ServiceNow Inc. (N1OW34) fair value: what the stock is really worth
As of Oct 2, 2026: fair value of ServiceNow Inc. BRL 12.32, price BRL 13.89, upside -11.3%, quality 51 out of 100. Calculated from audited financials with 26 valuation models and 37 quality factors, updated daily.
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Price vs Fair Value
White line = price, green steps = our fair value per fiscal year, dashed = 300-day average. As of Sep 29, 2026.
How to read this chart
60‑month range R$7.18 – R$27.75 · fair‑value band R$8.62 – R$16.00 · the R$13.89 price screens above the R$12.32 fair value. Green steps = our fair value per fiscal year (point-in-time, no hindsight). Dashed = 300-day average. As of Sep 29, 2026.
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ServiceNow, Inc. provides cloud-based solution for digital workflows in the North America, Europe, the Middle East and Africa, Asia Pacific, and internationally.
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ServiceNow, Inc. provides cloud-based solution for digital workflows in the North America, Europe, the Middle East and Africa, Asia Pacific, and internationally. The company provides asset management, integrated risk management, IT service management, Operational Technology management, Security Operations, strategic portfolio management, IT operations management products; customer service management product; field service management applications; and sales and order management services. It also offers human resources delivery; legal and contract operations; workplace service delivery products; app engine product; automation engine; platform privacy and security product; and source-to-pay operations. In addition, the company provides RaptorDB, a database built to manage workloads at scale; ServiceNow Impact that provides customers with software tools, guided plans, and AI-driven recommendations; customer support; and workflow data fabric. It serves government, financial services, healthcare and life science, manufacturing, Public Sector, retail, technology, and Telecom sectors through service providers and resale partners. The company has a strategic collaboration with Cohesity, Inc. to develop, operate, and safeguard autonomous AI agents and data with enterprise-grade reliability. The company was formerly known as Service-now.com and changed its name to ServiceNow, Inc. in May 2012. ServiceNow, Inc. was founded in 2004 and is headquartered in Santa Clara, California.
Stock analysis
ServiceNow Inc. (N1OW34) currently trades at R$13.89, while our model-based Fair Value estimate is R$12.32, 11.3% below the price, so the stock looks overvalued today.
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Valuation
Bull case: the DCF Models group reads highest at a median of R$8.44 per share, and 0 of the 24 models we run sit above the R$13.89 price.
Bear case: the Economic Profit group reads lowest at R$1.59, and 24 of the 24 models stay below the price. Evidence for this calculation is medium.
Scenario range: R$8.62 (bear) to R$16.00 (bull), the price of R$13.89 sits inside it. Bear and bull are the same models on cautious and optimistic assumptions, a range, not a price target.
Quality & growth
The Quality Score stands at 51/100 (solid quality), in the Technology sector.
Healthy Growth: Revenue growth appears healthy and is supported by profitability and cash-flow quality.
ServiceNow Inc. reported revenue of $13.3B in FY2025 versus $5.9B in FY2021, a compound +22.5%/yr. Reported net income was $1.7B in FY2025, compounding +66.0%/yr from FY2021. FY2021 was a trough year, so the rate overstates the trend.
Key figures
Market cap R$569B (≈ $109B) · P/E ratio 81.7 · P/S ratio 10.8 · EPS (TTM) R$0.1700 · Net margin 13.2% · Return on equity 16.1% · Return on assets (EBIT) 4.6% · Operating margin 13.3%.
Competitive moat
Our AI-assisted moat analysis scores the competitive advantage at 48 out of 100 (low confidence).
What moves the price
The share trades about 33% below its 52-week high and 68% above its 52-week low, currently above its 200-day average.
For context, the median of 10 Technology peers we cover trades at −8% fair-value upside, at −11%, N1OW34 screens richer than that median.
Fair Value models
Bear R$8.62Fair Value R$12.32Bull R$16.00
Model ⓘEach model values the company its own way (discounted cash flow, earnings, assets, dividends). The fair value above is their evidence-weighted blend, not the output of a single model. Based on fiscal year 2025 figures (about 9 months old). Earnings retained since then (R$0.1285 per share) are deliberately not added.Bear ⓘBear = the cautious scenario: the same model computed with conservative anchors (lower growth, margins and valuation multiples). Together with Bull it frames a plausible valuation range, not a price target.BaseBull ⓘBull = the optimistic scenario: the same model computed with favourable anchors (higher growth, margins and valuation multiples). Together with Bear it frames a plausible valuation range, not a price target. If a model's bull case is above four times its base value, the table shows that limit with a > sign (like the overall Bull above): beyond it no assumption holds.Evidence ⓘEvidence = how well-backed THIS model's estimate is for this stock (0–100): how complete and reliable its input data are, and how well the model fits the company. The final Fair Value is an evidence-weighted blend, so better-evidenced models count more. Green ≥70, amber 50–69, grey below 50.
Growth Quality ⓘGrowth is valuable only when reinvestment earns attractive returns (Aswath Damodaran): sustainable growth depends on return on capital, reinvestment and efficiency. Basis: total company revenue over the periods shown on the cards (3Y/5Y/all years), not per share, so a merger can show up as a growth jump; per-share earnings growth is in the value-creation card.100/100
Revenue growth appears healthy and is supported by profitability and cash-flow quality.
Revenue growth 1 year
+20.9%
Revenue growth 3 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+22.4%
Revenue growth 5 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+24.1%
Start year 2020 (pandemic)
Revenue growth 7 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+26.2%
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What shareholders gained per year (last 5 years) ⓘWhat the business itself delivers per year: earnings growth per share plus the dividend yield. This is what you get IF the market keeps valuing the stock the same way: it contains no assumption about the market changing its mind. Computed per share, so buybacks count and a merger does not pass as growth. For a company that pays no dividend it is pure earnings growth per share. Period: earnings growth per share as CAGR over the last 5 reported fiscal years (annual statements), plus the current dividend yield. The start value is the median of the three years around the start, so a single crisis year (a pandemic or a write-down) does not distort the rate.
+8.0%
Earnings growth per share plus dividend.
Earnings per share, growth per year+8.0%
Dividend (yield on the price)0.0%
Profit margin 2020 to 2025 ⓘOperating margin then vs now, from reported annual statements. A falling margin after a boom year is the classic peak-earnings signal: the growth rate then leans on an inflated base.4% → 14%
News mood ⓘNews mood, the average tone of recent news (99 articles), rated against how stocks are usually covered. 🚀 Hype = unusually upbeat · 🙂 Positive = above average · 😐 Neutral = typical · 🙁 Negative = below average · 😨 Very negative = unusually downbeat. It reflects the tone of coverage, not our valuation.Neutral
Recent news coverage is roughly neutral, about typical for how stocks are covered.
Price, fair value, quality and upside side by side.
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Peer GroupⓘHow this stock ranks against its industry: the green marker is this stock, the band is the typical 25–75% peer range, and the tick is the median.Software - Application · 687 stocks
Beats the industry median on 7/10 measures
Overall it ranks above its industry peers.
Valuation
Quality Score51 · Below median
Fair Value upside+7.0% · Above median
Profitability
Return on equity (TTM)16.1% · Top 25%
Return on assets5.7% · Above median
Net margin (TTM)12.6% · Above median
Operating margin (TTM)13.3% · Above median
Growth and dividend
Revenue growth22.1% · Above median
Balance sheet
Debt / equity0.12× · Above median
Valuation Multiplesvs Software - Application median · lower = cheaper
For bloggers, editors and developers: paste this into your site or blog (a “Custom HTML” block in WordPress), it shows the current fair value and links back here. Free, plain HTML, and welcome. Full data streams (CSV/JSON) at /developers.
Cite: Fair Value Calculator (2026). "ServiceNow Inc. Fair Value". https://www.fairvalue-calculator.com/stock/N1OW34
Frequently asked questions
Is ServiceNow Inc. (N1OW34) overvalued or undervalued?
As of Sep 29, 2026, our model estimates a fair value of R$12.32 versus a price of R$13.89, about −11% upside (overvalued).
What is the fair value of N1OW34?
Our model-based fair value for ServiceNow Inc. is R$12.32 (as of Sep 29, 2026), built from audited fundamentals. The current price: R$13.89.
What is the quality score of N1OW34?
ServiceNow Inc. has a Quality Score of 51/100. It measures business quality (profitability, growth, cash flow, balance-sheet strength, investment discipline, share issuance). Market factors such as price momentum and volatility do not enter the number; they are shown separately in the detail view.
What is the price target for ServiceNow Inc. (N1OW34)?
Our model-based price target is the fair value of R$12.32 (as of Sep 29, 2026) from 24 valuation models. Cautious scenario R$8.62, optimistic scenario R$16.00. It is a calculation from audited fundamentals, not an analyst target.
What is the ServiceNow Inc. stock forecast for 2026?
Our models put fair value at R$12.32, about −11% upside versus a price of R$13.89 (overvalued). Cautious scenario R$8.62, optimistic scenario R$16.00. The calculation is refreshed regularly with new filings.
What is the revenue of ServiceNow Inc. (N1OW34)?
ServiceNow Inc. reported trailing-twelve-month revenue of about $14.0B (latest available figure, as of Sep 29, 2026).
What is the intrinsic value of ServiceNow Inc. (N1OW34)?
Intrinsic value and fair value mean the same thing: what the business is worth on its numbers, independent of the share price. For ServiceNow Inc. it is R$12.32 per share (as of Sep 29, 2026), against a price of R$13.89. It is the blended result of 24 valuation models (cash flow, earnings, asset, dividend).
Is ServiceNow Inc. stock overvalued or undervalued in 2026?
As of Sep 29, 2026, N1OW34 trades above its calculated fair value: price R$13.89, fair value R$12.32, a gap of about −11% (overvalued). The calculation is refreshed with each new quarterly report, so the verdict can change during the year.
Is fair value the same as the market price of N1OW34?
No. The price is what the market pays today (R$13.89); the fair value is what the company's own numbers justify (R$12.32). For ServiceNow Inc. the two are R$1.57 per share apart. That gap is exactly why we show both numbers side by side.
How much is ServiceNow Inc. worth?
The market values ServiceNow Inc. at about R$569B (market capitalisation, as of Sep 29, 2026). Per share that is R$13.89; our models calculate a fair value of R$12.32 per share.
What do the bullish and bearish scenarios say about N1OW34?
Our models span a range for ServiceNow Inc.: cautious scenario R$8.62, base R$12.32, optimistic R$16.00 per share (as of Sep 29, 2026, price R$13.89). The range comes from different growth and margin assumptions, not from analyst opinions.
What is the P/E ratio of N1OW34?
ServiceNow Inc. trades at a price-to-earnings ratio of 81.7 (as of Sep 29, 2026). A P/E on its own says little: it compares the price with ONE year of profit, while our fair value of R$12.32 is built from several models across several years. Other multiples: PEG 1.0.
What is the PEG ratio of N1OW34?
The PEG ratio of ServiceNow Inc. is 1.03 (P/E divided by earnings growth, as of Sep 29, 2026). That is above 1, so the growth is already paid for in the price.
How solid is the balance sheet of ServiceNow Inc. (N1OW34)?
Balance-sheet figures for ServiceNow Inc. (as of Sep 29, 2026): return on equity 16.1%, debt of 0.12 per unit of equity. They feed the Quality Score of 51/100, which measures business quality independently of the share price.
How far is N1OW34 from its 52-week high?
ServiceNow Inc. trades at R$13.89, about 33% below its 52-week high of R$20.70 and 68% above the low of R$8.25 (as of Oct 2, 2026). Distance from the high says nothing about value: that is what the fair value of R$12.32 is for.
Which stocks are comparable to ServiceNow Inc.?
From the same area (Technology) we also value SAP SE, Salesforce, Inc, Shopify Inc, Uber Technologies, Inc, among others. Each of them has its own fair-value calculation on this site using the same models, so the comparison is like for like.
Is ServiceNow Inc. stock attractive at the current price?
The data as of Sep 29, 2026: price R$13.89, calculated fair value R$12.32 (−11%), Quality Score 51/100, from 24 models. Whether that fits your horizon and risk tolerance is your call. We provide the calculation, not investment advice.
How is the fair value of N1OW34 calculated?
We run ServiceNow Inc. through 24 models from four families: discounted cash flow, earnings models, asset and balance-sheet models, and dividend models. Every model gets the same audited fundamentals; the result is the weighted average of R$12.32, with the spread shown as a cautious and an optimistic scenario.
Is it still worth investing in stocks now?
The global stock market currently sits 14.5 % above its aggregate fair value. ServiceNow Inc. itself currently trades above fair value. An expensive market is no reason to stay out and no reason to buy everything at once: keep a broad savings plan running, buy single stocks only with money you can do without, and hold part of your money liquid while the market is high. The full picture including sectors is on is it worth investing now.
What is the share price of ServiceNow Inc. (N1OW34)?
The closing price on Oct 2, 2026 was R$13.89. Our model-based fair value is R$12.32, about −11% upside (overvalued). We carry closing prices from our data provider, not a live tick.
What should I pay attention to with ServiceNow Inc. right now?
A fairly wide model range (R$8.62 to R$16.00) leaves room in how you read the outcome. The price sits in the upper half of our model range, so the margin of safety is thin. Read the verdict with care: some models are missing inputs, so the estimate scatters more than usual.
Key figures of ServiceNow Inc.
How large is the market capitalisation of ServiceNow Inc. (N1OW34)?
The market capitalisation of ServiceNow Inc. is R$569B (≈ $109B). The stock-market value of the whole company: share price times number of shares. It is what the market asks for the entire business today.
What is the P/S ratio of ServiceNow Inc. (N1OW34)?
The price-to-sales ratio of ServiceNow Inc. is 10.8 (P/E × margin). Price to sales: market value relative to yearly revenue. Useful when profit is thin or distorted.
What are the earnings per share of ServiceNow Inc. (N1OW34)?
Earnings per share at ServiceNow Inc. are R$0.1700 (price ÷ EPS = P/E 81.7). Earnings per share over the last twelve months: total profit spread across every single share.
What is the net margin of ServiceNow Inc. (N1OW34)?
The net margin of ServiceNow Inc. is 13.2% (fiscal year 2025). How much of every unit of revenue ends up as profit. 10% means 10 cents of profit per dollar of sales.
What is the return on equity of ServiceNow Inc. (N1OW34)?
The return on equity (ROE) of ServiceNow Inc. is 16.1% (last twelve months). Profit relative to shareholders' equity, how efficiently the company works with its owners' money.
What is the EBIT return on assets of ServiceNow Inc. (N1OW34)?
On an EBIT basis the return on assets of ServiceNow Inc. is 4.6% (avg 5y). Operating profit (EBIT) relative to everything the company owns, as a multi-year average. It describes the business model rather than one good or bad year.
What is the operating margin of ServiceNow Inc. (N1OW34)?
The operating margin of ServiceNow Inc. is 13.3% (last twelve months). Profit from the core business (before interest and taxes) relative to revenue.
How fast is revenue growing at ServiceNow Inc. (N1OW34)?
Revenue at ServiceNow Inc. is growing +22.1% versus a year earlier (3y avg +22.4%). How much revenue grew versus a year earlier (YoY). The 3-year average next to it puts the single year in context.
How fast are earnings growing at ServiceNow Inc. (N1OW34)?
Earnings per share at ServiceNow Inc. are growing +2.3% versus a year earlier. How much earnings per share grew versus a year earlier.
How much free cash flow does ServiceNow Inc. (N1OW34) generate?
The free cash flow of ServiceNow Inc. is $4.5B (fiscal year 2025). The cash truly left after running and investing in the business, this is what pays dividends and buybacks.
How much net debt does ServiceNow Inc. (N1OW34) carry?
The net debt of ServiceNow Inc. is $16.0M (fiscal year 2022, ≈ 0.0 yrs of FCF). Debt minus cash on hand. The note shows how many years of free cash flow could in theory pay it off.
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