Kits Eyecare Ltd (KITS) Fair Value & Analysis
Consumer Cyclical · CA · Market cap C$478M
Fair value as of: Jun 24, 2026
From 24 valuation models · updated 6 days ago
Fair value updated Jun 24, 2026 — revised from C$4.18 to C$3.57 (−14.6%) since Jun 23, 2026. Share price +5.5% over the past month.
Price vs Fair Value (12 months)
12‑month range C$9.82 – C$19.87 · fair‑value band C$2.62 – C$4.52 · the C$12.64 price screens above the C$3.57 fair value. As of Jun 24, 2026.
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Kits Eyecare Ltd (KITS) currently trades at C$12.64, while our model-based Fair Value estimate is C$3.57 — implying the stock looks roughly 71.8% overvalued today. We read business quality at 95/100 (high quality), in the Consumer Cyclical sector. Bear case: priced above our estimate, the market already discounts strong expectations. Bull case: above-average quality can justify a premium — the entry price still matters most (evidence: high).
Over the trailing twelve months, Kits Eyecare Ltd generated revenue of C$213M at a net margin of 1.6%. Revenue grew 23.3% year over year. It earns a return on equity of 5.3%. The balance sheet holds a net cash position of C$14.0M. Fundamentals as of Jun 24, 2026
Key figures & financial health
More key figures
Figures from reported company fundamentals (EODHD) · as of Jun 24, 2026. TTM = trailing twelve months.
About the company
Kits Eyecare Ltd. operates a digital eyecare platform in the United States and Canada. It offers progressive, polarized, and contact lenses, eyeglasses, and frames under the KITS brand, as well as distributes eyewear products of various brands. The company operates a network of optical e-commerce websites, including KITS.com, KITS.ca, OptiContacts.com, and ContactsExpress.ca. Kits Eyecare Ltd. was founded in 2002 and is headquartered in Vancouver, Canada.
Revenue & earnings trend
FY2021 – FY2025 · reported fiscal years
Kits Eyecare Ltd reported revenue of C$202M in FY2025 versus C$82.4M in FY2021, a compound +25.2%/yr. Reported net income was C$3.1M in FY2025.
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How we calculate Fair Value
Each company is valued through a stack of independent intrinsic-value models (DCF variants, residual-income, multiples and more), blended into one family-balanced consensus and weighted by how much trustworthy data backs it. A separate quality layer scores the fundamentals. Every input is real reported data — nothing guessed.
Educational research only · not financial advice · no buy/sell recommendation. Model-based estimates are not certainties; their reliability depends on data quality and assumptions.