Propel Holdings (PRL) Fair Value & Analysis
Financial Services · CA · Market cap C$866M
Fair value as of: Jun 26, 2026
From 15 valuation models · updated 4 days ago
Fair value updated Jun 26, 2026 — revised from C$25.10 to C$14.02 (−44.1%) since Jun 24, 2026. Share price +13.8% over the past month.
Price vs Fair Value (12 months)
12‑month range C$15.97 – C$34.31 · fair‑value band C$8.19 – C$31.91 · the C$23.84 price screens above the C$14.02 fair value. As of Jun 26, 2026.
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Propel Holdings (PRL) currently trades at C$23.84, while our model-based Fair Value estimate is C$14.02 — implying the stock looks roughly 41.2% overvalued today. We read business quality at 95/100 (high quality), in the Financial Services sector. Bear case: priced above our estimate, the market already discounts strong expectations. Bull case: above-average quality can justify a premium — the entry price still matters most (evidence: high).
Over the trailing twelve months, Propel Holdings generated revenue of C$617M at a net margin of 9.2%. Revenue grew 19.5% year over year. It earns a return on equity of 22.4%. Net debt stands at C$265M. Fundamentals as of Jun 26, 2026
Key figures & financial health
More key figures
Figures from reported company fundamentals (EODHD) · as of Jun 26, 2026. TTM = trailing twelve months.
About the company
Propel Holdings Inc., together with its subsidiaries, operates as a financial technology company. The company's lending platform facilitates to credit products, such as installment loans and lines of credit under the MoneyKey, CreditFresh, Fora Credit, and QuidMarket brands to American consumers. It also offers marketing, analytics, and loan servicing services. The company was formerly known as 2288984 Ontario Inc. and changed its name to Propel Holdings Inc. in June 2021. Propel Holdings Inc. was incorporated in 2011 and is headquartered in Toronto, Canada.
Revenue & earnings trend
FY2021 – FY2025 · reported fiscal years
Propel Holdings reported revenue of C$600M in FY2025 versus C$129M in FY2021, a compound +46.9%/yr. Reported net income was C$60.6M in FY2025, compounding +74.3%/yr from FY2021.
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6 more Credit Services stocks, each showing price versus our Fair Value estimate (as of Jun 26, 2026).
| Stock | Price | Fair Value | vs Fair Value |
|---|---|---|---|
| Visa Inc V | 5,663 MXN | 229.36 MXN | -96% |
| Mastercard Incorporated MA | C$29.95 | C$10.05 | -66% |
| M4I M4I | €430.50 | €368.29 | -14% |
| American Express Company AXP | C$28.87 | C$23.85 | -17% |
| Capital One Financial Corporation COF | $200.70 | $125.08 | -38% |
| Bajaj Finance Limited BAJFINANCE | ₹889.40 | ₹559.13 | -37% |
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How we calculate Fair Value
Each company is valued through a stack of independent intrinsic-value models (DCF variants, residual-income, multiples and more), blended into one family-balanced consensus and weighted by how much trustworthy data backs it. A separate quality layer scores the fundamentals. Every input is real reported data — nothing guessed.
Educational research only · not financial advice · no buy/sell recommendation. Model-based estimates are not certainties; their reliability depends on data quality and assumptions.