Pierce Group (PIERCE) Fair Value & Analysis
Consumer Cyclical · SE · Market cap 759M SEK
Fair value as of: Jul 18, 2026
From 15 valuation models · updated 23 days ago
Fair value updated Jul 18, 2026, revised from kr 8.04 to kr 7.59 (−5.6%) since Jun 24, 2026. Share price +3.6% over the past month.
A solid business, but screening 26% overvalued on our models.
What matters now
- The price sits above even our optimistic bull case (kr 9.12). The favourable scenario is already priced in.
- Solid but not exceptional quality (53/100) and above fair value, neither a clear bargain nor a standout compounder.
Price vs Fair Value (5 years)
White line = price, green steps = our fair value per fiscal year, dashed = 300-day average. As of Jul 18, 2026.
How to read this chart
60‑month range kr 5.88 – kr 75.81 · fair‑value band kr 6.01 – kr 9.12 · the kr 10.26 price screens above the kr 7.59 fair value. Dashed = 300-day average. As of Jul 18, 2026.
Analysis
Pierce Group (PIERCE) currently trades at kr 10.26, while our model-based Fair Value estimate is kr 7.59, implying the stock looks roughly 26.0% overvalued today. The Quality Score stands at 53/100 (solid quality), in the Consumer Cyclical sector. Bear case: priced above our estimate, the market already discounts strong expectations. Bull case: above-average quality can justify a premium, the entry price still matters most (evidence: high).
Over the trailing twelve months, Pierce Group generated revenue of 1.8B SEK at a net margin of 1.5%. Revenue grew 5.0% year over year. It earns a return on equity of 4.3%. The balance sheet holds a net cash position of 118M SEK. Fundamentals as of Jul 18, 2026
Our scenario range runs from kr 6.01 (bear case) to kr 9.12 (bull case); at kr 10.26, the current price sits above that range. Bear and bull are the same models run on conservative and optimistic assumptions (margins, growth, valuation multiples), so a plausible valuation range, not a price target. The share trades about 32% below its 52-week high and 33% above its 52-week low, currently below its 200-day average. For context, the median of 10 Consumer Cyclical peers we cover trades at -44% fair-value upside, at -26%, PIERCE screens cheaper than that median.
Fair Value models
Each model estimates fair value its own way; the Fair Value above is the evidence-weighted blend. Evidence (0–100) measures how completely this model’s inputs are available: well-fed models carry more weight in the blend. The spread across models is intentional, each one stresses a different value driver; dividend models, for instance, come out structurally low when payout is small.
All 15 models by family
Widest divergence: DCF Models (kr 15.40) versus Earnings-Based (kr 2.29). Highest evidence: ROIC Compounder (72).
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Key figures & financial health
More key figures
Figures from reported company fundamentals · as of Jul 18, 2026. TTM = trailing twelve months.
Quality Score breakdown
Of which business quality 53 · Market factors (momentum, volatility) 42
Non-valuation factor families (profitability, growth, cashflow, financial strength, momentum …), each academically grounded. Valuation itself sits in the Fair Value and is deliberately excluded here to avoid double-counting.
About the company
Pierce Group AB (publ), an e-commerce company, engages in the sale of motorcycle and snowmobile gears, parts, and accessories across Europe. The company serves motocross and enduro riders under the 24MX brand; on-road motorcycle riders under the XLMOTO brand; and snowmobile riders under the Sledstore brand.
Full company description
Pierce Group AB (publ), an e-commerce company, engages in the sale of motorcycle and snowmobile gears, parts, and accessories across Europe. The company serves motocross and enduro riders under the 24MX brand; on-road motorcycle riders under the XLMOTO brand; and snowmobile riders under the Sledstore brand. Pierce Group AB (publ) was founded in 2008 and is headquartered in Stockholm, Sweden.
Company description, as reported by the company or data provider.
Revenue & earnings trend
FY2021 – FY2025 · reported fiscal years
Pierce Group reported revenue of kr 1.8B in FY2025 versus kr 1.6B in FY2021, a compound +3.3%/yr. Reported net income was kr 29.0M in FY2025, compounding +2.8%/yr from FY2021.
PIERCE screens 26% overvalued. Compare with Hyundai Mobis Co →
Peer Group
Auto Parts · 642 stocks
How this stock ranks against its industry: the green marker is this stock, the band is the typical 25–75% peer range, and the tick is the median.
Valuation Multiples vs Auto Parts median · lower = cheaper
Snowflake
Five quick dimensions, each 0 to 100: VALUE (fair-value potential), FUTURE (revenue growth), PAST (return on equity), HEALTH (low debt), DIVIDEND (yield). Green = this stock, grey = typical sector peer.
VALUE 0: the price sits above our fair-value range.
Values & ESG
Does this company touch areas you may want to avoid? The classification is inferred from sector and industry.
ESG scores are not available for this stock yet. Values and ESG data are contextual and can differ between providers.
Similar stocks
10 more Auto Parts stocks, each showing price versus our Fair Value estimate (as of Jul 18, 2026).
| Stock | Price | Fair Value | vs Fair Value |
|---|---|---|---|
| Hyundai Mobis Co 012330 | 482,000 KRW | 678,420 KRW | +41% |
| Magna International Inc MGAN | 1,122 MXN | 1,172 MXN | +4% |
| Samvardhana Motherson International Limited MOTHERSON | ₹144.17 | ₹80.63 | -44% |
| Bosch Limited BOSCHLTD | ₹41,110 | ₹14,004 | -66% |
| Bharat Forge Limited BHARATFORG | ₹2,117 | ₹441.74 | -79% |
| Uno Minda Limited UNOMINDA | ₹1,158 | ₹426.57 | -63% |
| Schaeffler India Limited SCHAEFFLER | ₹4,135 | ₹1,412 | -66% |
| Hankook Tire & Technology Co 161390 | 73,600 KRW | 196,479 KRW | +167% |
| MRF Limited MRF | ₹131,025 | ₹125,849 | -4% |
| Sona BLW Precision Forgings Limited SONACOMS | ₹792.00 | ₹207.06 | -74% |
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Frequently asked questions
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How we calculate Fair Value
Each company is valued through a stack of independent intrinsic-value models (DCF variants, residual-income, multiples and more), blended into one family-balanced consensus and weighted by how much trustworthy data backs it. A separate quality layer scores the fundamentals. Every input is real reported data, nothing guessed.
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