J.Jill, Inc (JILL) Fair Value & Analysis
Consumer Cyclical · US · Market cap $222M
J.Jill, Inc
JILL · US
Fair value as of: Jul 19, 2026
From 22 valuation models · updated 23 days ago
Share price +19.3% over the past month.
A solid business, screening 45% undervalued on our models.
What matters now
- Solid quality (54/100) at a price below fair value, the discount is the argument here, not the business quality.
- A fairly wide model range ($18.00 to $40.30) leaves room in how you read the outcome.
Price vs Fair Value (5 years)
White line = price, green steps = our fair value per fiscal year, dashed = 300-day average. As of Jul 19, 2026.
How to read this chart
60‑month range $8.60 – $38.32 · fair‑value band $18.00 – $40.30 · the $18.92 price screens below the $27.44 fair value. Green steps = our fair value per fiscal year (point-in-time, no hindsight). Dashed = 300-day average. As of Jul 19, 2026.
Analysis
J.Jill, Inc (JILL) currently trades at $18.92, while our model-based Fair Value estimate is $27.44, implying the stock looks roughly 45.0% undervalued today. The Quality Score stands at 54/100 (solid quality), in the Consumer Cyclical sector. Bull case: trading below our estimate, it may offer upside if the fundamentals hold. Bear case: a low price can be a value trap when quality is weak or the data is thin (evidence: high), always confirm before acting.
Over the trailing twelve months, J.Jill, Inc generated revenue of $587M at a net margin of 3.6%. Revenue declined 6.0% year over year. It earns a return on equity of 17.7%. Net debt stands at $184M. Fundamentals as of Jul 19, 2026
Our scenario range runs from $18.00 (bear case) to $40.30 (bull case); at $18.92, the current price sits within that range. Bear and bull are the same models run on conservative and optimistic assumptions (margins, growth, valuation multiples), so a plausible valuation range, not a price target. The share trades near its 52-week high and 83% above its 52-week low, currently above its 200-day average. For context, the median of 10 Consumer Cyclical peers we cover trades at -45% fair-value upside, at 45%, JILL screens cheaper than that median.
Fair Value models
Each model estimates fair value its own way; the Fair Value above is the evidence-weighted blend. Evidence (0–100) measures how completely this model’s inputs are available: well-fed models carry more weight in the blend. The spread across models is intentional, each one stresses a different value driver; dividend models, for instance, come out structurally low when payout is small.
All 22 models by family
Widest divergence: Multiples ($41.04) versus Asset-Based ($5.44). Highest evidence: Growth DCF (80).
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Key figures & financial health
More key figures
Figures from reported company fundamentals · as of Jul 19, 2026. TTM = trailing twelve months.
Quality Score breakdown
Of which business quality 53 · Market factors (momentum, volatility) 64
Non-valuation factor families (profitability, growth, cashflow, financial strength, momentum …), each academically grounded. Valuation itself sits in the Fair Value and is deliberately excluded here to avoid double-counting.
About the company
J.Jill, Inc. operates as an omnichannel retailer for women's apparel in the United States. It offers apparel, footwear, and accessories, such as jewelry, bags, belts, shoes, and scarves.
Full company description
J.Jill, Inc. operates as an omnichannel retailer for women's apparel in the United States. It offers apparel, footwear, and accessories, such as jewelry, bags, belts, shoes, and scarves. The company sells its products under the J.Jill and three sub-brands, including Pure Jill, Wearever, and Fit brands through ecommerce platform and catalog, as well as its retail stores. The company was founded in 1959 and is headquartered in Quincy, Massachusetts.
Company description, as reported by the company or data provider.
Revenue & earnings trend
FY2022 – FY2026 · reported fiscal years
J.Jill, Inc reported revenue of $597M in FY2026 versus $585M in FY2022, a compound +0.5%/yr. Reported net income was $27.9M in FY2026.
of which total revenue +0.8 pp · buybacks/dilution −5.9 pp
Absolute contributions in percentage points per year; they sum to the EPS growth rate. Start and end points are 3-year averages (details on hover).
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Peer Group
Apparel Retail · 106 stocks
How this stock ranks against its industry: the green marker is this stock, the band is the typical 25–75% peer range, and the tick is the median.
Valuation Multiples vs Apparel Retail median · lower = cheaper
Snowflake
Five quick dimensions, each 0 to 100: VALUE (fair-value potential), FUTURE (revenue growth), PAST (return on equity), HEALTH (low debt), DIVIDEND (yield). Green = this stock, grey = typical sector peer.
Values & ESG
Does this company touch areas you may want to avoid? The classification is inferred from sector and industry.
ESG scores are not available for this stock yet. Values and ESG data are contextual and can differ between providers.
Similar stocks
10 more Apparel Retail stocks, each showing price versus our Fair Value estimate (as of Jul 19, 2026).
| Stock | Price | Fair Value | vs Fair Value |
|---|---|---|---|
| Industria de Diseño Textil, S.A 1ITX | €58.44 | €23.29 | -60% |
| The TJX Companies, Inc TJX | $154.46 | $84.95 | -45% |
| Fast Retailing Co 6288 | HK$40.00 | HK$15.37 | -62% |
| Ross Stores, Inc ROST | $233.46 | $118.41 | -49% |
| Burlington Stores, Inc BURL | $327.72 | $147.08 | -55% |
| Trent Limited TRENT | ₹2,903 | ₹709.49 | -76% |
| lululemon athletica inc., LULU | $116.33 | $299.63 | +158% |
| Aritzia Inc ATZ | C$160.05 | C$87.26 | -45% |
| The Gap, Inc GAP | $20.35 | $37.12 | +82% |
| Urban Outfitters, Inc URBN | $72.95 | $92.88 | +27% |
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Frequently asked questions
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How we calculate Fair Value
Each company is valued through a stack of independent intrinsic-value models (DCF variants, residual-income, multiples and more), blended into one family-balanced consensus and weighted by how much trustworthy data backs it. A separate quality layer scores the fundamentals. Every input is real reported data, nothing guessed.
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