Kid ASA (KID) fair value: what the stock is really worth
As of Nov 6, 2026: fair value (intrinsic value) of Kid ASA stock NOK 179, price NOK 146, upside +22.2%, quality 57 out of 100. Rating: undervalued. Calculated from audited financials with 24 of our 26 valuation models and 37 quality factors, updated daily.
69 individual criteria per stock, every one traceableSee the method →
Price vs Fair Value
White line = price, green steps = our fair value per fiscal year. As of Nov 7, 2026.
How to read this chart
60‑month range kr 54.45 – kr 151.17 · fair‑value band kr 124.35 – kr 223.27 · the kr 146.20 price screens below the kr 178.62 fair value. Green steps = our fair value per fiscal year (point-in-time, no hindsight). As of Nov 7, 2026.
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Kid ASA, together with its subsidiaries, operates as a home textile retailer in Norway, Sweden, Finland, and Estonia.
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The company designs, sources, markets, and sells a range of home and interior products, including textiles, curtains, bed linens, home accessories, decorations, furniture, and other interior products through retail stores and online platforms.
It offers products for bedroom, bathroom, easter, beds, outdoor spaces, table settings, kitchenware, office accessories, children room, loungewear and accessories, and sun protection, as well as lamps, pillows and blankets, and carpets.
The company offers its products under the Kid Interior and Hemtex brands. The company was formerly known as Nordisk Tekstil Holding AS and changed its name to Kid ASA. Kid ASA was founded in 1937 and is headquartered in Gullaug, Norway.
Stock analysis
Kid ASA (KID) currently trades at kr 146.20, while our model-based Fair Value estimate is kr 178.62, implying the stock looks roughly 18% undervalued today.
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Valuation
Bull case: the Growth DCF group reads highest at a median of kr 152.67 per share, and 8 of the 24 models we run sit above the kr 146.20 price.
Bear case: the Earnings-Based group reads lowest at kr 62.61, and 16 of the 24 models stay below the price. Data coverage for this calculation is medium.
Scenario range: kr 124.35 (bear) to kr 223.27 (bull), the price of kr 146.20 sits inside it. Bear and bull are the same models on cautious and optimistic assumptions, a range, not a price target.
Quality & growth
The Quality Score stands at 57/100 (solid quality), in the Consumer Cyclical sector.
Mixed Growth: Revenue is growing, but margins or cash flow do not fully confirm the trend.
Kid ASA reported revenue of 3.9B NOK in FY2025 versus 3.1B NOK in FY2021, a compound +6.2%/yr. Reported net income was 229M NOK in FY2025, compounding −12.1%/yr from FY2021.
Key figures
Market cap 5.9B NOK (≈ $629M) Small · P/E ratio 22.9 · P/S ratio 1.42 · EPS (TTM) kr 6.39 · Dividend yield 5.1% · Net margin 7.5% · Return on equity 23.2% · Return on assets (EBIT) 11.8% (5-year average).
Competitive moat
Our AI-assisted moat analysis scores the competitive advantage at 57 out of 100 (low confidence).
What moves the price
The share trades at its 52-week high and 28% above its 52-week low, currently above its 200-day average.
For context, the median of 10 Consumer Cyclical peers we cover trades at −5% fair-value upside, at 22%, KID screens cheaper than that median.
Fair Value models
Bearkr 124.35Fair Value kr 178.62Bullkr 223.27
Price kr 146.20 · Upside +22.2%
Model ⓘEach model values the company its own way (discounted cash flow, earnings, assets, dividends). The fair value above starts from their evidence-weighted blend, not from a single model. In cyclical trough or peak years, after dilution or a stock split it is adjusted afterwards, so it can sit above or below the models.Bear ⓘBear = the cautious scenario: the same model computed with conservative anchors (lower growth, margins and valuation multiples). Together with Bull it frames a plausible valuation range, not a price target.BaseBull ⓘBull = the optimistic scenario: the same model computed with favourable anchors (higher growth, margins and valuation multiples). Together with Bear it frames a plausible valuation range, not a price target. If a model's bull case is above four times its base value, the table shows that limit with a > sign (like the overall Bull above): beyond it no assumption holds.Coverage ⓘCoverage = how well-backed THIS model's estimate is for this stock (0–100): how complete and reliable its input data are, and how well the model fits the company. The final Fair Value is an evidence-weighted blend, so better-evidenced models count more. Green ≥70, amber 50–69, grey below 50.
Best data coverage
FCF DCFkr 99.88kr 176.34kr 297.2078
Growth DCFkr 99.52kr 170.48kr 278.9676
Residual Incomekr 35.65kr 43.79kr 58.4576
All 24 models by family
DCF Models
FCF DCFkr 99.88kr 176.34kr 297.2078
Owner Earningskr 88.78kr 157.82kr 266.9374
5Y Revenue Exitkr 77.15kr 135.24kr 211.5771
5Y EBITDA Exitkr 149.88kr 280.53kr 441.5673
5Y P/E Exitkr 80.54kr 142.01kr 209.7270
10Y Revenue Exitkr 81.72kr 137.61kr 218.0865
10Y EBITDA Exitkr 130.38kr 238.92kr 398.9966
10Y P/E Exitkr 86.39kr 142.33kr 216.6263
Earnings-Based
Graham-Doddkr 38.35kr 158.83kr 216.4764
Lynch FVkr 40.07kr 57.25kr 74.4261
PEG = 1.0kr 40.07kr 57.25kr 74.4257
EPVkr 56.95kr 67.96kr 77.4174
Dividend Discount
Gordon GGMkr 64.75kr 127.03kr 189.3267
DDM Multi-Stagekr 64.75kr 110.75kr 134.3667
Multiples
P/E Multiplekr 93.06kr 124.09kr 155.1163
P/S Multiplekr 71.91kr 95.88kr 119.8558
EV/EBITkr 113.04kr 156.64kr 200.2566
EV/EBITDAkr 192.38kr 262.44kr 332.4967
EV/Revenuekr 63.75kr 98.69kr 133.6253
Growth DCF
Growth DCFkr 99.52kr 170.48kr 278.9676
Rev-Margin DCFkr 77.15kr 134.86kr 206.9371
Economic Profit
Residual Incomekr 35.65kr 43.79kr 58.4576
ROIC Compounderkr 63.40kr 87.26kr 117.9071
Growth Earnings
Growth-Adj P/Ekr 70.65kr 100.93kr 131.2167
The fair value above starts from this blend and is adjusted for a year distorted by one-off effects.
Growth Quality ⓘGrowth is valuable only when reinvestment earns attractive returns (Aswath Damodaran): sustainable growth depends on return on capital, reinvestment and efficiency. Basis: total company revenue over the periods shown on the cards (3Y/5Y/all years), not per share, so a merger can show up as a growth jump; per-share earnings growth is in the value-creation card.70/100
Revenue is growing, but margins or cash flow do not fully confirm the trend.
Revenue growth 1 year
+4.2%
Revenue growth 3 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+7.5%
Revenue growth 5 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+5.7%
Start year 2020 (pandemic). Over 10 years: +12.7% a year
Revenue growth 13 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+11.8%
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What shareholders gained per year (last 5 years) ⓘWhat the business itself delivers per year: earnings growth per share plus the dividend yield. This is what you get IF the market keeps valuing the stock the same way: it contains no assumption about the market changing its mind. Computed per share, so buybacks count and a merger does not pass as growth. For a company that pays no dividend it is pure earnings growth per share. Period: earnings growth per share as CAGR over the last 5 reported fiscal years (annual statements), plus the current dividend yield. The start value is the median of the three years around the start, so a single crisis year (a pandemic or a write-down) does not distort the rate.
−3.3%
Earnings growth per share plus dividend.
Earnings per share, growth per year−8.4%
Dividend (yield on the price)5.1%
Pace: 5 vs 10 years ⓘTwo data points, not a trend model: earnings growth per share over the last 5 fiscal years against the last 10. Labelled "steady" when both rates are within 3 percentage points of each other, otherwise picking up or flattening. Shown only when ten years of history exist.−8.4% vs 5.5%, slowing
Profit margin 2020 to 2025 ⓘOperating margin then vs now, from reported annual statements. A falling margin after a boom year is the classic peak-earnings signal: the growth rate then leans on an inflated base.16% → 10%
Pace: the 5-year rate starts in 2020 (pandemic)
Growth Forecast
A lot of optimism in the price
The price assumes more growth than the company has delivered so far and more than analysts expect.
What the price assumes ⓘThis turns our valuation around: instead of asking what the share is worth, it asks what growth the current price requires. It uses the cash the company keeps after all spending (free cash flow), the same discount rate as our models, five years of growth, then slowing evenly to 2 % a year by year ten. Compared with the analysts' sales forecasts extended to the same five years (at least three analysts, for context only, it does not enter the Fair Value): within 3 percentage points counts as "in line" (amber), below that little optimism (green), above that a lot of optimism (red).
+11.2%
Yearly growth needed for the next five years to justify today's price.
What forecasts expect ⓘAnalysts publish sales forecasts for the next two fiscal years. For the years after that, growth slows evenly to 2 % a year by year ten (2 % is the long-run rate our models use). Projected years are marked as such.
+5.5%
Yearly sales growth analysts expect, extended to five years.
After inflation (Norway: IMF forecast 2.4% a year to 2030, 3.3% from 2016 to 2025) that is about +8.5% a year for the price and +3.0% for the forecasts.
Price, fair value, quality and upside side by side.
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Peer GroupⓘHow this stock ranks against its industry: the green marker is this stock, the band is the typical 25–75% peer range, and the tick is the median.Specialty Retail · 203 stocks
Beats the industry median on 8/13 measures
Overall it ranks above its industry peers.
Valuation
Quality Score57 · Below median
Fair Value upside+22.2% · Above median
Profitability
Return on equity (12 months)23.2% · Top 25%
Return on assets5.0% · Above median
Net margin (12 months)7.5% · Top 25%
Operating margin (12 months)14.2% · Top 25%
Growth and dividend
Revenue growth (quarter YoY)12.8% · Above median
Dividend yield (12 months)5.1% · Top 25%
Balance sheet
Debt / equity0.40× · Above median
Valuation Multiplesvs Specialty Retail median · lower = cheaper
P/E (12 months)22.9× · Pricier than median
P/B4.09× · book value is mostly goodwill ⓘGoodwill and other intangible assets are larger than the equity. The book value mainly reflects prices paid for past acquisitions, so we do not rank this P/B against the peer group.
P/S (12 months)1.42× · Priciest 25%
Price / free cash flow (fiscal year)19.5× · Pricier than median
For bloggers, editors and developers: paste this into your site or blog (a “Custom HTML” block in WordPress), it shows the current fair value and links back here. Free, plain HTML, and welcome. Full data streams (CSV/JSON) at /developers.
Cite: Fair Value Calculator (2026). "Kid ASA Fair Value". https://www.fairvalue-calculator.com/stock/KID
Frequently asked questions
Is Kid ASA (KID) overvalued or undervalued?
As of Nov 7, 2026, our model estimates a fair value of kr 178.62 versus a price of kr 146.20, about +22% upside (undervalued).
What is the fair value of KID?
Our model-based fair value for Kid ASA is kr 178.62 (as of Nov 7, 2026), built from audited fundamentals. The current price: kr 146.20.
What is the quality score of KID?
Kid ASA has a Quality Score of 57/100. It measures business quality (profitability, growth, cash flow, balance-sheet strength, investment discipline, share issuance). Market factors such as price momentum and volatility do not enter the number; they are shown separately in the detail view.
What is the price target for Kid ASA (KID)?
Our model-based price target is the fair value of kr 178.62 (as of Nov 7, 2026) from 24 valuation models. Cautious scenario kr 124.35, optimistic scenario kr 223.27. It is a calculation from audited fundamentals, not an analyst target.
What is the Kid ASA stock forecast for 2026?
Our models put fair value at kr 178.62, about +22% upside versus a price of kr 146.20 (undervalued). Cautious scenario kr 124.35, optimistic scenario kr 223.27. The calculation is refreshed regularly with new filings.
What is the revenue of Kid ASA (KID)?
Kid ASA reported trailing-twelve-month revenue of about 4.2B NOK (latest available figure, as of Nov 7, 2026).
Does Kid ASA pay a dividend?
Kid ASA currently shows a dividend yield of 5.13% relative to its recent price (as of Nov 7, 2026).
How much is the dividend of Kid ASA (KID) and when is the ex-dividend date?
Kid ASA pays a dividend of kr 7.50 per share a year, a dividend yield of 5.1%. The last ex-dividend date was May 12, 2026. A dividend has been paid every year since at least 2016. The payout ratio is 117% of earnings. Free cash flow covers the dividend 1.00 times. Our assessment: Payout strained. The dividend exceeds reported earnings (though reported profit is often depressed by one-off charges), and free cash flow only just covers it (or coverage is unknown). Not an emergency, but little room for error.
What growth is priced into Kid ASA (KID)?
For today's price to be fair in a discounted-cash-flow model, Kid ASA would have to grow free cash flow by +11.2 % per year for five years (discount rate 9.7 %, then slowing evenly to 2 % perpetual growth by year ten). Over the last 5 years revenue grew +5.7 % per year. As of Nov 7, 2026.
What discount rate (WACC) does the fair value of KID use?
Our models discount Kid ASA at 9.7 %: a base by market capitalisation (small), damped by beta 0.53, country premium for Norway. The same rate applies in all 26 models.
What is a reverse DCF?
A reverse DCF turns the usual calculation around. Instead of deriving a value from assumptions, it takes today's price as given and asks: what free-cash-flow growth would a company have to deliver for exactly this price to be fair? The result is not a forecast but the expectation already priced in. For Kid ASA that is +11.2 % per year for five years, then slowing evenly to 2 % by year ten, using the same discount rate (9.7 %) and the same formula as our fair value.
How much growth has Kid ASA (KID) delivered so far?
Over the past 5 years revenue at Kid ASA grew +5.7 % a year. The price currently implies free-cash-flow growth of +11.2 % per year. Comparing the two shows how much confidence is in the price: if it demands more than has been delivered, the business has to accelerate for the maths to work.
How fast is the sector of Kid ASA (KID) growing?
The median revenue growth in the sector is +4.7 % a year. That is the yardstick for the growth priced into Kid ASA (+11.2 % per year): it shows whether the expectation is within the usual range or beyond it.
What is the free cash flow yield of Kid ASA (KID)?
The free-cash-flow yield on the price is 5.12 %: that much free cash flow Kid ASA produces per unit of market value. When it exceeds the discount rate of our models (9.7 %), the business already earns more than its cost of capital demands, and the price needs little additional growth.
What is the intrinsic value of Kid ASA (KID)?
Intrinsic value and fair value mean the same thing: what the business is worth on its numbers, independent of the share price. For Kid ASA it is kr 178.62 per share (as of Nov 7, 2026), against a price of kr 146.20. It is the blended result of 24 valuation models in 7 families (DCF Models, Earnings-Based, Dividend Discount, Multiples, Growth DCF, Economic Profit, Growth Earnings).
Is Kid ASA stock overvalued or undervalued in 2026?
As of Nov 7, 2026, KID trades below its calculated fair value: price kr 146.20, fair value kr 178.62, a gap of about +22% (undervalued). The calculation is refreshed with each new quarterly report, so the verdict can change during the year.
Is fair value the same as the market price of KID?
No. The price is what the market pays today (kr 146.20); the fair value is what the company's own numbers justify (kr 178.62). For Kid ASA the two are kr 32.42 per share apart. That gap is exactly why we show both numbers side by side.
How much is Kid ASA worth?
The market values Kid ASA at about 5.9B NOK (market capitalisation, as of Nov 7, 2026). Per share that is kr 146.20; our models calculate a fair value of kr 178.62 per share.
What do the bullish and bearish scenarios say about KID?
Our models span a range for Kid ASA: cautious scenario kr 124.35, base kr 178.62, optimistic kr 223.27 per share (as of Nov 7, 2026, price kr 146.20). The range comes from different growth and margin assumptions, not from analyst opinions.
What is the P/E ratio of KID?
Kid ASA trades at a price-to-earnings ratio of 22.9 (as of Nov 7, 2026). A P/E on its own says little: it compares the price with ONE year of profit, while our fair value of kr 178.62 is built from several models across several years. Median P/E at fiscal year-end, 10 fiscal years (2016 to 2025), reported earnings, FY2025 ex one-offs: 11.9. Other multiples: P/B 4.1, P/S 1.4, EV/EBITDA 7.6.
How solid is the balance sheet of Kid ASA (KID)?
Balance-sheet figures for Kid ASA (as of Nov 7, 2026): return on equity 23.2%, debt of 0.40 per unit of equity. They feed the Quality Score of 57/100, which measures business quality independently of the share price.
How far is KID from its 52-week high?
Kid ASA trades at kr 146.20, at its 52-week high of kr 146.20 and 28% above the low of kr 114.00 (as of Nov 6, 2026). Distance from the high says nothing about value: that is what the fair value of kr 178.62 is for.
Which stocks are comparable to Kid ASA?
From the same area (Consumer Cyclical) we also value Alimentation Couche-Tard Inc, Williams-Sonoma, Inc, Ulta Beauty, Inc, Casey's General Stores, Inc, among others. Each of them has its own fair-value calculation on this site using the same models, so the comparison is like for like.
Is Kid ASA stock attractive at the current price?
The data as of Nov 7, 2026: price kr 146.20, calculated fair value kr 178.62 (+22%), Quality Score 57/100, from 24 models. Whether that fits your horizon and risk tolerance is your call. We provide the calculation, not investment advice.
How is the fair value of KID calculated?
We run Kid ASA through 24 models from 7 families: DCF Models, Earnings-Based, Dividend Discount, Multiples, Growth DCF, Economic Profit, Growth Earnings. Every model gets the same audited fundamentals; the fair value of kr 178.62 builds on their evidence-weighted average, with the spread shown as a cautious and an optimistic scenario.
Is it still worth investing in stocks now?
The global stock market currently sits 13.3% above its aggregate fair value. Kid ASA currently trades 18% below its own fair value, and the market average says nothing about that. An expensive market is no reason to stay out and no reason to buy everything at once: keep a broad savings plan running, buy single stocks only with money you can do without, and hold part of your money liquid while the market is high. The full picture including sectors is on is it worth investing now.
What is the share price of Kid ASA (KID)?
The closing price on Nov 6, 2026 was kr 146.20. Our model-based fair value is kr 178.62, about +22% upside (undervalued). We carry closing prices from our data provider, not a live tick.
What should I pay attention to with Kid ASA right now?
Solid quality (57/100) at a price below fair value, the discount is the argument here, not the business quality. The price sits in the lower half of our model range, the side with the larger margin of safety. Read the verdict with care: some models are missing inputs, so the estimate scatters more than usual.
Where does the earnings growth of Kid ASA (KID) come from?
Earnings per share at Kid ASA grew +21.7 % a year from 2012 to 2022. Broken into its drivers: revenue per share +14.5 %, EBIT margin +1.4 %, tax rate −0.4 %, residual (interest, one-offs) +5.2 %. The four rates multiply to the earnings growth rate, they do not add up. Start and end are three-year averages so a single exceptional year does not distort the result.
Key figures of Kid ASA
How large is the market capitalisation of Kid ASA (KID)?
The market capitalisation of Kid ASA is 5.9B NOK (≈ $629M). The stock-market value of the whole company: share price times number of shares. It is what the market asks for the entire business today.
What is the P/S ratio of Kid ASA (KID)?
The price-to-sales ratio of Kid ASA is 1.42 (last twelve months). Price to sales: market value relative to yearly revenue. Useful when profit is thin or distorted.
What are the earnings per share of Kid ASA (KID)?
Earnings per share at Kid ASA are kr 6.39 (price ÷ EPS = P/E 22.9). Earnings per share over the last twelve months: total profit spread across every single share.
What is the dividend yield of Kid ASA (KID)?
The dividend yield of Kid ASA is 5.1% (payout 117%). Yearly dividend relative to the share price. 3% pays 3 per 100 invested. Below: how much of profit is used for it.
What is the net margin of Kid ASA (KID)?
The net margin of Kid ASA is 7.5% (last twelve months). How much of every unit of revenue ends up as profit. 10% means 10 cents of profit per dollar of sales.
What is the return on equity of Kid ASA (KID)?
The return on equity (ROE) of Kid ASA is 23.2% (last twelve months). Profit relative to shareholders' equity, how efficiently the company works with its owners' money.
What is the EBIT return on assets of Kid ASA (KID)?
On an EBIT basis the return on assets of Kid ASA is 11.8% (avg 5y). Operating profit (EBIT) relative to everything the company owns, as a multi-year average. It describes the business model rather than one good or bad year.
What is the operating margin of Kid ASA (KID)?
The operating margin of Kid ASA is 14.2% (last twelve months). Profit from the core business (before interest and taxes) relative to revenue.
How fast is revenue growing at Kid ASA (KID)?
Revenue at Kid ASA is growing +12.8% versus a year earlier (3y avg +7.5%). How much revenue grew versus a year earlier (YoY). The 3-year average next to it puts the single year in context.
How fast are earnings growing at Kid ASA (KID)?
Earnings per share at Kid ASA are growing +140% versus a year earlier. How much earnings per share grew versus a year earlier.
How much net debt does Kid ASA (KID) carry?
The net debt of Kid ASA is 722M NOK (fiscal year 2025, ≈ 2.4 yrs of FCF). Debt minus cash on hand. The note shows how many years of free cash flow could in theory pay it off.
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Some data
Nov 7, 2026