MCOT Public Company (MCOT) Fair Value & Analysis
Communication Services · TH · Market cap 4.2B THB
Fair value as of: Jul 18, 2026
From 7 valuation models · updated yesterday
Fair value updated Jul 18, 2026, revised from 34.35 THB to 3.44 THB (−90.0%) since Jun 24, 2026. Share price +9.8% over the past month.
Price vs Fair Value (12 months)
12‑month range 2.76 THB – 6.90 THB · fair‑value band 2.13 THB – 4.75 THB · the 6.15 THB price screens above the 3.44 THB fair value. As of Jul 18, 2026.
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MCOT Public Company (MCOT) currently trades at 6.15 THB, while our model-based Fair Value estimate is 3.44 THB, implying the stock looks roughly 44.1% overvalued today. We read business quality at 57/100 (solid quality), in the Communication Services sector. Bear case: priced above our estimate, the market already discounts strong expectations. Bull case: above-average quality can justify a premium, the entry price still matters most (evidence: low).
Over the trailing twelve months, MCOT Public Company generated revenue of 1.1B THB at a net margin of -25.5%. Revenue grew 1.1% year over year. It earns a return on equity of -4.2%. Net debt stands at 636M THB. Fundamentals as of Jul 18, 2026
Our scenario range runs from 2.13 THB (bear case) to 4.75 THB (bull case); at 6.15 THB, the current price sits above that range. The share trades about 18% below its 52-week high and 124% above its 52-week low, currently above its 200-day average. For context, the median of 10 Communication Services peers we cover trades at 32% fair-value upside, at -44%, MCOT screens richer than that median.
Key figures & financial health
More key figures
Figures from reported company fundamentals (EODHD) · as of Jul 18, 2026. TTM = trailing twelve months.
About the company
MCOT Public Company Limited, together with its subsidiaries, operates in the mass media business in Thailand. It operates through Television and News Services, Radio Services, Engineering Services, and New Business segments. The company provides digital terrestrial television broadcasting services with channels including general channels in high definition (HD), and children, youth, and family channels in standard definition (SD): one channel, namely Channel 9 MCOT HD, channel number 30. It also provides its services in television media, radio media, and digital media. The company broadcasts in the central and regional areas using the FM and AM systems for a total of 47 stations. The company also operates radio stations, such as FM 95 MHz LTM FM 95 MHz Luk Thung Mahanakorn, FM 96.5 MHz Thinkingradio 96.5, FM 99 MHz Active Radio, FM 100.5 MHz MCOT News FM 100.5, and FM 107 MHz MET 107. In addition, the company offers digital media services through the internet and other platforms; …
Revenue & earnings trend
FY2021 – FY2025 · reported fiscal years
MCOT Public Company reported revenue of 1.1B THB in FY2025 versus 1.4B THB in FY2021, a compound −5.9%/yr. Reported net income was −308M THB in FY2025.
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Similar stocks
10 more Broadcasting stocks, each showing price versus our Fair Value estimate (as of Jul 18, 2026).
| Stock | Price | Fair Value | vs Fair Value |
|---|---|---|---|
| SKY Perfect JSAT Corporation SKPJY | $31.61 | $16.95 | -46% |
| RTL Group RGLXF | $41.00 | $63.44 | +55% |
| Nexstar Media Group NXST | $173.41 | $73.15 | -58% |
| Nippon Television Holdings NPTVF | $18.22 | $23.96 | +32% |
| ITV plc ITVPY | $10.44 | $13.83 | +32% |
| SES S.A SESG | €7.91 | €16.53 | +109% |
| PT Elang Mahkota Teknologi Tbk, through its subsidiaries, EMTK | 540.00 IDR | 1,630 IDR | +202% |
| MFE-Mediaforeurope N.V MFEB | €3.55 | €7.01 | +97% |
| Jiangsu Broadcasting Cable Information Network Corporation 600959 | ¥3.13 | ¥1.71 | -45% |
| TV Asahi Holdings THDDY | $20.60 | $24.97 | +21% |
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How we calculate Fair Value
Each company is valued through a stack of independent intrinsic-value models (DCF variants, residual-income, multiples and more), blended into one family-balanced consensus and weighted by how much trustworthy data backs it. A separate quality layer scores the fundamentals. Every input is real reported data, nothing guessed.
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Not financial advice · no buy/sell recommendation. Model-based estimates are not certainties; their reliability depends on data quality and assumptions.