MS Industrie AG (MSAG) Fair Value & Analysis

Consumer Cyclical · DE · Market cap €37.5M

Below-average quality, screening 59% undervalued on our models.

What matters now

• Solid quality (46/100) at a price below fair value, the discount is the argument here, not the business quality.
• A fairly wide model range (€1.22 to €2.67) leaves room in how you read the outcome.

Price vs Fair Value (5 years)

White line = price, green steps = our fair value per fiscal year, dashed = 300-day average. As of Jul 17, 2026.

How to read this chart

60‑month range €1.14 – €2.28 · fair‑value band €1.22 – €2.67 · the €1.22 price screens below the €1.94 fair value. Green steps = our fair value per fiscal year (point-in-time, no hindsight). Dashed = 300-day average. As of Jul 17, 2026.

Full chart & analysis →

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Analysis

MS Industrie AG (MSAG) currently trades at €1.22, while our model-based Fair Value estimate is €1.94, implying the stock looks roughly 58.7% undervalued today. The Quality Score stands at 46/100 (below-average quality), in the Consumer Cyclical sector. Bull case: trading below our estimate, it may offer upside if the fundamentals hold. Bear case: a low price can be a value trap when quality is weak or the data is thin (evidence: medium), always confirm before acting.

Over the trailing twelve months, MS Industrie AG generated revenue of €145M at a net margin of -3.7%. Revenue grew 11.9% year over year. It earns a return on equity of -9.2%. Net debt stands at €19.7M. Fundamentals as of Jul 17, 2026

Our scenario range runs from €1.22 (bear case) to €2.67 (bull case); at €1.22, the current price sits within that range. Bear and bull are the same models run on conservative and optimistic assumptions (margins, growth, valuation multiples), so a plausible valuation range, not a price target. The share trades about 30% below its 52-week high and 4% above its 52-week low, currently below its 200-day average. For context, the median of 10 Consumer Cyclical peers we cover trades at -44% fair-value upside, at 59%, MSAG screens cheaper than that median.

Fair Value models

Each model estimates fair value its own way; the Fair Value above is the evidence-weighted blend. Evidence (0–100) measures how completely this model’s inputs are available: well-fed models carry more weight in the blend. The spread across models is intentional, each one stresses a different value driver; dividend models, for instance, come out structurally low when payout is small.

Widest divergence: Asset-Based (€1.23) versus Growth DCF (€0.4900). Highest evidence: Growth DCF (80).

Key figures & financial health

Quality Score breakdown

About the company

MS Industrie AG primarily operates in the powertrain and ultrasonic technology businesses in Germany and internationally. It designs, develops, and manufactures automotive components and systems for engines.

Full company description

MS Industrie AG primarily operates in the powertrain and ultrasonic technology businesses in Germany and internationally. It designs, develops, and manufactures automotive components and systems for engines. The company also offers services in the field of ultrasonic technologies for the automotive, textile, medical technology, consumer goods, and other industries, such as customer-specific and turnkey special ultrasonic machines; servo presses for welding, sealing, cutting, separating welding, and punching; and systems and components comprising generators and converters, amplitude transformers and sonotrodes, feed units, and manual ultrasonic welding units. In addition, it provides corporate finance, controlling and reporting, risk management, corporate governance, and transaction advisory services. Further, the company produces electric motors and associated components, centrifugal fans and blowers, and e-mobility drives for refrigeration logistics, textile machinery, pumps, lifting equipment, and various special mechanical engineering applications. Additionally, it operates a solar power plant. The company was formerly known as GCI Industrie AG and changed its name to MS Industrie AG in July 2012. The company was founded in 1991 and is headquartered in Munich, Germany.

Company description, as reported by the company or data provider.

Revenue & earnings trend

FY2021 – FY2025 · reported fiscal years

MS Industrie AG reported revenue of €145M in FY2025 versus €165M in FY2021, a compound −3.2%/yr. Reported net income was −€5.3M in FY2025.

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Peer Group

Auto Parts · 641 stocks

How this stock ranks against its industry: the green marker is this stock, the band is the typical 25–75% peer range, and the tick is the median.

Valuation Multiples vs Auto Parts median · lower = cheaper

Snowflake

Five quick dimensions, each 0 to 100: VALUE (fair-value potential), FUTURE (revenue growth), PAST (return on equity), HEALTH (low debt), DIVIDEND (yield). Green = this stock, grey = typical sector peer.

Values & ESG

Does this company touch areas you may want to avoid? The classification is inferred from sector and industry.

ESG scores are not available for this stock yet. Values and ESG data are contextual and can differ between providers.

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Frequently asked questions

How we calculate Fair Value

Each company is valued through a stack of independent intrinsic-value models (DCF variants, residual-income, multiples and more), blended into one family-balanced consensus and weighted by how much trustworthy data backs it. A separate quality layer scores the fundamentals. Every input is real reported data, nothing guessed.