White line = price, green steps = our fair value per fiscal year, dashed = 300-day average. As of Sep 24, 2026.
Mips AB (publ) develops, manufactures, and sells helmet-based safety systems in North America, Europe, Sweden, Asia, and Australia.
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Mips AB (publ) develops, manufactures, and sells helmet-based safety systems in North America, Europe, Sweden, Asia, and Australia. The company provides sport helmets, which include bike, snow, equestrian, and team sports helmets, as well as other helmets, such as climbing, snowmobiling, and white-water rafting helmets; moto helmets comprising on-road and off-road helmets, including scooter, snowmobiling, car driving, and other helmets for travel and high speed activities; and safety helmets for construction, manufacturing, mining, and oil industries, as well as military, police force, and rescue services. Mips AB (publ) company was founded in 1996 and is headquartered in Täby, Sweden.
Mips AB (MPZAY) currently trades at $19.45, while our model-based Fair Value estimate is $8.36, 57.0% below the price, so the stock looks overvalued today.
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Valuation
Bull case: the Growth Earnings group reads highest at a median of $7.75 per share, and 0 of the 26 models we run sit above the $19.45 price.
Bear case: the Economic Profit group reads lowest at $1.50, and 26 of the 26 models stay below the price. Evidence for this calculation is high.
Scenario range: $5.74 (bear) to $13.36 (bull), the price of $19.45 sits above it. Bear and bull are the same models on cautious and optimistic assumptions, a range, not a price target.
Quality & growth
The Quality Score stands at 65/100 (solid quality), in the Consumer Cyclical sector.
Healthy Growth: Revenue growth appears healthy and is supported by profitability and cash-flow quality.
Mips AB reported revenue of 533M SEK in FY2025 versus 608M SEK in FY2021, a compound −3.2%/yr. Reported net income was 120M SEK in FY2025, compounding −17.2%/yr from FY2021.
Key figures
Market cap $1.0B · P/E ratio 74.8 · P/S ratio 16.8 · EPS (TTM) $0.2600 · Dividend yield 1.1% · Net margin 22.5% · Return on equity 20.8% · Return on assets (EBIT) 23.8%.
Competitive moat
Our AI-assisted moat analysis scores the competitive advantage at 52 out of 100 (low confidence).
What moves the price
The share trades about 20% below its 52-week high and 62% above its 52-week low, currently above its 200-day average.
For context, the median of 10 Consumer Cyclical peers we cover trades at 39% fair-value upside, at −57%, MPZAY screens richer than that median.
Model ⓘEach model values the company its own way (discounted cash flow, earnings, assets, dividends). The fair value above is their evidence-weighted blend, not the output of a single model. Based on fiscal year 2025 figures (about 9 months old). Earnings retained since then ($0.1966 per share) are deliberately not added.
Bear ⓘBear = the cautious scenario: the same model computed with conservative anchors (lower growth, margins and valuation multiples). Together with Bull it frames a plausible valuation range, not a price target.BaseBull ⓘBull = the optimistic scenario: the same model computed with favourable anchors (higher growth, margins and valuation multiples). Together with Bear it frames a plausible valuation range, not a price target. If a model's bull case is above four times its base value, the table shows that limit with a > sign (like the overall Bull above): beyond it no assumption holds.
Evidence ⓘEvidence = how well-backed THIS model's estimate is for this stock (0–100): how complete and reliable its input data are, and how well the model fits the company. The final Fair Value is an evidence-weighted blend, so better-evidenced models count more. Green ≥70, amber 50–69, grey below 50.
Highest evidence
FCF DCF
$3.21
$4.76
$9.40
77
Growth DCF
$3.00
$5.08
$8.92
76
Residual Income
$1.23
$1.50
$2.09
76
All 26 models by family
DCF Models
FCF DCF
$3.21
$4.76
$9.40
77
Owner Earnings
$2.78
$5.94
$11.80
72
5Y Revenue Exit
$1.54
$2.36
$4.06
71
5Y EBITDA Exit
$3.16
$5.64
$10.49
72
5Y P/E Exit
$3.49
$7.90
$13.91
67
10Y Revenue Exit
$2.08
$3.78
$4.57
67
10Y EBITDA Exit
$3.19
$6.96
$13.44
64
10Y P/E Exit
$3.41
$7.61
$14.45
60
Earnings-Based
Graham-Dodd
$1.53
$10.70
$15.01
63
Lynch FV
$4.22
$6.03
$7.83
61
PEG = 1.0
$4.22
$6.03
$7.83
57
EPV
$1.90
$2.18
$2.41
74
Dividend Discount
Gordon GGM
$2.36
$4.25
$5.86
68
DDM Multi-Stage
$2.36
$3.89
$4.54
67
Multiples
P/E Multiple
$3.72
$4.96
$6.20
63
P/S Multiple
$0.9000
$1.20
$1.50
58
P/B Multiple
$2.88
$3.83
$4.79
55
EV/EBIT
$4.22
$5.69
$7.15
66
EV/EBITDA
$3.08
$4.16
$5.25
67
EV/Revenue
$0.6700
$1.03
$1.40
53
Asset-Based
NCAV (Graham)
$0.5300
$0.7100
$1.06
54
Growth DCF
Growth DCF
$3.00
$5.08
$8.92
76
Rev-Margin DCF
$1.57
$2.73
$4.95
70
Economic Profit
Residual Income
$1.23
$1.50
$2.09
76
ROIC Compounder
$2.41
$3.53
$4.29
72
Growth Earnings
Growth-Adj P/E
$5.42
$7.75
$10.07
67
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Is Mips AB (MPZAY) overvalued or undervalued?
As of Sep 24, 2026, our model estimates a fair value of $8.36 versus the last price from Sep 25, 2026 of $19.45, about −57% upside (overvalued).
What is the fair value of MPZAY?
Our model-based fair value for Mips AB is $8.36 (as of Sep 24, 2026), built from audited fundamentals. Last price (from Sep 25, 2026): $19.45.
What is the quality score of MPZAY?
Mips AB has a Quality Score of 65/100. It measures business quality (profitability, growth, cash flow, balance-sheet strength, investment discipline, share issuance). Market factors such as price momentum and volatility do not enter the number; they are shown separately in the detail view.
What is the price target for Mips AB (MPZAY)?
Our model-based price target is the fair value of $8.36 (as of Sep 24, 2026) from 26 valuation models. Cautious scenario $5.74, optimistic scenario $13.36. It is a calculation from audited fundamentals, not an analyst target.
What is the Mips AB stock forecast for 2026?
Our models put fair value at $8.36, about −57% upside versus the last price from Sep 25, 2026 of $19.45 (overvalued). Cautious scenario $5.74, optimistic scenario $13.36. The calculation is refreshed regularly with new filings.
What is the revenue of Mips AB (MPZAY)?
Mips AB reported trailing-twelve-month revenue of about 530M SEK (latest available figure, as of Sep 24, 2026).
Does Mips AB pay a dividend?
Mips AB currently shows a dividend yield of about 1.06% relative to its recent price (as of Sep 24, 2026).
What growth is priced into Mips AB (MPZAY)?
For today's price to be fair in a discounted-cash-flow model, Mips AB would have to grow free cash flow by +45.6 % per year for five years (discount rate 12.8 %, then slowing evenly to 2 % perpetual growth by year ten). Over the last 5 years revenue grew +7.9 % per year. As of Sep 24, 2026.
What discount rate (WACC) does the fair value of MPZAY use?
Our models discount Mips AB at 12.8 %: a base by market capitalisation (small), damped by beta 1.57, country premium for USA. The same rate applies in all 26 models.
What is a reverse DCF?
A reverse DCF turns the usual calculation around. Instead of deriving a value from assumptions, it takes today's price as given and asks: what free-cash-flow growth would a company have to deliver for exactly this price to be fair? The result is not a forecast but the expectation already priced in. For Mips AB that is +45.6 % per year a year over ten years, using the same discount rate (12.8 %) and the same formula as our fair value.
How much growth has Mips AB (MPZAY) delivered so far?
Over the past 5 years revenue at Mips AB grew +7.9 % a year. The price currently implies +45.6 % per year free-cash-flow growth a year. Comparing the two shows how much confidence is in the price: if it demands more than has been delivered, the business has to accelerate for the maths to work.
How fast is the sector of Mips AB (MPZAY) growing?
The median revenue growth in the sector is +3.8 % a year. That is the yardstick for the growth priced into Mips AB (+45.6 % per year a year): it shows whether the expectation is within the usual range or beyond it.
What is the free cash flow yield of Mips AB (MPZAY)?
The free-cash-flow yield on the price is 1.28 %: that much free cash flow Mips AB produces per unit of market value. When it exceeds the discount rate of our models (12.8 %), the business already earns more than its cost of capital demands, and the price needs little additional growth.
What is the intrinsic value of Mips AB (MPZAY)?
Intrinsic value and fair value mean the same thing: what the business is worth on its numbers, independent of the share price. For Mips AB it is $8.36 per share (as of Sep 24, 2026), against a price of $19.45. It is the blended result of 26 valuation models (cash flow, earnings, asset, dividend).
Is Mips AB stock overvalued or undervalued in 2026?
As of Sep 24, 2026, MPZAY trades above its calculated fair value: price $19.45, fair value $8.36, a gap of about −57% (overvalued). The calculation is refreshed with each new quarterly report, so the verdict can change during the year.
Is fair value the same as the market price of MPZAY?
No. The price is what the market pays today ($19.45); the fair value is what the company's own numbers justify ($8.36). For Mips AB the two are $11.09 per share apart. That gap is exactly why we show both numbers side by side.
How much is Mips AB worth?
The market values Mips AB at about $1.0B (market capitalisation, as of Sep 24, 2026). Per share that is $19.45; our models calculate a fair value of $8.36 per share.
What do the bullish and bearish scenarios say about MPZAY?
Our models span a range for Mips AB: cautious scenario $5.74, base $8.36, optimistic $13.36 per share (as of Sep 24, 2026, price $19.45). The range comes from different growth and margin assumptions, not from analyst opinions.
How far is MPZAY from its 52-week high?
Mips AB trades at $19.45, about 20% below its 52-week high of $24.22 and 62% above the low of $12.00 (as of Sep 25, 2026). Distance from the high says nothing about value: that is what the fair value of $8.36 is for.
Which stocks are comparable to Mips AB?
From the same area (Consumer Cyclical) we also value Pop Mart International Group, ANTA Sports Products Limited, Amer Sports, Inc, Hasbro, Inc, among others. Each of them has its own fair-value calculation on this site using the same models, so the comparison is like for like.
Is Mips AB stock attractive at the current price?
The data as of Sep 24, 2026: price $19.45, calculated fair value $8.36 (−57%), Quality Score 65/100, from 26 models. Whether that fits your horizon and risk tolerance is your call. We provide the calculation, not investment advice.
How is the fair value of MPZAY calculated?
We run Mips AB through 26 models from four families: discounted cash flow, earnings models, asset and balance-sheet models, and dividend models. Every model gets the same audited fundamentals; the result is the weighted average of $8.36, with the spread shown as a cautious and an optimistic scenario.
Is it still worth investing in stocks now?
The global stock market currently sits 14.5 % above its aggregate fair value. Mips AB itself currently trades above fair value. An expensive market is no reason to stay out and no reason to buy everything at once: keep a broad savings plan running, buy single stocks only with money you can do without, and hold part of your money liquid while the market is high. The full picture including sectors is on
is it worth investing now.
What is the share price of Mips AB (MPZAY)?
The latest price we hold is from Sep 25, 2026 and stands at $19.45. Our model-based fair value is $8.36, about −57% upside (overvalued). We carry closing prices from our data provider, not a live tick.
What should I pay attention to with Mips AB right now?
The price sits above even our optimistic bull case ($13.36). The favourable scenario is already priced in. Solid but not exceptional quality (65/100) and above fair value, neither a clear bargain nor a standout compounder. A fairly wide model range ($5.74 to $13.36) leaves room in how you read the outcome.
Key figures of Mips AB
How large is the market capitalisation of Mips AB (MPZAY)?
The market capitalisation of Mips AB is $1.0B. The stock-market value of the whole company: share price times number of shares. It is what the market asks for the entire business today.
What is the P/E ratio of Mips AB (MPZAY)?
The price-to-earnings ratio of Mips AB is 74.8. Price to earnings: how many years of current profit you pay for the stock. A P/E of 10 means ten years of profit.
What is the P/S ratio of Mips AB (MPZAY)?
The price-to-sales ratio of Mips AB is 16.8 (P/E × margin). Price to sales: market value relative to yearly revenue. Useful when profit is thin or distorted.
What are the earnings per share of Mips AB (MPZAY)?
Earnings per share at Mips AB are $0.2600 (price ÷ EPS = P/E 74.8). Earnings per share over the last twelve months: total profit spread across every single share.
What is the dividend yield of Mips AB (MPZAY)?
The dividend yield of Mips AB is 1.1% (payout 79.3%). Yearly dividend relative to the share price. 3% pays 3 per 100 invested. Below: how much of profit is used for it.
What is the net margin of Mips AB (MPZAY)?
The net margin of Mips AB is 22.5% (fiscal year 2025). How much of every unit of revenue ends up as profit. 10% means 10 cents of profit per dollar of sales.
What is the return on equity of Mips AB (MPZAY)?
The return on equity (ROE) of Mips AB is 20.8% (last twelve months). Profit relative to shareholders' equity, how efficiently the company works with its owners' money.
What is the EBIT return on assets of Mips AB (MPZAY)?
On an EBIT basis the return on assets of Mips AB is 23.8% (avg 5y). Operating profit (EBIT) relative to everything the company owns, as a multi-year average. It describes the business model rather than one good or bad year.
How fast is revenue growing at Mips AB (MPZAY)?
Revenue at Mips AB is growing +30.2% versus a year earlier (3y avg −1.8%). How much revenue grew versus a year earlier (YoY). The 3-year average next to it puts the single year in context.
How fast are earnings growing at Mips AB (MPZAY)?
Earnings per share at Mips AB are growing +53.5% versus a year earlier. How much earnings per share grew versus a year earlier.
How much net debt does Mips AB (MPZAY) carry?
The net debt of Mips AB is 113M SEK (fiscal year 2025, ≈ 0.9 yrs of FCF). Debt minus cash on hand. The note shows how many years of free cash flow could in theory pay it off.