Premier Group (PMR) Fair Value & Analysis
Consumer Defensive · ZA · Market cap 28.0B ZAR
Fair value as of: Jun 26, 2026
Analysis
Premier Group (PMR) currently trades at 192.64 ZAR, while our model-based Fair Value estimate is 125.61 ZAR — implying the stock looks roughly 34.8% overvalued today. We read business quality at 87/100 (high quality), in the Consumer Defensive sector. Bear case: priced above our estimate, the market already discounts strong expectations. Bull case: above-average quality can justify a premium — the entry price still matters most (evidence: medium).
About the company
Premier Group Limited operates as a consumer-packaged goods company in South Africa and internationally. It operates through Millbake and Groceries and International segments. The company manufactures, distributes, and sells bread, flour, maize meal, sugar confectionary, and nutritional beverages, as well as biscuits, pasta, rice, and wheat products. It also provides animal feeds, feminine hygiene, and other personal care products that include intimate care, menstrual, and cotton wool products. In addition, the company engages in flour milling; food processing; investment holding; baking; sales and distribution; and management services. The company sells its products under the Fepro, Iwisa Mageu, Iwisa No.1 PowerUp, Mandla Mahewu, Nyala Amahewu, Super Sun Mageu, Cream and Smileez biscuits, CIM Dry Biscuits, BB Bakeries, Blue Ribbon, Blue Ribbon Square, Mister Bread, S.U.B., Star Bakeries, Manhattan, Champion, Mister Sweet, Rascals, Super C, Impala, Invicta, Ligugu, Mega Star, Nyala,…
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How we calculate Fair Value
Each company is valued through a stack of independent intrinsic-value models (DCF variants, residual-income, multiples and more), blended into one family-balanced consensus and weighted by how much trustworthy data backs it. A separate quality layer scores the fundamentals. Every input is real reported data — nothing guessed.
Educational research only · not financial advice · no buy/sell recommendation. Model-based estimates are not certainties; their reliability depends on data quality and assumptions.