MCOT Public Company Limited (MCOT) fair value: what the stock is really worth
As of Oct 15, 2026: fair value (intrinsic value) of MCOT Public Company Limited stock THB 2.99, price THB 5.00, upside -40.2%, quality 52 out of 100. Rating: strongly overvalued. Calculated from audited financials with 26 valuation models and 37 quality factors, updated daily.
69 individual criteria per stock, every one traceableSee the method →
Price vs Fair Value
White line = price, green steps = our fair value per fiscal year, dashed = 300-day average. As of Oct 2, 2026.
How to read this chart
60‑month range 2.26 THB – 9.85 THB · fair‑value band 2.28 THB – 3.95 THB · the 5.00 THB price screens above the 2.99 THB fair value. Green steps = our fair value per fiscal year (point-in-time, no hindsight). Dashed = 300-day average. As of Oct 2, 2026.
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MCOT Public Company Limited, together with its subsidiaries, operates in the mass media business in Thailand. It operates through Television and News Services, Radio Services, Engineering Services, and New Business segments.
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The company provides digital terrestrial television broadcasting services with channels including general channels in high definition (HD), and children, youth, and family channels in standard definition (SD): one channel, namely Channel 9 MCOT HD, channel number 30. It also provides its services in television media, radio media, and digital media.
The company broadcasts in the central and regional areas using the FM and AM systems for a total of 47 stations.
The company also operates radio stations, such as FM 95 MHz LTM FM 95 MHz Luk Thung Mahanakorn, FM 96.5 MHz Thinkingradio 96.5, FM 99 MHz Active Radio, FM 100.5 MHz MCOT News FM 100.5, and FM 107 MHz MET 107.
In addition, the company offers digital media services through the internet and other platforms; provides advertisements through TV, radio, and digital media; engages in Shop Mania TV shopping, business content, and online photo and video distribution; and operates an academic and training institute that provides a range of mass media training courses and services.
MCOT Public Company Limited was founded in 1977 and is headquartered in Bangkok, Thailand.
Stock analysis
MCOT Public Company Limited (MCOT) currently trades at 5.00 THB, while our model-based Fair Value estimate is 2.99 THB, 40.2% below the price, so the stock looks overvalued today.
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Valuation
Bull case: the Asset-Based group reads highest at a median of 6.43 THB per share, and 1 of the 7 models we run sit above the 5.00 THB price.
Bear case: the Growth DCF group reads lowest at 2.95 THB, and 6 of the 7 models stay below the price. Data coverage for this calculation is low.
Scenario range: 2.28 THB (bear) to 3.95 THB (bull), the price of 5.00 THB sits above it. Bear and bull are the same models on cautious and optimistic assumptions, a range, not a price target.
Quality & growth
The Quality Score stands at 52/100 (solid quality), in the Communication Services sector.
Weak Growth: Revenue is shrinking: the last year, the last three and the last five years are all negative.
MCOT Public Company Limited reported revenue of 1.1B THB in FY2025 versus 1.4B THB in FY2021, a compound −5.9%/yr. Reported net income was −308M THB in FY2025.
Key figures
Market cap 3.5B THB (≈ $105M) · P/S ratio 3.26 · EPS (TTM) −0.4300 THB · Net margin −27.8% · Return on equity −4.4% · Return on assets (EBIT) 0.9% · Operating margin −27.7% · Revenue (TTM) 1.1B THB.
Competitive moat
Our AI-assisted moat analysis scores the competitive advantage at 13 out of 100 (low confidence).
What moves the price
The share trades about 28% below its 52-week high and 81% above its 52-week low, currently below its 200-day average.
For context, the median of 10 Communication Services peers we cover trades at 10% fair-value upside, at −40%, MCOT screens richer than that median.
Fair Value models
Bear2.28 THBFair Value 2.99 THBBull3.95 THB
Price 5.00 THB · Upside -40.2%
Model ⓘEach model values the company its own way (discounted cash flow, earnings, assets, dividends). The fair value above is their evidence-weighted blend, not the output of a single model.Bear ⓘBear = the cautious scenario: the same model computed with conservative anchors (lower growth, margins and valuation multiples). Together with Bull it frames a plausible valuation range, not a price target.BaseBull ⓘBull = the optimistic scenario: the same model computed with favourable anchors (higher growth, margins and valuation multiples). Together with Bear it frames a plausible valuation range, not a price target. If a model's bull case is above four times its base value, the table shows that limit with a > sign (like the overall Bull above): beyond it no assumption holds.Coverage ⓘCoverage = how well-backed THIS model's estimate is for this stock (0–100): how complete and reliable its input data are, and how well the model fits the company. The final Fair Value is an evidence-weighted blend, so better-evidenced models count more. Green ≥70, amber 50–69, grey below 50.
Growth Quality ⓘGrowth is valuable only when reinvestment earns attractive returns (Aswath Damodaran): sustainable growth depends on return on capital, reinvestment and efficiency. Basis: total company revenue over the periods shown on the cards (3Y/5Y/all years), not per share, so a merger can show up as a growth jump; per-share earnings growth is in the value-creation card.23/100
Revenue is shrinking: the last year, the last three and the last five years are all negative.
Revenue growth 1 year
−3.7%
Revenue growth 3 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
−6.9%
Revenue growth 5 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
−4.9%
Start year 2020 (pandemic). Over 10 years: −11.0% a year
Revenue growth 20 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
−5.5%
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Profit margin (trend) ⓘOperating margin then vs now, from reported annual statements. A falling margin after a boom year is the classic peak-earnings signal: the growth rate then leans on an inflated base.
−145.4% (2020) → −17.8% (2025)
What shareholders gained per year ⓘWe only publish this rate when it is defensible. Reason: fiscal 2025 is a loss year, no rate is defined from a loss
not computed
Growth Forecast
A lot of optimism in the price
The price assumes more growth than the company has delivered so far.
What the price assumes ⓘThis turns our valuation around: instead of asking what the share is worth, it asks what growth the current price requires. It uses the cash the company keeps after all spending (free cash flow), the same discount rate as our models, five years of growth, then slowing evenly to 2 % a year by year ten. Compared with the analysts' sales forecasts extended to the same five years (at least three analysts, for context only, it does not enter the Fair Value): within 3 percentage points counts as "in line" (amber), below that little optimism (green), above that a lot of optimism (red).
+14.3%
Yearly growth needed for the next five years to justify today's price.
What forecasts expect
n/a
No analyst forecast available.
After inflation (Thailand: IMF forecast 1.2% a year to 2030, 1.1% from 2016 to 2025) that is about +13.0% a year for the price.
Compare MCOT Public Company Limited with another stock
Price, fair value, quality and upside side by side.
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Peer GroupⓘHow this stock ranks against its industry: the green marker is this stock, the band is the typical 25–75% peer range, and the tick is the median.Broadcasting · 69 stocks
Beats the industry median on 5/10 measures
A mixed picture versus its industry peers.
Valuation
Quality Score52 · Above median
Fair Value upside−40.2% · Bottom 25%
Profitability
Return on assets−2.9% · Below median
Net margin (12 months)−27.2% · Bottom 25%
Operating margin (12 months)−27.7% · Bottom 25%
Growth and dividend
Revenue growth−15.2% · Bottom 25%
Balance sheet
Debt / equity0.05× · Below median
Valuation Multiplesvs Broadcasting median · lower = cheaper
P/S (12 months)0.10× · Cheapest 25%
Price / free cash flow0.5× · Cheapest 25%
PEG1.63× · Cheaper than median
Strength profile in five axes (Snowflake)
This stockSector peers
VALUE (fair-value potential)0· sector 64
FUTURE (revenue growth)0· sector 20
PAST (return on equity)0· sector 9
HEALTH (low debt)98· sector 94
DIVIDEND (yield)0· sector 84
VALUE 0: the price sits above our fair-value range.
For bloggers, editors and developers: paste this into your site or blog (a “Custom HTML” block in WordPress), it shows the current fair value and links back here. Free, plain HTML, and welcome. Full data streams (CSV/JSON) at /developers.
Cite: Fair Value Calculator (2026). "MCOT Public Company Limited Fair Value". https://www.fairvalue-calculator.com/stock/MCOT
Frequently asked questions
Is MCOT Public Company Limited (MCOT) overvalued or undervalued?
As of Oct 2, 2026, our model estimates a fair value of 2.99 THB versus a price of 5.00 THB, about −40% upside (overvalued).
What is the fair value of MCOT?
Our model-based fair value for MCOT Public Company Limited is 2.99 THB (as of Oct 2, 2026), built from audited fundamentals. The current price: 5.00 THB.
What is the quality score of MCOT?
MCOT Public Company Limited has a Quality Score of 52/100. It measures business quality (profitability, growth, cash flow, balance-sheet strength, investment discipline, share issuance). Market factors such as price momentum and volatility do not enter the number; they are shown separately in the detail view.
What is the price target for MCOT Public Company Limited (MCOT)?
Our model-based price target is the fair value of 2.99 THB (as of Oct 2, 2026) from 7 valuation models. Cautious scenario 2.28 THB, optimistic scenario 3.95 THB. It is a calculation from audited fundamentals, not an analyst target.
What is the MCOT Public Company Limited stock forecast for 2026?
Our models put fair value at 2.99 THB, about −40% upside versus a price of 5.00 THB (overvalued). Cautious scenario 2.28 THB, optimistic scenario 3.95 THB. The calculation is refreshed regularly with new filings.
What is the revenue of MCOT Public Company Limited (MCOT)?
MCOT Public Company Limited reported trailing-twelve-month revenue of about 1.1B THB (latest available figure, as of Oct 2, 2026).
What growth is priced into MCOT Public Company Limited (MCOT)?
For today's price to be fair in a discounted-cash-flow model, MCOT Public Company Limited would have to grow free cash flow by +14.3 % per year for five years (discount rate 13.1 %, then slowing evenly to 2 % perpetual growth by year ten). Over the last 5 years revenue grew -4.9 % per year. As of Oct 2, 2026.
What discount rate (WACC) does the fair value of MCOT use?
Our models discount MCOT Public Company Limited at 13.1 %: a base by market capitalisation (micro), damped by beta 0.47, country premium for Thailand. The same rate applies in all 26 models.
What is a reverse DCF?
A reverse DCF turns the usual calculation around. Instead of deriving a value from assumptions, it takes today's price as given and asks: what free-cash-flow growth would a company have to deliver for exactly this price to be fair? The result is not a forecast but the expectation already priced in. For MCOT Public Company Limited that is +14.3 % per year a year over ten years, using the same discount rate (13.1 %) and the same formula as our fair value.
How much growth has MCOT Public Company Limited (MCOT) delivered so far?
Over the past 5 years revenue at MCOT Public Company Limited grew -4.9 % a year. The price currently implies +14.3 % per year free-cash-flow growth a year. Comparing the two shows how much confidence is in the price: if it demands more than has been delivered, the business has to accelerate for the maths to work.
How fast is the sector of MCOT Public Company Limited (MCOT) growing?
The median revenue growth in the sector is +3.4 % a year. That is the yardstick for the growth priced into MCOT Public Company Limited (+14.3 % per year a year): it shows whether the expectation is within the usual range or beyond it.
What is the free cash flow yield of MCOT Public Company Limited (MCOT)?
The free-cash-flow yield on the price is 6.59 %: that much free cash flow MCOT Public Company Limited produces per unit of market value. When it exceeds the discount rate of our models (13.1 %), the business already earns more than its cost of capital demands, and the price needs little additional growth.
What is the intrinsic value of MCOT Public Company Limited (MCOT)?
Intrinsic value and fair value mean the same thing: what the business is worth on its numbers, independent of the share price. For MCOT Public Company Limited it is 2.99 THB per share (as of Oct 2, 2026), against a price of 5.00 THB. It is the blended result of 7 valuation models (cash flow, earnings, asset, dividend).
Is MCOT Public Company Limited stock overvalued or undervalued in 2026?
As of Oct 2, 2026, MCOT trades above its calculated fair value: price 5.00 THB, fair value 2.99 THB, a gap of about −40% (overvalued). The calculation is refreshed with each new quarterly report, so the verdict can change during the year.
Is fair value the same as the market price of MCOT?
No. The price is what the market pays today (5.00 THB); the fair value is what the company's own numbers justify (2.99 THB). For MCOT Public Company Limited the two are 2.01 THB per share apart. That gap is exactly why we show both numbers side by side.
How much is MCOT Public Company Limited worth?
The market values MCOT Public Company Limited at about 3.5B THB (market capitalisation, as of Oct 2, 2026). Per share that is 5.00 THB; our models calculate a fair value of 2.99 THB per share.
What do the bullish and bearish scenarios say about MCOT?
Our models span a range for MCOT Public Company Limited: cautious scenario 2.28 THB, base 2.99 THB, optimistic 3.95 THB per share (as of Oct 2, 2026, price 5.00 THB). The range comes from different growth and margin assumptions, not from analyst opinions.
What is the PEG ratio of MCOT?
The PEG ratio of MCOT Public Company Limited is 1.63 (P/E divided by earnings growth, as of Oct 2, 2026). That is above 1, so the growth is already paid for in the price.
How solid is the balance sheet of MCOT Public Company Limited (MCOT)?
Balance-sheet figures for MCOT Public Company Limited (as of Oct 2, 2026): return on equity −4.4%, debt of 0.05 per unit of equity. They feed the Quality Score of 52/100, which measures business quality independently of the share price.
How far is MCOT from its 52-week high?
MCOT Public Company Limited trades at 5.00 THB, about 28% below its 52-week high of 6.90 THB and 81% above the low of 2.76 THB (as of Oct 15, 2026). Distance from the high says nothing about value: that is what the fair value of 2.99 THB is for.
Which stocks are comparable to MCOT Public Company Limited?
From the same area (Communication Services) we also value Nexstar Media Group, Sun TV Network Limited, Jiangsu Broadcasting Cable Information Network Corporation, SES S.A, among others. Each of them has its own fair-value calculation on this site using the same models, so the comparison is like for like.
Is MCOT Public Company Limited stock attractive at the current price?
The data as of Oct 2, 2026: price 5.00 THB, calculated fair value 2.99 THB (−40%), Quality Score 52/100, from 7 models. Whether that fits your horizon and risk tolerance is your call. We provide the calculation, not investment advice.
How is the fair value of MCOT calculated?
We run MCOT Public Company Limited through 7 models from four families: discounted cash flow, earnings models, asset and balance-sheet models, and dividend models. Every model gets the same audited fundamentals; the result is the weighted average of 2.99 THB, with the spread shown as a cautious and an optimistic scenario.
Is it still worth investing in stocks now?
The global stock market currently sits 14.4 % above its aggregate fair value. MCOT Public Company Limited itself currently trades above fair value. An expensive market is no reason to stay out and no reason to buy everything at once: keep a broad savings plan running, buy single stocks only with money you can do without, and hold part of your money liquid while the market is high. The full picture including sectors is on is it worth investing now.
What is the share price of MCOT Public Company Limited (MCOT)?
The closing price on Oct 15, 2026 was 5.00 THB. Our model-based fair value is 2.99 THB, about −40% upside (overvalued). We carry closing prices from our data provider, not a live tick.
What should I pay attention to with MCOT Public Company Limited right now?
The price sits above even our optimistic bull case (3.95 THB). The favourable scenario is already priced in. The large gap to fair value rests on thin data (low evidence): fewer applicable models and a shorter history. Read it with extra caution. Solid but not exceptional quality (52/100) and above fair value, neither a clear bargain nor a standout compounder.
Where does the earnings growth of MCOT Public Company Limited (MCOT) come from?
Earnings per share at MCOT Public Company Limited grew −12.6 % a year from 2012 to 2023. Broken into its drivers: revenue per share −14.0 %, EBIT margin +8.2 %, tax rate −0.1 %, residual (interest, one-offs) −5.9 %. The four rates multiply to the earnings growth rate, they do not add up. Start and end are three-year averages so a single exceptional year does not distort the result.
Key figures of MCOT Public Company Limited
How large is the market capitalisation of MCOT Public Company Limited (MCOT)?
The market capitalisation of MCOT Public Company Limited is 3.5B THB (≈ $105M). The stock-market value of the whole company: share price times number of shares. It is what the market asks for the entire business today.
What is the P/S ratio of MCOT Public Company Limited (MCOT)?
The price-to-sales ratio of MCOT Public Company Limited is 3.26 (last twelve months). Price to sales: market value relative to yearly revenue. Useful when profit is thin or distorted.
What are the earnings per share of MCOT Public Company Limited (MCOT)?
Earnings per share at MCOT Public Company Limited are −0.4300 THB. Earnings per share over the last twelve months: total profit spread across every single share.
What is the net margin of MCOT Public Company Limited (MCOT)?
The net margin of MCOT Public Company Limited is −27.8% (fiscal year 2025). How much of every unit of revenue ends up as profit. 10% means 10 cents of profit per dollar of sales.
What is the return on equity of MCOT Public Company Limited (MCOT)?
The return on equity (ROE) of MCOT Public Company Limited is −4.4% (last twelve months). Profit relative to shareholders' equity, how efficiently the company works with its owners' money.
What is the EBIT return on assets of MCOT Public Company Limited (MCOT)?
On an EBIT basis the return on assets of MCOT Public Company Limited is 0.9% (avg 5y). Operating profit (EBIT) relative to everything the company owns, as a multi-year average. It describes the business model rather than one good or bad year.
What is the operating margin of MCOT Public Company Limited (MCOT)?
The operating margin of MCOT Public Company Limited is −27.7% (last twelve months). Profit from the core business (before interest and taxes) relative to revenue.
How fast is revenue growing at MCOT Public Company Limited (MCOT)?
Revenue at MCOT Public Company Limited is growing −15.2% versus a year earlier (3y avg −6.9%). How much revenue grew versus a year earlier (YoY). The 3-year average next to it puts the single year in context.
How fast are earnings growing at MCOT Public Company Limited (MCOT)?
Earnings per share at MCOT Public Company Limited are growing +22.6% versus a year earlier. How much earnings per share grew versus a year earlier.
How much net debt does MCOT Public Company Limited (MCOT) carry?
The net debt of MCOT Public Company Limited is 636M THB (fiscal year 2025, ≈ 2.8 yrs of FCF). Debt minus cash on hand. The note shows how many years of free cash flow could in theory pay it off.
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Thin data
Oct 2, 2026