Pernod Ricard SA (PER) Fair Value & Analysis
Consumer Defensive · DE · Market cap €16.2B · ISIN FR0000120693
What is Pernod Ricard SA really worth?
A solid business, trading 28% below our fair value of €86.83.
As of Aug 19, 2026, the fair value of Pernod Ricard SA is €86.83 per share against a price of €62.22, so the fair value sits 40% above the price. A model estimate blended from multiple valuation models, recalculated regularly.
Strengths
Risks
For context
Fair value as of: Aug 19, 2026
From 25 valuation models · updated 18 days ago
Share price −8.6% over the past month.
What runs behind every stock
69 individual criteria per stock, every one traceable See the method →
What matters now
- Solid quality (59/100) at a price below fair value, the discount is the argument here, not the business quality.
- A fairly wide model range (€56.28 to €139.17) leaves room in how you read the outcome.
Price vs Fair Value (5 years)
White line = price, green steps = our fair value per fiscal year, dashed = 300-day average. As of Aug 19, 2026.
How to read this chart
60‑month range €59.84 – €192.36 · fair‑value band €56.28 – €139.17 · the €62.22 price screens below the €86.83 fair value. Green steps = our fair value per fiscal year (point-in-time, no hindsight). Dashed = 300-day average. As of Aug 19, 2026.
Analysis
Pernod Ricard SA (PER) currently trades at €62.22, while our model-based Fair Value estimate is €86.83, implying the stock looks roughly 28.3% undervalued today. The Quality Score stands at 59/100 (solid quality), in the Consumer Defensive sector. Bull case: the Multiples group reads highest at a median of €109.77 per share, and 13 of the 25 models we run sit above the €62.22 price. Bear case: the Growth DCF group reads lowest at €33.16, and 12 of the 25 models stay below the price. Evidence for this calculation is high.
Over the trailing twelve months, Pernod Ricard SA generated revenue of €10.0B at a net margin of 14.1%. Revenue declined 14.9% year over year. It earns a return on equity of 8.6%. Net debt stands at €10.8B. Fundamentals as of Aug 19, 2026
Our scenario range runs from €56.28 (bear case) to €139.17 (bull case); at €62.22, the current price sits within that range. Bear and bull are the same models run on conservative and optimistic assumptions (margins, growth, valuation multiples), so a plausible valuation range, not a price target. The share trades about 40% below its 52-week high and 6% above its 52-week low, currently below its 200-day average. For context, the median of 10 Consumer Defensive peers we cover trades at −4% fair-value upside, at 40%, PER screens cheaper than that median.
Fair Value models
This estimate rests on fiscal year 2025 figures, and about 12 months have passed since. In that time the company retained roughly €3.25 per share, which is 3.7 % of the fair value. The fair value deliberately does not add this in: the models value reported figures, not a projection.
Each model estimates fair value its own way; the Fair Value above is the evidence-weighted, family-balanced blend. Evidence (0–100) measures how completely this model’s inputs are available: well-fed models carry more weight in the blend. The spread across models is intentional, each one stresses a different value driver; dividend models, for instance, come out structurally low when payout is small. Every input is real reported data, nothing guessed.
All 25 models by family
Widest divergence: Multiples (€109.77) versus Growth DCF (€33.16). Highest evidence: FCF DCF (75).
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Key figures & financial health
More key figures
Figures from reported company fundamentals · as of Aug 19, 2026. TTM = trailing twelve months.
Quality Score breakdown
Of which business quality 54 · Market factors (momentum, volatility) 37
Non-valuation factor families (profitability, growth, cashflow, financial strength, momentum …), each academically grounded. Valuation itself sits in the Fair Value and is deliberately excluded here to avoid double-counting.
All values are scores from 0 to 100 (100 = best against fixed, research-based bands), not percentages. The three market factors (momentum, 52-week proximity, low volatility) are displayed but carry zero weight in the headline number: market sentiment is not a business property.
About the company
Pernod Ricard SA produces and sells wines and spirits worldwide. The company offers whiskey, vodka, gin, rum, liqueur and bitters, champagne, tequila and mezcal, and aperitif under the brands 100 Pipers, Aberlour, Absolut, Absolut Elyx, Altos, ARARAT, Augier, Avion, Ballantine's, Becherovka, Beefeater, Blenders Pride, Brancott Estate, Campo Viejo, Ceder's, …
Full company description
Pernod Ricard SA produces and sells wines and spirits worldwide. The company offers whiskey, vodka, gin, rum, liqueur and bitters, champagne, tequila and mezcal, and aperitif under the brands 100 Pipers, Aberlour, Absolut, Absolut Elyx, Altos, ARARAT, Augier, Avion, Ballantine's, Becherovka, Beefeater, Blenders Pride, Brancott Estate, Campo Viejo, Ceder's, Chivas, Clan Campbell, Del Maguey, George Wyndham, Green Spot, Havana Club, Imperial, Imperial Blue, Italicus, J.P. Wiser's, Jacob's Creek, Jameson, Jefferson's, Kahlúa, Kenwood, KI NO BI, Lillet, Long John, L'Orbe, Lot No. 40, Malfy, Malibu, Kahlua, Martell, Method & Madness, Midleton Very Rare, Minttu, Monkey 47, Mumm, Olmeca, Ostoya, Passport Scotch, Pastis 51, Pernod, Perrier-Jouët, Plymouth Gin, Powers, Rabbit Hole, Ramazzotti, Redbreast, Ricard, Royal Salute, Royal Stag, Scapa, Seagram's Gin, Secret Speyside, Smooth Ambler, Something Special, Suze, The Glenlivet, TX, and Wyborowa. It also provides non-alcoholic beverages under the brands Beefeater 0%, Ceder's, Suze Tonic 0%, Cinzano Spritz 0%, Pacific, Campo Viejo Sparkling 0%, and Jacob's Creek Unvined. Pernod Ricard SA was founded in 1805 and is headquartered in Paris, France.
Company description, as reported by the company or data provider.
Revenue & earnings trend
FY2021 – FY2025 · reported fiscal years
Pernod Ricard SA reported revenue of €11.0B in FY2025 versus €8.8B in FY2021, a compound +5.6%/yr. Reported net income was €1.6B in FY2025, compounding +5.7%/yr from FY2021.
of which total revenue +3.6 % · buybacks/dilution +0.5 %
Annual growth per factor. These are factors, not summands: multiplied they give the EPS growth rate, added they do not quite. Start and end points are 3-year averages (details on hover).
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Peer Group
Beverages - Wineries & Distilleries · 93 stocks
How this stock ranks against its industry: the green marker is this stock, the band is the typical 25–75% peer range, and the tick is the median.
Valuation Multiples vs Beverages - Wineries & Distilleries median · lower = cheaper
Values & ESG
Does this company touch areas you may want to avoid? The classification is inferred from sector and industry.
Similar stocks
10 more Beverages - Wineries & Distilleries stocks, each showing price versus our Fair Value estimate (as of Aug 19, 2026).
| Stock | Price | Fair Value | vs Fair Value |
|---|---|---|---|
| Kweichow Moutai Co 600519 | ¥1,303 | ¥1,238 | −5% |
| Diageo plc DEO | $92.99 | $73.29 | −21% |
| Wuliangye Yibin Co 000858 | ¥71.89 | ¥48.44 | −33% |
| Shanxi Xinghuacun Fen Wine Factory Co 600809 | ¥116.39 | ¥185.80 | +60% |
| Luzhou Laojiao Co 000568 | ¥84.50 | ¥149.17 | +77% |
| Brown-Forman Corporation BFA | $28.72 | $27.69 | −4% |
| United Spirits Limited UNITDSPR | ₹1,528 | ₹285.39 | −81% |
| Thai Beverage Public Company Y92 | 0.4650 SGD | 0.7000 SGD | +51% |
| Jiangsu Yanghe Distillery Co 002304 | ¥39.59 | ¥27.82 | −30% |
| Anhui Gujing Distillery Co 000596 | ¥93.90 | ¥141.00 | +50% |
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