay below the price. Data coverage for this calculation is low.

Scenario range: $1.08 (bear) to $1.29 (bull), the price of $7.70 sits above it. Bear and bull are the same models on cautious and optimistic assumptions, a range, not a price target.

Quality & growth

The Quality Score stands at 60/100 (solid quality), in the Technology sector.

Weak Growth: Revenue growth is inconsistent: the periods point in different directions, so there is no trend to rely on.

Aurora Mobile Ltd reported revenue of 365M CNY in FY2025 versus 357M CNY in FY2021, a compound +0.5%/yr. Reported net income was 411K CNY in FY2025.

Key figures

Market cap $48.3M Micro · P/E ratio 51.3 · P/S ratio 0.12 · EPS (TTM) $0.1500 · Net margin 1.5% · Return on equity 7.5% · Return on assets (EBIT) −12.8% · Operating margin 1.6%.

Competitive moat

Our AI-assisted moat analysis scores the competitive advantage at 24 out of 100 (low confidence).

What moves the price

The share trades about 13% below its 52-week high and 103% above its 52-week low, currently above its 200-day average.

For context, the median of 10 Technology peers we cover trades at −19% fair-value upside, at −85%, JG screens richer than that median.

Fair Value models

The price assumes far more growth than our models allow for, so the models scatter widely ($0.0700 to $4.33). Read the Fair Value as a cautious anchor, not a price target; the Growth Forecast section shows what the price assumes.
Bear $1.08 Fair Value $1.15 Bull $1.29
Price $7.70 · Upside -85.1%
Model ⓘEach model values the company its own way (discounted cash flow, earnings, assets, dividends). The fair value above starts from their evidence-weighted blend, not from a single model. In cyclical trough or peak years, after dilution or a stock split it is adjusted afterwards, so it can sit above or below the models. Based on fiscal year 2025 figures (about 10 months old). Earnings retained since then ($0.1241 per share) are deliberately not added. Bear ⓘBear = the cautious scenario: the same model computed with conservative anchors (lower growth, margins and valuation multiples). Together with Bull it frames a plausible valuation range, not a price target.BaseBull ⓘBull = the optimistic scenario: the same model computed with favourable anchors (higher growth, margins and valuation multiples). Together with Bear it frames a plausible valuation range, not a price target. If a model's bull case is above four times its base value, the table shows that limit with a > sign (like the overall Bull above): beyond it no assumption holds. Coverage ⓘCoverage = how well-backed THIS model's estimate is for this stock (0–100): how complete and reliable its input data are, and how well the model fits the company. The final Fair Value is an evidence-weighted blend, so better-evidenced models count more. Green ≥70, amber 50–69, grey below 50.
Best data coverage
FCF DCF $2.63 $4.33 $7.02 74
Growth DCF $2.69 $4.19 $6.44 73
5Y EBITDA Exit $0.9800 $1.31 $1.67 72
All 21 models by family
DCF Models
FCF DCF $2.63 $4.33 $7.02 74
Owner Earnings $0.6100 $1.12 $1.91 70
5Y Revenue Exit $2.12 $3.47 $5.17 67
5Y EBITDA Exit $0.9800 $1.31 $1.67 72
5Y P/E Exit $0.8500 $1.08 $1.29 68
10Y Revenue Exit $2.21 $3.49 $5.20 62
10Y EBITDA Exit $1.53 $1.97 $2.47 66
10Y P/E Exit $1.45 $1.80 $2.18 62
Earnings-Based
Graham-Dodd $0.0700 $0.2100 $0.2800 60
Lynch FV $0.0500 $0.0700 $0.0900 57
PEG = 1.0 $0.0500 $0.0700 $0.0900 53
Multiples
P/E Multiple $0.2100 $0.2800 $0.3500 61
P/S Multiple $0.1300 $0.1700 $0.2100 55
P/B Multiple $1.95 $2.60 $3.24 53
EV/EBITDA $1.01 $1.15 $1.29 65
EV/Revenue $2.79 $3.73 $4.68 52
Asset-Based
NCAV (Graham) $0.5700 $0.8700 $1.09 53
Growth DCF
Growth DCF $2.69 $4.19 $6.44 73
Rev-Margin DCF $2.12 $3.48 $5.04 68
Economic Profit
Residual Income $1.08 $0.9900 $0.9600 67
Growth Earnings
Growth-Adj P/E $0.1700 $0.2400 $0.3100 64

Open the full fair value analysis →

Quality Score breakdown

Overall quality 60/100

It rates the business: profits, how they develop, real cash, balance sheet, investing and share count.

Profitability 43
How much profit the company makes from its sales and capital
Quality Growth 68
Are margins and returns getting better?
Cashflow 85
Do the profits arrive as real cash?
Financial strength 28
Debt, balance sheet and risk of trouble
Investment 100
Does it invest with discipline instead of growing at any price?
Low Volatility 48
How calm the share price moves, does not count
Momentum 50
Price trend of the last 3 to 12 months, does not count
Near the 52-week high 51
Distance to the 52-week high, does not count
New shares 53
Buys back shares or issues new ones?

Open the full quality analysis →

Revenue & earnings trend

Growth Quality ⓘGrowth is valuable only when reinvestment earns attractive returns (Aswath Damodaran): sustainable growth depends on return on capital, reinvestment and efficiency. Basis: total company revenue over the periods shown on the cards (3Y/5Y/all years), not per share, so a merger can show up as a growth jump; per-share earnings growth is in the value-creation card. 40/100
Revenue growth is inconsistent: the periods point in different directions, so there is no trend to rely on.
Revenue growth 1 year
+15.3%
Revenue growth 3 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+3.5%
Revenue growth 5 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
−5.0%
Start year 2020 (pandemic)
Revenue growth 9 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+20.1%
Profit margin (trend) ⓘOperating margin then vs now, from reported annual statements. A falling margin after a boom year is the classic peak-earnings signal: the growth rate then leans on an inflated base.
−40.3% (2020) → −0.5% (2025)
What shareholders gained per year ⓘWe only publish this rate when it is defensible. Reason: no profitable base year
not computed

JG screens overvalued: fair value 85% below the price. Compare with SAP SE →

Compare Aurora Mobile Ltd with another stock

Price, fair value, quality and upside side by side.

Free, no sign-up

Peer GroupⓘHow this stock ranks against its industry: the green marker is this stock, the band is the typical 25–75% peer range, and the tick is the median.Software - Application · 644 stocks

Beats the industry median on 4/9 measures
A mixed picture versus its industry peers.
Valuation
Quality Score 60 · Above median
Fair Value upside −85.1% · Bottom 25%
Profitability
Return on equity (12 months) 7.5% · Above median
Return on assets 0.6% · Below median
Net margin (12 months) 9.5% · Above median
Operating margin (12 months) 1.6% · Below median
Growth and dividend
Revenue growth (quarter YoY) 12.6% · Above median
Balance sheet
Debt / equity 3.49× · Highest 25%

Valuation Multiplesvs Software - Application median · lower = cheaper

P/E (12 months) 51.3× · Priciest 25%

Strength profile in five axes (Snowflake)

VALUEFUTUREPASTHEALTHDIVIDEND
This stock
VALUEFUTUREPASTHEALTHDIVIDEND
Sector peers
VALUE (fair-value potential)0 · sector 31
FUTURE (revenue growth)63 · sector 40
PAST (return on equity)30 · sector 19
HEALTH (low debt)0 · sector 97
DIVIDEND (yield)0 · sector 30

VALUE 0: the price sits above our fair-value range.

Context: sector, industry, market

Values & ESG

Does this company touch areas you may want to avoid? The classification is inferred from sector and industry.

None of the checked exposures detected

Similar stocks

10 more Software - Application stocks, each showing price versus our Fair Value estimate.

Stock Price Fair Value vs Fair Value Compare
Adobe Inc ADBE $258.62 $463.72 +79% vs JG
Uber Technologies, Inc UBER $66.13 $101.95 +54% vs JG
Salesforce, Inc CRM $247.61 $342.73 +38% vs JG
ServiceNow, Inc NOW $150.13 $165.14 +10% vs JG
SAP SE SAP €213.15 €173.59 −19% vs JG
Cadence Design Systems, Inc CDNS $343.08 $225.48 −34% vs JG
Automatic Data Processing, Inc ADP $285.37 $150.40 −47% vs JG
Shopify Inc SHOP $168.18 $68.68 −59% vs JG
Snowflake Inc SNOW $334.95 $73.81 −78% vs JG
Datadog, Inc DDOG $280.24 $32.52 −88% vs JG

Explore undervalued stocks

More undervalued Technology stocks →

All undervalued stocks TechnologyFinancial ServicesHealthcareConsumer CyclicalConsumer DefensiveCommunication ServicesIndustrialsEnergyBasic MaterialsReal EstateUtilities Deeply Undervalued StocksUndervalued High-Quality StocksUndervalued Blue-Chip StocksUndervalued Small-Cap StocksUndervalued Dividend Stocks

Try a ready-made strategy

Pick a strategy and jump into the live analysis with that exact screen applied.

🥇 Backtested Best 🏆 Big Names 💎 Quality on Sale 🚀 Profitable Growth 🧊 Quality Compounders 💵 Dividend Stars 📈 Strong Momentum 📉 Fallen Angels ⚖️ Deeply Undervalued 🔍 Small-Cap Gems 🏰 Moat at a Fair Price 💼 Insider Buying 🎩 Buffett-Style Quality 📚 Peter Lynch GARP 🧮 Greenblatt Magic Formula 🛡️ Graham Defensive

Discover tools

Stock screenerFilter by region, size and sector Compare toolTwo stocks side by side Peter Lynch Fair Value Formula &…Calculator with industry benchmark
Run the numbers yourself: free valuation calculators
DCF CalculatorP/E Ratio CalculatorPEG Ratio CalculatorGraham NumberPeter Lynch FormulaDDM CalculatorIntrinsic ValueIntrinsic vs Extrinsic ValueP/E Ratio by Sector
For bloggers & editors: embed code + live data

For bloggers, editors and developers: paste this into your site or blog (a “Custom HTML” block in WordPress), it shows the current fair value and links back here. Free, plain HTML, and welcome. Full data streams (CSV/JSON) at /developers.

Aurora Mobile Ltd · Fair Value
$1.15 −85%Fair Value
Calculator →

Cite: Fair Value Calculator (2026). "Aurora Mobile Ltd Fair Value". https://www.fairvalue-calculator.com/stock/JG

Frequently asked questions

Is Aurora Mobile Ltd (JG) overvalued or undervalued?
As of Oct 29, 2026, our model estimates a fair value of $1.15 versus a price of $7.70, about −85% upside (overvalued).
What is the fair value of JG?
Our model-based fair value for Aurora Mobile Ltd is $1.15 (as of Oct 29, 2026), built from audited fundamentals. The current price: $7.70.
What is the quality score of JG?
Aurora Mobile Ltd has a Quality Score of 60/100. It measures business quality (profitability, growth, cash flow, balance-sheet strength, investment discipline, share issuance). Market factors such as price momentum and volatility do not enter the number; they are shown separately in the detail view.
What is the price target for Aurora Mobile Ltd (JG)?
Our model-based price target is the fair value of $1.15 (as of Oct 29, 2026) from 21 valuation models. Cautious scenario $1.08, optimistic scenario $1.29. It is a calculation from audited fundamentals, not an analyst target.
What is the Aurora Mobile Ltd stock forecast for 2026?
Our models put fair value at $1.15, about −85% upside versus a price of $7.70 (overvalued). Cautious scenario $1.08, optimistic scenario $1.29. The calculation is refreshed regularly with new filings.
What is the revenue of Aurora Mobile Ltd (JG)?
Aurora Mobile Ltd reported trailing-twelve-month revenue of about $391M (latest available figure, as of Oct 29, 2026).
What is the intrinsic value of Aurora Mobile Ltd (JG)?
Intrinsic value and fair value mean the same thing: what the business is worth on its numbers, independent of the share price. For Aurora Mobile Ltd it is $1.15 per share (as of Oct 29, 2026), against a price of $7.70. It is the blended result of 21 valuation models (cash flow, earnings, asset, dividend).
Is Aurora Mobile Ltd stock overvalued or undervalued in 2026?
As of Oct 29, 2026, JG trades above its calculated fair value: price $7.70, fair value $1.15, a gap of about −85% (overvalued). The calculation is refreshed with each new quarterly report, so the verdict can change during the year.
Is fair value the same as the market price of JG?
No. The price is what the market pays today ($7.70); the fair value is what the company's own numbers justify ($1.15). For Aurora Mobile Ltd the two are $6.55 per share apart. That gap is exactly why we show both numbers side by side.
How much is Aurora Mobile Ltd worth?
The market values Aurora Mobile Ltd at about $48.3M (market capitalisation, as of Oct 29, 2026). Per share that is $7.70; our models calculate a fair value of $1.15 per share.
What do the bullish and bearish scenarios say about JG?
Our models span a range for Aurora Mobile Ltd: cautious scenario $1.08, base $1.15, optimistic $1.29 per share (as of Oct 29, 2026, price $7.70). The range comes from different growth and margin assumptions, not from analyst opinions.
What is the P/E ratio of JG?
Aurora Mobile Ltd trades at a price-to-earnings ratio of 51.3 (as of Oct 29, 2026). A P/E on its own says little: it compares the price with ONE year of profit, while our fair value of $1.15 is built from several models across several years.
How solid is the balance sheet of Aurora Mobile Ltd (JG)?
Balance-sheet figures for Aurora Mobile Ltd (as of Oct 29, 2026): return on equity 7.5%, debt of 3.49 per unit of equity. They feed the Quality Score of 60/100, which measures business quality independently of the share price.
How far is JG from its 52-week high?
Aurora Mobile Ltd trades at $7.70, about 13% below its 52-week high of $8.80 and 103% above the low of $3.79 (as of Oct 28, 2026). Distance from the high says nothing about value: that is what the fair value of $1.15 is for.
Which stocks are comparable to Aurora Mobile Ltd?
From the same area (Technology) we also value SAP SE, Shopify Inc, Salesforce, Inc, ServiceNow, Inc, among others. Each of them has its own fair-value calculation on this site using the same models, so the comparison is like for like.
Is Aurora Mobile Ltd stock attractive at the current price?
The data as of Oct 29, 2026: price $7.70, calculated fair value $1.15 (−85%), Quality Score 60/100, from 21 models. Whether that fits your horizon and risk tolerance is your call. We provide the calculation, not investment advice.
How is the fair value of JG calculated?
We run Aurora Mobile Ltd through 21 models from four families: discounted cash flow, earnings models, asset and balance-sheet models, and dividend models. Every model gets the same audited fundamentals; the result is the weighted average of $1.15, with the spread shown as a cautious and an optimistic scenario.
Is it still worth investing in stocks now?
The global stock market currently sits 13.4 % above its aggregate fair value. Aurora Mobile Ltd itself currently trades above fair value. An expensive market is no reason to stay out and no reason to buy everything at once: keep a broad savings plan running, buy single stocks only with money you can do without, and hold part of your money liquid while the market is high. The full picture including sectors is on is it worth investing now.
What is the share price of Aurora Mobile Ltd (JG)?
The closing price on Oct 28, 2026 was $7.70. Our model-based fair value is $1.15, about −85% upside (overvalued). We carry closing prices from our data provider, not a live tick.
What should I pay attention to with Aurora Mobile Ltd right now?
The price sits above even our optimistic bull case ($1.29). The favourable scenario is already priced in. The large gap to fair value rests on thin data (low evidence): fewer applicable models and a shorter history. Read it with extra caution. Solid but not exceptional quality (60/100) and above fair value, neither a clear bargain nor a standout compounder.

Key figures of Aurora Mobile Ltd

How large is the market capitalisation of Aurora Mobile Ltd (JG)?
The market capitalisation of Aurora Mobile Ltd is $48.3M. The stock-market value of the whole company: share price times number of shares. It is what the market asks for the entire business today.
What is the P/S ratio of Aurora Mobile Ltd (JG)?
The price-to-sales ratio of Aurora Mobile Ltd is 0.12 (last twelve months). Price to sales: market value relative to yearly revenue. Useful when profit is thin or distorted.
What are the earnings per share of Aurora Mobile Ltd (JG)?
Earnings per share at Aurora Mobile Ltd are $0.1500 (price ÷ EPS = P/E 51.3). Earnings per share over the last twelve months: total profit spread across every single share.
What is the net margin of Aurora Mobile Ltd (JG)?
The net margin of Aurora Mobile Ltd is 1.5% (last twelve months). How much of every unit of revenue ends up as profit. 10% means 10 cents of profit per dollar of sales.
What is the return on equity of Aurora Mobile Ltd (JG)?
The return on equity (ROE) of Aurora Mobile Ltd is 7.5% (last twelve months). Profit relative to shareholders' equity, how efficiently the company works with its owners' money.
What is the EBIT return on assets of Aurora Mobile Ltd (JG)?
On an EBIT basis the return on assets of Aurora Mobile Ltd is −12.8% (avg 5y). Operating profit (EBIT) relative to everything the company owns, as a multi-year average. It describes the business model rather than one good or bad year.
What is the operating margin of Aurora Mobile Ltd (JG)?
The operating margin of Aurora Mobile Ltd is 1.6% (last twelve months). Profit from the core business (before interest and taxes) relative to revenue.
How fast is revenue growing at Aurora Mobile Ltd (JG)?
Revenue at Aurora Mobile Ltd is growing +12.6% versus a year earlier (3y avg +3.5%). How much revenue grew versus a year earlier (YoY). The 3-year average next to it puts the single year in context.
How much free cash flow does Aurora Mobile Ltd (JG) generate?
The free cash flow of Aurora Mobile Ltd is $62.9M (fiscal year 2025). The cash truly left after running and investing in the business, this is what pays dividends and buybacks.
How much net cash does Aurora Mobile Ltd (JG) hold?
Aurora Mobile Ltd holds more cash than debt, $153M net (fiscal year 2025). The company holds more cash than debt, a safety cushion.
Free · no account needed

Watch Aurora Mobile Ltd in the live analysis

One click puts Aurora Mobile Ltd on your watchlist: fair value and trend at a glance, plus comparison, the diversification check and the 28,000+ stock screener.

Watch for free →

Zero risk: nothing is ever charged. Your watchlist is yours, with or without an account.