Melia Hotels (MEL) fair value: what the stock is really worth
As of Sep 23, 2026: fair value of Melia Hotels €15.84, price €9.97, upside +59.0%, quality 50 out of 100. Calculated from audited financials with 26 valuation models and 37 quality factors, updated daily.
- Fair value above price? Yes
- Good quality? Yes
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Melia Hotels
MEL · MCCheap, value-trap riskThe stock looks deeply undervalued, but low quality raises value-trap risk.
What runs behind every stock
69 individual criteria per stock, every one traceable See the method →
Price vs Fair Value
White line = price, green steps = our fair value per fiscal year, dashed = 300-day average. As of Sep 24, 2026.
How to read this chart
60‑month range €3.97 – €12.29 · fair‑value band €9.39 – €21.23 · the €9.97 price screens below the €15.84 fair value. Green steps = our fair value per fiscal year (point-in-time, no hindsight). 2 fiscal years are left out: there the valuation rested on only a fraction of the usual models. Dashed = 300-day average. As of Sep 24, 2026.
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Company profile
Meliá Hotels International, S.A. owns, operates, manages, leases, and franchises hotels in Spain, Latin America, the rest of Europe, and Asia. It operates through Hotel Management, Hotel Business, Other Business Linked to Hotel Management, and Real Estate segments.
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Meliá Hotels International, S.A. owns, operates, manages, leases, and franchises hotels in Spain, Latin America, the rest of Europe, and Asia. It operates through Hotel Management, Hotel Business, Other Business Linked to Hotel Management, and Real Estate segments. The company operates hotels under the Gran Meliá Hotels & Resorts, the Meliá Collection, ME by Meliá, Paradisus by Meliá, Meliá Hotels & Resorts, INNSIDE by Meliá, ZEL, Sol by Meliá, Affiliated by Meliá brands, as well as Circle by Meliá and Club Meliá brands. It also engages in the operation of vacation club; casino or tour operation activities; and real estate business. In addition, the company offers Meliá Rewards; and Meliá PRO, a platform for professionals. The company was formerly known as Sol Meliá, S.A. and changed its name to Meliá Hotels International, S.A. in June 2011. The company was founded in 1956 and is headquartered in Palma de Mallorca, Spain.
Stock analysis
Melia Hotels (MEL) currently trades at €9.97, while our model-based Fair Value estimate is €15.84, implying the stock looks roughly 37.1% undervalued today.
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Valuation
Bull case: the DCF Models group reads highest at a median of €19.88 per share, and 18 of the 26 models we run sit above the €9.97 price.
Bear case: the Asset-Based group reads lowest at €2.57, and 8 of the 26 models stay below the price. Evidence for this calculation is high.
Scenario range: €9.39 (bear) to €21.23 (bull), the price of €9.97 sits inside it. Bear and bull are the same models on cautious and optimistic assumptions, a range, not a price target.
Quality & growth
The Quality Score stands at 50/100 (solid quality), in the Consumer Cyclical sector.
Healthy Growth: Revenue growth appears healthy and is supported by profitability and cash-flow quality.
Melia Hotels reported revenue of €2.1B in FY2025 versus €827M in FY2021, a compound +25.9%/yr. Reported net income was €170M in FY2025.
Key figures
Market cap €2.2B · P/E ratio 13.5 · P/S ratio 1.10 · EPS (TTM) €0.7400 · Dividend yield 2.5% · Net margin 8.2% · Return on equity 17.8% · Return on assets (EBIT) 3.6%.
Competitive moat
Our AI-assisted moat analysis scores the competitive advantage at 48 out of 100 (low confidence).
What moves the price
The share trades about 19% below its 52-week high and 47% above its 52-week low, currently above its 200-day average.
For context, the median of 10 Consumer Cyclical peers we cover trades at −32% fair-value upside, at 59%, MEL screens cheaper than that median.
Fair Value models
All 26 models by family
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Set up alert →Quality Score breakdown
Of which business quality 50 · Market factors (momentum, volatility) 63
Revenue & earnings trend
Growth Forecast
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Compare Melia Hotels with another stock
Price, fair value, quality and upside side by side.
Peer GroupⓘHow this stock ranks against its industry: the green marker is this stock, the band is the typical 25–75% peer range, and the tick is the median.Lodging · 167 stocks
Valuation Multiplesvs Lodging median · lower = cheaper
Strength profile in five axes (Snowflake)
Context: sector, industry, market
- Is the Consumer Discretionary sector expensive or cheap?
- P/E, EV/EBITDA and margins by industry (reference tables)
- Valuation of the Spain market
Values & ESG
Does this company touch areas you may want to avoid? The classification is inferred from sector and industry.
Similar stocks
10 more Lodging stocks, each showing price versus our Fair Value estimate.
| Stock | Price | Fair Value | vs Fair Value |
|---|---|---|---|
| Marriott International, Inc MAR | $348.06 | $150.61 | −57% |
| Hilton Worldwide Holdings HLT | $308.44 | $268.06 | −13% |
| InterContinental Hotels Group IHG | $154.85 | $97.57 | −37% |
| Hyatt Hotels Corporation H | $157.80 | $49.88 | −68% |
| H World Group HTHT | $43.33 | $63.57 | +47% |
| Accor SA AC | €46.64 | €40.27 | −14% |
| The Indian Hotels Company INDHOTEL | ₹743.70 | ₹502.32 | −32% |
| Wyndham Hotels & Resorts, Inc WH | $67.86 | $29.84 | −56% |
| Hanjin Kal, 180640 | 140,100 KRW | 28,728 KRW | −79% |
| Choice Hotels International, Inc CHH | $100.32 | $73.41 | −27% |
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Frequently asked questions
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