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ProCook Group (PROC) Fair Value & Analysis

Consumer Cyclical · GB · Market cap 36.9M GBX

Pricep0.3860
Fair Valuep0.2100
Upside-45.6%
Quality95/100
Evidence: High Range p0.1600 – p0.2600

Fair value as of: Jun 24, 2026

Analysis

ProCook Group (PROC) currently trades at p0.3860, while our model-based Fair Value estimate is p0.2100 — implying the stock looks roughly 45.6% overvalued today. We read business quality at 95/100 (high quality), in the Consumer Cyclical sector. Bear case: priced above our estimate, the market already discounts strong expectations. Bull case: above-average quality can justify a premium — the entry price still matters most (evidence: high).

About the company

ProCook Group plc, through its subsidiaries, engages in the sale of kitchenware and related products in the United Kingdom. It operates through two segments: Ecommerce and Retail. The company offers a range of cookware and tableware products including dinnerware, drinkware and accessories, and kitchen accessories such as kitchen knives and kitchen gadgets; and holds properties. ProCook Group plc was founded in 1996 and is headquartered in Gloucester, the United Kingdom.

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Frequently asked questions

Is ProCook Group (PROC) undervalued?
As of Jun 24, 2026, our model estimates a fair value of p0.2100 versus a price of p0.3860 — about −46% (overvalued). Model-based estimate, not financial advice.
What is the fair value of PROC?
Our 21-model fair value for ProCook Group is p0.2100 (as of Jun 24, 2026), built from audited fundamentals. The current price is p0.3860.
What is the quality score of PROC?
ProCook Group has a Quality Score of 95/100, measuring profitability, growth and balance-sheet strength from non-valuation factors.

How we calculate Fair Value

Each company is valued through a stack of independent intrinsic-value models (DCF variants, residual-income, multiples and more), blended into one family-balanced consensus and weighted by how much trustworthy data backs it. A separate quality layer scores the fundamentals. Every input is real reported data — nothing guessed.

Educational research only · not financial advice · no buy/sell recommendation. Model-based estimates are not certainties; their reliability depends on data quality and assumptions.