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Pico Far East Holdings (PCOFF) fair value: what the stock is really worth
As of Sep 25, 2026: fair value of Pico Far East Holdings $0.79, price $0.27, upside +189.9%, quality 65 out of 100. Calculated from audited financials with 26 valuation models and 37 quality factors, updated daily.
- Fair value above price? Yes
- Good quality? Yes
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Thin data
Oct 2, 2026
Thin data
Oct 2, 2026
Pico Far East Holdings
PCOFF · USClearly undervaluedStrong Fair Value upside, but quality is only moderate.
✓Fair value $0.7900 · Strongly undervalued (+189.9%)
✓Quality 65/100
✓Healthy Growth (revenue 5y +15.9 %/yr)
!Thin margins · 6.1% net margin (TTM)
✓Low debt · generates free cash flow
!Moderate moat 49/100
!Evidence only low, so the estimate is less certain
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What runs behind every stock
26
valuation models
8 families, DCF to NCAV
37
quality factors
margins, balance sheet, cashflow, debt
6
AI factors
moat, what no ratio measures
2,000+
data points
verified, per stock, median
69 individual criteria per stock, every one traceable See the method →
Price vs Fair Value
White line = price, green steps = our fair value per fiscal year. As of Oct 2, 2026.
How to read this chart
60‑month range $0.0025 – $0.3886 · fair‑value band $0.6200 – $1.01 · the $0.2725 price screens below the $0.7900 fair value. Green steps = our fair value per fiscal year (point-in-time, no hindsight). As of Oct 2, 2026.
Company profile
Pico Far East Holdings Limited, an investment holding company, engages in the brand experience activation; meeting architecture activation; museum and themed entertainment; and related businesses.
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Pico Far East Holdings Limited, an investment holding company, engages in the brand experience activation; meeting architecture activation; museum and themed entertainment; and related businesses. The company offers visual branding solutions, brand management, and design and consultancy services; digital marketing solutions; visual and digital content; virtual and online solutions; design and production management; event management; interior renovation, promotion, exhibition and event fabrication, electrical specialist, and image consultancy and project management; and construction, interior designing, decoration, and turnkey services, as well as technology solutions for exhibitions, events, museums, and interior and themed environment. It also provides design, lifestyle, and business innovation communications agency services; designs, develops, operates, and manages exhibition and convention center; produces exhibition, event, museum, themed environment, and interior fit-out products; and organizes and manages exhibitions, conferences, trade fairs, convention conferences, seminars, and events. In addition, the company offers freight forwarding, exhibition logistics, and transportation services; media planning, procurement, and optimization services in social video; services to organizers; and exhibition booth fabrication, event planning, design consultancy, themed designing, brand marketing, digital and creative agency, brand strategy, engagement marketing, and public relations services. Further, the company manufactures and installs exhibitions; offers services and disruptive technologies, design and technology solutions for interactive experience, and management development programs and courses; and holds properties. It operates in Greater China, the Middle East, Southeast Asia, the United Kingdom, the United States, and internationally. Pico Far East Holdings Limited was founded in 1969 and is based in Tai Po, Hong Kong.
Stock analysis
Pico Far East Holdings (PCOFF) currently trades at $0.2725, while our model-based Fair Value estimate is $0.7900, implying the stock looks roughly 65.5% undervalued today.
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Valuation
Bull case: the DCF Models group reads highest at a median of $0.8600 per share, and 23 of the 26 models we run sit above the $0.2725 price.
Bear case: the Asset-Based group reads lowest at $0.1700, and 3 of the 26 models stay below the price. Evidence for this calculation is low.
Scenario range: $0.6200 (bear) to $1.01 (bull), the price of $0.2725 sits below it. Bear and bull are the same models on cautious and optimistic assumptions, a range, not a price target.
Quality & growth
The Quality Score stands at 65/100 (solid quality), in the Communication Services sector.
Healthy Growth: Revenue growth appears healthy and is supported by profitability and cash-flow quality.
Pico Far East Holdings reported revenue of HK$7.2B in FY2025 versus HK$4.1B in FY2021, a compound +15.5%/yr. Reported net income was HK$436M in FY2025, compounding +33.6%/yr from FY2021.
Key figures
Market cap $421M · P/E ratio 6.8 · P/S ratio 0.41 · EPS (TTM) $0.0400 · Net margin 6.0% · Return on equity 17.9% · Return on assets (EBIT) 5.8% · Operating margin 6.5%.
Competitive moat
Our AI-assisted moat analysis scores the competitive advantage at 51 out of 100 (low confidence).
What moves the price
The share trades about 17% below its 52-week high and 40% above its 52-week low, currently above its 200-day average.
For context, the median of 10 Communication Services peers we cover trades at 23% fair-value upside, at 190%, PCOFF screens cheaper than that median.
Fair Value models
Bear $0.6200
Fair Value $0.7900
Bull $1.01
Model ⓘEach model values the company its own way (discounted cash flow, earnings, assets, dividends). The fair value above is their evidence-weighted blend, not the output of a single model.
Bear ⓘBear = the cautious scenario: the same model computed with conservative anchors (lower growth, margins and valuation multiples). Together with Bull it frames a plausible valuation range, not a price target.BaseBull ⓘBull = the optimistic scenario: the same model computed with favourable anchors (higher growth, margins and valuation multiples). Together with Bear it frames a plausible valuation range, not a price target. If a model's bull case is above four times its base value, the table shows that limit with a > sign (like the overall Bull above): beyond it no assumption holds.
Evidence ⓘEvidence = how well-backed THIS model's estimate is for this stock (0–100): how complete and reliable its input data are, and how well the model fits the company. The final Fair Value is an evidence-weighted blend, so better-evidenced models count more. Green ≥70, amber 50–69, grey below 50.
Highest evidence
FCF DCF
$0.5800
$0.7900
$1.10
81
Growth DCF
$0.5800
$0.7700
$1.04
79
Owner Earnings
$0.7400
$1.05
$1.50
77
All 26 models by family
DCF Models
FCF DCF
$0.5800
$0.7900
$1.10
81
Owner Earnings
$0.7400
$1.05
$1.50
77
5Y Revenue Exit
$0.6000
$0.8600
$1.21
73
5Y EBITDA Exit
$0.6300
$0.9200
$1.28
75
5Y P/E Exit
$0.7600
$1.18
$1.64
71
10Y Revenue Exit
$0.5700
$0.8000
$1.14
67
10Y EBITDA Exit
$0.6000
$0.8500
$1.20
68
10Y P/E Exit
$0.6800
$1.01
$1.46
64
Earnings-Based
Graham-Dodd
$0.3000
$1.22
$1.66
64
Lynch FV
$0.3100
$0.4400
$0.5700
61
PEG = 1.0
$0.3100
$0.4400
$0.5700
57
EPV
$0.4800
$0.5200
$0.5500
74
Dividend Discount
Gordon GGM
$0.1500
$0.2600
$0.3600
68
DDM Multi-Stage
$0.1500
$0.2400
$0.2800
67
Multiples
P/E Multiple
$0.7200
$0.9600
$1.20
63
P/S Multiple
$0.5500
$0.7400
$0.9200
58
P/B Multiple
$0.5500
$0.7400
$0.9200
55
EV/EBIT
$0.7500
$0.9300
$1.11
66
EV/EBITDA
$0.7100
$0.8700
$1.04
67
EV/Revenue
$0.6200
$0.8000
$0.9700
54
Asset-Based
NCAV (Graham)
$0.1300
$0.1700
$0.2500
54
Growth DCF
Growth DCF
$0.5800
$0.7700
$1.04
79
Rev-Margin DCF
$0.6000
$0.8600
$1.18
73
Economic Profit
Residual Income
$0.2500
$0.3200
$0.4700
75
ROIC Compounder
$0.5000
$0.5500
$0.6000
72
Growth Earnings
Growth-Adj P/E
$0.5400
$0.7800
$1.01
67
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Set up alert →Quality Score breakdown
Overall quality
65/100
Of which business quality 64 · Market factors (momentum, volatility) 62
Profitability
60
Margins and returns on capital today
Quality Growth
58
Are margins and returns improving?
Cashflow
44
Earnings quality: real cash, not paper profit
Fin. Strength
77
Balance sheet, leverage, solvency risk
Investment
76
Disciplined investing over empire-building
Low Volatility
50
Calm price path (market factor)
Momentum
58
Price trend over the last 3–12 months (market factor)
52W Momentum
85
Distance to the 52-week high (market factor)
Net Issuance
76
Share count: buybacks or dilution?
Revenue & earnings trend
Growth Quality ⓘGrowth is valuable only when reinvestment earns attractive returns (Aswath Damodaran): sustainable growth depends on return on capital, reinvestment and efficiency. Basis: total company revenue over the periods shown on the cards (3Y/5Y/all years), not per share, so a merger can show up as a growth jump; per-share earnings growth is in the value-creation card.
90/100
Revenue growth appears healthy and is supported by profitability and cash-flow quality.
Revenue growth 1 year
+13.9%
Revenue growth 3 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+16.6%
Revenue growth 5 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+15.9%
Start year 2020 (pandemic). Over 10 years: +5.5% a year
Revenue growth 25 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+7.4%
’14
’15
’16
’17
’18
’19
’20
’21
’22
’23
’24
’25
What shareholders gained per year (last 5 years) ⓘWhat the business itself delivers per year: earnings growth per share plus the dividend yield. This is what you get IF the market keeps valuing the stock the same way: it contains no assumption about the market changing its mind. Computed per share, so buybacks count and a merger does not pass as growth. For a company that pays no dividend it is pure earnings growth per share. Period: earnings growth per share as CAGR over the last 5 reported fiscal years (annual statements), plus the current dividend yield. The start value is the median of the three years around the start, so a single crisis year (a pandemic or a write-down) does not distort the rate. Basis: EBIT basis.
≈ +20.6%
Earnings growth per share plus dividend.
Earnings per share, growth per year+20.6%
Dividend (yield on the price)0.0%
Pace: 5 vs 10 years ⓘTwo data points, not a trend model: earnings growth per share over the last 5 fiscal years against the last 10. Labelled "steady" when both rates are within 3 percentage points of each other, otherwise picking up or flattening. Shown only when ten years of history exist.25.8% vs 4.4%, picking up
Profit margin 2020 to 2025 ⓘOperating margin then vs now, from reported annual statements. A falling margin after a boom year is the classic peak-earnings signal: the growth rate then leans on an inflated base.3% → 6%
Start year 2020 (pandemic)
⚠ Rate on operating basis: 2025 sits 89% above its own trend.
Growth Forecast
Little optimism in the price
The price assumes less growth than the company has delivered so far.
What the price assumes ⓘThis turns our valuation around: instead of asking what the share is worth, it asks what growth the current price requires. It uses the cash the company keeps after all spending (free cash flow), the same discount rate as our models, five years of growth, then slowing evenly to 2 % a year by year ten. Compared with the analysts' sales forecasts extended to the same five years (at least three analysts, for context only, it does not enter the Fair Value): within 3 percentage points counts as "in line" (amber), below that little optimism (green), above that a lot of optimism (red).
−23.7%
Yearly growth needed for the next five years to justify today's price.
What forecasts expect
n/a
No analyst forecast available.
After inflation (figures in HKD, Hong Kong: IMF forecast 2.1% a year to 2030, 1.8% from 2016 to 2025) that is about −25.3% a year for the price.
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Compare Pico Far East Holdings with another stock
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Peer GroupⓘHow this stock ranks against its industry: the green marker is this stock, the band is the typical 25–75% peer range, and the tick is the median.Advertising Agencies · 182 stocks
Beats the industry median on 12/13 measures
Overall it ranks above its industry peers.
Valuation Multiplesvs Advertising Agencies median · lower = cheaper
Context: sector, industry, market
- Is the Energy sector expensive or cheap?
- P/E, EV/EBITDA and margins by industry (reference tables)
- Undervalued stocks: Energy
- Undervalued stocks: US Stocks
- Valuation of the USA market
Values & ESG
Does this company touch areas you may want to avoid? The classification is inferred from sector and industry.
None of the checked exposures detected
Similar stocks
10 more Advertising Agencies stocks, each showing price versus our Fair Value estimate.
| Stock | Price | Fair Value | vs Fair Value |
|---|---|---|---|
| AppLovin Corporation APP | $290.43 | $319.47 | +10% |
| Publicis Groupe S.A PUB | €94.24 | €145.63 | +55% |
| Omnicom Group OMC | $73.63 | $114.19 | +55% |
| Focus Media Information Technology Co 002027 | ¥4.66 | ¥5.71 | +23% |
| JCDecaux SE DEC | €24.96 | €20.99 | −16% |
| The Trade Desk, Inc TTD | $12.05 | $43.84 | +264% |
| WPP plc WPP | $25.99 | $39.72 | +53% |
| Leo Group 002131 | ¥4.31 | ¥0.6000 | −86% |
| Magnite, Inc MGNI | $25.67 | $28.24 | +10% |
| Mobvista Inc 1860 | HK$13.51 | HK$12.22 | −10% |
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Frequently asked questions
Is Pico Far East Holdings (PCOFF) overvalued or undervalued?
As of Oct 2, 2026, our model estimates a fair value of $0.7900 versus the last price from Sep 25, 2026 of $0.2725, about +190% upside (undervalued).
What is the fair value of PCOFF?
Our model-based fair value for Pico Far East Holdings is $0.7900 (as of Oct 2, 2026), built from audited fundamentals. Last price (from Sep 25, 2026): $0.2725.
What is the quality score of PCOFF?
Pico Far East Holdings has a Quality Score of 65/100. It measures business quality (profitability, growth, cash flow, balance-sheet strength, investment discipline, share issuance). Market factors such as price momentum and volatility do not enter the number; they are shown separately in the detail view.
What is the price target for Pico Far East Holdings (PCOFF)?
Our model-based price target is the fair value of $0.7900 (as of Oct 2, 2026) from 26 valuation models. Cautious scenario $0.6200, optimistic scenario $1.01. It is a calculation from audited fundamentals, not an analyst target.
What is the Pico Far East Holdings stock forecast for 2026?
Our models put fair value at $0.7900, about +190% upside versus the last price from Sep 25, 2026 of $0.2725 (undervalued). Cautious scenario $0.6200, optimistic scenario $1.01. The calculation is refreshed regularly with new filings.
What is the revenue of Pico Far East Holdings (PCOFF)?
Pico Far East Holdings reported trailing-twelve-month revenue of about HK$7.2B (latest available figure, as of Oct 2, 2026).
What growth is priced into Pico Far East Holdings (PCOFF)?
For today's price to be fair in a discounted-cash-flow model, Pico Far East Holdings would have to grow free cash flow by -23.7 % per year for five years (discount rate 9.9 %, then slowing evenly to 2 % perpetual growth by year ten). Over the last 5 years revenue grew +16.0 % per year. As of Oct 2, 2026.
What discount rate (WACC) does the fair value of PCOFF use?
Our models discount Pico Far East Holdings at 9.9 %: a base by market capitalisation (small), damped by beta 0.51, country premium for USA. The same rate applies in all 26 models.
What is a reverse DCF?
A reverse DCF turns the usual calculation around. Instead of deriving a value from assumptions, it takes today's price as given and asks: what free-cash-flow growth would a company have to deliver for exactly this price to be fair? The result is not a forecast but the expectation already priced in. For Pico Far East Holdings that is -23.7 % per year a year over ten years, using the same discount rate (9.9 %) and the same formula as our fair value.
How much growth has Pico Far East Holdings (PCOFF) delivered so far?
Over the past 5 years revenue at Pico Far East Holdings grew +16.0 % a year. The price currently implies -23.7 % per year free-cash-flow growth a year. Comparing the two shows how much confidence is in the price: if it demands more than has been delivered, the business has to accelerate for the maths to work.
How fast is the sector of Pico Far East Holdings (PCOFF) growing?
The median revenue growth in the sector is +2.9 % a year. That is the yardstick for the growth priced into Pico Far East Holdings (-23.7 % per year a year): it shows whether the expectation is within the usual range or beyond it.
What is the free cash flow yield of Pico Far East Holdings (PCOFF)?
The free-cash-flow yield on the price is 12.53 %: that much free cash flow Pico Far East Holdings produces per unit of market value. When it exceeds the discount rate of our models (9.9 %), the business already earns more than its cost of capital demands, and the price needs little additional growth.
What is the intrinsic value of Pico Far East Holdings (PCOFF)?
Intrinsic value and fair value mean the same thing: what the business is worth on its numbers, independent of the share price. For Pico Far East Holdings it is $0.7900 per share (as of Oct 2, 2026), against a price of $0.2725. It is the blended result of 26 valuation models (cash flow, earnings, asset, dividend).
Is Pico Far East Holdings stock overvalued or undervalued in 2026?
As of Oct 2, 2026, PCOFF trades below its calculated fair value: price $0.2725, fair value $0.7900, a gap of about +190% (undervalued). The calculation is refreshed with each new quarterly report, so the verdict can change during the year.
Is fair value the same as the market price of PCOFF?
No. The price is what the market pays today ($0.2725); the fair value is what the company's own numbers justify ($0.7900). For Pico Far East Holdings the two are $0.5175 per share apart. That gap is exactly why we show both numbers side by side.
How much is Pico Far East Holdings worth?
The market values Pico Far East Holdings at about $421M (market capitalisation, as of Oct 2, 2026). Per share that is $0.2725; our models calculate a fair value of $0.7900 per share.
What do the bullish and bearish scenarios say about PCOFF?
Our models span a range for Pico Far East Holdings: cautious scenario $0.6200, base $0.7900, optimistic $1.01 per share (as of Oct 2, 2026, price $0.2725). The range comes from different growth and margin assumptions, not from analyst opinions.
What is the P/E ratio of PCOFF?
Pico Far East Holdings trades at a price-to-earnings ratio of 6.8 (as of Oct 2, 2026). A P/E on its own says little: it compares the price with ONE year of profit, while our fair value of $0.7900 is built from several models across several years. Other multiples: P/B 1.3, P/S 0.5, EV/EBITDA 2.0.
How solid is the balance sheet of Pico Far East Holdings (PCOFF)?
Balance-sheet figures for Pico Far East Holdings (as of Oct 2, 2026): return on equity 17.9%, debt of 0.04 per unit of equity. They feed the Quality Score of 65/100, which measures business quality independently of the share price.
How far is PCOFF from its 52-week high?
Pico Far East Holdings trades at $0.2725, about 17% below its 52-week high of $0.3300 and 40% above the low of $0.1950 (as of Sep 25, 2026). Distance from the high says nothing about value: that is what the fair value of $0.7900 is for.
Which stocks are comparable to Pico Far East Holdings?
From the same area (Communication Services) we also value AppLovin Corporation, Publicis Groupe S.A, Omnicom Group, Focus Media Information Technology Co, among others. Each of them has its own fair-value calculation on this site using the same models, so the comparison is like for like.
Is Pico Far East Holdings stock attractive at the current price?
The data as of Oct 2, 2026: price $0.2725, calculated fair value $0.7900 (+190%), Quality Score 65/100, from 26 models. Whether that fits your horizon and risk tolerance is your call. We provide the calculation, not investment advice.
How is the fair value of PCOFF calculated?
We run Pico Far East Holdings through 26 models from four families: discounted cash flow, earnings models, asset and balance-sheet models, and dividend models. Every model gets the same audited fundamentals; the result is the weighted average of $0.7900, with the spread shown as a cautious and an optimistic scenario.
Is it still worth investing in stocks now?
The global stock market currently sits 14.5 % above its aggregate fair value. Pico Far East Holdings currently trades 66 % below its own fair value, and the market average says nothing about that. An expensive market is no reason to stay out and no reason to buy everything at once: keep a broad savings plan running, buy single stocks only with money you can do without, and hold part of your money liquid while the market is high. The full picture including sectors is on is it worth investing now.
What is the share price of Pico Far East Holdings (PCOFF)?
The latest price we hold is from Sep 25, 2026 and stands at $0.2725. Our model-based fair value is $0.7900, about +190% upside (undervalued). We carry closing prices from our data provider, not a live tick.
What should I pay attention to with Pico Far East Holdings right now?
The price is below even our cautious bear case ($0.6200). The market is more pessimistic than our downside scenario. The large gap to fair value rests on thin data (low evidence): fewer applicable models and a shorter history. Read it with extra caution. Solid quality (65/100) at a price below fair value, the discount is the argument here, not the business quality.
Where does the earnings growth of Pico Far East Holdings (PCOFF) come from?
Earnings per share at Pico Far East Holdings grew +2.3 % a year from 2014 to 2025. Broken into its drivers: revenue per share +4.7 %, EBIT margin −2.2 %, tax rate +0.2 %, residual (interest, one-offs) −0.3 %. The four rates multiply to the earnings growth rate, they do not add up. Start and end are three-year averages so a single exceptional year does not distort the result.
Key figures of Pico Far East Holdings
How large is the market capitalisation of Pico Far East Holdings (PCOFF)?
The market capitalisation of Pico Far East Holdings is $421M. The stock-market value of the whole company: share price times number of shares. It is what the market asks for the entire business today.
What is the P/S ratio of Pico Far East Holdings (PCOFF)?
The price-to-sales ratio of Pico Far East Holdings is 0.41 (P/E × margin). Price to sales: market value relative to yearly revenue. Useful when profit is thin or distorted.
What are the earnings per share of Pico Far East Holdings (PCOFF)?
Earnings per share at Pico Far East Holdings are $0.0400 (price ÷ EPS = P/E 6.8). Earnings per share over the last twelve months: total profit spread across every single share.
What is the net margin of Pico Far East Holdings (PCOFF)?
The net margin of Pico Far East Holdings is 6.0% (fiscal year 2025). How much of every unit of revenue ends up as profit. 10% means 10 cents of profit per dollar of sales.
What is the return on equity of Pico Far East Holdings (PCOFF)?
The return on equity (ROE) of Pico Far East Holdings is 17.9% (last twelve months). Profit relative to shareholders' equity, how efficiently the company works with its owners' money.
What is the EBIT return on assets of Pico Far East Holdings (PCOFF)?
On an EBIT basis the return on assets of Pico Far East Holdings is 5.8% (avg 5y). Operating profit (EBIT) relative to everything the company owns, as a multi-year average. It describes the business model rather than one good or bad year.
What is the operating margin of Pico Far East Holdings (PCOFF)?
The operating margin of Pico Far East Holdings is 6.5% (last twelve months). Profit from the core business (before interest and taxes) relative to revenue.
How fast is revenue growing at Pico Far East Holdings (PCOFF)?
Revenue at Pico Far East Holdings is growing +10.4% versus a year earlier (3y avg +16.6%). How much revenue grew versus a year earlier (YoY). The 3-year average next to it puts the single year in context.
How fast are earnings growing at Pico Far East Holdings (PCOFF)?
Earnings per share at Pico Far East Holdings are growing +33.4% versus a year earlier. How much earnings per share grew versus a year earlier.
How much net cash does Pico Far East Holdings (PCOFF) hold?
Pico Far East Holdings holds more cash than debt, HK$1.3B net (fiscal year 2025). The company holds more cash than debt, a safety cushion.
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