J.Jill, Inc (JILL) Fair Value & Analysis
Consumer Cyclical · US · Market cap $222M
Fair value as of: Jun 24, 2026
Analysis
J.Jill, Inc (JILL) currently trades at $14.54, while our model-based Fair Value estimate is $27.44 — implying the stock looks roughly 88.7% undervalued today. We read business quality at 97/100 (high quality), in the Consumer Cyclical sector. Bull case: trading below our estimate, it may offer upside if the fundamentals hold. Bear case: a low price can be a value trap when quality is weak or the data is thin (evidence: high) — always confirm before acting.
About the company
J.Jill, Inc. operates as an omnichannel retailer for women's apparel in the United States. It offers apparel, footwear, and accessories, such as jewelry, bags, belts, shoes, and scarves. The company sells its products under the J.Jill and three sub-brands, including Pure Jill, Wearever, and Fit brands through ecommerce platform and catalog, as well as its retail stores. The company was founded in 1959 and is headquartered in Quincy, Massachusetts.
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How we calculate Fair Value
Each company is valued through a stack of independent intrinsic-value models (DCF variants, residual-income, multiples and more), blended into one family-balanced consensus and weighted by how much trustworthy data backs it. A separate quality layer scores the fundamentals. Every input is real reported data — nothing guessed.
Educational research only · not financial advice · no buy/sell recommendation. Model-based estimates are not certainties; their reliability depends on data quality and assumptions.