New Wave Group (NEWA-B) Fair Value & Analysis
Consumer Cyclical · SE · Market cap 12.2B SEK
Fair value as of: Jul 16, 2026
From 23 valuation models · updated 5 days ago
Fair value updated Jul 16, 2026, revised from kr 52.76 to kr 53.91 (+2.2%) since Jul 5, 2026. Share price −2.7% over the past month.
Price vs Fair Value (12 months)
12‑month range kr 89.14 – kr 118.26 · fair‑value band kr 45.83 – kr 107.08 · the kr 92.30 price screens above the kr 53.91 fair value. As of Jul 16, 2026.
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New Wave Group (NEWA-B) currently trades at kr 92.30, while our model-based Fair Value estimate is kr 53.91, implying the stock looks roughly 41.6% overvalued today. We read business quality at 45/100 (below-average quality), in the Consumer Cyclical sector. Bear case: priced above our estimate, the market already discounts strong expectations. Bull case: above-average quality can justify a premium, the entry price still matters most (evidence: high).
Over the trailing twelve months, New Wave Group generated revenue of 10.2B SEK at a net margin of 7.6%. Revenue grew 6.6% year over year. It earns a return on equity of 11.0%. Net debt stands at 3.1B SEK. Fundamentals as of Jul 16, 2026
Our scenario range runs from kr 45.83 (bear case) to kr 107.08 (bull case); at kr 92.30, the current price sits within that range. The share trades about 28% below its 52-week high and 9% above its 52-week low, currently below its 200-day average. For context, the median of 10 Consumer Cyclical peers we cover trades at -15% fair-value upside, at -42%, NEWA-B screens richer than that median.
Key figures & financial health
More key figures
Figures from reported company fundamentals (EODHD) · as of Jul 16, 2026. TTM = trailing twelve months.
About the company
New Wave Group AB (publ) designs, acquires, and develops brands and products in the corporate, sports, gifts, and home furnishings sectors in Sweden, the United States, Benelux, rest of Nordic countries, rest of Europe, and internationally. It operates through segments: Corporate, Sports & Leisure, and Gifts & Home Furnishings. The Corporate segment offers promowear products, such as clothes for printing and embroidery, as well as leisure, work, and sports clothes; promotional gifts, including pens, power banks, gift cards, promotional and corporate gifts, bags, handbags, bed linens, and towels; and a range of work wear products comprising underwear, outer garments, reflective clothing, flame protective, and accessories for professional categories, which consist of construction and installation workers, painters and plasterers, transport and service, and hotel and restaurant workers. This segment offers its products under the D.A.D Sportswear, BAGSFIRST, James Harvest, PROJOB, …
Revenue & earnings trend
FY2021 – FY2025 · reported fiscal years
New Wave Group reported revenue of kr 10.0B in FY2025 versus kr 6.7B in FY2021, a compound +10.5%/yr. Reported net income was kr 783M in FY2025, compounding +0.7%/yr from FY2021.
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10 more Specialty Retail stocks, each showing price versus our Fair Value estimate (as of Jul 16, 2026).
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|---|---|---|---|
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| Tractor Supply Company TSCO | $30.77 | $27.76 | -10% |
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How we calculate Fair Value
Each company is valued through a stack of independent intrinsic-value models (DCF variants, residual-income, multiples and more), blended into one family-balanced consensus and weighted by how much trustworthy data backs it. A separate quality layer scores the fundamentals. Every input is real reported data, nothing guessed.
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Not financial advice · no buy/sell recommendation. Model-based estimates are not certainties; their reliability depends on data quality and assumptions.