New Wave Group (NEWA-B) Fair Value & Analysis
Consumer Cyclical · SE · Market cap 12.2B SEK (≈ $1.3B) · ISIN SE0000426546
What is New Wave Group really worth?
A solid business, but trading 64% above our fair value of kr 53.91.
Strengths
Risks
For context
Fair value as of: Aug 28, 2026
From 21 valuation models · updated 8 days ago
Share price −6.1% over the past month.
What runs behind every stock
69 individual criteria per stock, every one traceable See the method →
What matters now
- Solid but not exceptional quality (53/100) and above fair value, neither a clear bargain nor a standout compounder.
- A fairly wide model range (kr 45.83 to kr 107.08) leaves room in how you read the outcome.
Price vs Fair Value (5 years)
White line = price, green steps = our fair value per fiscal year, dashed = 300-day average. As of Aug 28, 2026.
How to read this chart
60‑month range kr 40.75 – kr 126.40 · fair‑value band kr 45.83 – kr 107.08 · the kr 88.50 price screens above the kr 53.91 fair value. Dashed = 300-day average. As of Aug 28, 2026.
Analysis
New Wave Group (NEWA-B) currently trades at kr 88.50, while our model-based Fair Value estimate is kr 53.91, implying the stock looks roughly 64.1% overvalued today. The Quality Score stands at 53/100 (solid quality), in the Consumer Cyclical sector. Bull case: the Growth Earnings group reads highest at a median of kr 116.17 per share, and 8 of the 21 models we run sit above the kr 88.50 price. Bear case: the Asset-Based group reads lowest at kr 34.46, and 13 of the 21 models stay below the price. Evidence for this calculation is high.
Over the trailing twelve months, New Wave Group generated revenue of 10.2B SEK at a net margin of 7.6%. Revenue grew 6.6% year over year. It earns a return on equity of 11.0%. Net debt stands at 3.1B SEK. Fundamentals as of Aug 28, 2026
Our scenario range runs from kr 45.83 (bear case) to kr 107.08 (bull case); at kr 88.50, the current price sits within that range. Bear and bull are the same models run on conservative and optimistic assumptions (margins, growth, valuation multiples), so a plausible valuation range, not a price target. The share trades about 31% below its 52-week high and 5% above its 52-week low, currently below its 200-day average. For context, the median of 10 Consumer Cyclical peers we cover trades at −11% fair-value upside, at −39%, NEWA-B screens richer than that median.
Fair Value models
This estimate rests on fiscal year 2025 figures, and about 8 months have passed since. In that time the company retained roughly kr 1.55 per share, which is 2.9 % of the fair value. The fair value deliberately does not add this in: the models value reported figures, not a projection.
Each model estimates fair value its own way; the Fair Value above is the evidence-weighted, family-balanced blend. Evidence (0–100) measures how completely this model’s inputs are available: well-fed models carry more weight in the blend. The spread across models is intentional, each one stresses a different value driver; dividend models, for instance, come out structurally low when payout is small. Every input is real reported data, nothing guessed.
All 21 models by family
Widest divergence: Growth Earnings (kr 116.17) versus Asset-Based (kr 34.46). Highest evidence: Owner Earnings (72).
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Key figures & financial health
More key figures
Figures from reported company fundamentals · as of Aug 28, 2026. TTM = trailing twelve months.
Quality Score breakdown
Of which business quality 51 · Market factors (momentum, volatility) 34
Non-valuation factor families (profitability, growth, cashflow, financial strength, momentum …), each academically grounded. Valuation itself sits in the Fair Value and is deliberately excluded here to avoid double-counting.
All values are scores from 0 to 100 (100 = best against fixed, research-based bands), not percentages. The three market factors (momentum, 52-week proximity, low volatility) are displayed but carry zero weight in the headline number: market sentiment is not a business property.
About the company
New Wave Group AB (publ) designs, acquires, and develops brands and products in the corporate, sports, gifts, and home furnishings sectors in Sweden, the United States, Benelux, rest of Nordic countries, rest of Europe, and internationally. It operates through segments: Corporate, Sports & Leisure, and Gifts & Home Furnishings.
Full company description
New Wave Group AB (publ) designs, acquires, and develops brands and products in the corporate, sports, gifts, and home furnishings sectors in Sweden, the United States, Benelux, rest of Nordic countries, rest of Europe, and internationally. It operates through segments: Corporate, Sports & Leisure, and Gifts & Home Furnishings. The Corporate segment offers promowear products, such as clothes for printing and embroidery, as well as leisure, work, and sports clothes; promotional gifts, including pens, power banks, gift cards, promotional and corporate gifts, bags, handbags, bed linens, and towels; and a range of work wear products comprising underwear, outer garments, reflective clothing, flame protective, and accessories for professional categories, which consist of construction and installation workers, painters and plasterers, transport and service, and hotel and restaurant workers. This segment offers its products under the D.A.D Sportswear, BAGSFIRST, James Harvest, PROJOB, hurricane, ultimate clothing collection, Printer, Cottover, Clique, Toppoint, Grizzly, J. Harvest & Frost, Jobman, Graphix, Derby of Sweden, and ProJob brands. The Sports & Leisure segment provides clothes and shoes for sports, golf, hunting, fishing, shoe, and fashion trade under the Cutter & Buck, AHEAD, Craft, Clique, AHEAD, Kate Lord, Auclair, Laurentide, Seger, Termo, PAX, Marstrand, Sköna Marie, and Tenson brands. The Gifts & Home Furnishings segment offers gifts and home furnishing products under the Sagaform, Orrefors, Kosta Förlag, Lord Nelson Victory, KostaBoda, Lord Nelson, Queen Anne, Orrefors Jernverk, Nightingale, Kosta Linnewäfveri, Lågprisvaruhuset Kosta AB, Kosta Boda Art Hotel, Kosta Lodge, ByOn, Victorian, and VAKINME brands. The company was incorporated in 1989 and is headquartered in Gothenburg, Sweden.
Company description, as reported by the company or data provider.
Revenue & earnings trend
FY2021 – FY2025 · reported fiscal years
New Wave Group reported revenue of 10.0B SEK in FY2025 versus 6.7B SEK in FY2021, a compound +10.5%/yr. Reported net income was 783M SEK in FY2025, compounding +0.7%/yr from FY2021.
of which total revenue +8.1 % · buybacks/dilution +2.0 %
Annual growth per factor. These are factors, not summands: multiplied they give the EPS growth rate, added they do not quite. Start and end points are 3-year averages (details on hover).
NEWA-B screens 64% overvalued. Compare with Alimentation Couche-Tard Inc →
Peer Group
Specialty Retail · 220 stocks
How this stock ranks against its industry: the green marker is this stock, the band is the typical 25–75% peer range, and the tick is the median.
Valuation Multiples vs Specialty Retail median · lower = cheaper
Strength profile in five axes (Snowflake)
Five quick dimensions, each 0 to 100: VALUE (fair-value potential), FUTURE (revenue growth), PAST (return on equity), HEALTH (low debt), DIVIDEND (yield). Green = this stock, grey = typical sector peer.
VALUE 0: the price sits above our fair-value range.
Values & ESG
Does this company touch areas you may want to avoid? The classification is inferred from sector and industry.
Similar stocks
10 more Specialty Retail stocks, each showing price versus our Fair Value estimate (as of Aug 28, 2026).
| Stock | Price | Fair Value | vs Fair Value |
|---|---|---|---|
| Alimentation Couche-Tard Inc ATD | C$89.93 | C$104.32 | +16% |
| Casey's General Stores, Inc CASY | $755.47 | $398.90 | −47% |
| Williams-Sonoma, Inc WSM | $235.09 | $162.63 | −31% |
| Ulta Beauty, Inc ULTA | $537.10 | $475.40 | −11% |
| DICK'S Sporting Goods, Inc DKS | $202.66 | $181.10 | −11% |
| Best Buy Co BBY | $82.44 | $108.04 | +31% |
| China Tourism Group 601888 | ¥54.97 | ¥40.40 | −27% |
| Tractor Supply Company TSCO | $34.72 | $35.52 | +2% |
| Five Below, Inc FIVE | $259.41 | $117.29 | −55% |
| Murphy USA Inc MUSA | $574.12 | $423.35 | −26% |
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