Major Cineplex Group Public Company Limited (MAJOR) fair value: what the stock is really worth
As of Sep 24, 2026: fair value of Major Cineplex Group Public Company Limited THB 15.45, price THB 7.20, upside +114.6%, quality 61 out of 100. Calculated from audited financials with 26 valuation models and 37 quality factors, updated daily.
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Price vs Fair Value
White line = price, green steps = our fair value per fiscal year, dashed = 300-day average. As of Sep 24, 2026.
How to read this chart
60‑month range 6.20 THB – 20.89 THB · fair‑value band 10.79 THB – 19.66 THB · the 7.20 THB price screens below the 15.45 THB fair value. Green steps = our fair value per fiscal year (point-in-time, no hindsight). 1 fiscal year is left out: there the valuation rested on only a fraction of the usual models. Dashed = 300-day average. As of Sep 24, 2026.
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Major Cineplex Group Public Company Limited, together with its subsidiaries, engages in cinema operations and entertainment services in Thailand. It operates through five segments: Cinema Business, Advertising Business, Bowling and Karaoke Business, Rental and Services Business, and Movie Content Business.
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Major Cineplex Group Public Company Limited, together with its subsidiaries, engages in cinema operations and entertainment services in Thailand. It operates through five segments: Cinema Business, Advertising Business, Bowling and Karaoke Business, Rental and Services Business, and Movie Content Business. The company offers theater, foods and drinks, and relevant services; and operates cineplexes under the Major Cineplex, EGV Cinema, Paragon Cineplex, Esplanade Cineplex, Paradise Cineplex, Mega Cineplex, Hat Yai Cineplex, Quartier CineArt, Westgate Cineplex, Cineplex, Icon Cineplex, and Major Cinema brands. It also provides various advertising services, including in-theater and 4D ads. In addition, the company provides bowling services under the Major Bowl Hit and Blu-O Rhythm & Bowl brands; karaoke rooms; and Sub Zero, an ice skate rink. Further, the company offers retail spaces for rent in the cineplexes; produces and distributes films; and distributes VCD/DVD, Blu-ray, and film rights. Major Cineplex Group Public Company Limited was founded in 1995 and is based in Bangkok, Thailand.
Stock analysis
Major Cineplex Group Public Company Limited (MAJOR) currently trades at 7.20 THB, while our model-based Fair Value estimate is 15.45 THB, implying the stock looks roughly 53.4% undervalued today.
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Valuation
Bull case: the Growth Earnings group reads highest at a median of 16.87 THB per share, and 18 of the 25 models we run sit above the 7.20 THB price.
Bear case: the Dividend Discount group reads lowest at 2.16 THB, and 7 of the 25 models stay below the price. Evidence for this calculation is low.
Scenario range: 10.79 THB (bear) to 19.66 THB (bull), the price of 7.20 THB sits below it. Bear and bull are the same models on cautious and optimistic assumptions, a range, not a price target.
Quality & growth
The Quality Score stands at 61/100 (solid quality), in the Communication Services sector.
Mixed Growth: Revenue is growing, but margins or cash flow do not fully confirm the trend.
Major Cineplex Group Public Company Limited reported revenue of 7.6B THB in FY2025 versus 3.0B THB in FY2021, a compound +26.2%/yr. Reported net income was 631M THB in FY2025, compounding −20.5%/yr from FY2021.
Key figures
Market cap 5.4B THB (≈ $162M) · P/E ratio 8.0 · P/S ratio 0.66 · EPS (TTM) 0.9000 THB · Dividend yield 3.5% · Net margin 8.3% · Return on equity 13.6% · Return on assets (EBIT) 1.7%.
Competitive moat
Our AI-assisted moat analysis scores the competitive advantage at 48 out of 100 (low confidence).
What moves the price
The share trades about 9% below its 52-week high and 16% above its 52-week low, currently above its 200-day average.
For context, the median of 10 Communication Services peers we cover trades at −4% fair-value upside, at 115%, MAJOR screens cheaper than that median.
Fair Value models
Bear 10.79 THBFair Value 15.45 THBBull 19.66 THB
Model ⓘEach model values the company its own way (discounted cash flow, earnings, assets, dividends). The fair value above is their evidence-weighted blend, not the output of a single model. Based on fiscal year 2025 figures (about 9 months old). Earnings retained since then (0.4773 THB per share) are deliberately not added.Bear ⓘBear = the cautious scenario: the same model computed with conservative anchors (lower growth, margins and valuation multiples). Together with Bull it frames a plausible valuation range, not a price target.BaseBull ⓘBull = the optimistic scenario: the same model computed with favourable anchors (higher growth, margins and valuation multiples). Together with Bear it frames a plausible valuation range, not a price target.Evidence ⓘEvidence = how well-backed THIS model's estimate is for this stock (0–100): how complete and reliable its input data are, and how well the model fits the company. The final Fair Value is an evidence-weighted blend, so better-evidenced models count more. Green ≥70, amber 50–69, grey below 50.
Growth Quality ⓘGrowth is valuable only when reinvestment earns attractive returns (Aswath Damodaran): sustainable growth depends on return on capital, reinvestment and efficiency. Basis: total company revenue over the periods shown on the cards (3Y/5Y/all years), not per share, so a merger can show up as a growth jump; per-share earnings growth is in the value-creation card.89/100
Revenue is growing, but margins or cash flow do not fully confirm the trend.
Revenue growth 1 year
−1.7%
Revenue growth 3 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+6.1%
Revenue growth 5 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+15.2%
Start year 2020 (pandemic). Over 10 years: −1.2% a year
Revenue growth 23 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+6.6%
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What shareholders gained per year (last 5 years), in THB ⓘWhat the business itself delivers per year: earnings growth per share plus the dividend yield. This is what you get IF the market keeps valuing the stock the same way: it contains no assumption about the market changing its mind. Computed per share, so buybacks count and a merger does not pass as growth. For a company that pays no dividend it is pure earnings growth per share. Period: earnings growth per share as CAGR over the last 5 reported fiscal years (annual statements), plus the current dividend yield. The start value is the median of the three years around the start, so a single crisis year (a pandemic or a write-down) does not distort the rate. Measured in THB: this currency has depreciated against the euro and dollar over the long run, so part of the nominal rate is currency erosion that never reaches a EUR/USD investor.
−7.9%
Earnings growth per share plus dividend.
Earnings per share, growth per year−11.4%
Dividend (yield on the price)3.5%
Pace: 5 vs 10 years ⓘTwo data points, not a trend model: earnings growth per share over the last 5 fiscal years against the last 10. Labelled "steady" when both rates are within 3 percentage points of each other, otherwise picking up or flattening. Shown only when ten years of history exist.−11% vs −4%, slowing
Profit margin 2020 to 2025 ⓘOperating margin then vs now, from reported annual statements. A falling margin after a boom year is the classic peak-earnings signal: the growth rate then leans on an inflated base.−12% → 8%
Start year 2020 (pandemic)
Growth Forecast
Little optimism in the price
The price assumes less growth than the company has delivered so far and less than analysts expect.
What the price assumes ⓘThis turns our valuation around: instead of asking what the share is worth, it asks what growth the current price requires. It uses the cash the company keeps after all spending (free cash flow), the same discount rate as our models, five years of growth, then slowing evenly to 2 % a year by year ten. Compared with the analysts' sales forecasts extended to the same five years (at least three analysts, for context only, it does not enter the Fair Value): within 3 percentage points counts as "in line" (amber), below that little optimism (green), above that a lot of optimism (red).
−3.3%
Yearly growth needed for the next five years to justify today's price.
What forecasts expect ⓘAnalysts publish sales forecasts for the next two fiscal years. For the years after that, growth slows evenly to 2 % a year by year ten (2 % is the long-run rate our models use). Projected years are marked as such.
+1.8%
Yearly sales growth analysts expect, extended to five years.
After inflation (Thailand: IMF forecast 1.2% a year to 2030, 1.1% from 2016 to 2025) that is about −4.4% a year for the price and +0.6% for the forecasts.
Compare Major Cineplex Group Public Company Limited with another stock
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Peer GroupⓘHow this stock ranks against its industry: the green marker is this stock, the band is the typical 25–75% peer range, and the tick is the median.Entertainment · 261 stocks
Beats the industry median on 13/15 measures
Overall it ranks above its industry peers.
Valuation
Quality Score61 · Top 25%
Fair Value upside+115% · Top 25%
Profitability
Return on equity (TTM)14% · Top 25%
Return on assets3% · Above median
Net margin (TTM)9% · Top 25%
Operating margin (TTM)5% · Above median
Growth and dividend
Revenue growth14% · Above median
Dividend yield (TTM)3.5% · Above median
Balance sheet
Debt / equity0.38× · Above median
Valuation Multiplesvs Entertainment median · lower = cheaper
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Cite: Fair Value Calculator (2026). "Major Cineplex Group Public Company Limited Fair Value". https://www.fairvalue-calculator.com/stock/MAJOR
Frequently asked questions
Is Major Cineplex Group Public Company Limited (MAJOR) overvalued or undervalued?
As of Sep 24, 2026, our model estimates a fair value of 15.45 THB versus a price of 7.20 THB, about +115% upside (undervalued).
What is the fair value of MAJOR?
Our model-based fair value for Major Cineplex Group Public Company Limited is 15.45 THB (as of Sep 24, 2026), built from audited fundamentals. The current price: 7.20 THB.
What is the quality score of MAJOR?
Major Cineplex Group Public Company Limited has a Quality Score of 61/100. It measures business quality (profitability, growth, cash flow, balance-sheet strength, investment discipline, share issuance). Market factors such as price momentum and volatility do not enter the number; they are shown separately in the detail view.
What is the price target for Major Cineplex Group Public Company Limited (MAJOR)?
Our model-based price target is the fair value of 15.45 THB (as of Sep 24, 2026) from 25 valuation models. Cautious scenario 10.79 THB, optimistic scenario 19.66 THB. It is a calculation from audited fundamentals, not an analyst target.
What is the Major Cineplex Group Public Company Limited stock forecast for 2026?
Our models put fair value at 15.45 THB, about +115% upside versus a price of 7.20 THB (undervalued). Cautious scenario 10.79 THB, optimistic scenario 19.66 THB. The calculation is refreshed regularly with new filings.
What is the revenue of Major Cineplex Group Public Company Limited (MAJOR)?
Major Cineplex Group Public Company Limited reported trailing-twelve-month revenue of about 7.8B THB (latest available figure, as of Sep 24, 2026).
Does Major Cineplex Group Public Company Limited pay a dividend?
Major Cineplex Group Public Company Limited currently shows a dividend yield of about 3.47% relative to its recent price (as of Sep 24, 2026).
What growth is priced into Major Cineplex Group Public Company Limited (MAJOR)?
For today's price to be fair in a discounted-cash-flow model, Major Cineplex Group Public Company Limited would have to grow free cash flow by -3.3 % per year for five years (discount rate 13.1 %, then slowing evenly to 2 % perpetual growth by year ten). Over the last 5 years revenue grew +15.2 % per year. As of Sep 24, 2026.
What discount rate (WACC) does the fair value of MAJOR use?
Our models discount Major Cineplex Group Public Company Limited at 13.1 %: a base by market capitalisation (micro), damped by beta 0.33, country premium for Thailand. The same rate applies in all 26 models.
What is a reverse DCF?
A reverse DCF turns the usual calculation around. Instead of deriving a value from assumptions, it takes today's price as given and asks: what free-cash-flow growth would a company have to deliver for exactly this price to be fair? The result is not a forecast but the expectation already priced in. For Major Cineplex Group Public Company Limited that is -3.3 % per year a year over ten years, using the same discount rate (13.1 %) and the same formula as our fair value.
How much growth has Major Cineplex Group Public Company Limited (MAJOR) delivered so far?
Over the past 5 years revenue at Major Cineplex Group Public Company Limited grew +15.2 % a year. The price currently implies -3.3 % per year free-cash-flow growth a year. Comparing the two shows how much confidence is in the price: if it demands more than has been delivered, the business has to accelerate for the maths to work.
How fast is the sector of Major Cineplex Group Public Company Limited (MAJOR) growing?
The median revenue growth in the sector is +1.6 % a year. That is the yardstick for the growth priced into Major Cineplex Group Public Company Limited (-3.3 % per year a year): it shows whether the expectation is within the usual range or beyond it.
What is the free cash flow yield of Major Cineplex Group Public Company Limited (MAJOR)?
The free-cash-flow yield on the price is 17.81 %: that much free cash flow Major Cineplex Group Public Company Limited produces per unit of market value. When it exceeds the discount rate of our models (13.1 %), the business already earns more than its cost of capital demands, and the price needs little additional growth.
What is the intrinsic value of Major Cineplex Group Public Company Limited (MAJOR)?
Intrinsic value and fair value mean the same thing: what the business is worth on its numbers, independent of the share price. For Major Cineplex Group Public Company Limited it is 15.45 THB per share (as of Sep 24, 2026), against a price of 7.20 THB. It is the blended result of 25 valuation models (cash flow, earnings, asset, dividend).
Is Major Cineplex Group Public Company Limited stock overvalued or undervalued in 2026?
As of Sep 24, 2026, MAJOR trades below its calculated fair value: price 7.20 THB, fair value 15.45 THB, a gap of about +115% (undervalued). The calculation is refreshed with each new quarterly report, so the verdict can change during the year.
Is fair value the same as the market price of MAJOR?
No. The price is what the market pays today (7.20 THB); the fair value is what the company's own numbers justify (15.45 THB). For Major Cineplex Group Public Company Limited the two are 8.25 THB per share apart. That gap is exactly why we show both numbers side by side.
How much is Major Cineplex Group Public Company Limited worth?
The market values Major Cineplex Group Public Company Limited at about 5.4B THB (market capitalisation, as of Sep 24, 2026). Per share that is 7.20 THB; our models calculate a fair value of 15.45 THB per share.
What do the bullish and bearish scenarios say about MAJOR?
Our models span a range for Major Cineplex Group Public Company Limited: cautious scenario 10.79 THB, base 15.45 THB, optimistic 19.66 THB per share (as of Sep 24, 2026, price 7.20 THB). The range comes from different growth and margin assumptions, not from analyst opinions.
What is the P/E ratio of MAJOR?
Major Cineplex Group Public Company Limited trades at a price-to-earnings ratio of 8.0 (as of Sep 24, 2026). A P/E on its own says little: it compares the price with ONE year of profit, while our fair value of 15.45 THB is built from several models across several years. Other multiples: PEG 0.7, P/B 1.1, P/S 0.7, EV/EBITDA 5.1.
What is the PEG ratio of MAJOR?
The PEG ratio of Major Cineplex Group Public Company Limited is 0.71 (P/E divided by earnings growth, as of Sep 24, 2026). That is below 1, so growth is priced more cheaply than the earnings multiple alone suggests.
How solid is the balance sheet of Major Cineplex Group Public Company Limited (MAJOR)?
Balance-sheet figures for Major Cineplex Group Public Company Limited (as of Sep 24, 2026): return on equity 13.6%, debt of 0.38 per unit of equity. They feed the Quality Score of 61/100, which measures business quality independently of the share price.
How far is MAJOR from its 52-week high?
Major Cineplex Group Public Company Limited trades at 7.20 THB, about 9% below its 52-week high of 7.94 THB and 16% above the low of 6.20 THB (as of Sep 24, 2026). Distance from the high says nothing about value: that is what the fair value of 15.45 THB is for.
Which stocks are comparable to Major Cineplex Group Public Company Limited?
From the same area (Communication Services) we also value Netflix, Inc, The Walt Disney Company, Warner Bros. Discovery, Inc, Live Nation Entertainment, Inc, among others. Each of them has its own fair-value calculation on this site using the same models, so the comparison is like for like.
Is Major Cineplex Group Public Company Limited stock attractive at the current price?
The data as of Sep 24, 2026: price 7.20 THB, calculated fair value 15.45 THB (+115%), Quality Score 61/100, from 25 models. Whether that fits your horizon and risk tolerance is your call. We provide the calculation, not investment advice.
How is the fair value of MAJOR calculated?
We run Major Cineplex Group Public Company Limited through 25 models from four families: discounted cash flow, earnings models, asset and balance-sheet models, and dividend models. Every model gets the same audited fundamentals; the result is the weighted average of 15.45 THB, with the spread shown as a cautious and an optimistic scenario.
Is it still worth investing in stocks now?
The global stock market currently sits 14.0 % above its aggregate fair value. Major Cineplex Group Public Company Limited currently trades 115 % below its own fair value, and the market average says nothing about that. An expensive market is no reason to stay out and no reason to buy everything at once: keep a broad savings plan running, buy single stocks only with money you can do without, and hold part of your money liquid while the market is high. The full picture including sectors is on is it worth investing now.
What is the share price of Major Cineplex Group Public Company Limited (MAJOR)?
The closing price on Sep 24, 2026 was 7.20 THB. Our model-based fair value is 15.45 THB, about +115% upside (undervalued). We carry closing prices from our data provider, not a live tick.
What should I pay attention to with Major Cineplex Group Public Company Limited right now?
The price is below even our cautious bear case (10.79 THB). The market is more pessimistic than our downside scenario. The large gap to fair value rests on thin data (low evidence): fewer applicable models and a shorter history. Read it with extra caution. Solid quality (61/100) at a price below fair value, the discount is the argument here, not the business quality. A fairly wide model range (10.79 THB to 19.66 THB) leaves room in how you read the outcome.
Where does the earnings growth of Major Cineplex Group Public Company Limited (MAJOR) come from?
Earnings per share at Major Cineplex Group Public Company Limited grew −2.9 % a year from 2014 to 2025. Broken into its drivers: revenue per share +0.1 %, EBIT margin −5.1 %, tax rate +1.7 %, residual (interest, one-offs) +0.5 %. The four rates multiply to the earnings growth rate, they do not add up. Start and end are three-year averages so a single exceptional year does not distort the result.
Key figures of Major Cineplex Group Public Company Limited
How large is the market capitalisation of Major Cineplex Group Public Company Limited (MAJOR)?
The market capitalisation of Major Cineplex Group Public Company Limited is 5.4B THB (≈ $162M). The stock-market value of the whole company: share price times number of shares. It is what the market asks for the entire business today.
What is the P/S ratio of Major Cineplex Group Public Company Limited (MAJOR)?
The price-to-sales ratio of Major Cineplex Group Public Company Limited is 0.66 (P/E × margin). Price to sales: market value relative to yearly revenue. Useful when profit is thin or distorted.
What are the earnings per share of Major Cineplex Group Public Company Limited (MAJOR)?
Earnings per share at Major Cineplex Group Public Company Limited are 0.9000 THB (price ÷ EPS = P/E 8.0). Earnings per share over the last twelve months: total profit spread across every single share.
What is the dividend yield of Major Cineplex Group Public Company Limited (MAJOR)?
The dividend yield of Major Cineplex Group Public Company Limited is 3.5% (payout 27.8%). Yearly dividend relative to the share price. 3% pays 3 per 100 invested. Below: how much of profit is used for it.
What is the net margin of Major Cineplex Group Public Company Limited (MAJOR)?
The net margin of Major Cineplex Group Public Company Limited is 8.3% (fiscal year 2025). How much of every unit of revenue ends up as profit. 10% means 10 cents of profit per dollar of sales.
What is the return on equity of Major Cineplex Group Public Company Limited (MAJOR)?
The return on equity (ROE) of Major Cineplex Group Public Company Limited is 13.6% (last twelve months). Profit relative to shareholders' equity, how efficiently the company works with its owners' money.
What is the EBIT return on assets of Major Cineplex Group Public Company Limited (MAJOR)?
On an EBIT basis the return on assets of Major Cineplex Group Public Company Limited is 1.7% (avg 5y). Operating profit (EBIT) relative to everything the company owns, as a multi-year average. It describes the business model rather than one good or bad year.
What is the operating margin of Major Cineplex Group Public Company Limited (MAJOR)?
The operating margin of Major Cineplex Group Public Company Limited is 4.7% (last twelve months). Profit from the core business (before interest and taxes) relative to revenue.
How fast is revenue growing at Major Cineplex Group Public Company Limited (MAJOR)?
Revenue at Major Cineplex Group Public Company Limited is growing +13.8% versus a year earlier (3y avg +6.1%). How much revenue grew versus a year earlier (YoY). The 3-year average next to it puts the single year in context.
How fast are earnings growing at Major Cineplex Group Public Company Limited (MAJOR)?
Earnings per share at Major Cineplex Group Public Company Limited are growing +150% versus a year earlier. How much earnings per share grew versus a year earlier.
How much net debt does Major Cineplex Group Public Company Limited (MAJOR) carry?
The net debt of Major Cineplex Group Public Company Limited is 4.9B THB (fiscal year 2025, ≈ 5.1 yrs of FCF). Debt minus cash on hand. The note shows how many years of free cash flow could in theory pay it off.
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