Plan B Media Public Company (PLANB) Fair Value & Analysis
Communication Services · TH · Market cap 24.8B THB
Fair value as of: Jul 12, 2026
From 26 valuation models · updated 28 days ago
Share price +23.4% over the past month.
A solid business, currently priced close to our fair value.
What matters now
- The price sits close to our fair value, market and models broadly agree here, little valuation tension.
- Our model range runs from 3.96 THB (bear) to 6.61 THB (bull), base 5.29 THB. The closer the price sits to the lower half, the larger the margin of safety.
- Quality 59/100 (solid quality) with medium evidence: read the verdict with care.
Price vs Fair Value (5 years)
White line = price, green steps = our fair value per fiscal year, dashed = 300-day average. As of Jul 12, 2026.
How to read this chart
60‑month range 3.07 THB – 9.14 THB · fair‑value band 3.96 THB – 6.61 THB · the 5.85 THB price screens above the 5.29 THB fair value. Dashed = 300-day average. As of Jul 12, 2026.
Analysis
Plan B Media Public Company (PLANB) currently trades at 5.85 THB, while our model-based Fair Value estimate is 5.29 THB, implying the stock looks roughly 9.6% fairly valued today. The Quality Score stands at 59/100 (solid quality), in the Communication Services sector. Bear case: priced above our estimate, the market already discounts strong expectations. Bull case: above-average quality can justify a premium, the entry price still matters most (evidence: medium).
Over the trailing twelve months, Plan B Media Public Company generated revenue of 9.8B THB at a net margin of 11.4%. Revenue grew 10.4% year over year. It earns a return on equity of 11.7%. Net debt stands at 1.7B THB. Fundamentals as of Jul 12, 2026
Our scenario range runs from 3.96 THB (bear case) to 6.61 THB (bull case); at 5.85 THB, the current price sits within that range. Bear and bull are the same models run on conservative and optimistic assumptions (margins, growth, valuation multiples), so a plausible valuation range, not a price target. The share trades near its 52-week high and 97% above its 52-week low, currently above its 200-day average. For context, the median of 10 Communication Services peers we cover trades at -1% fair-value upside, at -10%, PLANB screens richer than that median.
Fair Value models
Each model estimates fair value its own way; the Fair Value above is the evidence-weighted blend. Evidence (0–100) measures how completely this model’s inputs are available: well-fed models carry more weight in the blend. The spread across models is intentional, each one stresses a different value driver; dividend models, for instance, come out structurally low when payout is small.
All 26 models by family
Widest divergence: DCF Models (13.53 THB) versus Asset-Based (1.70 THB). Highest evidence: Growth DCF (80).
Key figures & financial health
More key figures
Figures from reported company fundamentals · as of Jul 12, 2026. TTM = trailing twelve months.
Quality Score breakdown
Of which business quality 61 · Market factors (momentum, volatility) 73
Non-valuation factor families (profitability, growth, cashflow, financial strength, momentum …), each academically grounded. Valuation itself sits in the Fair Value and is deliberately excluded here to avoid double-counting.
About the company
Plan B Media Public Company Limited, together with its subsidiaries, provides advertising media production services in Thailand. The company operates in two segments, Out-of-Home Media and Engagement Marketing. The Out-of-Home Media segment offers advertising media production, advertising space, and airtime rental services.
Full company description
Plan B Media Public Company Limited, together with its subsidiaries, provides advertising media production services in Thailand. The company operates in two segments, Out-of-Home Media and Engagement Marketing. The Out-of-Home Media segment offers advertising media production, advertising space, and airtime rental services. The Engagement Marketing segment provides sports marketing and artist management services. The company also offers out of home advertising services; develops and manages artists; organizes concerts and entertainment events; operates hotels, restaurants, bars, and nightclubs; produces shows and contents for broadcasting; and distributes matcha products. In addition, it holds investment in boxing business; provides online service influencer platform; and offers billboard rental services. The company was incorporated in 2005 and is based in Bangkok, Thailand.
Company description, as reported by the company or data provider.
Revenue & earnings trend
FY2021 – FY2025 · reported fiscal years
Plan B Media Public Company reported revenue of 9.5B THB in FY2025 versus 4.4B THB in FY2021, a compound +21.0%/yr. Reported net income was 1.1B THB in FY2025.
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Peer Group
Advertising Agencies · 199 stocks
How this stock ranks against its industry: the green marker is this stock, the band is the typical 25–75% peer range, and the tick is the median.
Valuation Multiples vs Advertising Agencies median · lower = cheaper
Snowflake
Five quick dimensions, each 0 to 100: VALUE (fair-value potential), FUTURE (revenue growth), PAST (return on equity), HEALTH (low debt), DIVIDEND (yield). Green = this stock, grey = typical sector peer.
Insider activity: 45/100
Values & ESG
Does this company touch areas you may want to avoid? The classification is inferred from sector and industry.
ESG scores are not available for this stock yet. Values and ESG data are contextual and can differ between providers.
Similar stocks
10 more Advertising Agencies stocks, each showing price versus our Fair Value estimate (as of Jul 12, 2026).
| Stock | Price | Fair Value | vs Fair Value |
|---|---|---|---|
| AppLovin Corporation APP | $506.98 | $181.37 | -64% |
| Publicis Groupe S.A PUB | €87.16 | €146.36 | +68% |
| Omnicom Group OMC | $80.75 | $99.84 | +24% |
| Focus Media Information Technology Co 002027 | ¥5.00 | ¥4.08 | -18% |
| The Trade Desk, Inc TTD | $19.37 | $20.76 | +7% |
| BlueFocus Intelligent Communications Group 300058 | ¥13.81 | ¥1.50 | -89% |
| JCDecaux SE DEC | €21.28 | €20.99 | -1% |
| WPP plc WPP | $18.13 | $18.56 | +2% |
| Easy Click Worldwide Network Technology Co 301171 | ¥28.85 | ¥5.62 | -81% |
| Magnite, Inc MGNI | $19.91 | $17.17 | -14% |
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Frequently asked questions
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How we calculate Fair Value
Each company is valued through a stack of independent intrinsic-value models (DCF variants, residual-income, multiples and more), blended into one family-balanced consensus and weighted by how much trustworthy data backs it. A separate quality layer scores the fundamentals. Every input is real reported data, nothing guessed.
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