MCOT Public Company Limited (MCOT) Fair Value & Analysis
Communication Services · TH · Market cap 4.2B THB (≈ $127M) · ISIN TH0803010006
What is MCOT Public Company Limited really worth?
A solid business, but trading 61% above our fair value of 3.44 THB.
Strengths
Risks
Fair value as of: Aug 29, 2026
From 7 valuation models · updated 4 days ago
Share price −4.3% over the past month.
What runs behind every stock
69 individual criteria per stock, every one traceable See the method →
What matters now
- The price sits above even our optimistic bull case (4.75 THB). The favourable scenario is already priced in.
- The large gap to fair value rests on thin data (low evidence): fewer applicable models and a shorter history. Read it with extra caution.
- Solid but not exceptional quality (54/100) and above fair value, neither a clear bargain nor a standout compounder.
- A fairly wide model range (2.13 THB to 4.75 THB) leaves room in how you read the outcome.
Price vs Fair Value (5 years)
White line = price, green steps = our fair value per fiscal year, dashed = 300-day average. As of Aug 29, 2026.
How to read this chart
60‑month range 2.26 THB – 9.85 THB · fair‑value band 2.13 THB – 4.75 THB · the 5.55 THB price screens above the 3.44 THB fair value. Dashed = 300-day average. As of Aug 29, 2026.
Analysis
MCOT Public Company Limited (MCOT) currently trades at 5.55 THB, while our model-based Fair Value estimate is 3.44 THB, implying the stock looks roughly 61.3% overvalued today. The Quality Score stands at 54/100 (solid quality), in the Communication Services sector. Bull case: the Asset-Based group reads highest at a median of 6.58 THB per share, and 1 of the 7 models we run sit above the 5.55 THB price. Bear case: the DCF Models group reads lowest at 3.92 THB, and 6 of the 7 models stay below the price. Evidence for this calculation is low.
Over the trailing twelve months, MCOT Public Company Limited generated revenue of 1.1B THB at a net margin of −25.5%. Revenue grew 1.1% year over year. It earns a return on equity of −4.2%. Net debt stands at 636M THB. Fundamentals as of Aug 29, 2026
Our scenario range runs from 2.13 THB (bear case) to 4.75 THB (bull case); at 5.55 THB, the current price sits above that range. Bear and bull are the same models run on conservative and optimistic assumptions (margins, growth, valuation multiples), so a plausible valuation range, not a price target. The share trades about 26% below its 52-week high and 103% above its 52-week low, currently above its 200-day average. For context, the median of 10 Communication Services peers we cover trades at 20% fair-value upside, at −38%, MCOT screens richer than that median.
Fair Value models
Each model estimates fair value its own way; the Fair Value above is the evidence-weighted, family-balanced blend. Evidence (0–100) measures how completely this model’s inputs are available: well-fed models carry more weight in the blend. The spread across models is intentional, each one stresses a different value driver; dividend models, for instance, come out structurally low when payout is small. Every input is real reported data, nothing guessed.
All 7 models by family
Widest divergence: Asset-Based (6.58 THB) versus DCF Models (3.92 THB). Highest evidence: FCF DCF (80).
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Key figures & financial health
More key figures
Figures from reported company fundamentals · as of Aug 29, 2026. TTM = trailing twelve months.
Quality Score breakdown
Of which business quality 55 · Market factors (momentum, volatility) 62
Non-valuation factor families (profitability, growth, cashflow, financial strength, momentum …), each academically grounded. Valuation itself sits in the Fair Value and is deliberately excluded here to avoid double-counting.
All values are scores from 0 to 100 (100 = best against fixed, research-based bands), not percentages. The three market factors (momentum, 52-week proximity, low volatility) are displayed but carry zero weight in the headline number: market sentiment is not a business property.
About the company
MCOT Public Company Limited, together with its subsidiaries, operates in the mass media business in Thailand. It operates through Television and News Services, Radio Services, Engineering Services, and New Business segments.
Full company description
MCOT Public Company Limited, together with its subsidiaries, operates in the mass media business in Thailand. It operates through Television and News Services, Radio Services, Engineering Services, and New Business segments. The company provides digital terrestrial television broadcasting services with channels including general channels in high definition (HD), and children, youth, and family channels in standard definition (SD): one channel, namely Channel 9 MCOT HD, channel number 30. It also provides its services in television media, radio media, and digital media. The company broadcasts in the central and regional areas using the FM and AM systems for a total of 47 stations. The company also operates radio stations, such as FM 95 MHz LTM FM 95 MHz Luk Thung Mahanakorn, FM 96.5 MHz Thinkingradio 96.5, FM 99 MHz Active Radio, FM 100.5 MHz MCOT News FM 100.5, and FM 107 MHz MET 107. In addition, the company offers digital media services through the internet and other platforms; provides advertisements through TV, radio, and digital media; engages in Shop Mania TV shopping, business content, and online photo and video distribution; and operates an academic and training institute that provides a range of mass media training courses and services. MCOT Public Company Limited was founded in 1977 and is headquartered in Bangkok, Thailand.
Company description, as reported by the company or data provider.
Revenue & earnings trend
FY2021 – FY2025 · reported fiscal years
MCOT Public Company Limited reported revenue of 1.1B THB in FY2025 versus 1.4B THB in FY2021, a compound −5.9%/yr. Reported net income was −308M THB in FY2025.
of which total revenue −14.0 % · buybacks/dilution +0.0 %
Annual growth per factor. These are factors, not summands: multiplied they give the EPS growth rate, added they do not quite. Start and end points are 3-year averages (details on hover).
MCOT screens 61% overvalued. Compare with Nexstar Media Group →
Peer Group
Broadcasting · 68 stocks
How this stock ranks against its industry: the green marker is this stock, the band is the typical 25–75% peer range, and the tick is the median.
Valuation Multiples vs Broadcasting median · lower = cheaper
Strength profile in five axes (Snowflake)
Five quick dimensions, each 0 to 100: VALUE (fair-value potential), FUTURE (revenue growth), PAST (return on equity), HEALTH (low debt), DIVIDEND (yield). Green = this stock, grey = typical sector peer.
VALUE 0: the price sits above our fair-value range.
Insider activity: 40/100
Values & ESG
Does this company touch areas you may want to avoid? The classification is inferred from sector and industry.
Similar stocks
10 more Broadcasting stocks, each showing price versus our Fair Value estimate (as of Aug 29, 2026).
| Stock | Price | Fair Value | vs Fair Value |
|---|---|---|---|
| Nexstar Media Group NXST | $185.52 | $151.97 | −18% |
| SES S.A SESG | €4.90 | €18.90 | +286% |
| PT Elang Mahkota Teknologi Tbk, through its subsidiaries, EMTK | 500.00 IDR | 1,094 IDR | +119% |
| MFE-Mediaforeurope N.V MFEB | €3.62 | €5.38 | +49% |
| Jiangsu Broadcasting Cable Information Network Corporation 600959 | ¥3.10 | ¥1.14 | −63% |
| Sun TV Network Limited SUNTV | ₹487.90 | ₹586.58 | +20% |
| MBC Group 4072 | 20.41 SAR | 19.24 SAR | −6% |
| Métropole Télévision S.A MMT | €12.04 | €15.96 | +33% |
| Beijing Gehua Catv Network Co 600037 | ¥7.15 | ¥3.64 | −49% |
| PT Surya Citra Media Tbk, SCMA | 216.00 IDR | 198.19 IDR | −8% |
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