36Kr Holdings Inc (KRKR) Fair Value & Analysis
Communication Services · US · Market cap $5.7M · ISIN US88429K1034
What is 36Kr Holdings Inc really worth?
36Kr Holdings Inc
KRKR · US
A solid business, currently priced close to our fair value of $3.13.
Strengths
Risks
Fair value as of: Aug 28, 2026
From 22 valuation models · updated 5 days ago
Share price +10.4% over the past month.
What runs behind every stock
69 individual criteria per stock, every one traceable See the method →
What matters now
- The price sits close to our fair value, market and models broadly agree here, little valuation tension.
- The price sits in the upper half of our model range, so the margin of safety is thin.
- Read the verdict with care: some models are missing inputs, so the estimate scatters more than usual.
Price vs Fair Value (5 years)
White line = price, green steps = our fair value per fiscal year, dashed = 300-day average. As of Aug 28, 2026.
How to read this chart
60‑month range $2.59 – $52.60 · fair‑value band $2.57 – $3.65 · the $3.18 price screens above the $3.13 fair value. Dashed = 300-day average. As of Aug 28, 2026.
Analysis
36Kr Holdings Inc (KRKR) currently trades at $3.18, while our model-based Fair Value estimate is $3.13, implying the stock looks roughly 1.6% fairly valued today. The Quality Score stands at 53/100 (solid quality), in the Communication Services sector. Bull case: the DCF Models group reads highest at a median of $4.50 per share, and 14 of the 22 models we run sit above the $3.18 price. Bear case: the Asset-Based group reads lowest at $1.33, and 8 of the 22 models stay below the price. Evidence for this calculation is medium.
Over the trailing twelve months, 36Kr Holdings Inc generated revenue of $228M at a net margin of 4.9%. Revenue grew 4.7% year over year. It earns a return on equity of 9.2%. The balance sheet holds a net cash position of $74.7M. Fundamentals as of Aug 28, 2026
Our scenario range runs from $2.57 (bear case) to $3.65 (bull case); at $3.18, the current price sits within that range. Bear and bull are the same models run on conservative and optimistic assumptions (margins, growth, valuation multiples), so a plausible valuation range, not a price target. The share trades about 70% below its 52-week high and 13% above its 52-week low, currently below its 200-day average. For context, the median of 10 Communication Services peers we cover trades at −13% fair-value upside, at −2%, KRKR screens cheaper than that median.
Fair Value models
This estimate rests on fiscal year 2025 figures, and about 8 months have passed since. In that time the company retained roughly $0.0268 per share, which is 0.9 % of the fair value. The fair value deliberately does not add this in: the models value reported figures, not a projection.
Each model estimates fair value its own way; the Fair Value above is the evidence-weighted, family-balanced blend. Evidence (0–100) measures how completely this model’s inputs are available: well-fed models carry more weight in the blend. The spread across models is intentional, each one stresses a different value driver; dividend models, for instance, come out structurally low when payout is small. Every input is real reported data, nothing guessed.
All 22 models by family
Widest divergence: DCF Models ($4.50) versus Asset-Based ($1.33). Highest evidence: FCF DCF (82).
Notify me when KRKR reaches fair value
Put KRKR on your watchlist. We get in touch as soon as price and fair value meet or the trend turns.
Set up alert →Free, no payment details. Unsubscribe anytime in one click.
Key figures & financial health
More key figures
Figures from reported company fundamentals · as of Aug 28, 2026. TTM = trailing twelve months.
Quality Score breakdown
Of which business quality 54 · Market factors (momentum, volatility) 26
Non-valuation factor families (profitability, growth, cashflow, financial strength, momentum …), each academically grounded. Valuation itself sits in the Fair Value and is deliberately excluded here to avoid double-counting.
All values are scores from 0 to 100 (100 = best against fixed, research-based bands), not percentages. The three market factors (momentum, 52-week proximity, low volatility) are displayed but carry zero weight in the headline number: market sentiment is not a business property.
About the company
36Kr Holdings Inc. provides content and business services in the People's Republic of China. It generates and distributes various content, including reports on companies and industries, market updates, editorials, and commentaries, as well as original video and audio content for technology, consumer, retail, healthcare, media and entertainment, and …
Full company description
36Kr Holdings Inc. provides content and business services in the People's Republic of China. It generates and distributes various content, including reports on companies and industries, market updates, editorials, and commentaries, as well as original video and audio content for technology, consumer, retail, healthcare, media and entertainment, and enterprise services industries. The company also provides online advertising services; enterprise value-added services, such as integrated marketing services, online/offline events, consulting services, and advertisement agent services; and subscription services to institutional investors. It distributes its content through self-operated and major third-party platforms. 36Kr Holdings Inc. was founded in 2010 and is headquartered in Beijing, the People's Republic of China.
Company description, as reported by the company or data provider.
Revenue & earnings trend
FY2021 – FY2025 · reported fiscal years
36Kr Holdings Inc reported revenue of 222M CNY in FY2025 versus 317M CNY in FY2021, a compound −8.5%/yr. Reported net income was 10.9M CNY in FY2025.
Watch KRKR: get an alert when its fair value changes →
Peer Group
Advertising Agencies · 204 stocks
How this stock ranks against its industry: the green marker is this stock, the band is the typical 25–75% peer range, and the tick is the median.
Valuation Multiples vs Advertising Agencies median · lower = cheaper
Strength profile in five axes (Snowflake)
Five quick dimensions, each 0 to 100: VALUE (fair-value potential), FUTURE (revenue growth), PAST (return on equity), HEALTH (low debt), DIVIDEND (yield). Green = this stock, grey = typical sector peer.
Values & ESG
Does this company touch areas you may want to avoid? The classification is inferred from sector and industry.
Similar stocks
10 more Advertising Agencies stocks, each showing price versus our Fair Value estimate (as of Aug 28, 2026).
| Stock | Price | Fair Value | vs Fair Value |
|---|---|---|---|
| AppLovin Corporation APP | $317.76 | $252.45 | −21% |
| Publicis Groupe S.A PUB | €101.65 | €146.36 | +44% |
| Omnicom Group OMC | $87.89 | $99.84 | +14% |
| Focus Media Information Technology Co 002027 | ¥4.97 | ¥5.71 | +15% |
| The Trade Desk, Inc TTD | $13.57 | $29.07 | +114% |
| BlueFocus Intelligent Communications Group 300058 | ¥13.37 | ¥1.44 | −89% |
| JCDecaux SE DEC | €24.00 | €20.99 | −13% |
| WPP plc WPP | $26.87 | $19.05 | −29% |
| Easy Click Worldwide Network Technology Co 301171 | ¥37.40 | ¥5.62 | −85% |
| Magnite, Inc MGNI | $24.53 | $12.18 | −50% |
Compare 36Kr Holdings Inc with another stock
Price, fair value, quality and upside side by side.
Explore undervalued stocks
More undervalued Communication Services stocks →
Try a ready-made strategy
Pick a strategy and jump into the live analysis with that exact screen applied.
Discover tools
Frequently asked questions
Is 36Kr Holdings Inc (KRKR) overvalued or undervalued?
What is the fair value of KRKR?
What is the quality score of KRKR?
What is the revenue of 36Kr Holdings Inc (KRKR)?
What is the net profit margin of KRKR?
Watch 36Kr Holdings Inc in the live analysis
One click puts 36Kr Holdings Inc on your watchlist: fair value and trend at a glance, plus comparison, the diversification check and the 35,000+ stock screener. You can also try 14 days of Pro there, no card.
Watch for free →Zero risk: nothing is ever charged. Your watchlist is yours, with or without an account.