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Major Cineplex Group (MAJOR) Fair Value & Analysis

Communication Services · TH · Market cap 4.6B THB

MC Major Cineplex Group MAJOR · BK
Price7.25 THB
Fair Value15.73 THB
Upside+117.0%
Quality61/100
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Mixed Growth
Thin margins · 8.6% net margin
Low debt · generates free cash flow
3.68% dividend yield
Ranks above peers (14/15)
Narrow moat 44/100
Evidence: High Range 11.80 THB – 19.66 THB Share as image

Fair value as of: Jul 12, 2026

From 25 valuation models · updated 29 days ago

Share price +7.4% over the past month.

A solid business, screening 117% undervalued on our models.

What matters now

  • The price is below even our cautious bear case (11.80 THB). The market is more pessimistic than our downside scenario.
  • Solid quality (61/100) at a price below fair value, the discount is the argument here, not the business quality.
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Price vs Fair Value (5 years)

20.89 THB 6.20 THB Fair Value 15.73 THB Feb 2021 Aug 2026

White line = price, green steps = our fair value per fiscal year, dashed = 300-day average. As of Jul 12, 2026.

How to read this chart

60‑month range 6.20 THB – 20.89 THB · fair‑value band 11.80 THB – 19.66 THB · the 7.25 THB price screens below the 15.73 THB fair value. Dashed = 300-day average. As of Jul 12, 2026.

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Analysis

Major Cineplex Group (MAJOR) currently trades at 7.25 THB, while our model-based Fair Value estimate is 15.73 THB, implying the stock looks roughly 117.0% undervalued today. The Quality Score stands at 61/100 (solid quality), in the Communication Services sector. Bull case: trading below our estimate, it may offer upside if the fundamentals hold. Bear case: a low price can be a value trap when quality is weak or the data is thin (evidence: high), always confirm before acting.

Over the trailing twelve months, Major Cineplex Group generated revenue of 7.8B THB at a net margin of 8.6%. Revenue grew 13.8% year over year. It earns a return on equity of 13.6%. Net debt stands at 4.9B THB. Fundamentals as of Jul 12, 2026

Our scenario range runs from 11.80 THB (bear case) to 19.66 THB (bull case); at 7.25 THB, the current price sits below that range. Bear and bull are the same models run on conservative and optimistic assumptions (margins, growth, valuation multiples), so a plausible valuation range, not a price target. The share trades about 21% below its 52-week high and 20% above its 52-week low, currently below its 200-day average. For context, the median of 10 Communication Services peers we cover trades at -52% fair-value upside, at 117%, MAJOR screens cheaper than that median.

Fair Value models

Each model estimates fair value its own way; the Fair Value above is the evidence-weighted blend. Evidence (0–100) measures how completely this model’s inputs are available: well-fed models carry more weight in the blend. The spread across models is intentional, each one stresses a different value driver; dividend models, for instance, come out structurally low when payout is small.

Model Bear Bear = the cautious scenario: the same model computed with conservative anchors (lower growth, margins and valuation multiples). Together with Bull it frames a plausible valuation range, not a price target.BaseBull Bull = the optimistic scenario: the same model computed with favourable anchors (higher growth, margins and valuation multiples). Together with Bear it frames a plausible valuation range, not a price target. Evidence
Highest evidence
Growth DCF 12.79 THB 18.69 THB 26.52 THB 80
Residual Income 6.64 THB 8.05 THB 17.39 THB 76
Rev-Margin DCF 7.92 THB 12.35 THB 17.27 THB 74
All 25 models by family
DCF Models
FCF DCF 12.46 THB 18.95 THB 27.99 THB 38
Owner Earnings 18.18 THB 27.22 THB 39.81 THB 31
5Y Revenue Exit 7.92 THB 12.14 THB 17.27 THB 39
5Y EBITDA Exit 16.57 THB 27.75 THB 40.40 THB 41
5Y P/E Exit 11.73 THB 19.01 THB 26.33 THB 38
10Y Revenue Exit 9.31 THB 13.40 THB 18.38 THB 36
10Y EBITDA Exit 14.85 THB 23.79 THB 35.07 THB 37
10Y P/E Exit 11.87 THB 17.97 THB 24.92 THB 35
Earnings-Based
Graham-Dodd 6.29 THB 16.12 THB 20.98 THB 54
PEG = 1.0 3.02 THB 4.31 THB 5.61 THB 46
EPV 4.23 THB 5.23 THB 6.10 THB 59
Dividend Discount
Gordon GGM 1.95 THB 3.67 THB 5.89 THB 70
DDM Multi-Stage 1.95 THB 2.93 THB 3.94 THB 61
Multiples
P/E Multiple 15.27 THB 20.35 THB 25.44 THB 63
P/S Multiple 11.80 THB 15.73 THB 19.66 THB 58
P/B Multiple 11.80 THB 15.73 THB 19.66 THB 55
EV/EBIT 8.17 THB 11.61 THB 15.04 THB 53
EV/EBITDA 21.94 THB 29.96 THB 37.98 THB 54
EV/Revenue 5.69 THB 9.03 THB 12.38 THB 43
Asset-Based
NCAV (Graham) 3.54 THB 4.75 THB 7.09 THB 50
Growth DCF
Growth DCF 12.79 THB 18.69 THB 26.52 THB 80
Rev-Margin DCF 7.92 THB 12.35 THB 17.27 THB 74
Economic Profit
Residual Income 6.64 THB 8.05 THB 17.39 THB 76
ROIC Compounder 4.23 THB 5.23 THB 6.10 THB 72
Growth Earnings
Growth-Adj P/E 11.81 THB 16.87 THB 21.93 THB 68

Widest divergence: DCF Models (18.95 THB) versus Dividend Discount (2.93 THB). Highest evidence: Growth DCF (80).

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Key figures & financial health

Revenue (TTM) 7.8B THB
Revenue growth (YoY) +13.8%
Net margin 8.6%
Return on equity 13.6%
Free cash flow 964M THB FY2025
P/E ratio 7.4
More key figures
Operating margin 4.7%
EPS (TTM) 0.9000 THB
Dividend yield 3.7%
EPS growth (YoY) +150%
Net debt 4.9B THB FY2025

Figures from reported company fundamentals · as of Jul 12, 2026. TTM = trailing twelve months.

Quality Score breakdown

Overall quality 61/100

Of which business quality 58 · Market factors (momentum, volatility) 48

Profitability 42
Margins and returns on capital today
Quality Growth 39
Are margins and returns improving?
Cashflow 70
Earnings quality: real cash, not paper profit
Fin. Strength 31
Balance sheet, leverage, solvency risk
Investment 91
Disciplined investing over empire-building
Low Volatility 76
Calm price path (market factor)
Momentum 43
Price trend over the last 3–12 months (market factor)
52W Momentum 26
Distance to the 52-week high (market factor)
Net Issuance 100
Buybacks instead of dilution

Non-valuation factor families (profitability, growth, cashflow, financial strength, momentum …), each academically grounded. Valuation itself sits in the Fair Value and is deliberately excluded here to avoid double-counting.

About the company

Major Cineplex Group Public Company Limited, together with its subsidiaries, engages in cinema operations and entertainment services in Thailand. It operates through five segments: Cinema Business, Advertising Business, Bowling and Karaoke Business, Rental and Services Business, and Movie Content Business.

Full company description

Major Cineplex Group Public Company Limited, together with its subsidiaries, engages in cinema operations and entertainment services in Thailand. It operates through five segments: Cinema Business, Advertising Business, Bowling and Karaoke Business, Rental and Services Business, and Movie Content Business. The company offers theater, foods and drinks, and relevant services; and operates cineplexes under the Major Cineplex, EGV Cinema, Paragon Cineplex, Esplanade Cineplex, Paradise Cineplex, Mega Cineplex, Hat Yai Cineplex, Quartier CineArt, Westgate Cineplex, Cineplex, Icon Cineplex, and Major Cinema brands. It also provides various advertising services, including in-theater and 4D ads. In addition, the company provides bowling services under the Major Bowl Hit and Blu-O Rhythm & Bowl brands; karaoke rooms; and Sub Zero, an ice skate rink. Further, the company offers retail spaces for rent in the cineplexes; produces and distributes films; and distributes VCD/DVD, Blu-ray, and film rights. Major Cineplex Group Public Company Limited was founded in 1995 and is based in Bangkok, Thailand.

Company description, as reported by the company or data provider.

Revenue & earnings trend

FY2021 – FY2025 · reported fiscal years

Major Cineplex Group reported revenue of 7.6B THB in FY2025 versus 3.0B THB in FY2021, a compound +26.2%/yr. Reported net income was 631M THB in FY2025, compounding −20.5%/yr from FY2021.

Growth Quality 89/100
Revenue is growing, but margins or cash flow do not fully confirm the trend.
Latest Revenue (FY 2025)
7.6B THB
Latest YoY
−1.7%
Avg. growth/yr (3Y) Measures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump.
+6.1%
Avg. growth/yr (5Y) Measures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump.
+15.2%
Avg. growth/yr (23Y) Measures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump.
+6.6%
Revenue +26.2%/yr
FY21 3.0B THB
FY22 6.4B THB
FY23 8.6B THB
FY24 7.8B THB
FY25 7.6B THB
Net income −20.5%/yr
FY21 1.6B THB
FY22 252M THB
FY23 1.0B THB
FY24 744M THB
FY25 631M THB
Character of growth · EPS growth decomposed (2014-2025) −2.9 % p.a.
Revenue per share +0.1 pp

of which total revenue −0.9 pp · buybacks/dilution +1.0 pp

EBIT margin −5.1 pp
Tax rate +1.7 pp
Residual (interest, one-offs) +0.4 pp

Absolute contributions in percentage points per year; they sum to the EPS growth rate. Start and end points are 3-year averages (details on hover).

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Cite: Fair Value Calculator (2026). "Major Cineplex Group Fair Value". https://www.fairvalue-calculator.com/stock/MAJOR

Peer Group

Entertainment · 265 stocks

How this stock ranks against its industry: the green marker is this stock, the band is the typical 25–75% peer range, and the tick is the median.

Quality Score 61 · Top 25%
Fair Value upside +117% · Top 25%
Return on equity (TTM) 14% · Top 25%
Return on assets 3% · Above median
Net margin (TTM) 9% · Top 25%
Operating margin (TTM) 5% · Above median
Revenue growth 14% · Above median
Dividend yield (TTM) 3.7% · Above median
Debt / equity 0.38× · Higher than median

Valuation Multiples vs Entertainment median · lower = cheaper

P/E (TTM) 7.5× · Cheaper than 75% of peers
P/B 0.95× · Cheaper than median
P/S (TTM) 0.59× · Cheaper than median
P/FCF 0.1× · Cheaper than 75% of peers
EV/EBITDA 4.5× · Cheaper than 75% of peers
PEG 0.71× · Cheaper than 75% of peers

Snowflake

Five quick dimensions, each 0 to 100: VALUE (fair-value potential), FUTURE (revenue growth), PAST (return on equity), HEALTH (low debt), DIVIDEND (yield). Green = this stock, grey = typical sector peer.

VALUE 100 · sector 6
FUTURE 69 · sector 10
PAST 54 · sector 0
HEALTH 81 · sector 97
DIVIDEND 74 · sector 44

Values & ESG

Does this company touch areas you may want to avoid? The classification is inferred from sector and industry.

None of the checked exposures detected

ESG scores are not available for this stock yet. Values and ESG data are contextual and can differ between providers.

Similar stocks

10 more Entertainment stocks, each showing price versus our Fair Value estimate (as of Jul 12, 2026).

Stock Price Fair Value vs Fair Value
Netflix, Inc ZNFL C$6.77 C$2.96 -56%
The Walt Disney Company DIS $96.30 $89.55 -7%
Warner Bros. Discovery, Inc WBD $26.87 $9.13 -66%
Live Nation Entertainment, Inc LYV $178.44 $46.89 -74%
Universal Music Group UMG €18.91 €14.78 -22%
TKO Group TKO $184.40 $22.16 -88%
Empresas Cablevisión, S.A. CABLECPO 55.00 MXN 60.49 MXN +10%
Beijing Enlight Media Co 300251 ¥11.77 ¥10.97 -7%
PT MNC Digital Entertainment Tbk, MSIN 456.00 IDR 221.09 IDR -52%
Prime Focus Limited PFOCUS ₹298.25 ₹63.45 -79%

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Frequently asked questions

Is Major Cineplex Group (MAJOR) overvalued or undervalued?
As of Jul 12, 2026, our model estimates a fair value of 15.73 THB versus a price of 7.25 THB, about +117% (undervalued).
What is the fair value of MAJOR?
Our model-based fair value for Major Cineplex Group is 15.73 THB (as of Jul 12, 2026), built from audited fundamentals. The current price is 7.25 THB.
What is the quality score of MAJOR?
Major Cineplex Group has a Quality Score of 61/100. It measures business quality (profitability, growth, cash flow, balance-sheet strength, investment discipline, share issuance). Market factors such as price momentum and volatility do not enter the number; they are shown separately in the detail view.
What is the revenue of Major Cineplex Group (MAJOR)?
Major Cineplex Group reported trailing-twelve-month revenue of about 7.8B THB (latest available figure, as of Jul 12, 2026).
What is the net profit margin of MAJOR?
The net profit margin of Major Cineplex Group is about 8.6%, meaning it keeps roughly 8.6% of revenue as net income. Based on the latest reported figures.
Does Major Cineplex Group pay a dividend?
Major Cineplex Group currently shows a dividend yield of about 3.73% relative to its recent price (as of Jul 12, 2026).

How we calculate Fair Value

Each company is valued through a stack of independent intrinsic-value models (DCF variants, residual-income, multiples and more), blended into one family-balanced consensus and weighted by how much trustworthy data backs it. A separate quality layer scores the fundamentals. Every input is real reported data, nothing guessed.

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