Plan B Media PCL (PLANB) fair value: what the stock is really worth
As of Sep 23, 2026: fair value of Plan B Media PCL THB 6.82, price THB 6.15, upside +10.9%, quality 59 out of 100. Calculated from audited financials with 26 valuation models and 37 quality factors, updated daily.
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Price vs Fair Value
White line = price, green steps = our fair value per fiscal year, dashed = 300-day average. As of Sep 23, 2026.
How to read this chart
60‑month range 3.07 THB – 9.14 THB · fair‑value band 4.78 THB – 8.87 THB · the 6.15 THB price screens below the 6.82 THB fair value. Green steps = our fair value per fiscal year (point-in-time, no hindsight). Dashed = 300-day average. As of Sep 23, 2026.
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Plan B Media Public Company Limited, together with its subsidiaries, provides advertising media production services in Thailand. The company operates in two segments, Out-of-Home Media and Engagement Marketing. The Out-of-Home Media segment offers advertising media production, advertising space, and airtime rental services.
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Plan B Media Public Company Limited, together with its subsidiaries, provides advertising media production services in Thailand. The company operates in two segments, Out-of-Home Media and Engagement Marketing. The Out-of-Home Media segment offers advertising media production, advertising space, and airtime rental services. The Engagement Marketing segment provides sports marketing and artist management services. The company also offers out of home advertising services; develops and manages artists; organizes concerts and entertainment events; operates hotels, restaurants, bars, and nightclubs; produces shows and contents for broadcasting; and distributes matcha products. In addition, it holds investment in boxing business; provides online service influencer platform; and offers billboard rental services. The company was incorporated in 2005 and is based in Bangkok, Thailand.
Stock analysis
Plan B Media PCL (PLANB) currently trades at 6.15 THB, while our model-based Fair Value estimate is 6.82 THB, implying the stock looks roughly 9.8% undervalued today.
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Valuation
Bull case: the DCF Models group reads highest at a median of 13.96 THB per share, and 14 of the 26 models we run sit above the 6.15 THB price.
Bear case: the Asset-Based group reads lowest at 1.70 THB, and 12 of the 26 models stay below the price. Evidence for this calculation is low.
Scenario range: 4.78 THB (bear) to 8.87 THB (bull), the price of 6.15 THB sits inside it. Bear and bull are the same models on cautious and optimistic assumptions, a range, not a price target.
Quality & growth
The Quality Score stands at 59/100 (solid quality), in the Communication Services sector.
Healthy Growth: Revenue growth appears healthy and is supported by profitability and cash-flow quality.
Plan B Media PCL reported revenue of 9.5B THB in FY2025 versus 4.4B THB in FY2021, a compound +21.0%/yr. Reported net income was 1.1B THB in FY2025.
Key figures
Market cap 27.3B THB (≈ $819M) · P/E ratio 23.7 · P/S ratio 2.74 · EPS (TTM) 0.2600 THB · Dividend yield 3.4% · Net margin 11.6% · Return on equity 11.7% · Return on assets (EBIT) 7.2%.
Competitive moat
Our AI-assisted moat analysis scores the competitive advantage at 48 out of 100 (low confidence).
What moves the price
The share trades about 9% below its 52-week high and 100% above its 52-week low, currently above its 200-day average.
For context, the median of 10 Communication Services peers we cover trades at 20% fair-value upside, at 11%, PLANB screens richer than that median.
Fair Value models
Bear 4.78 THBFair Value 6.82 THBBull 8.87 THB
Model ⓘEach model values the company its own way (discounted cash flow, earnings, assets, dividends). The fair value above is their evidence-weighted blend, not the output of a single model. Based on fiscal year 2025 figures (about 9 months old). Earnings retained since then (0.0358 THB per share) are deliberately not added.Bear ⓘBear = the cautious scenario: the same model computed with conservative anchors (lower growth, margins and valuation multiples). Together with Bull it frames a plausible valuation range, not a price target.BaseBull ⓘBull = the optimistic scenario: the same model computed with favourable anchors (higher growth, margins and valuation multiples). Together with Bear it frames a plausible valuation range, not a price target.Evidence ⓘEvidence = how well-backed THIS model's estimate is for this stock (0–100): how complete and reliable its input data are, and how well the model fits the company. The final Fair Value is an evidence-weighted blend, so better-evidenced models count more. Green ≥70, amber 50–69, grey below 50.
Growth Quality ⓘGrowth is valuable only when reinvestment earns attractive returns (Aswath Damodaran): sustainable growth depends on return on capital, reinvestment and efficiency. Basis: total company revenue over the periods shown on the cards (3Y/5Y/all years), not per share, so a merger can show up as a growth jump; per-share earnings growth is in the value-creation card.95/100
Revenue growth appears healthy and is supported by profitability and cash-flow quality.
Revenue growth 1 year
+4.3%
Revenue growth 3 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+13.1%
Revenue growth 5 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+20.7%
Start year 2020 (pandemic). Over 10 years: +16.0% a year
Revenue growth 16 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+25.5%
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What shareholders gained per year (last 5 years), in THB ⓘWhat the business itself delivers per year: earnings growth per share plus the dividend yield. This is what you get IF the market keeps valuing the stock the same way: it contains no assumption about the market changing its mind. Computed per share, so buybacks count and a merger does not pass as growth. For a company that pays no dividend it is pure earnings growth per share. Period: earnings growth per share as CAGR over the last 5 reported fiscal years (annual statements), plus the current dividend yield. The start value is the median of the three years around the start, so a single crisis year (a pandemic or a write-down) does not distort the rate. Measured in THB: this currency has depreciated against the euro and dollar over the long run, so part of the nominal rate is currency erosion that never reaches a EUR/USD investor.
+20.5%
Earnings growth per share plus dividend.
Earnings per share, growth per year+17.1%
Dividend (yield on the price)3.4%
Pace: 5 vs 10 years ⓘTwo data points, not a trend model: earnings growth per share over the last 5 fiscal years against the last 10. Labelled "steady" when both rates are within 3 percentage points of each other, otherwise picking up or flattening. Shown only when ten years of history exist.17% vs 10%, picking up
Profit margin 2020 to 2025 ⓘOperating margin then vs now, from reported annual statements. A falling margin after a boom year is the classic peak-earnings signal: the growth rate then leans on an inflated base.7% → 19%
Start year 2020 (pandemic)
Growth Forecast
Little optimism in the price
The price assumes less growth than the company has delivered so far and less than analysts expect.
What the price assumes ⓘThis turns our valuation around: instead of asking what the share is worth, it asks what growth the current price requires. It uses the cash the company keeps after all spending (free cash flow), the same discount rate as our models, five years of growth, then slowing evenly to 2 % a year by year ten. Compared with the analysts' sales forecasts extended to the same five years (at least three analysts, for context only, it does not enter the Fair Value): within 3 percentage points counts as "in line" (amber), below that little optimism (green), above that a lot of optimism (red).
−7.5%
Yearly growth needed for the next five years to justify today's price.
What forecasts expect ⓘAnalysts publish sales forecasts for the next two fiscal years. For the years after that, growth slows evenly to 2 % a year by year ten (2 % is the long-run rate our models use). Projected years are marked as such.
+4.5%
Yearly sales growth analysts expect, extended to five years.
After inflation (Thailand: IMF forecast 1.2% a year to 2030, 1.1% from 2016 to 2025) that is about −8.6% a year for the price and +3.3% for the forecasts.
Price, fair value, quality and upside side by side.
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Peer GroupⓘHow this stock ranks against its industry: the green marker is this stock, the band is the typical 25–75% peer range, and the tick is the median.Advertising Agencies · 191 stocks
Beats the industry median on 9/13 measures
Overall it ranks above its industry peers.
Valuation
Quality Score59 · Above median
Fair Value upside+10% · Above median
Profitability
Return on equity (TTM)12% · Top 25%
Return on assets6% · Top 25%
Net margin (TTM)11% · Top 25%
Operating margin (TTM)18% · Top 25%
Growth and dividend
Revenue growth10% · Above median
Dividend yield (TTM)3.4% · Above median
Valuation Multiplesvs Advertising Agencies median · lower = cheaper
For bloggers, editors and developers: paste this into your site or blog (a “Custom HTML” block in WordPress), it shows the current fair value and links back here. Free, plain HTML, and welcome. Full data streams (CSV/JSON) at /developers.
Cite: Fair Value Calculator (2026). "Plan B Media PCL Fair Value". https://www.fairvalue-calculator.com/stock/PLANB
Frequently asked questions
Is Plan B Media PCL (PLANB) overvalued or undervalued?
As of Sep 23, 2026, our model estimates a fair value of 6.82 THB versus a price of 6.15 THB, about +11% upside (undervalued).
What is the fair value of PLANB?
Our model-based fair value for Plan B Media PCL is 6.82 THB (as of Sep 23, 2026), built from audited fundamentals. The current price: 6.15 THB.
What is the quality score of PLANB?
Plan B Media PCL has a Quality Score of 59/100. It measures business quality (profitability, growth, cash flow, balance-sheet strength, investment discipline, share issuance). Market factors such as price momentum and volatility do not enter the number; they are shown separately in the detail view.
What is the price target for Plan B Media PCL (PLANB)?
Our model-based price target is the fair value of 6.82 THB (as of Sep 23, 2026) from 26 valuation models. Cautious scenario 4.78 THB, optimistic scenario 8.87 THB. It is a calculation from audited fundamentals, not an analyst target.
What is the Plan B Media PCL stock forecast for 2026?
Our models put fair value at 6.82 THB, about +11% upside versus a price of 6.15 THB (undervalued). Cautious scenario 4.78 THB, optimistic scenario 8.87 THB. The calculation is refreshed regularly with new filings.
What is the revenue of Plan B Media PCL (PLANB)?
Plan B Media PCL reported trailing-twelve-month revenue of about 9.8B THB (latest available figure, as of Sep 23, 2026).
Does Plan B Media PCL pay a dividend?
Plan B Media PCL currently shows a dividend yield of about 3.43% relative to its recent price (as of Sep 23, 2026).
What growth is priced into Plan B Media PCL (PLANB)?
For today's price to be fair in a discounted-cash-flow model, Plan B Media PCL would have to grow free cash flow by -7.5 % per year for five years (discount rate 9.8 %, then slowing evenly to 2 % perpetual growth by year ten). Over the last 5 years revenue grew +20.7 % per year. As of Sep 23, 2026.
What discount rate (WACC) does the fair value of PLANB use?
Our models discount Plan B Media PCL at 9.8 %: a base by market capitalisation (large), damped by beta 0.54, country premium for Thailand. The same rate applies in all 26 models.
What is a reverse DCF?
A reverse DCF turns the usual calculation around. Instead of deriving a value from assumptions, it takes today's price as given and asks: what free-cash-flow growth would a company have to deliver for exactly this price to be fair? The result is not a forecast but the expectation already priced in. For Plan B Media PCL that is -7.5 % per year a year over ten years, using the same discount rate (9.8 %) and the same formula as our fair value.
How much growth has Plan B Media PCL (PLANB) delivered so far?
Over the past 5 years revenue at Plan B Media PCL grew +20.7 % a year. The price currently implies -7.5 % per year free-cash-flow growth a year. Comparing the two shows how much confidence is in the price: if it demands more than has been delivered, the business has to accelerate for the maths to work.
How fast is the sector of Plan B Media PCL (PLANB) growing?
The median revenue growth in the sector is +1.6 % a year. That is the yardstick for the growth priced into Plan B Media PCL (-7.5 % per year a year): it shows whether the expectation is within the usual range or beyond it.
What is the free cash flow yield of Plan B Media PCL (PLANB)?
The free-cash-flow yield on the price is 12.31 %: that much free cash flow Plan B Media PCL produces per unit of market value. When it exceeds the discount rate of our models (9.8 %), the business already earns more than its cost of capital demands, and the price needs little additional growth.
What is the intrinsic value of Plan B Media PCL (PLANB)?
Intrinsic value and fair value mean the same thing: what the business is worth on its numbers, independent of the share price. For Plan B Media PCL it is 6.82 THB per share (as of Sep 23, 2026), against a price of 6.15 THB. It is the blended result of 26 valuation models (cash flow, earnings, asset, dividend).
Is Plan B Media PCL stock overvalued or undervalued in 2026?
As of Sep 23, 2026, PLANB trades below its calculated fair value: price 6.15 THB, fair value 6.82 THB, a gap of about +11% (undervalued). The calculation is refreshed with each new quarterly report, so the verdict can change during the year.
Is fair value the same as the market price of PLANB?
No. The price is what the market pays today (6.15 THB); the fair value is what the company's own numbers justify (6.82 THB). For Plan B Media PCL the two are 0.6700 THB per share apart. That gap is exactly why we show both numbers side by side.
How much is Plan B Media PCL worth?
The market values Plan B Media PCL at about 27.3B THB (market capitalisation, as of Sep 23, 2026). Per share that is 6.15 THB; our models calculate a fair value of 6.82 THB per share.
What do the bullish and bearish scenarios say about PLANB?
Our models span a range for Plan B Media PCL: cautious scenario 4.78 THB, base 6.82 THB, optimistic 8.87 THB per share (as of Sep 23, 2026, price 6.15 THB). The range comes from different growth and margin assumptions, not from analyst opinions.
What is the P/E ratio of PLANB?
Plan B Media PCL trades at a price-to-earnings ratio of 23.7 (as of Sep 23, 2026). A P/E on its own says little: it compares the price with ONE year of profit, while our fair value of 6.82 THB is built from several models across several years. Other multiples: P/B 2.4, P/S 2.8, EV/EBITDA 9.8.
How solid is the balance sheet of Plan B Media PCL (PLANB)?
Balance-sheet figures for Plan B Media PCL (as of Sep 23, 2026): return on equity 11.7%. They feed the Quality Score of 59/100, which measures business quality independently of the share price.
How far is PLANB from its 52-week high?
Plan B Media PCL trades at 6.15 THB, about 9% below its 52-week high of 6.75 THB and 100% above the low of 3.07 THB (as of Sep 23, 2026). Distance from the high says nothing about value: that is what the fair value of 6.82 THB is for.
Which stocks are comparable to Plan B Media PCL?
From the same area (Communication Services) we also value AppLovin Corporation, Publicis Groupe S.A, Omnicom Group, Focus Media Information Technology Co, among others. Each of them has its own fair-value calculation on this site using the same models, so the comparison is like for like.
Is Plan B Media PCL stock attractive at the current price?
The data as of Sep 23, 2026: price 6.15 THB, calculated fair value 6.82 THB (+11%), Quality Score 59/100, from 26 models. Whether that fits your horizon and risk tolerance is your call. We provide the calculation, not investment advice.
How is the fair value of PLANB calculated?
We run Plan B Media PCL through 26 models from four families: discounted cash flow, earnings models, asset and balance-sheet models, and dividend models. Every model gets the same audited fundamentals; the result is the weighted average of 6.82 THB, with the spread shown as a cautious and an optimistic scenario.
Is it still worth investing in stocks now?
The global stock market currently sits 14.1 % above its aggregate fair value. Plan B Media PCL currently trades 11 % below its own fair value, and the market average says nothing about that. An expensive market is no reason to stay out and no reason to buy everything at once: keep a broad savings plan running, buy single stocks only with money you can do without, and hold part of your money liquid while the market is high. The full picture including sectors is on is it worth investing now.
What is the share price of Plan B Media PCL (PLANB)?
The closing price on Sep 23, 2026 was 6.15 THB. Our model-based fair value is 6.82 THB, about +11% upside (undervalued). We carry closing prices from our data provider, not a live tick.
What should I pay attention to with Plan B Media PCL right now?
A fairly wide model range (4.78 THB to 8.87 THB) leaves room in how you read the outcome. Evidence is limited here (fewer models, shorter history), so the fair value is a rougher estimate than usual.
Where does the earnings growth of Plan B Media PCL (PLANB) come from?
Earnings per share at Plan B Media PCL grew +11.3 % a year from 2014 to 2025. Broken into its drivers: revenue per share +15.5 %, EBIT margin −1.6 %, tax rate −0.5 %, residual (interest, one-offs) −1.6 %. The four rates multiply to the earnings growth rate, they do not add up. Start and end are three-year averages so a single exceptional year does not distort the result.
Key figures of Plan B Media PCL
How large is the market capitalisation of Plan B Media PCL (PLANB)?
The market capitalisation of Plan B Media PCL is 27.3B THB (≈ $819M). The stock-market value of the whole company: share price times number of shares. It is what the market asks for the entire business today.
What is the P/S ratio of Plan B Media PCL (PLANB)?
The price-to-sales ratio of Plan B Media PCL is 2.74 (P/E × margin). Price to sales: market value relative to yearly revenue. Useful when profit is thin or distorted.
What are the earnings per share of Plan B Media PCL (PLANB)?
Earnings per share at Plan B Media PCL are 0.2600 THB (price ÷ EPS = P/E 23.7). Earnings per share over the last twelve months: total profit spread across every single share.
What is the dividend yield of Plan B Media PCL (PLANB)?
The dividend yield of Plan B Media PCL is 3.4% (payout 81.2%). Yearly dividend relative to the share price. 3% pays 3 per 100 invested. Below: how much of profit is used for it.
What is the net margin of Plan B Media PCL (PLANB)?
The net margin of Plan B Media PCL is 11.6% (fiscal year 2025). How much of every unit of revenue ends up as profit. 10% means 10 cents of profit per dollar of sales.
What is the return on equity of Plan B Media PCL (PLANB)?
The return on equity (ROE) of Plan B Media PCL is 11.7% (last twelve months). Profit relative to shareholders' equity, how efficiently the company works with its owners' money.
What is the EBIT return on assets of Plan B Media PCL (PLANB)?
On an EBIT basis the return on assets of Plan B Media PCL is 7.2% (avg 5y). Operating profit (EBIT) relative to everything the company owns, as a multi-year average. It describes the business model rather than one good or bad year.
What is the operating margin of Plan B Media PCL (PLANB)?
The operating margin of Plan B Media PCL is 17.6% (last twelve months). Profit from the core business (before interest and taxes) relative to revenue.
How fast is revenue growing at Plan B Media PCL (PLANB)?
Revenue at Plan B Media PCL is growing +10.4% versus a year earlier (3y avg +13.1%). How much revenue grew versus a year earlier (YoY). The 3-year average next to it puts the single year in context.
How fast are earnings growing at Plan B Media PCL (PLANB)?
Earnings per share at Plan B Media PCL are growing +25.0% versus a year earlier. How much earnings per share grew versus a year earlier.
How much net debt does Plan B Media PCL (PLANB) carry?
The net debt of Plan B Media PCL is 1.7B THB (fiscal year 2025, ≈ 0.5 yrs of FCF). Debt minus cash on hand. The note shows how many years of free cash flow could in theory pay it off.
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