Plan B Media PCL (PLANB) fair value: what the stock is really worth
As of Nov 6, 2026: fair value (intrinsic value) of Plan B Media PCL stock THB 9.13, price THB 8.30, upside +10.0%, quality 59 out of 100. Rating: fairly valued. Calculated from audited financials with 26 valuation models and 37 quality factors, updated daily.
69 individual criteria per stock, every one traceableSee the method →
Price vs Fair Value
White line = price, green steps = our fair value per fiscal year. As of Nov 7, 2026.
How to read this chart
60‑month range 3.05 THB – 9.08 THB · fair‑value band 6.39 THB – 11.88 THB · the 8.30 THB price screens below the 9.13 THB fair value. Green steps = our fair value per fiscal year (point-in-time, no hindsight). As of Nov 7, 2026.
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Plan B Media Public Company Limited, together with its subsidiaries, provides advertising media production services in Thailand. The company operates in two segments, Out-of-Home Media and Engagement Marketing.
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The Out-of-Home Media segment offers advertising media production, advertising space, and airtime rental services. The Engagement Marketing segment provides sports marketing and artist management services.
The company also offers out of home advertising services; develops and manages artists; organizes concerts and entertainment events; operates hotels, restaurants, bars, and nightclubs; produces shows and contents for broadcasting; and distributes matcha products.
In addition, it holds investment in boxing business; provides online service influencer platform; and offers billboard rental services. The company was incorporated in 2005 and is based in Bangkok, Thailand.
Stock analysis
Plan B Media PCL (PLANB) currently trades at 8.30 THB, while our model-based Fair Value estimate is 9.13 THB, so the stock looks roughly fairly valued today (gap 9.1%).
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Valuation
Bull case: the DCF Models group reads highest at a median of 13.27 THB per share, and 12 of the 26 models we run sit above the 8.30 THB price.
Bear case: the Asset-Based group reads lowest at 1.20 THB, and 14 of the 26 models stay below the price. Data coverage for this calculation is low.
Scenario range: 6.39 THB (bear) to 11.88 THB (bull), the price of 8.30 THB sits inside it. Bear and bull are the same models on cautious and optimistic assumptions, a range, not a price target.
Quality & growth
The Quality Score stands at 59/100 (solid quality), in the Communication Services sector.
Healthy Growth: Revenue growth appears healthy and is supported by profitability and cash-flow quality.
Plan B Media PCL reported revenue of 9.5B THB in FY2025 versus 4.4B THB in FY2021, a compound +21.0%/yr. Reported net income was 1.1B THB in FY2025.
Key figures
Market cap 38.2B THB (≈ $1.1B) Small · P/E ratio 33.2 · P/S ratio 3.76 · EPS (TTM) 0.2500 THB · Dividend yield 2.5% · Net margin 11.3% · Return on equity 12.0% · Return on assets (EBIT) 7.2% (5-year average).
Competitive moat
Our AI-assisted moat analysis scores the competitive advantage at 56 out of 100 (low confidence).
What moves the price
The share trades about 8% below its 52-week high and 172% above its 52-week low, currently above its 200-day average.
For context, the median of 10 Communication Services peers we cover trades at 10% fair-value upside, at 10%, PLANB screens cheaper than that median.
Fair Value models
Bear6.39 THBFair Value 9.13 THBBull11.88 THB
Price 8.30 THB · Upside +10.0%
Model ⓘEach model values the company its own way (discounted cash flow, earnings, assets, dividends). The fair value above starts from their evidence-weighted blend, not from a single model. In cyclical trough or peak years, after dilution or a stock split it is adjusted afterwards, so it can sit above or below the models. Based on fiscal year 2025 figures (about 10 months old). Earnings retained since then (0.0333 THB per share) are deliberately not added.Bear ⓘBear = the cautious scenario: the same model computed with conservative anchors (lower growth, margins and valuation multiples). Together with Bull it frames a plausible valuation range, not a price target.BaseBull ⓘBull = the optimistic scenario: the same model computed with favourable anchors (higher growth, margins and valuation multiples). Together with Bear it frames a plausible valuation range, not a price target. If a model's bull case is above four times its base value, the table shows that limit with a > sign (like the overall Bull above): beyond it no assumption holds.Coverage ⓘCoverage = how well-backed THIS model's estimate is for this stock (0–100): how complete and reliable its input data are, and how well the model fits the company. The final Fair Value is an evidence-weighted blend, so better-evidenced models count more. Green ≥70, amber 50–69, grey below 50.
Growth Quality ⓘGrowth is valuable only when reinvestment earns attractive returns (Aswath Damodaran): sustainable growth depends on return on capital, reinvestment and efficiency. Basis: total company revenue over the periods shown on the cards (3Y/5Y/all years), not per share, so a merger can show up as a growth jump; per-share earnings growth is in the value-creation card.93/100
Revenue growth appears healthy and is supported by profitability and cash-flow quality.
Revenue growth 1 year
+4.3%
Revenue growth 3 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+13.1%
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What shareholders gained per year (last 5 years), in THB ⓘWhat the business itself delivers per year: earnings growth per share plus the dividend yield. This is what you get IF the market keeps valuing the stock the same way: it contains no assumption about the market changing its mind. Computed per share, so buybacks count and a merger does not pass as growth. For a company that pays no dividend it is pure earnings growth per share. Period: earnings growth per share as CAGR over the last 5 reported fiscal years (annual statements), plus the current dividend yield. The start value is the median of the three years around the start, so a single crisis year (a pandemic or a write-down) does not distort the rate. Measured in THB: this currency has depreciated against the euro and dollar over the long run, so part of the nominal rate is currency erosion that never reaches a EUR/USD investor.
+20.1%
Earnings growth per share plus dividend.
Earnings per share, growth per year+17.6%
Dividend (yield on the price)2.5%
Per share before 2021divided by the spin-off factor 1.0232
Pace: 5 vs 10 years ⓘTwo data points, not a trend model: earnings growth per share over the last 5 fiscal years against the last 10. Labelled "steady" when both rates are within 3 percentage points of each other, otherwise picking up or flattening. Shown only when ten years of history exist.17.6% vs 10.0%, picking up
Profit margin 2020 to 2025 ⓘOperating margin then vs now, from reported annual statements. A falling margin after a boom year is the classic peak-earnings signal: the growth rate then leans on an inflated base.7% → 19%
Pace: the 5-year rate starts in 2020 (pandemic)
Growth Forecast
Price in line with expectations
The price assumes less growth than the company has delivered so far and about what analysts expect.
What the price assumes ⓘThis turns our valuation around: instead of asking what the share is worth, it asks what growth the current price requires. It uses the cash the company keeps after all spending (free cash flow), the same discount rate as our models, five years of growth, then slowing evenly to 2 % a year by year ten. Compared with the analysts' sales forecasts extended to the same five years (at least three analysts, for context only, it does not enter the Fair Value): within 3 percentage points counts as "in line" (amber), below that little optimism (green), above that a lot of optimism (red).
+2.5%
Yearly growth needed for the next five years to justify today's price.
What forecasts expect ⓘAnalysts publish sales forecasts for the next two fiscal years. For the years after that, growth slows evenly to 2 % a year by year ten (2 % is the long-run rate our models use). Projected years are marked as such.
+5.0%
Yearly sales growth analysts expect, extended to five years.
After inflation (Thailand: IMF forecast 1.2% a year to 2030, 1.1% from 2016 to 2025) that is about +1.3% a year for the price and +3.7% for the forecasts.
Price, fair value, quality and upside side by side.
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Peer GroupⓘHow this stock ranks against its industry: the green marker is this stock, the band is the typical 25–75% peer range, and the tick is the median.Advertising Agencies · 170 stocks
Beats the industry median on 7/13 measures
A mixed picture versus its industry peers.
Valuation
Quality Score59 · Above median
Fair Value upside+10.0% · Above median
Profitability
Return on equity (12 months)12.0% · Top 25%
Return on assets5.7% · Top 25%
Net margin (12 months)11.3% · Top 25%
Operating margin (12 months)19.6% · Top 25%
Growth and dividend
Revenue growth (quarter YoY)14.3% · Above median
Dividend yield (12 months)2.5% · Below median
Valuation Multiplesvs Advertising Agencies median · lower = cheaper
P/E (12 months)33.2× · Pricier than median
P/B3.26× · Priciest 25%
P/S (12 months)3.76× · Priciest 25%
Price / free cash flow (fiscal year)11.4× · Pricier than median
For bloggers, editors and developers: paste this into your site or blog (a “Custom HTML” block in WordPress), it shows the current fair value and links back here. Free, plain HTML, and welcome. Full data streams (CSV/JSON) at /developers.
Cite: Fair Value Calculator (2026). "Plan B Media PCL Fair Value". https://www.fairvalue-calculator.com/stock/PLANB
Frequently asked questions
Is Plan B Media PCL (PLANB) overvalued or undervalued?
As of Nov 7, 2026, our model estimates a fair value of 9.13 THB versus a price of 8.30 THB, about +10% upside (fairly valued).
What is the fair value of PLANB?
Our model-based fair value for Plan B Media PCL is 9.13 THB (as of Nov 7, 2026), built from audited fundamentals. The current price: 8.30 THB.
What is the quality score of PLANB?
Plan B Media PCL has a Quality Score of 59/100. It measures business quality (profitability, growth, cash flow, balance-sheet strength, investment discipline, share issuance). Market factors such as price momentum and volatility do not enter the number; they are shown separately in the detail view.
What is the price target for Plan B Media PCL (PLANB)?
Our model-based price target is the fair value of 9.13 THB (as of Nov 7, 2026) from 26 valuation models. Cautious scenario 6.39 THB, optimistic scenario 11.88 THB. It is a calculation from audited fundamentals, not an analyst target.
What is the Plan B Media PCL stock forecast for 2026?
Our models put fair value at 9.13 THB, about +10% upside versus a price of 8.30 THB (fairly valued). Cautious scenario 6.39 THB, optimistic scenario 11.88 THB. The calculation is refreshed regularly with new filings.
What is the revenue of Plan B Media PCL (PLANB)?
Plan B Media PCL reported trailing-twelve-month revenue of about 10.1B THB (latest available figure, as of Nov 7, 2026).
Does Plan B Media PCL pay a dividend?
Plan B Media PCL currently shows a dividend yield of 2.54% relative to its recent price (as of Nov 7, 2026).
How much is the dividend of Plan B Media PCL (PLANB) and when is the ex-dividend date?
Plan B Media PCL pays a dividend of 0.211 THB per share a year, a dividend yield of 2.5%. The last ex-dividend date was Aug 27, 2026. A dividend has been paid every year since 2022. The payout ratio is 84.4% of earnings. Free cash flow covers the dividend 3.46 times. Our assessment: Sustainable. Payout and cash coverage both look sustainable.
What growth is priced into Plan B Media PCL (PLANB)?
For today's price to be fair in a discounted-cash-flow model, Plan B Media PCL would have to grow free cash flow by +2.5 % per year for five years (discount rate 11.6 %, then slowing evenly to 2 % perpetual growth by year ten). Over the last 5 years revenue grew +20.7 % per year. As of Nov 7, 2026.
What discount rate (WACC) does the fair value of PLANB use?
Our models discount Plan B Media PCL at 11.6 %: a base by market capitalisation (small), damped by beta 0.40, country premium for Thailand. The same rate applies in all 26 models.
What is a reverse DCF?
A reverse DCF turns the usual calculation around. Instead of deriving a value from assumptions, it takes today's price as given and asks: what free-cash-flow growth would a company have to deliver for exactly this price to be fair? The result is not a forecast but the expectation already priced in. For Plan B Media PCL that is +2.5 % per year for five years, then slowing evenly to 2 % by year ten, using the same discount rate (11.6 %) and the same formula as our fair value.
How much growth has Plan B Media PCL (PLANB) delivered so far?
Over the past 5 years revenue at Plan B Media PCL grew +20.7 % a year. The price currently implies free-cash-flow growth of +2.5 % per year. Comparing the two shows how much confidence is in the price: if it demands more than has been delivered, the business has to accelerate for the maths to work.
How fast is the sector of Plan B Media PCL (PLANB) growing?
The median revenue growth in the sector is +3.8 % a year. That is the yardstick for the growth priced into Plan B Media PCL (+2.5 % per year): it shows whether the expectation is within the usual range or beyond it.
What is the free cash flow yield of Plan B Media PCL (PLANB)?
The free-cash-flow yield on the price is 8.80 %: that much free cash flow Plan B Media PCL produces per unit of market value. When it exceeds the discount rate of our models (11.6 %), the business already earns more than its cost of capital demands, and the price needs little additional growth.
What is the intrinsic value of Plan B Media PCL (PLANB)?
Intrinsic value and fair value mean the same thing: what the business is worth on its numbers, independent of the share price. For Plan B Media PCL it is 9.13 THB per share (as of Nov 7, 2026), against a price of 8.30 THB. It is the blended result of 26 valuation models in 8 families (DCF Models, Earnings-Based, Dividend Discount, Multiples, Asset-Based, Growth DCF, Economic Profit, Growth Earnings).
Is Plan B Media PCL stock overvalued or undervalued in 2026?
As of Nov 7, 2026, PLANB trades below its calculated fair value: price 8.30 THB, fair value 9.13 THB, a gap of about +10% (fairly valued). The calculation is refreshed with each new quarterly report, so the verdict can change during the year.
Is fair value the same as the market price of PLANB?
No. The price is what the market pays today (8.30 THB); the fair value is what the company's own numbers justify (9.13 THB). For Plan B Media PCL the two are 0.8300 THB per share apart. That gap is exactly why we show both numbers side by side.
How much is Plan B Media PCL worth?
The market values Plan B Media PCL at about 38.2B THB (market capitalisation, as of Nov 7, 2026). Per share that is 8.30 THB; our models calculate a fair value of 9.13 THB per share.
What do the bullish and bearish scenarios say about PLANB?
Our models span a range for Plan B Media PCL: cautious scenario 6.39 THB, base 9.13 THB, optimistic 11.88 THB per share (as of Nov 7, 2026, price 8.30 THB). The range comes from different growth and margin assumptions, not from analyst opinions.
What is the P/E ratio of PLANB?
Plan B Media PCL trades at a price-to-earnings ratio of 33.2 (as of Nov 7, 2026). A P/E on its own says little: it compares the price with ONE year of profit, while our fair value of 9.13 THB is built from several models across several years. Other multiples: P/B 3.3, P/S 3.8, EV/EBITDA 15.4.
How solid is the balance sheet of Plan B Media PCL (PLANB)?
Balance-sheet figures for Plan B Media PCL (as of Nov 7, 2026): return on equity 12.0%. They feed the Quality Score of 59/100, which measures business quality independently of the share price.
How far is PLANB from its 52-week high?
Plan B Media PCL trades at 8.30 THB, about 8% below its 52-week high of 9.05 THB and 172% above the low of 3.05 THB (as of Nov 6, 2026). Distance from the high says nothing about value: that is what the fair value of 9.13 THB is for.
Which stocks are comparable to Plan B Media PCL?
From the same area (Communication Services) we also value AppLovin Corporation, Publicis Groupe S.A, Omnicom Group, Focus Media Information Technology Co, among others. Each of them has its own fair-value calculation on this site using the same models, so the comparison is like for like.
Is Plan B Media PCL stock attractive at the current price?
The data as of Nov 7, 2026: price 8.30 THB, calculated fair value 9.13 THB (+10%), Quality Score 59/100, from 26 models. Whether that fits your horizon and risk tolerance is your call. We provide the calculation, not investment advice.
How is the fair value of PLANB calculated?
We run Plan B Media PCL through 26 models from 8 families: DCF Models, Earnings-Based, Dividend Discount, Multiples, Asset-Based, Growth DCF, Economic Profit, Growth Earnings. Every model gets the same audited fundamentals; the fair value of 9.13 THB builds on their evidence-weighted average, with the spread shown as a cautious and an optimistic scenario.
Is it still worth investing in stocks now?
The global stock market currently sits 13.0% above its aggregate fair value. Plan B Media PCL currently trades 9% below its own fair value, and the market average says nothing about that. An expensive market is no reason to stay out and no reason to buy everything at once: keep a broad savings plan running, buy single stocks only with money you can do without, and hold part of your money liquid while the market is high. The full picture including sectors is on is it worth investing now.
What is the share price of Plan B Media PCL (PLANB)?
The closing price on Nov 6, 2026 was 8.30 THB. Our model-based fair value is 9.13 THB, about +10% upside (fairly valued). We carry closing prices from our data provider, not a live tick.
What should I pay attention to with Plan B Media PCL right now?
The price sits close to our fair value, market and models broadly agree here, little valuation tension. A fairly wide model range (6.39 THB to 11.88 THB) leaves room in how you read the outcome. Evidence is limited here (fewer models, shorter history), so the fair value is a rougher estimate than usual.
Where does the earnings growth of Plan B Media PCL (PLANB) come from?
Earnings per share at Plan B Media PCL grew +11.3 % a year from 2014 to 2025. Broken into its drivers: revenue per share +15.5 %, EBIT margin −1.6 %, tax rate −0.5 %, residual (interest, one-offs) −1.6 %. The four rates multiply to the earnings growth rate, they do not add up. Start and end are three-year averages so a single exceptional year does not distort the result.
Key figures of Plan B Media PCL
How large is the market capitalisation of Plan B Media PCL (PLANB)?
The market capitalisation of Plan B Media PCL is 38.2B THB (≈ $1.1B). The stock-market value of the whole company: share price times number of shares. It is what the market asks for the entire business today.
What is the P/S ratio of Plan B Media PCL (PLANB)?
The price-to-sales ratio of Plan B Media PCL is 3.76 (last twelve months). Price to sales: market value relative to yearly revenue. Useful when profit is thin or distorted.
What are the earnings per share of Plan B Media PCL (PLANB)?
Earnings per share at Plan B Media PCL are 0.2500 THB (price ÷ EPS = P/E 33.2). Earnings per share over the last twelve months: total profit spread across every single share.
What is the dividend yield of Plan B Media PCL (PLANB)?
The dividend yield of Plan B Media PCL is 2.5% (payout 84.4%). Yearly dividend relative to the share price. 3% pays 3 per 100 invested. Below: how much of profit is used for it.
What is the net margin of Plan B Media PCL (PLANB)?
The net margin of Plan B Media PCL is 11.3% (last twelve months). How much of every unit of revenue ends up as profit. 10% means 10 cents of profit per dollar of sales.
What is the return on equity of Plan B Media PCL (PLANB)?
The return on equity (ROE) of Plan B Media PCL is 12.0% (last twelve months). Profit relative to shareholders' equity, how efficiently the company works with its owners' money.
What is the EBIT return on assets of Plan B Media PCL (PLANB)?
On an EBIT basis the return on assets of Plan B Media PCL is 7.2% (avg 5y). Operating profit (EBIT) relative to everything the company owns, as a multi-year average. It describes the business model rather than one good or bad year.
What is the operating margin of Plan B Media PCL (PLANB)?
The operating margin of Plan B Media PCL is 19.6% (last twelve months). Profit from the core business (before interest and taxes) relative to revenue.
How fast is revenue growing at Plan B Media PCL (PLANB)?
Revenue at Plan B Media PCL is growing +14.3% versus a year earlier (3y avg +13.1%). How much revenue grew versus a year earlier (YoY). The 3-year average next to it puts the single year in context.
How much net debt does Plan B Media PCL (PLANB) carry?
The net debt of Plan B Media PCL is 1.7B THB (fiscal year 2025, ≈ 0.5 yrs of FCF). Debt minus cash on hand. The note shows how many years of free cash flow could in theory pay it off.
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Thin data
Nov 7, 2026