Kid ASA (KID) fair value: what the stock is really worth
As of Sep 24, 2026: fair value of Kid ASA NOK 124, price NOK 119, upside +3.9%, quality 54 out of 100. Calculated from audited financials with 26 valuation models and 37 quality factors, updated daily.
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Price vs Fair Value
White line = price, green steps = our fair value per fiscal year, dashed = 300-day average. As of Sep 24, 2026.
How to read this chart
60‑month range kr 54.45 – kr 151.17 · fair‑value band kr 85.74 – kr 155.11 · the kr 119.40 price screens below the kr 124.09 fair value. Green steps = our fair value per fiscal year (point-in-time, no hindsight). Dashed = 300-day average. As of Sep 24, 2026.
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Kid ASA, together with its subsidiaries, operates as a home textile retailer in Norway, Sweden, Finland, and Estonia.
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Kid ASA, together with its subsidiaries, operates as a home textile retailer in Norway, Sweden, Finland, and Estonia. The company designs, sources, markets, and sells a range of home and interior products, including textiles, curtains, bed linens, home accessories, decorations, furniture, and other interior products through retail stores and online platforms. It offers products for bedroom, bathroom, easter, beds, outdoor spaces, table settings, kitchenware, office accessories, children room, loungewear and accessories, and sun protection, as well as lamps, pillows and blankets, and carpets. The company offers its products under the Kid Interior and Hemtex brands. The company was formerly known as Nordisk Tekstil Holding AS and changed its name to Kid ASA. Kid ASA was founded in 1937 and is headquartered in Gullaug, Norway.
Stock analysis
Kid ASA (KID) currently trades at kr 119.40, while our model-based Fair Value estimate is kr 124.09, implying the stock looks roughly 3.8% fairly valued today.
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Valuation
Bull case: the DCF Models group reads highest at a median of kr 134.13 per share, and 14 of the 26 models we run sit above the kr 119.40 price.
Bear case: the Asset-Based group reads lowest at kr 23.93, and 12 of the 26 models stay below the price. Evidence for this calculation is high.
Scenario range: kr 85.74 (bear) to kr 155.11 (bull), the price of kr 119.40 sits inside it. Bear and bull are the same models on cautious and optimistic assumptions, a range, not a price target.
Quality & growth
The Quality Score stands at 54/100 (solid quality), in the Consumer Cyclical sector.
Mixed Growth: Revenue is growing, but margins or cash flow do not fully confirm the trend.
Kid ASA reported revenue of 3.9B NOK in FY2025 versus 3.1B NOK in FY2021, a compound +6.2%/yr. Reported net income was 229M NOK in FY2025, compounding −12.1%/yr from FY2021.
Key figures
Market cap 5.3B NOK (≈ $556M) · P/E ratio 22.0 · P/S ratio 1.28 · EPS (TTM) kr 5.42 · Dividend yield 6.3% · Net margin 5.8% · Return on equity 15.5% · Return on assets (EBIT) 11.8%.
Competitive moat
Our AI-assisted moat analysis scores the competitive advantage at 48 out of 100 (low confidence).
What moves the price
The last reported earnings sit well below what analysts expect (earnings in transition, for example after write-downs or an earnings dip); whether the stock is cheap or expensive hinges on the expected recovery actually arriving. Read the fair value with that caveat.
The share trades about 18% below its 52-week high and 5% above its 52-week low, currently below its 200-day average.
For context, the median of 10 Consumer Cyclical peers we cover trades at 4% fair-value upside, at 4%, KID screens cheaper than that median.
Fair Value models
Bear kr 85.74Fair Value kr 124.09Bull kr 155.11
Model ⓘEach model values the company its own way (discounted cash flow, earnings, assets, dividends). The fair value above is their evidence-weighted blend, not the output of a single model.Bear ⓘBear = the cautious scenario: the same model computed with conservative anchors (lower growth, margins and valuation multiples). Together with Bull it frames a plausible valuation range, not a price target.BaseBull ⓘBull = the optimistic scenario: the same model computed with favourable anchors (higher growth, margins and valuation multiples). Together with Bear it frames a plausible valuation range, not a price target.Evidence ⓘEvidence = how well-backed THIS model's estimate is for this stock (0–100): how complete and reliable its input data are, and how well the model fits the company. The final Fair Value is an evidence-weighted blend, so better-evidenced models count more. Green ≥70, amber 50–69, grey below 50.
Growth Quality ⓘGrowth is valuable only when reinvestment earns attractive returns (Aswath Damodaran): sustainable growth depends on return on capital, reinvestment and efficiency. Basis: total company revenue over the periods shown on the cards (3Y/5Y/all years), not per share, so a merger can show up as a growth jump; per-share earnings growth is in the value-creation card.70/100
Revenue is growing, but margins or cash flow do not fully confirm the trend.
Revenue growth 1 year
+4.2%
Revenue growth 3 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+7.5%
Revenue growth 5 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+5.7%
Start year 2020 (pandemic). Over 10 years: +12.7% a year
Revenue growth 13 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+11.8%
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What shareholders gained per year (last 5 years) ⓘWhat the business itself delivers per year: earnings growth per share plus the dividend yield. This is what you get IF the market keeps valuing the stock the same way: it contains no assumption about the market changing its mind. Computed per share, so buybacks count and a merger does not pass as growth. For a company that pays no dividend it is pure earnings growth per share. Period: earnings growth per share as CAGR over the last 5 reported fiscal years (annual statements), plus the current dividend yield. The start value is the median of the three years around the start, so a single crisis year (a pandemic or a write-down) does not distort the rate.
−2.1%
Earnings growth per share plus dividend.
Earnings per share, growth per year−8.4%
Dividend (yield on the price)6.3%
Pace: 5 vs 10 years ⓘTwo data points, not a trend model: earnings growth per share over the last 5 fiscal years against the last 10. Labelled "steady" when both rates are within 3 percentage points of each other, otherwise picking up or flattening. Shown only when ten years of history exist.−8% vs 6%, slowing
Profit margin 2020 to 2025 ⓘOperating margin then vs now, from reported annual statements. A falling margin after a boom year is the classic peak-earnings signal: the growth rate then leans on an inflated base.16% → 10%
Start year 2020 (pandemic)
Growth Forecast
Price in line with expectations
The price assumes about as much growth as the company has delivered so far and about what analysts expect.
What the price assumes ⓘThis turns our valuation around: instead of asking what the share is worth, it asks what growth the current price requires. It uses the cash the company keeps after all spending (free cash flow), the same discount rate as our models, five years of growth, then slowing evenly to 2 % a year by year ten. Compared with the analysts' sales forecasts extended to the same five years (at least three analysts, for context only, it does not enter the Fair Value): within 3 percentage points counts as "in line" (amber), below that little optimism (green), above that a lot of optimism (red).
+8.2%
Yearly growth needed for the next five years to justify today's price.
What forecasts expect ⓘAnalysts publish sales forecasts for the next two fiscal years. For the years after that, growth slows evenly to 2 % a year by year ten (2 % is the long-run rate our models use). Projected years are marked as such.
+6.0%
Yearly sales growth analysts expect, extended to five years.
After inflation (Norway: IMF forecast 2.4% a year to 2030, 3.3% from 2016 to 2025) that is about +5.6% a year for the price and +3.5% for the forecasts.
Price, fair value, quality and upside side by side.
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Peer GroupⓘHow this stock ranks against its industry: the green marker is this stock, the band is the typical 25–75% peer range, and the tick is the median.Specialty Retail · 230 stocks
Beats the industry median on 6/13 measures
A mixed picture versus its industry peers.
Valuation
Quality Score54 · Below median
Fair Value upside+4% · Below median
Profitability
Return on equity (TTM)16% · Above median
Return on assets6% · Top 25%
Net margin (TTM)6% · Above median
Operating margin (TTM)−1% · Bottom 25%
Growth and dividend
Revenue growth9% · Above median
Dividend yield (TTM)6.3% · Top 25%
Balance sheet
Debt / equity0.40× · Above median
Valuation Multiplesvs Specialty Retail median · lower = cheaper
P/E (TTM)22.0× · Pricier than median
P/B3.65× · book value is mostly goodwill ⓘGoodwill and other intangible assets are larger than the equity. The book value mainly reflects prices paid for past acquisitions, so we do not rank this P/B against the peer group.
For bloggers, editors and developers: paste this into your site or blog (a “Custom HTML” block in WordPress), it shows the current fair value and links back here. Free, plain HTML, and welcome. Full data streams (CSV/JSON) at /developers.
Cite: Fair Value Calculator (2026). "Kid ASA Fair Value". https://www.fairvalue-calculator.com/stock/KID
Frequently asked questions
Is Kid ASA (KID) overvalued or undervalued?
As of Sep 24, 2026, our model estimates a fair value of kr 124.09 versus a price of kr 119.40, about +4% upside (fairly valued).
What is the fair value of KID?
Our model-based fair value for Kid ASA is kr 124.09 (as of Sep 24, 2026), built from audited fundamentals. The current price: kr 119.40.
What is the quality score of KID?
Kid ASA has a Quality Score of 54/100. It measures business quality (profitability, growth, cash flow, balance-sheet strength, investment discipline, share issuance). Market factors such as price momentum and volatility do not enter the number; they are shown separately in the detail view.
What is the price target for Kid ASA (KID)?
Our model-based price target is the fair value of kr 124.09 (as of Sep 24, 2026) from 26 valuation models. Cautious scenario kr 85.74, optimistic scenario kr 155.11. It is a calculation from audited fundamentals, not an analyst target.
What is the Kid ASA stock forecast for 2026?
Our models put fair value at kr 124.09, about +4% upside versus a price of kr 119.40 (fairly valued). Cautious scenario kr 85.74, optimistic scenario kr 155.11. The calculation is refreshed regularly with new filings.
What is the revenue of Kid ASA (KID)?
Kid ASA reported trailing-twelve-month revenue of about 4.0B NOK (latest available figure, as of Sep 24, 2026).
Does Kid ASA pay a dividend?
Kid ASA currently shows a dividend yield of about 6.28% relative to its recent price (as of Sep 24, 2026).
What growth is priced into Kid ASA (KID)?
For today's price to be fair in a discounted-cash-flow model, Kid ASA would have to grow free cash flow by +8.2 % per year for five years (discount rate 9.8 %, then slowing evenly to 2 % perpetual growth by year ten). Over the last 5 years revenue grew +5.7 % per year. As of Sep 24, 2026.
What discount rate (WACC) does the fair value of KID use?
Our models discount Kid ASA at 9.8 %: a base by market capitalisation (small), damped by beta 0.57, country premium for Norway. The same rate applies in all 26 models.
What is a reverse DCF?
A reverse DCF turns the usual calculation around. Instead of deriving a value from assumptions, it takes today's price as given and asks: what free-cash-flow growth would a company have to deliver for exactly this price to be fair? The result is not a forecast but the expectation already priced in. For Kid ASA that is +8.2 % per year a year over ten years, using the same discount rate (9.8 %) and the same formula as our fair value.
How much growth has Kid ASA (KID) delivered so far?
Over the past 5 years revenue at Kid ASA grew +5.7 % a year. The price currently implies +8.2 % per year free-cash-flow growth a year. Comparing the two shows how much confidence is in the price: if it demands more than has been delivered, the business has to accelerate for the maths to work.
How fast is the sector of Kid ASA (KID) growing?
The median revenue growth in the sector is +2.6 % a year. That is the yardstick for the growth priced into Kid ASA (+8.2 % per year a year): it shows whether the expectation is within the usual range or beyond it.
What is the free cash flow yield of Kid ASA (KID)?
The free-cash-flow yield on the price is 6.27 %: that much free cash flow Kid ASA produces per unit of market value. When it exceeds the discount rate of our models (9.8 %), the business already earns more than its cost of capital demands, and the price needs little additional growth.
What is the intrinsic value of Kid ASA (KID)?
Intrinsic value and fair value mean the same thing: what the business is worth on its numbers, independent of the share price. For Kid ASA it is kr 124.09 per share (as of Sep 24, 2026), against a price of kr 119.40. It is the blended result of 26 valuation models (cash flow, earnings, asset, dividend).
Is Kid ASA stock overvalued or undervalued in 2026?
As of Sep 24, 2026, KID trades below its calculated fair value: price kr 119.40, fair value kr 124.09, a gap of about +4% (fairly valued). The calculation is refreshed with each new quarterly report, so the verdict can change during the year.
Is fair value the same as the market price of KID?
No. The price is what the market pays today (kr 119.40); the fair value is what the company's own numbers justify (kr 124.09). For Kid ASA the two are kr 4.69 per share apart. That gap is exactly why we show both numbers side by side.
How much is Kid ASA worth?
The market values Kid ASA at about 5.3B NOK (market capitalisation, as of Sep 24, 2026). Per share that is kr 119.40; our models calculate a fair value of kr 124.09 per share.
What do the bullish and bearish scenarios say about KID?
Our models span a range for Kid ASA: cautious scenario kr 85.74, base kr 124.09, optimistic kr 155.11 per share (as of Sep 24, 2026, price kr 119.40). The range comes from different growth and margin assumptions, not from analyst opinions.
What is the P/E ratio of KID?
Kid ASA trades at a price-to-earnings ratio of 22.0 (as of Sep 24, 2026). A P/E on its own says little: it compares the price with ONE year of profit, while our fair value of kr 124.09 is built from several models across several years. Other multiples: P/B 3.7, P/S 1.3, EV/EBITDA 10.9.
How solid is the balance sheet of Kid ASA (KID)?
Balance-sheet figures for Kid ASA (as of Sep 24, 2026): return on equity 15.5%, debt of 0.40 per unit of equity. They feed the Quality Score of 54/100, which measures business quality independently of the share price.
How far is KID from its 52-week high?
Kid ASA trades at kr 119.40, about 18% below its 52-week high of kr 144.82 and 5% above the low of kr 114.00 (as of Sep 24, 2026). Distance from the high says nothing about value: that is what the fair value of kr 124.09 is for.
Which stocks are comparable to Kid ASA?
From the same area (Consumer Cyclical) we also value Alimentation Couche-Tard Inc, Casey's General Stores, Inc, Williams-Sonoma, Inc, Ulta Beauty, Inc, among others. Each of them has its own fair-value calculation on this site using the same models, so the comparison is like for like.
Is Kid ASA stock attractive at the current price?
The data as of Sep 24, 2026: price kr 119.40, calculated fair value kr 124.09 (+4%), Quality Score 54/100, from 26 models. Whether that fits your horizon and risk tolerance is your call. We provide the calculation, not investment advice.
How is the fair value of KID calculated?
We run Kid ASA through 26 models from four families: discounted cash flow, earnings models, asset and balance-sheet models, and dividend models. Every model gets the same audited fundamentals; the result is the weighted average of kr 124.09, with the spread shown as a cautious and an optimistic scenario.
Is it still worth investing in stocks now?
The global stock market currently sits 13.0 % above its aggregate fair value. Kid ASA currently trades 4 % below its own fair value, and the market average says nothing about that. An expensive market is no reason to stay out and no reason to buy everything at once: keep a broad savings plan running, buy single stocks only with money you can do without, and hold part of your money liquid while the market is high. The full picture including sectors is on is it worth investing now.
What is the share price of Kid ASA (KID)?
The closing price on Sep 24, 2026 was kr 119.40. Our model-based fair value is kr 124.09, about +4% upside (fairly valued). We carry closing prices from our data provider, not a live tick.
What should I pay attention to with Kid ASA right now?
The price sits close to our fair value, market and models broadly agree here, little valuation tension. A fairly wide model range (kr 85.74 to kr 155.11) leaves room in how you read the outcome.
Where does the earnings growth of Kid ASA (KID) come from?
Earnings per share at Kid ASA grew +21.7 % a year from 2012 to 2022. Broken into its drivers: revenue per share +14.5 %, EBIT margin +1.4 %, tax rate −0.4 %, residual (interest, one-offs) +5.2 %. The four rates multiply to the earnings growth rate, they do not add up. Start and end are three-year averages so a single exceptional year does not distort the result.
Key figures of Kid ASA
How large is the market capitalisation of Kid ASA (KID)?
The market capitalisation of Kid ASA is 5.3B NOK (≈ $556M). The stock-market value of the whole company: share price times number of shares. It is what the market asks for the entire business today.
What is the P/S ratio of Kid ASA (KID)?
The price-to-sales ratio of Kid ASA is 1.28 (P/E × margin). Price to sales: market value relative to yearly revenue. Useful when profit is thin or distorted.
What are the earnings per share of Kid ASA (KID)?
Earnings per share at Kid ASA are kr 5.42 (price ÷ EPS = P/E 22.0). Earnings per share over the last twelve months: total profit spread across every single share.
What is the dividend yield of Kid ASA (KID)?
The dividend yield of Kid ASA is 6.3% (payout 138%). Yearly dividend relative to the share price. 3% pays 3 per 100 invested. Below: how much of profit is used for it.
What is the net margin of Kid ASA (KID)?
The net margin of Kid ASA is 5.8% (fiscal year 2025). How much of every unit of revenue ends up as profit. 10% means 10 cents of profit per dollar of sales.
What is the return on equity of Kid ASA (KID)?
The return on equity (ROE) of Kid ASA is 15.5% (last twelve months). Profit relative to shareholders' equity, how efficiently the company works with its owners' money.
What is the EBIT return on assets of Kid ASA (KID)?
On an EBIT basis the return on assets of Kid ASA is 11.8% (avg 5y). Operating profit (EBIT) relative to everything the company owns, as a multi-year average. It describes the business model rather than one good or bad year.
What is the operating margin of Kid ASA (KID)?
The operating margin of Kid ASA is −1.4% (last twelve months). Profit from the core business (before interest and taxes) relative to revenue.
How fast is revenue growing at Kid ASA (KID)?
Revenue at Kid ASA is growing +9.1% versus a year earlier (3y avg +7.5%). How much revenue grew versus a year earlier (YoY). The 3-year average next to it puts the single year in context.
How fast are earnings growing at Kid ASA (KID)?
Earnings per share at Kid ASA are growing −23.1% versus a year earlier. How much earnings per share grew versus a year earlier.
How much net debt does Kid ASA (KID) carry?
The net debt of Kid ASA is 722M NOK (fiscal year 2025, ≈ 2.4 yrs of FCF). Debt minus cash on hand. The note shows how many years of free cash flow could in theory pay it off.
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