Major Cineplex Group (MAJOR) Fair Value & Analysis
Communication Services · TH · Market cap 4.6B THB
Fair value as of: Jul 12, 2026
From 25 valuation models · updated 29 days ago
Share price +7.4% over the past month.
A solid business, screening 117% undervalued on our models.
What matters now
- The price is below even our cautious bear case (11.80 THB). The market is more pessimistic than our downside scenario.
- Solid quality (61/100) at a price below fair value, the discount is the argument here, not the business quality.
Price vs Fair Value (5 years)
White line = price, green steps = our fair value per fiscal year, dashed = 300-day average. As of Jul 12, 2026.
How to read this chart
60‑month range 6.20 THB – 20.89 THB · fair‑value band 11.80 THB – 19.66 THB · the 7.25 THB price screens below the 15.73 THB fair value. Dashed = 300-day average. As of Jul 12, 2026.
Analysis
Major Cineplex Group (MAJOR) currently trades at 7.25 THB, while our model-based Fair Value estimate is 15.73 THB, implying the stock looks roughly 117.0% undervalued today. The Quality Score stands at 61/100 (solid quality), in the Communication Services sector. Bull case: trading below our estimate, it may offer upside if the fundamentals hold. Bear case: a low price can be a value trap when quality is weak or the data is thin (evidence: high), always confirm before acting.
Over the trailing twelve months, Major Cineplex Group generated revenue of 7.8B THB at a net margin of 8.6%. Revenue grew 13.8% year over year. It earns a return on equity of 13.6%. Net debt stands at 4.9B THB. Fundamentals as of Jul 12, 2026
Our scenario range runs from 11.80 THB (bear case) to 19.66 THB (bull case); at 7.25 THB, the current price sits below that range. Bear and bull are the same models run on conservative and optimistic assumptions (margins, growth, valuation multiples), so a plausible valuation range, not a price target. The share trades about 21% below its 52-week high and 20% above its 52-week low, currently below its 200-day average. For context, the median of 10 Communication Services peers we cover trades at -52% fair-value upside, at 117%, MAJOR screens cheaper than that median.
Fair Value models
Each model estimates fair value its own way; the Fair Value above is the evidence-weighted blend. Evidence (0–100) measures how completely this model’s inputs are available: well-fed models carry more weight in the blend. The spread across models is intentional, each one stresses a different value driver; dividend models, for instance, come out structurally low when payout is small.
All 25 models by family
Widest divergence: DCF Models (18.95 THB) versus Dividend Discount (2.93 THB). Highest evidence: Growth DCF (80).
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Key figures & financial health
More key figures
Figures from reported company fundamentals · as of Jul 12, 2026. TTM = trailing twelve months.
Quality Score breakdown
Of which business quality 58 · Market factors (momentum, volatility) 48
Non-valuation factor families (profitability, growth, cashflow, financial strength, momentum …), each academically grounded. Valuation itself sits in the Fair Value and is deliberately excluded here to avoid double-counting.
About the company
Major Cineplex Group Public Company Limited, together with its subsidiaries, engages in cinema operations and entertainment services in Thailand. It operates through five segments: Cinema Business, Advertising Business, Bowling and Karaoke Business, Rental and Services Business, and Movie Content Business.
Full company description
Major Cineplex Group Public Company Limited, together with its subsidiaries, engages in cinema operations and entertainment services in Thailand. It operates through five segments: Cinema Business, Advertising Business, Bowling and Karaoke Business, Rental and Services Business, and Movie Content Business. The company offers theater, foods and drinks, and relevant services; and operates cineplexes under the Major Cineplex, EGV Cinema, Paragon Cineplex, Esplanade Cineplex, Paradise Cineplex, Mega Cineplex, Hat Yai Cineplex, Quartier CineArt, Westgate Cineplex, Cineplex, Icon Cineplex, and Major Cinema brands. It also provides various advertising services, including in-theater and 4D ads. In addition, the company provides bowling services under the Major Bowl Hit and Blu-O Rhythm & Bowl brands; karaoke rooms; and Sub Zero, an ice skate rink. Further, the company offers retail spaces for rent in the cineplexes; produces and distributes films; and distributes VCD/DVD, Blu-ray, and film rights. Major Cineplex Group Public Company Limited was founded in 1995 and is based in Bangkok, Thailand.
Company description, as reported by the company or data provider.
Revenue & earnings trend
FY2021 – FY2025 · reported fiscal years
Major Cineplex Group reported revenue of 7.6B THB in FY2025 versus 3.0B THB in FY2021, a compound +26.2%/yr. Reported net income was 631M THB in FY2025, compounding −20.5%/yr from FY2021.
of which total revenue −0.9 pp · buybacks/dilution +1.0 pp
Absolute contributions in percentage points per year; they sum to the EPS growth rate. Start and end points are 3-year averages (details on hover).
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Peer Group
Entertainment · 265 stocks
How this stock ranks against its industry: the green marker is this stock, the band is the typical 25–75% peer range, and the tick is the median.
Valuation Multiples vs Entertainment median · lower = cheaper
Snowflake
Five quick dimensions, each 0 to 100: VALUE (fair-value potential), FUTURE (revenue growth), PAST (return on equity), HEALTH (low debt), DIVIDEND (yield). Green = this stock, grey = typical sector peer.
Values & ESG
Does this company touch areas you may want to avoid? The classification is inferred from sector and industry.
ESG scores are not available for this stock yet. Values and ESG data are contextual and can differ between providers.
Similar stocks
10 more Entertainment stocks, each showing price versus our Fair Value estimate (as of Jul 12, 2026).
| Stock | Price | Fair Value | vs Fair Value |
|---|---|---|---|
| Netflix, Inc ZNFL | C$6.77 | C$2.96 | -56% |
| The Walt Disney Company DIS | $96.30 | $89.55 | -7% |
| Warner Bros. Discovery, Inc WBD | $26.87 | $9.13 | -66% |
| Live Nation Entertainment, Inc LYV | $178.44 | $46.89 | -74% |
| Universal Music Group UMG | €18.91 | €14.78 | -22% |
| TKO Group TKO | $184.40 | $22.16 | -88% |
| Empresas Cablevisión, S.A. CABLECPO | 55.00 MXN | 60.49 MXN | +10% |
| Beijing Enlight Media Co 300251 | ¥11.77 | ¥10.97 | -7% |
| PT MNC Digital Entertainment Tbk, MSIN | 456.00 IDR | 221.09 IDR | -52% |
| Prime Focus Limited PFOCUS | ₹298.25 | ₹63.45 | -79% |
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Frequently asked questions
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How we calculate Fair Value
Each company is valued through a stack of independent intrinsic-value models (DCF variants, residual-income, multiples and more), blended into one family-balanced consensus and weighted by how much trustworthy data backs it. A separate quality layer scores the fundamentals. Every input is real reported data, nothing guessed.
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