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MNTN, Inc. (MNTN) fair value: what the stock is really worth

As of Nov 4, 2026: fair value (intrinsic value) of MNTN, Inc. stock $13.23, price $10.37, upside +27.6%, quality 66 out of 100. Rating: undervalued. Calculated from audited financials with 10 of our 26 valuation models and 37 quality factors, updated daily.

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Technology US

MI MNTN, Inc. logo Some data Nov 5, 2026

MNTN, Inc.

MNTN · US
Undervalued, but in a downtrend

The stock costs 22% less than our calculation considers fair.

Fair value $13.23 · Undervalued (22%)
Quality 66/100
Solidly profitable · 18.0% net margin (TTM)
Generates free cash flow
Ranks above peers (10/12)
Positive coverage
Revenue last quarter +21% vs. a year ago.
Mixed Growth (revenue 5y +41.0 %/yr in USD)
Moderate moat 53/100 · thin data
Some data

What runs behind every stock

69 individual criteria per stock, every one traceable See the method →

Price vs Fair Value

$31.47 $7.78 Fair Value $13.23 May 2025 Nov 2026

White line = price, green steps = our fair value per fiscal year. As of Nov 5, 2026.

How to read this chart

17‑month range $7.78 – $31.47 · fair‑value band $8.98 – $20.55 · the $10.37 price screens below the $13.23 fair value. Green steps = our fair value per fiscal year (point-in-time, no hindsight). As of Nov 5, 2026.

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Company profile

MNTN, Inc. operates a technology platform that brings performance marketing to Connected TV. Its self-serve technology makes running TV ads as easy as search and social and helps brands to drive measurable conversions, revenue, site visits, and more.

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The company was formerly known as MNTN Digital, Inc. and changed its name to MNTN, Inc. in 2022. MNTN, Inc. was incorporated in 2009 and is headquartered in Austin, Texas.

Stock analysis

MNTN, Inc. (MNTN) currently trades at $10.37, while our model-based Fair Value estimate is $13.23, implying the stock looks roughly 22% undervalued today.

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Valuation

Bull case: the Growth DCF group reads highest at a median of $14.75 per share, and 6 of the 10 models we run sit above the $10.37 price.

Bear case: the Asset-Based group reads lowest at $2.72, and 4 of the 10 models stay below the price. Data coverage for this calculation is medium.

Scenario range: $8.98 (bear) to $20.55 (bull), the price of $10.37 sits inside it. Bear and bull are the same models on cautious and optimistic assumptions, a range, not a price target.

Quality & growth

The Quality Score stands at 66/100 (solid quality), in the Technology sector.

Mixed Growth: Revenue is growing, but margins or cash flow do not fully confirm the trend.

MNTN, Inc. reported revenue of $290M in FY2025 versus $99.3M in FY2021, a compound +30.7%/yr. Reported net income was −$6.4M in FY2025.

Key figures

Market cap $816M Small · P/E ratio 9.4 · P/S ratio 2.48 · EPS (TTM) $1.10 · Net margin −2.2% · Return on equity 19.7% · Return on assets (EBIT) −13.9% · Operating margin 10.4%.

Competitive moat

Our AI-assisted moat analysis scores the competitive advantage at 53 out of 100 (low confidence).

What moves the price

The share trades about 30% below its 52-week high and 33% above its 52-week low, currently above its 200-day average.

For context, the median of 10 Technology peers we cover trades at 10% fair-value upside, at 28%, MNTN screens cheaper than that median.

Fair Value models

Bear $8.98 Fair Value $13.23 Bull $20.55
Price $10.37 · Upside +27.6%
Model ⓘEach model values the company its own way (discounted cash flow, earnings, assets, dividends). The fair value above starts from their evidence-weighted blend, not from a single model. In cyclical trough or peak years, after dilution or a stock split it is adjusted afterwards, so it can sit above or below the models. Based on fiscal year 2025 figures (about 10 months old). Earnings retained since then ($0.9312 per share) are deliberately not added. Bear ⓘBear = the cautious scenario: the same model computed with conservative anchors (lower growth, margins and valuation multiples). Together with Bull it frames a plausible valuation range, not a price target.BaseBull ⓘBull = the optimistic scenario: the same model computed with favourable anchors (higher growth, margins and valuation multiples). Together with Bear it frames a plausible valuation range, not a price target. If a model's bull case is above four times its base value, the table shows that limit with a > sign (like the overall Bull above): beyond it no assumption holds. Coverage ⓘCoverage = how well-backed THIS model's estimate is for this stock (0–100): how complete and reliable its input data are, and how well the model fits the company. The final Fair Value is an evidence-weighted blend, so better-evidenced models count more. Green ≥70, amber 50–69, grey below 50.
Best data coverage
FCF DCF $10.58 $14.14 $24.72 75
5Y EBITDA Exit $5.90 $7.00 $9.12 73
Growth DCF $10.08 $15.32 $23.55 73
All 10 models by family
DCF Models
FCF DCF $10.58 $14.14 $24.72 75
5Y Revenue Exit $8.98 $13.23 $22.09 67
5Y EBITDA Exit $5.90 $7.00 $9.12 73
10Y Revenue Exit $9.36 $16.37 $20.55 64
10Y EBITDA Exit $7.52 $10.38 $14.43 65
Multiples
EV/EBITDA $3.61 $3.93 $4.24 63
EV/Revenue $7.76 $9.94 $12.12 50
Asset-Based
NCAV (Graham) $1.80 $2.72 $3.40 51
Growth DCF
Growth DCF $10.08 $15.32 $23.55 73
Rev-Margin DCF $9.50 $14.75 $25.51 67

Open the full fair value analysis →

Quality Score breakdown

Overall quality 66/100

It rates the business: profits, how they develop, real cash, balance sheet, investing and share count.

Profitability 36
How much profit the company makes from its sales and capital
Quality Growth 78
Are margins and returns getting better?
Cashflow 70
Do the profits arrive as real cash?
Financial strength 83
Debt, balance sheet and risk of trouble
Investment 44
Does it invest with discipline instead of growing at any price?
Low Volatility 0
How calm the share price moves, does not count
Price momentum 34
Price momentum of the last 3 to 12 months, does not count
Near the 52-week high 18
Distance to the 52-week high, does not count
New shares 82
Buys back shares or issues new ones?

Open the full quality analysis →

Insider trades

In the last 6 months, no officer or director bought or sold shares on the open market.

  • SaleBaroda Ventures LLC10% owner2× since Aug 13, 2026: 335,555 shares, avg. $12.71$4.3MAug 18, 2026
  • SaleHadi PartoviDirector447,520 shares at $13.42$6.0MDec 3, 2025

Plus 8 other filings such as grants, option exercises or tax withholding. They are not market purchases or sales.

Sales are often planned (taxes, diversification, 10b5-1 plans). Purchases with their own money are seen as the stronger sign. For information only: not part of the quality score or Fair Value.

Source: SEC Form 4, as of Nov 4, 2026. All filings at the SEC ↗

Revenue & earnings trend

Growth Quality ⓘGrowth is valuable only when reinvestment earns attractive returns (Aswath Damodaran): sustainable growth depends on return on capital, reinvestment and efficiency. Basis: total company revenue over the periods shown on the cards (3Y/5Y/all years), not per share, so a merger can show up as a growth jump; per-share earnings growth is in the value-creation card. 91/100
Revenue is growing, but margins or cash flow do not fully confirm the trend.
Revenue growth 1 year
+28.6%
Revenue growth 3 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+29.3%
Revenue growth 5 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+41.0%
Start year 2020 (pandemic)
Profit margin (trend) ⓘOperating margin then vs now, from reported annual statements. A falling margin after a boom year is the classic peak-earnings signal: the growth rate then leans on an inflated base.
10.0% (2020) → −0.7% (2024)
What shareholders gained per year ⓘWe only publish this rate when it is defensible. Reason: fiscal 2025 is a loss year, no rate is defined from a loss
not computed

Growth Forecast

Little optimism in the price
The price assumes less growth than the company has delivered so far and less than analysts expect.
What the price assumes ⓘThis turns our valuation around: instead of asking what the share is worth, it asks what growth the current price requires. It uses the cash the company keeps after all spending (free cash flow), the same discount rate as our models, five years of growth, then slowing evenly to 2 % a year by year ten. Compared with the analysts' sales forecasts extended to the same five years (at least three analysts, for context only, it does not enter the Fair Value): within 3 percentage points counts as "in line" (amber), below that little optimism (green), above that a lot of optimism (red).
+7.7%
Yearly growth needed for the next five years to justify today's price.
What forecasts expect ⓘAnalysts publish sales forecasts for the next two fiscal years. For the years after that, growth slows evenly to 2 % a year by year ten (2 % is the long-run rate our models use). Projected years are marked as such.
+16.6%
Yearly sales growth analysts expect, extended to five years.
After inflation (USA: IMF forecast 2.4% a year to 2030, 3.1% from 2016 to 2025) that is about +5.2% a year for the price and +13.8% for the forecasts.
Forecast 2026 (sales)+21.4%
Forecast 2027 (sales)+18.5%
Projected 2028 (sales)+16.4%
Projected 2029 (sales)+14.4%
Projected 2030 (sales)+12.3%

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Earlier news

News mood ⓘNews mood, the average tone of recent news (99 articles), rated against how stocks are usually covered. 🚀 Hype = unusually upbeat · 🙂 Positive = above average · 😐 Neutral = typical · 🙁 Negative = below average · 😨 Very negative = unusually downbeat. It reflects the tone of coverage, not our valuation. Positive
Recent news coverage is more positive than average.

Compare MNTN, Inc. with another stock

Price, fair value, quality and upside side by side.

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Peer GroupⓘHow this stock ranks against its industry: the green marker is this stock, the band is the typical 25–75% peer range, and the tick is the median.Software - Application · 634 stocks

Beats the industry median on 10/12 measures
Overall it ranks above its industry peers.
Valuation
Quality Score 66 · Above median
Fair Value upside +27.6% · Above median
Profitability
Return on equity (12 months) 19.7% · Top 25%
Return on assets −1.7% · Below median
Net margin (12 months) 18.0% · Top 25%
Operating margin (12 months) 10.4% · Above median
Growth and dividend
Revenue growth (quarter YoY) 20.6% · Top 25%

Valuation Multiplesvs Software - Application median · lower = cheaper

P/E (12 months) 9.4× · Cheapest 25%
P/B 2.67× · Pricier than median
P/S (12 months) 2.60× · Cheaper than median
Price / free cash flow 18.6× · Cheaper than median
EV/EBITDA 12.4× · Cheaper than median

Strength profile in five axes (Snowflake)

VALUEFUTUREPASTHEALTHDIVIDEND
This stock
VALUEFUTUREPASTHEALTHDIVIDEND
Sector peers
VALUE (fair-value potential)70 · sector 27
FUTURE (revenue growth)100 · sector 40
PAST (return on equity)79 · sector 20
HEALTH (low debt)0 · sector 98
DIVIDEND (yield)0 · sector 30

Context: sector, industry, market

Values & ESG

Does this company touch areas you may want to avoid? The classification is inferred from sector and industry.

None of the checked exposures detected

Similar stocks

10 more Software - Application stocks, each showing price versus our Fair Value estimate.

Stock Price Fair Value vs Fair Value Compare
Adobe Inc ADBE $248.48 $463.72 +87% vs MNTN
Salesforce, Inc CRM $227.11 $342.73 +51% vs MNTN
Uber Technologies, Inc UBER $69.87 $101.25 +45% vs MNTN
Intuit Inc INTU $356.64 $459.14 +29% vs MNTN
ServiceNow, Inc NOW $108.81 $119.69 +10% vs MNTN
SAP SE SAP €215.75 €173.59 −20% vs MNTN
Cadence Design Systems, Inc CDNS $329.52 $225.48 −32% vs MNTN
Automatic Data Processing, Inc ADP $303.54 $150.40 −50% vs MNTN
Shopify Inc SHOP $153.03 $68.68 −55% vs MNTN
Snowflake Inc SNOW $290.60 $73.81 −75% vs MNTN

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MNTN, Inc.: fair value per Fair Value Calculator

Cite: Fair Value Calculator (2026). "MNTN, Inc. Fair Value". https://www.fairvalue-calculator.com/stock/MNTN

Frequently asked questions

Is MNTN, Inc. (MNTN) overvalued or undervalued?
As of Nov 5, 2026, our model estimates a fair value of $13.23 versus a price of $10.37, about +28% upside (undervalued).
What is the fair value of MNTN?
Our model-based fair value for MNTN, Inc. is $13.23 (as of Nov 5, 2026), built from audited fundamentals. The current price: $10.37.
What is the quality score of MNTN?
MNTN, Inc. has a Quality Score of 66/100. It measures business quality (profitability, growth, cash flow, balance-sheet strength, investment discipline, share issuance). Market factors such as price momentum and volatility do not enter the number; they are shown separately in the detail view.
What is the price target for MNTN, Inc. (MNTN)?
Our model-based price target is the fair value of $13.23 (as of Nov 5, 2026) from 10 valuation models. Cautious scenario $8.98, optimistic scenario $20.55. It is a calculation from audited fundamentals, not an analyst target.
What is the MNTN, Inc. stock forecast for 2026?
Our models put fair value at $13.23, about +28% upside versus a price of $10.37 (undervalued). Cautious scenario $8.98, optimistic scenario $20.55. The calculation is refreshed regularly with new filings.
What is the revenue of MNTN, Inc. (MNTN)?
MNTN, Inc. reported trailing-twelve-month revenue of about $313M (latest available figure, as of Nov 5, 2026).
What growth is priced into MNTN, Inc. (MNTN)?
For today's price to be fair in a discounted-cash-flow model, MNTN, Inc. would have to grow free cash flow by +7.7 % per year for five years (discount rate 11.2 %, then slowing evenly to 2 % perpetual growth by year ten). Over the last 5 years revenue grew +41.0 % per year. As of Nov 5, 2026.
What discount rate (WACC) does the fair value of MNTN use?
Our models discount MNTN, Inc. at 11.2 %: a base by market capitalisation (small), country premium for USA. The same rate applies in all 26 models.
What is a reverse DCF?
A reverse DCF turns the usual calculation around. Instead of deriving a value from assumptions, it takes today's price as given and asks: what free-cash-flow growth would a company have to deliver for exactly this price to be fair? The result is not a forecast but the expectation already priced in. For MNTN, Inc. that is +7.7 % per year a year over ten years, using the same discount rate (11.2 %) and the same formula as our fair value.
How much growth has MNTN, Inc. (MNTN) delivered so far?
Over the past 5 years revenue at MNTN, Inc. grew +41.0 % a year. The price currently implies +7.7 % per year free-cash-flow growth a year. Comparing the two shows how much confidence is in the price: if it demands more than has been delivered, the business has to accelerate for the maths to work.
How fast is the sector of MNTN, Inc. (MNTN) growing?
The median revenue growth in the sector is +3.7 % a year. That is the yardstick for the growth priced into MNTN, Inc. (+7.7 % per year a year): it shows whether the expectation is within the usual range or beyond it.
What is the free cash flow yield of MNTN, Inc. (MNTN)?
The free-cash-flow yield on the price is 5.39 %: that much free cash flow MNTN, Inc. produces per unit of market value. When it exceeds the discount rate of our models (11.2 %), the business already earns more than its cost of capital demands, and the price needs little additional growth.
What is the intrinsic value of MNTN, Inc. (MNTN)?
Intrinsic value and fair value mean the same thing: what the business is worth on its numbers, independent of the share price. For MNTN, Inc. it is $13.23 per share (as of Nov 5, 2026), against a price of $10.37. It is the blended result of 10 valuation models (cash flow, earnings, asset, dividend).
Is MNTN, Inc. stock overvalued or undervalued in 2026?
As of Nov 5, 2026, MNTN trades below its calculated fair value: price $10.37, fair value $13.23, a gap of about +28% (undervalued). The calculation is refreshed with each new quarterly report, so the verdict can change during the year.
Is fair value the same as the market price of MNTN?
No. The price is what the market pays today ($10.37); the fair value is what the company's own numbers justify ($13.23). For MNTN, Inc. the two are $2.86 per share apart. That gap is exactly why we show both numbers side by side.
How much is MNTN, Inc. worth?
The market values MNTN, Inc. at about $816M (market capitalisation, as of Nov 5, 2026). Per share that is $10.37; our models calculate a fair value of $13.23 per share.
What do the bullish and bearish scenarios say about MNTN?
Our models span a range for MNTN, Inc.: cautious scenario $8.98, base $13.23, optimistic $20.55 per share (as of Nov 5, 2026, price $10.37). The range comes from different growth and margin assumptions, not from analyst opinions.
What is the P/E ratio of MNTN?
MNTN, Inc. trades at a price-to-earnings ratio of 9.4 (as of Nov 5, 2026). A P/E on its own says little: it compares the price with ONE year of profit, while our fair value of $13.23 is built from several models across several years. Other multiples: P/B 2.7, P/S 2.6, EV/EBITDA 12.4.
How solid is the balance sheet of MNTN, Inc. (MNTN)?
Balance-sheet figures for MNTN, Inc. (as of Nov 5, 2026): return on equity 19.7%. They feed the Quality Score of 66/100, which measures business quality independently of the share price.
How far is MNTN from its 52-week high?
MNTN, Inc. trades at $10.37, about 30% below its 52-week high of $14.85 and 33% above the low of $7.78 (as of Nov 4, 2026). Distance from the high says nothing about value: that is what the fair value of $13.23 is for.
Which stocks are comparable to MNTN, Inc.?
From the same area (Technology) we also value SAP SE, Shopify Inc, Salesforce, Inc, ServiceNow, Inc, among others. Each of them has its own fair-value calculation on this site using the same models, so the comparison is like for like.
Is MNTN, Inc. stock attractive at the current price?
The data as of Nov 5, 2026: price $10.37, calculated fair value $13.23 (+28%), Quality Score 66/100, from 10 models. Whether that fits your horizon and risk tolerance is your call. We provide the calculation, not investment advice.
How is the fair value of MNTN calculated?
We run MNTN, Inc. through 10 models from four families: discounted cash flow, earnings models, asset and balance-sheet models, and dividend models. Every model gets the same audited fundamentals; the result is the weighted average of $13.23, with the spread shown as a cautious and an optimistic scenario.
Is it still worth investing in stocks now?
The global stock market currently sits 15.6% above its aggregate fair value. MNTN, Inc. currently trades 22% below its own fair value, and the market average says nothing about that. An expensive market is no reason to stay out and no reason to buy everything at once: keep a broad savings plan running, buy single stocks only with money you can do without, and hold part of your money liquid while the market is high. The full picture including sectors is on is it worth investing now.
What is the share price of MNTN, Inc. (MNTN)?
The closing price on Nov 4, 2026 was $10.37. Our model-based fair value is $13.23, about +28% upside (undervalued). We carry closing prices from our data provider, not a live tick.
What should I pay attention to with MNTN, Inc. right now?
Solid quality (66/100) at a price below fair value, the discount is the argument here, not the business quality. A fairly wide model range ($8.98 to $20.55) leaves room in how you read the outcome.

Key figures of MNTN, Inc.

How large is the market capitalisation of MNTN, Inc. (MNTN)?
The market capitalisation of MNTN, Inc. is $816M. The stock-market value of the whole company: share price times number of shares. It is what the market asks for the entire business today.
What is the P/S ratio of MNTN, Inc. (MNTN)?
The price-to-sales ratio of MNTN, Inc. is 2.48 (last twelve months). Price to sales: market value relative to yearly revenue. Useful when profit is thin or distorted.
What are the earnings per share of MNTN, Inc. (MNTN)?
Earnings per share at MNTN, Inc. are $1.10 (price ÷ EPS = P/E 9.4). Earnings per share over the last twelve months: total profit spread across every single share.
What is the net margin of MNTN, Inc. (MNTN)?
The net margin of MNTN, Inc. is −2.2% (fiscal year 2025). How much of every unit of revenue ends up as profit. 10% means 10 cents of profit per dollar of sales.
What is the return on equity of MNTN, Inc. (MNTN)?
The return on equity (ROE) of MNTN, Inc. is 19.7% (last twelve months). Profit relative to shareholders' equity, how efficiently the company works with its owners' money.
What is the EBIT return on assets of MNTN, Inc. (MNTN)?
On an EBIT basis the return on assets of MNTN, Inc. is −13.9% (avg 5y). Operating profit (EBIT) relative to everything the company owns, as a multi-year average. It describes the business model rather than one good or bad year.
What is the operating margin of MNTN, Inc. (MNTN)?
The operating margin of MNTN, Inc. is 10.4% (last twelve months). Profit from the core business (before interest and taxes) relative to revenue.
How fast is revenue growing at MNTN, Inc. (MNTN)?
Revenue at MNTN, Inc. is growing +20.6% versus a year earlier (3y avg +29.3%). How much revenue grew versus a year earlier (YoY). The 3-year average next to it puts the single year in context.
How much net cash does MNTN, Inc. (MNTN) hold?
MNTN, Inc. holds more cash than debt, $210M net (fiscal year 2025). The company holds more cash than debt, a safety cushion.
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