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Online Brands Nordic AB (OBAB) Fair Value & Analysis

Consumer Cyclical · SE · Market cap 290M SEK

Pricekr 11.45
Fair Valuekr 7.59
Upside-33.7%
Quality95/100
Evidence: Medium Range kr 5.52 – kr 9.67

Fair value as of: Jun 24, 2026

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Analysis

Online Brands Nordic AB (OBAB) currently trades at kr 11.45, while our model-based Fair Value estimate is kr 7.59 — implying the stock looks roughly 33.7% overvalued today. We read business quality at 95/100 (high quality), in the Consumer Cyclical sector. Bear case: priced above our estimate, the market already discounts strong expectations. Bull case: above-average quality can justify a premium — the entry price still matters most (evidence: medium).

About the company

Online Brands Nordic AB (publ) engages in the online sale of carpets under Trendcarpet brand in Sweden and internationally. The company also sells hats and caps online under Hatshop brand; kitchen equipment and utensils through online and its stores under Kitchenlab brand; and camping and outdoor equipment under GetCamping brand name, as well as offers a range of seeds, plants, bulbs, and growing accessories under Allafröer name through e-commerce platform. In addition, it develops and sells underwear and basic garments for women and men through e-commerce and external retailers under Bread & Boxers brand; and designs, manufactures, and sells outdoor and ski clothing for children and youth under Isbjörn brand. Further, the company sells jewelry and silverware under Victorins brand through online and in physical stores, as well as sells furniture and home furnishings. Online Brands Nordic AB (publ) is based in Hisings Backa, Sweden.

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Frequently asked questions

Is Online Brands Nordic AB (OBAB) undervalued?
As of Jun 24, 2026, our model estimates a fair value of kr 7.59 versus a price of kr 11.45 — about −34% (overvalued). Model-based estimate, not financial advice.
What is the fair value of OBAB?
Our 21-model fair value for Online Brands Nordic AB is kr 7.59 (as of Jun 24, 2026), built from audited fundamentals. The current price is kr 11.45.
What is the quality score of OBAB?
Online Brands Nordic AB has a Quality Score of 95/100, measuring profitability, growth and balance-sheet strength from non-valuation factors.

How we calculate Fair Value

Each company is valued through a stack of independent intrinsic-value models (DCF variants, residual-income, multiples and more), blended into one family-balanced consensus and weighted by how much trustworthy data backs it. A separate quality layer scores the fundamentals. Every input is real reported data — nothing guessed.

Educational research only · not financial advice · no buy/sell recommendation. Model-based estimates are not certainties; their reliability depends on data quality and assumptions.