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Pierce Group (PIERCE) Fair Value & Analysis

Consumer Cyclical · SE · Market cap 735M SEK

Pricekr 9.16
Fair Valuekr 8.04
Upside-12.2%
Quality95/100
Evidence: High Range kr 6.03 – kr 10.05

Fair value as of: Jun 24, 2026

Analysis

Pierce Group (PIERCE) currently trades at kr 9.16, while our model-based Fair Value estimate is kr 8.04 — implying the stock looks roughly 12.2% overvalued today. We read business quality at 95/100 (high quality), in the Consumer Cyclical sector. Bear case: priced above our estimate, the market already discounts strong expectations. Bull case: above-average quality can justify a premium — the entry price still matters most (evidence: high).

About the company

Pierce Group AB (publ), an e-commerce company, engages in the sale of motorcycle and snowmobile gears, parts, and accessories across Europe. The company serves motocross and enduro riders under the 24MX brand; on-road motorcycle riders under the XLMOTO brand; and snowmobile riders under the Sledstore brand. Pierce Group AB (publ) was founded in 2008 and is headquartered in Stockholm, Sweden.

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Frequently asked questions

Is Pierce Group (PIERCE) undervalued?
As of Jun 24, 2026, our model estimates a fair value of kr 8.04 versus a price of kr 9.16 — about −12% (overvalued). Model-based estimate, not financial advice.
What is the fair value of PIERCE?
Our 21-model fair value for Pierce Group is kr 8.04 (as of Jun 24, 2026), built from audited fundamentals. The current price is kr 9.16.
What is the quality score of PIERCE?
Pierce Group has a Quality Score of 95/100, measuring profitability, growth and balance-sheet strength from non-valuation factors.

How we calculate Fair Value

Each company is valued through a stack of independent intrinsic-value models (DCF variants, residual-income, multiples and more), blended into one family-balanced consensus and weighted by how much trustworthy data backs it. A separate quality layer scores the fundamentals. Every input is real reported data — nothing guessed.

Educational research only · not financial advice · no buy/sell recommendation. Model-based estimates are not certainties; their reliability depends on data quality and assumptions.