Major Cineplex Group (MAJOR) Fair Value & Analysis
Communication Services · TH · Market cap 4.5B THB
Fair value as of: Jun 25, 2026
Analysis
Major Cineplex Group (MAJOR) currently trades at 6.80 THB, while our model-based Fair Value estimate is 15.73 THB — implying the stock looks roughly 131.3% undervalued today. We read business quality at 93/100 (high quality), in the Communication Services sector. Bull case: trading below our estimate, it may offer upside if the fundamentals hold. Bear case: a low price can be a value trap when quality is weak or the data is thin (evidence: high) — always confirm before acting.
About the company
Major Cineplex Group Public Company Limited, together with its subsidiaries, engages in cinema operations and entertainment services in Thailand. It operates through five segments: Cinema Business, Advertising Business, Bowling and Karaoke Business, Rental and Services Business, and Movie Content Business. The company offers theater, foods and drinks, and relevant services; and operates cineplexes under the Major Cineplex, EGV Cinema, Paragon Cineplex, Esplanade Cineplex, Paradise Cineplex, Mega Cineplex, Hat Yai Cineplex, Quartier CineArt, Westgate Cineplex, Cineplex, Icon Cineplex, and Major Cinema brands. It also provides various advertising services, including in-theater and 4D ads. In addition, the company provides bowling services under the Major Bowl Hit and Blu-O Rhythm & Bowl brands; karaoke rooms; and Sub Zero, an ice skate rink. Further, the company offers retail spaces for rent in the cineplexes; produces and distributes films; and distributes VCD/DVD, Blu-ray, and film …
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How we calculate Fair Value
Each company is valued through a stack of independent intrinsic-value models (DCF variants, residual-income, multiples and more), blended into one family-balanced consensus and weighted by how much trustworthy data backs it. A separate quality layer scores the fundamentals. Every input is real reported data — nothing guessed.
Educational research only · not financial advice · no buy/sell recommendation. Model-based estimates are not certainties; their reliability depends on data quality and assumptions.