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Money Forward, Inc (MNFYY) Fair Value & Analysis

Technology · US · Market cap $1.3B

MF Money Forward, Inc logo Money Forward, Inc MNFYY · US
Price$12.00
Fair Value$2.48
Upside-79.3%
Quality40/100
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Expensive Growth
Thin margins · 8.5% net margin
Low debt · negative free cash flow
Mixed vs. peers (4/9)
Narrow moat 35/100
Evidence: Medium Range $1.86 – $3.10 Share as image

Fair value as of: Jul 17, 2026

From 10 valuation models · updated 24 days ago

Below-average quality, and screening another 79% overvalued on our models.

What matters now

  • The price sits above even our optimistic bull case ($3.10). The favourable scenario is already priced in.
  • Weak quality (40/100) and above fair value at the same time, the margin of safety is missing on both counts.
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Price vs Fair Value (19 months)

$12.00 $12.00 Fair Value $2.48 Jan 2025 Aug 2026

White line = price, green steps = our fair value per fiscal year, dashed = 300-day average. As of Jul 17, 2026.

How to read this chart

19‑month range $12.00 – $12.00 · fair‑value band $1.86 – $3.10 · the $12.00 price screens above the $2.48 fair value. Dashed = 300-day average. As of Jul 17, 2026.

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Analysis

Money Forward, Inc (MNFYY) currently trades at $12.00, while our model-based Fair Value estimate is $2.48, implying the stock looks roughly 79.3% overvalued today. The Quality Score stands at 40/100 (below-average quality), in the Technology sector. Bear case: priced above our estimate, the market already discounts strong expectations. Bull case: above-average quality can justify a premium, the entry price still matters most (evidence: medium).

Over the trailing twelve months, Money Forward, Inc generated revenue of $53.3B at a net margin of 8.5%. Revenue grew 25.3% year over year. It earns a return on equity of 8.7%. Fundamentals as of Jul 17, 2026

Our scenario range runs from $1.86 (bear case) to $3.10 (bull case); at $12.00, the current price sits above that range. Bear and bull are the same models run on conservative and optimistic assumptions (margins, growth, valuation multiples), so a plausible valuation range, not a price target. The share trades about 17% below its 52-week high, currently above its 200-day average. For context, the median of 10 Technology peers we cover trades at -27% fair-value upside, at -79%, MNFYY screens richer than that median.

Fair Value models

Each model estimates fair value its own way; the Fair Value above is the evidence-weighted blend. Evidence (0–100) measures how completely this model’s inputs are available: well-fed models carry more weight in the blend. The spread across models is intentional, each one stresses a different value driver; dividend models, for instance, come out structurally low when payout is small.

Model BearBaseBull Evidence
Highest evidence
Growth-Adj P/E $2.93 $4.19 $5.44 68
P/E Multiple $1.86 $2.48 $3.10 63
Residual Income $2.11 $1.99 $1.53 61
All 10 models by family
Earnings-Based
Graham-Dodd $0.6023 $4.20 $5.89 54
Lynch FV $1.99 $2.84 $3.69 50
PEG = 1.0 $1.99 $2.84 $3.69 46
Multiples
P/E Multiple $1.86 $2.48 $3.10 63
P/S Multiple $1.13 $1.51 $1.88 58
P/B Multiple $1.13 $1.51 $1.88 55
EV/EBITDA $2.79 $3.39 $3.99 54
Asset-Based
NCAV (Graham) $1.56 $2.09 $3.12 50
Economic Profit
Residual Income $2.11 $1.99 $1.53 61
Growth Earnings
Growth-Adj P/E $2.93 $4.19 $5.44 68

Widest divergence: Growth Earnings ($4.19) versus Multiples ($1.51). Highest evidence: Growth-Adj P/E (68).

Key figures & financial health

Revenue (TTM) $53.3B
Revenue growth (YoY) +25.3%
Net margin 8.5%
Return on equity 8.7%
Free cash flow −$7.6B FY2025
Operating margin 1.2%
More key figures
EPS (TTM) $-0.3900

Figures from reported company fundamentals · as of Jul 17, 2026. TTM = trailing twelve months.

Quality Score breakdown

Overall quality 40/100

Of which business quality 42 · Market factors (momentum, volatility) 45

Profitability 28
Margins and returns on capital today
Quality Growth 79
Are margins and returns improving?
Cashflow 13
Earnings quality: real cash, not paper profit
Fin. Strength 58
Balance sheet, leverage, solvency risk
Investment 9
Disciplined investing over empire-building
Low Volatility 75
Calm price path (market factor)
Momentum 40
Price trend over the last 3–12 months (market factor)
52W Momentum 17
Distance to the 52-week high (market factor)
Net Issuance 71
Buybacks instead of dilution

Non-valuation factor families (profitability, growth, cashflow, financial strength, momentum …), each academically grounded. Valuation itself sits in the Fair Value and is deliberately excluded here to avoid double-counting.

About the company

Money Forward, Inc. provides financial solutions for individuals, financial institutions, and corporations primarily in Japan.

Full company description

Money Forward, Inc. provides financial solutions for individuals, financial institutions, and corporations primarily in Japan. The company offers personal financial management services under the Money Forward ME, MONEY PLUS, Money Forward Personal Financial Consulting, and Money Forward Fixed Cost Review names; Money Forward Cloud, a software-as-a-service (SaaS) application for promoting back office operations; and accounting and tax solutions under the Money Forward Cloud Accounting, Money Forward Cloud Accounting Plus, Money Forward Cloud Tax Return, Money Forward Cloud Invoice Issuing, Money Forward Cloud Invoice Issuing Plus, Money Forward Cloud Receivables Management, Money Forward Cloud Expense, Money Forward Cloud Accounts Payable, Money Forward Cloud Invoice System, Money Forward Cloud Fixed Assets, Money Forward Cloud Project Cost, Money Forward Cloud Consolidated Association, and Money Forward Cloud Box names. It also provides human resource solutions under the Money Forward Cloud HR Database, MoneyForward Cloud Attendance, Money Forward Cloud Payroll, Money Forward Cloud Tax Adjustment, MoneyForward Cloud Social Insurance, and Money Forward Cloud My Number names; and SaaS marketing platform solutions under the BOXIL SaaS, BOXIL EXPO, BALES, BALES CLOUD, BOXIL, BizHint, and ADXL names; and financial services under the Money Forward Kessai, Money Forward Transaction Finance, Money Forward Invoice Card Pay, Money Forward Early Payment, SHIKIN+, SEIKYU+, Biz Forward Invoice Card Pay, and HIRAC FUND names. In addition, the company offers Money Forward Fintech Platform for collecting the asset data and transaction data, storing the data, and analyzing the data for customer insights; consulting services; and other solutions. The company was formerly known as Moneybook Co. and changed its name to Money Forward, Inc. in December 2012. Money Forward, Inc. was incorporated in 2012 and is headquartered in Tokyo, Japan.

Company description, as reported by the company or data provider.

Revenue & earnings trend

FY2021 – FY2025 · reported fiscal years

Money Forward, Inc reported revenue of $50.3B in FY2025 versus $15.6B in FY2021, a compound +34.0%/yr. Reported net income was $1.6B in FY2025.

Growth Quality 52/100
The company is growing, but growth may require heavy reinvestment or weak cash conversion.
Latest Revenue (FY 2025)
$50.3B
Latest YoY
+24.7%
Avg. growth/yr (3Y)
+32.8%
Revenue +34.0%/yr
FY21 $15.6B
FY22 $21.5B
FY23 $30.4B
FY24 $40.4B
FY25 $50.3B
Net income
FY21 −$1.5B
FY22 −$9.4B
FY23 −$6.3B
FY24 −$6.3B
FY25 $1.6B

MNFYY screens 79% overvalued. Compare with SAP SE →

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Cite: Fair Value Calculator (2026). "Money Forward, Inc Fair Value". https://www.fairvalue-calculator.com/stock/MNFYY

Peer Group

Software - Application · 709 stocks

How this stock ranks against its industry: the green marker is this stock, the band is the typical 25–75% peer range, and the tick is the median.

Quality Score 40 · Bottom 25%
Fair Value upside −79% · Bottom 25%
Return on equity (TTM) 9% · Above median
Return on assets -1% · Below median
Net margin (TTM) 9% · Above median
Operating margin (TTM) 1% · Below median
Revenue growth 25% · Top 25%
Debt / equity 0.41× · Higher than 75% of peers

Valuation Multiples vs Software - Application median · lower = cheaper

P/S (TTM) 0.03× · Cheaper than 75% of peers

Snowflake

Five quick dimensions, each 0 to 100: VALUE (fair-value potential), FUTURE (revenue growth), PAST (return on equity), HEALTH (low debt), DIVIDEND (yield). Green = this stock, grey = typical sector peer.

VALUE 0 · sector 0
FUTURE 100 · sector 38
PAST 35 · sector 13
HEALTH 79 · sector 98
DIVIDEND 0 · sector 28

VALUE 0: the price sits above our fair-value range.

Insider activity: 40/100

Values & ESG

Does this company touch areas you may want to avoid? The classification is inferred from sector and industry.

None of the checked exposures detected

ESG scores are not available for this stock yet. Values and ESG data are contextual and can differ between providers.

Similar stocks

10 more Software - Application stocks, each showing price versus our Fair Value estimate (as of Jul 17, 2026).

Stock Price Fair Value vs Fair Value
SAP SE SAPS C$12.69 C$16.26 +28%
Shopify Inc SHOP C$173.23 C$20.54 -88%
Uber Technologies, Inc UBER $72.67 $51.11 -30%
Salesforce, Inc CRM $170.77 $182.10 +7%
ServiceNow, Inc NOW $107.71 $33.12 -69%
Cadence Design Systems, Inc CDNS $384.17 $80.41 -79%
Snowflake Inc SNOW $271.87 $34.04 -87%
Adobe Inc ADBE $230.61 $379.48 +65%
Automatic Data Processing, Inc ADP $241.92 $177.51 -27%
Intuit Inc INTU $291.09 $258.69 -11%

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Frequently asked questions

Is Money Forward, Inc (MNFYY) overvalued or undervalued?
As of Jul 17, 2026, our model estimates a fair value of $2.48 versus a price of $12.00, about −79% (overvalued).
What is the fair value of MNFYY?
Our model-based fair value for Money Forward, Inc is $2.48 (as of Jul 17, 2026), built from audited fundamentals. The current price is $12.00.
What is the quality score of MNFYY?
Money Forward, Inc has a Quality Score of 40/100. It measures business quality (profitability, growth, cash flow, balance-sheet strength, investment discipline, share issuance). Market factors such as price momentum and volatility do not enter the number; they are shown separately in the detail view.
What is the revenue of Money Forward, Inc (MNFYY)?
Money Forward, Inc reported trailing-twelve-month revenue of about $53.3B (latest available figure, as of Jul 17, 2026).
What is the net profit margin of MNFYY?
The net profit margin of Money Forward, Inc is about 8.5%, meaning it keeps roughly 8.5% of revenue as net income. Based on the latest reported figures.

How we calculate Fair Value

Each company is valued through a stack of independent intrinsic-value models (DCF variants, residual-income, multiples and more), blended into one family-balanced consensus and weighted by how much trustworthy data backs it. A separate quality layer scores the fundamentals. Every input is real reported data, nothing guessed.

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