Pierce Group AB (PIERCE) fair value: what the stock is really worth
As of Sep 24, 2026: fair value of Pierce Group AB SEK 7.59, price SEK 8.69, upside -12.7%, quality 53 out of 100. Calculated from audited financials with 26 valuation models and 37 quality factors, updated daily.
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Pierce Group AB (publ), an e-commerce company, engages in the sale of motorcycle and snowmobile gears, parts, and accessories across Europe. The company serves motocross and enduro riders under the 24MX brand; on-road motorcycle riders under the XLMOTO brand; and snowmobile riders under the Sledstore brand.
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Pierce Group AB (publ), an e-commerce company, engages in the sale of motorcycle and snowmobile gears, parts, and accessories across Europe. The company serves motocross and enduro riders under the 24MX brand; on-road motorcycle riders under the XLMOTO brand; and snowmobile riders under the Sledstore brand. Pierce Group AB (publ) was founded in 2008 and is headquartered in Stockholm, Sweden.
Stock analysis
Pierce Group AB (PIERCE) currently trades at kr 8.69, while our model-based Fair Value estimate is kr 7.59, implying the stock looks roughly 14.5% overvalued today.
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Valuation
Bull case: the DCF Models group reads highest at a median of kr 14.57 per share, and 3 of the 15 models we run sit above the kr 8.69 price.
Bear case: the Earnings-Based group reads lowest at kr 2.29, and 12 of the 15 models stay below the price. Evidence for this calculation is low.
Scenario range: kr 6.01 (bear) to kr 9.12 (bull), the price of kr 8.69 sits inside it. Bear and bull are the same models on cautious and optimistic assumptions, a range, not a price target.
Quality & growth
The Quality Score stands at 53/100 (solid quality), in the Consumer Cyclical sector.
Expensive Growth: The company is growing, but growth may require heavy reinvestment or weak cash conversion.
Pierce Group AB reported revenue of 1.8B SEK in FY2025 versus 1.6B SEK in FY2021, a compound +3.3%/yr. Reported net income was 29.0M SEK in FY2025, compounding +2.8%/yr from FY2021.
Key figures
Market cap 759M SEK (≈ $76.5M) · P/E ratio 25.6 · P/S ratio 0.41 · EPS (TTM) kr 0.3400 · Net margin 1.6% · Return on equity 4.3% · Return on assets (EBIT) −1.8% · Operating margin −0.7%.
Competitive moat
Our AI-assisted moat analysis scores the competitive advantage at 42 out of 100 (low confidence).
What moves the price
The share trades about 40% below its 52-week high and 6% above its 52-week low, currently below its 200-day average.
For context, the median of 10 Consumer Cyclical peers we cover trades at −19% fair-value upside, at −13%, PIERCE screens cheaper than that median.
Fair Value models
Bear kr 6.01Fair Value kr 7.59Bull kr 9.12
Model ⓘEach model values the company its own way (discounted cash flow, earnings, assets, dividends). The fair value above is their evidence-weighted blend, not the output of a single model. Based on fiscal year 2025 figures (about 9 months old). Earnings retained since then (kr 0.2496 per share) are deliberately not added.Bear ⓘBear = the cautious scenario: the same model computed with conservative anchors (lower growth, margins and valuation multiples). Together with Bull it frames a plausible valuation range, not a price target.BaseBull ⓘBull = the optimistic scenario: the same model computed with favourable anchors (higher growth, margins and valuation multiples). Together with Bear it frames a plausible valuation range, not a price target.Evidence ⓘEvidence = how well-backed THIS model's estimate is for this stock (0–100): how complete and reliable its input data are, and how well the model fits the company. The final Fair Value is an evidence-weighted blend, so better-evidenced models count more. Green ≥70, amber 50–69, grey below 50.
Growth Quality ⓘGrowth is valuable only when reinvestment earns attractive returns (Aswath Damodaran): sustainable growth depends on return on capital, reinvestment and efficiency. Basis: total company revenue over the periods shown on the cards (3Y/5Y/all years), not per share, so a merger can show up as a growth jump; per-share earnings growth is in the value-creation card.33/100
The company is growing, but growth may require heavy reinvestment or weak cash conversion.
Revenue growth 1 year
+11.5%
Revenue growth 3 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+2.8%
Revenue growth 5 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+3.6%
Start year 2020 (pandemic)
Revenue growth 7 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+9.8%
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What shareholders gained per year (last 5 years) ⓘWhat the business itself delivers per year: earnings growth per share plus the dividend yield. This is what you get IF the market keeps valuing the stock the same way: it contains no assumption about the market changing its mind. Computed per share, so buybacks count and a merger does not pass as growth. For a company that pays no dividend it is pure earnings growth per share. Period: earnings growth per share as CAGR over the last 5 reported fiscal years (annual statements), plus the current dividend yield. The start value is the median of the three years around the start, so a single crisis year (a pandemic or a write-down) does not distort the rate.
−7.9%
Earnings growth per share plus dividend.
Earnings per share, growth per year−7.9%
Dividend (yield on the price)0.0%
Profit margin 2020 to 2025 ⓘOperating margin then vs now, from reported annual statements. A falling margin after a boom year is the classic peak-earnings signal: the growth rate then leans on an inflated base.5% → 2%
⚠ Revenue per share shrinking 7.3%/yr over ~5Y (margins intact) ⓘStructural-decline marker: revenue PER SHARE has fallen over the last decade (robust median trend, not a single year). Backtested across 2005 to 2017, such businesses trailed the market by about 2.5 percentage points per year. Display only: it does not change the fair value or the quality score.
Price, fair value, quality and upside side by side.
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Peer GroupⓘHow this stock ranks against its industry: the green marker is this stock, the band is the typical 25–75% peer range, and the tick is the median.Auto Parts · 692 stocks
Beats the industry median on 4/11 measures
Overall it trails its industry peers.
Valuation
Quality Score53 · Above median
Fair Value upside−13% · Below median
Profitability
Return on equity (TTM)4% · Below median
Return on assets2% · Below median
Net margin (TTM)2% · Below median
Operating margin (TTM)−1% · Bottom 25%
Growth and dividend
Revenue growth5% · Above median
Valuation Multiplesvs Auto Parts median · lower = cheaper
For bloggers, editors and developers: paste this into your site or blog (a “Custom HTML” block in WordPress), it shows the current fair value and links back here. Free, plain HTML, and welcome. Full data streams (CSV/JSON) at /developers.
Cite: Fair Value Calculator (2026). "Pierce Group AB Fair Value". https://www.fairvalue-calculator.com/stock/PIERCE
Frequently asked questions
Is Pierce Group AB (PIERCE) overvalued or undervalued?
As of Sep 24, 2026, our model estimates a fair value of kr 7.59 versus a price of kr 8.69, about −13% upside (overvalued).
What is the fair value of PIERCE?
Our model-based fair value for Pierce Group AB is kr 7.59 (as of Sep 24, 2026), built from audited fundamentals. The current price: kr 8.69.
What is the quality score of PIERCE?
Pierce Group AB has a Quality Score of 53/100. It measures business quality (profitability, growth, cash flow, balance-sheet strength, investment discipline, share issuance). Market factors such as price momentum and volatility do not enter the number; they are shown separately in the detail view.
What is the price target for Pierce Group AB (PIERCE)?
Our model-based price target is the fair value of kr 7.59 (as of Sep 24, 2026) from 15 valuation models. Cautious scenario kr 6.01, optimistic scenario kr 9.12. It is a calculation from audited fundamentals, not an analyst target.
What is the Pierce Group AB stock forecast for 2026?
Our models put fair value at kr 7.59, about −13% upside versus a price of kr 8.69 (overvalued). Cautious scenario kr 6.01, optimistic scenario kr 9.12. The calculation is refreshed regularly with new filings.
What is the revenue of Pierce Group AB (PIERCE)?
Pierce Group AB reported trailing-twelve-month revenue of about 1.8B SEK (latest available figure, as of Sep 24, 2026).
What is the intrinsic value of Pierce Group AB (PIERCE)?
Intrinsic value and fair value mean the same thing: what the business is worth on its numbers, independent of the share price. For Pierce Group AB it is kr 7.59 per share (as of Sep 24, 2026), against a price of kr 8.69. It is the blended result of 15 valuation models (cash flow, earnings, asset, dividend).
Is Pierce Group AB stock overvalued or undervalued in 2026?
As of Sep 24, 2026, PIERCE trades above its calculated fair value: price kr 8.69, fair value kr 7.59, a gap of about −13% (overvalued). The calculation is refreshed with each new quarterly report, so the verdict can change during the year.
Is fair value the same as the market price of PIERCE?
No. The price is what the market pays today (kr 8.69); the fair value is what the company's own numbers justify (kr 7.59). For Pierce Group AB the two are kr 1.10 per share apart. That gap is exactly why we show both numbers side by side.
How much is Pierce Group AB worth?
The market values Pierce Group AB at about 759M SEK (market capitalisation, as of Sep 24, 2026). Per share that is kr 8.69; our models calculate a fair value of kr 7.59 per share.
What do the bullish and bearish scenarios say about PIERCE?
Our models span a range for Pierce Group AB: cautious scenario kr 6.01, base kr 7.59, optimistic kr 9.12 per share (as of Sep 24, 2026, price kr 8.69). The range comes from different growth and margin assumptions, not from analyst opinions.
What is the P/E ratio of PIERCE?
Pierce Group AB trades at a price-to-earnings ratio of 25.6 (as of Sep 24, 2026). A P/E on its own says little: it compares the price with ONE year of profit, while our fair value of kr 7.59 is built from several models across several years. Other multiples: P/B 1.1, P/S 0.4, EV/EBITDA 11.2.
How solid is the balance sheet of Pierce Group AB (PIERCE)?
Balance-sheet figures for Pierce Group AB (as of Sep 24, 2026): return on equity 4.3%. They feed the Quality Score of 53/100, which measures business quality independently of the share price.
How far is PIERCE from its 52-week high?
Pierce Group AB trades at kr 8.69, about 40% below its 52-week high of kr 14.55 and 6% above the low of kr 8.20 (as of Sep 24, 2026). Distance from the high says nothing about value: that is what the fair value of kr 7.59 is for.
Which stocks are comparable to Pierce Group AB?
From the same area (Consumer Cyclical) we also value O'Reilly Automotive, Inc, AutoZone, Inc, Hyundai Mobis Co, Fuyao Glass Industry Group, among others. Each of them has its own fair-value calculation on this site using the same models, so the comparison is like for like.
Is Pierce Group AB stock attractive at the current price?
The data as of Sep 24, 2026: price kr 8.69, calculated fair value kr 7.59 (−13%), Quality Score 53/100, from 15 models. Whether that fits your horizon and risk tolerance is your call. We provide the calculation, not investment advice.
How is the fair value of PIERCE calculated?
We run Pierce Group AB through 15 models from four families: discounted cash flow, earnings models, asset and balance-sheet models, and dividend models. Every model gets the same audited fundamentals; the result is the weighted average of kr 7.59, with the spread shown as a cautious and an optimistic scenario.
Is it still worth investing in stocks now?
The global stock market currently sits 13.0 % above its aggregate fair value. Pierce Group AB itself currently trades above fair value. An expensive market is no reason to stay out and no reason to buy everything at once: keep a broad savings plan running, buy single stocks only with money you can do without, and hold part of your money liquid while the market is high. The full picture including sectors is on is it worth investing now.
What is the share price of Pierce Group AB (PIERCE)?
The closing price on Sep 24, 2026 was kr 8.69. Our model-based fair value is kr 7.59, about −13% upside (overvalued). We carry closing prices from our data provider, not a live tick.
What should I pay attention to with Pierce Group AB right now?
Solid but not exceptional quality (53/100) and above fair value, neither a clear bargain nor a standout compounder. Evidence is limited here (fewer models, shorter history), so the fair value is a rougher estimate than usual.
Key figures of Pierce Group AB
How large is the market capitalisation of Pierce Group AB (PIERCE)?
The market capitalisation of Pierce Group AB is 759M SEK (≈ $76.5M). The stock-market value of the whole company: share price times number of shares. It is what the market asks for the entire business today.
What is the P/S ratio of Pierce Group AB (PIERCE)?
The price-to-sales ratio of Pierce Group AB is 0.41 (P/E × margin). Price to sales: market value relative to yearly revenue. Useful when profit is thin or distorted.
What are the earnings per share of Pierce Group AB (PIERCE)?
Earnings per share at Pierce Group AB are kr 0.3400 (price ÷ EPS = P/E 25.6). Earnings per share over the last twelve months: total profit spread across every single share.
What is the net margin of Pierce Group AB (PIERCE)?
The net margin of Pierce Group AB is 1.6% (fiscal year 2025). How much of every unit of revenue ends up as profit. 10% means 10 cents of profit per dollar of sales.
What is the return on equity of Pierce Group AB (PIERCE)?
The return on equity (ROE) of Pierce Group AB is 4.3% (last twelve months). Profit relative to shareholders' equity, how efficiently the company works with its owners' money.
What is the EBIT return on assets of Pierce Group AB (PIERCE)?
On an EBIT basis the return on assets of Pierce Group AB is −1.8% (avg 5y). Operating profit (EBIT) relative to everything the company owns, as a multi-year average. It describes the business model rather than one good or bad year.
What is the operating margin of Pierce Group AB (PIERCE)?
The operating margin of Pierce Group AB is −0.7% (last twelve months). Profit from the core business (before interest and taxes) relative to revenue.
How fast is revenue growing at Pierce Group AB (PIERCE)?
Revenue at Pierce Group AB is growing +5.0% versus a year earlier (3y avg +2.8%). How much revenue grew versus a year earlier (YoY). The 3-year average next to it puts the single year in context.
How fast are earnings growing at Pierce Group AB (PIERCE)?
Earnings per share at Pierce Group AB are growing +70.5% versus a year earlier. How much earnings per share grew versus a year earlier.
How much free cash flow does Pierce Group AB (PIERCE) generate?
The free cash flow of Pierce Group AB is −10.0M SEK (fiscal year 2025). The cash truly left after running and investing in the business, this is what pays dividends and buybacks.
How much net cash does Pierce Group AB (PIERCE) hold?
Pierce Group AB holds more cash than debt, 118M SEK net (fiscal year 2025). The company holds more cash than debt, a safety cushion.
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