Pulsar Group (PULS) Fair Value & Analysis
Technology · GB · Market cap 46.8M GBX
Fair value as of: Jul 17, 2026
From 15 valuation models · updated 24 days ago
Fair value updated Jul 17, 2026, revised from £0.5300 to £0.1600 (−69.8%) since Jun 24, 2026. Share price −9.3% over the past month.
Below-average quality, and screening another 54% overvalued on our models.
What matters now
- The price sits above even our optimistic bull case (£0.2100). The favourable scenario is already priced in.
- Solid but not exceptional quality (45/100) and above fair value, neither a clear bargain nor a standout compounder.
- A fairly wide model range (£0.1100 to £0.2100) leaves room in how you read the outcome.
Price vs Fair Value (5 years)
White line = price, green steps = our fair value per fiscal year, dashed = 300-day average. As of Jul 17, 2026.
How to read this chart
60‑month range £0.3450 – £1.59 · fair‑value band £0.1100 – £0.2100 · the £0.3450 price screens above the £0.1600 fair value. Green steps = our fair value per fiscal year (point-in-time, no hindsight). Dashed = 300-day average. As of Jul 17, 2026.
Analysis
Pulsar Group (PULS) currently trades at £0.3450, while our model-based Fair Value estimate is £0.1600, implying the stock looks roughly 53.6% overvalued today. The Quality Score stands at 45/100 (below-average quality), in the Technology sector. Bear case: priced above our estimate, the market already discounts strong expectations. Bull case: above-average quality can justify a premium, the entry price still matters most (evidence: high).
Over the trailing twelve months, Pulsar Group generated revenue of £61.2M at a net margin of -15.8%. Revenue declined 0.3% year over year. It earns a return on equity of -24.7%. Net debt stands at £7.8M. Fundamentals as of Jul 17, 2026
Our scenario range runs from £0.1100 (bear case) to £0.2100 (bull case); at £0.3450, the current price sits above that range. Bear and bull are the same models run on conservative and optimistic assumptions (margins, growth, valuation multiples), so a plausible valuation range, not a price target. For context, the median of 10 Technology peers we cover trades at -27% fair-value upside, at -54%, PULS screens richer than that median.
Fair Value models
Each model estimates fair value its own way; the Fair Value above is the evidence-weighted blend. Evidence (0–100) measures how completely this model’s inputs are available: well-fed models carry more weight in the blend. The spread across models is intentional, each one stresses a different value driver; dividend models, for instance, come out structurally low when payout is small.
All 15 models by family
Widest divergence: DCF Models (£0.4500) versus Dividend Discount (£0.0100). Highest evidence: Growth DCF (72).
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Key figures & financial health
More key figures
Figures from reported company fundamentals · as of Jul 17, 2026. TTM = trailing twelve months.
Quality Score breakdown
Of which business quality 44 · Market factors (momentum, volatility) 39
Non-valuation factor families (profitability, growth, cashflow, financial strength, momentum …), each academically grounded. Valuation itself sits in the Fair Value and is deliberately excluded here to avoid double-counting.
About the company
Pulsar Group plc, together with its subsidiaries, provides software-as-a-service products and services to consumer brands and blue-chip enterprises, marketing agencies, and public sector organizations.
Full company description
Pulsar Group plc, together with its subsidiaries, provides software-as-a-service products and services to consumer brands and blue-chip enterprises, marketing agencies, and public sector organizations. The company's solutions include Isentia, a media monitoring and insights solution platform; Pulsar, an audience insights and social listening platform; and Vuelio, which provides monitoring, insight, engagement and evaluation tools for enterprises, communication agencies, public sector, and not-for-profit organizations. It also offers ResponseSource, a network that connects journalists and influencers to the PR and communications industry. It operates in the United Kingdom, North America, rest of Europe, Australia, New Zealand, Asia, and internationally. The company was formerly known as Access Intelligence Plc and changed its name to Pulsar Group plc in May 2024. Pulsar Group plc was incorporated in 2003 and is headquartered in London, the United Kingdom.
Company description, as reported by the company or data provider.
Revenue & earnings trend
FY2021 – FY2025 · reported fiscal years
Pulsar Group reported revenue of £61.2M in FY2025 versus £33.3M in FY2021, a compound +16.4%/yr. Reported net income was −£9.6M in FY2025.
PULS screens 54% overvalued. Compare with SAP SE →
Peer Group
Software - Application · 710 stocks
How this stock ranks against its industry: the green marker is this stock, the band is the typical 25–75% peer range, and the tick is the median.
Valuation Multiples vs Software - Application median · lower = cheaper
Values & ESG
Does this company touch areas you may want to avoid? The classification is inferred from sector and industry.
ESG scores are not available for this stock yet. Values and ESG data are contextual and can differ between providers.
Similar stocks
10 more Software - Application stocks, each showing price versus our Fair Value estimate (as of Jul 17, 2026).
| Stock | Price | Fair Value | vs Fair Value |
|---|---|---|---|
| SAP SE SAPS | C$12.69 | C$16.26 | +28% |
| Shopify Inc SHOP | C$173.23 | C$20.54 | -88% |
| Uber Technologies, Inc UBER | $72.67 | $51.11 | -30% |
| Salesforce, Inc CRM | $170.77 | $182.10 | +7% |
| ServiceNow, Inc NOW | $107.71 | $33.12 | -69% |
| Cadence Design Systems, Inc CDNS | $384.17 | $80.41 | -79% |
| Snowflake Inc SNOW | $271.87 | $34.04 | -87% |
| Adobe Inc ADBE | $230.61 | $379.48 | +65% |
| Automatic Data Processing, Inc ADP | $241.92 | $177.51 | -27% |
| Intuit Inc INTU | $291.09 | $258.69 | -11% |
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How we calculate Fair Value
Each company is valued through a stack of independent intrinsic-value models (DCF variants, residual-income, multiples and more), blended into one family-balanced consensus and weighted by how much trustworthy data backs it. A separate quality layer scores the fundamentals. Every input is real reported data, nothing guessed.
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