Pick-Ups Plus, Inc (PUPS) fair value: what the stock is really worth
As of Oct 2, 2026: fair value of Pick-Ups Plus, Inc $0.00, price $0.00, upside +0.0%, quality 24 out of 100. Calculated from audited financials with 26 valuation models and 37 quality factors, updated daily.
Pick-Ups Plus, Inc. operates as a truck and SUV accessory retailer. It also offers dealership programs and franchise options. Pick-Ups Plus, Inc. was formerly known as Mr. Pickup and it changed its name to Pick-Ups Plus, Inc. in January 1994. The company was founded in 1993 and is based in Mason, Ohio.
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Pick-Ups Plus, Inc. operates as a truck and SUV accessory retailer. It also offers dealership programs and franchise options. Pick-Ups Plus, Inc. was formerly known as Mr. Pickup and it changed its name to Pick-Ups Plus, Inc. in January 1994. The company was founded in 1993 and is based in Mason, Ohio. It has store locations in Illinois, Kentucky, Ohio, and Texas.
Stock analysis
Pick-Ups Plus, Inc (PUPS) currently trades at $0.0001, while our model-based Fair Value estimate is $0.0001, so the stock looks roughly fairly valued today (gap 0.0%).
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Valuation
Bull case: the Multiples group reads highest at a median of $0.0002 per share, and 2 of the 4 models we run sit above the $0.0001 price.
Bear case: the Earnings-Based group reads lowest at $0.0001, and 2 of the 4 models stay below the price. Evidence for this calculation is low.
Quality & growth
The Quality Score stands at 24/100 (below-average quality), in the Consumer Cyclical sector.
Weak Growth: Revenue growth is inconsistent: the periods point in different directions, so there is no trend to rely on.
Pick-Ups Plus, Inc reported revenue of $2.0M in FY2005 versus $2.1M in FY2001, a compound −0.4%/yr. Reported net income was −$1.9M in FY2005.
Key figures
Market cap $58.7K · P/S ratio 0.03 · Net margin −92.9% · Return on assets (EBIT) 196% · Operating margin −62.0% · Revenue (TTM) $2.1M · Revenue growth (YoY) +26.2% · Free cash flow −$661K.
Competitive moat
Our AI-assisted moat analysis scores the competitive advantage at 18 out of 100 (medium confidence).
What moves the price
The share trades at its 52-week high and at its 52-week low, currently above its 200-day average.
For context, the median of 10 Consumer Cyclical peers we cover trades at 8% fair-value upside, at 0%, PUPS screens richer than that median.
Fair Value models
Bear $0.0001Fair Value $0.0001Bull $0.0001
Price $0.0001 · Upside +0.0%
Model ⓘEach model values the company its own way (discounted cash flow, earnings, assets, dividends). The fair value above is their evidence-weighted blend, not the output of a single model.Bear ⓘBear = the cautious scenario: the same model computed with conservative anchors (lower growth, margins and valuation multiples). Together with Bull it frames a plausible valuation range, not a price target.BaseBull ⓘBull = the optimistic scenario: the same model computed with favourable anchors (higher growth, margins and valuation multiples). Together with Bear it frames a plausible valuation range, not a price target. If a model's bull case is above four times its base value, the table shows that limit with a > sign (like the overall Bull above): beyond it no assumption holds.Evidence ⓘEvidence = how well-backed THIS model's estimate is for this stock (0–100): how complete and reliable its input data are, and how well the model fits the company. The final Fair Value is an evidence-weighted blend, so better-evidenced models count more. Green ≥70, amber 50–69, grey below 50.
Growth Quality ⓘGrowth is valuable only when reinvestment earns attractive returns (Aswath Damodaran): sustainable growth depends on return on capital, reinvestment and efficiency. Basis: total company revenue over the periods shown on the cards (3Y/5Y/all years), not per share, so a merger can show up as a growth jump; per-share earnings growth is in the value-creation card.19/100
Revenue growth is inconsistent: the periods point in different directions, so there is no trend to rely on.
Revenue growth 1 year
+33.1%
Revenue growth 3 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
−6.5%
Revenue growth 5 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+6.9%
Revenue growth 6 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+15.8%
’99
’00
’01
’02
’03
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’05
What shareholders gained per year ⓘWe only publish this rate when it is defensible. Reason: fiscal 2005 is a loss year, no rate is defined from a loss
Price, fair value, quality and upside side by side.
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Peer GroupⓘHow this stock ranks against its industry: the green marker is this stock, the band is the typical 25–75% peer range, and the tick is the median.Specialty Retail · 206 stocks
Beats the industry median on 2/7 measures
Overall it trails its industry peers.
Valuation
Quality Score24 · Bottom 25%
Fair Value upside+0.0% · Below median
Profitability
Return on equity (TTM)Negative equity ⓘThe company's equity is below zero, for example after large share buybacks. A ratio to negative equity has no meaning, so we show no number here and do not rank it against the peer group.
Return on assets−62.1% · Bottom 25%
Net margin (TTM)−106.2% · Bottom 25%
Operating margin (TTM)−62.0% · Bottom 25%
Growth and dividend
Revenue growth26.2% · Top 25%
Balance sheet
Debt / equityNegative equity ⓘThe company's equity is below zero, for example after large share buybacks. A ratio to negative equity has no meaning, so we show no number here and do not rank it against the peer group.
Valuation Multiplesvs Specialty Retail median · lower = cheaper
P/BNegative equity ⓘThe company's equity is below zero, for example after large share buybacks. A ratio to negative equity has no meaning, so we show no number here and do not rank it against the peer group.
P/S (TTM)0.03× · Cheapest 25%
Strength profile in five axes (Snowflake)
This stockSector peers
VALUE (fair-value potential)33· sector 47
FUTURE (revenue growth)100· sector 24
PAST (return on equity)0· sector 30
HEALTH (low debt)0· sector 94
DIVIDEND (yield)0· sector 66
PAST 0: with negative equity (buybacks among others) return on equity is not meaningfully computable.
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Is Pick-Ups Plus, Inc (PUPS) overvalued or undervalued?
As of Sep 27, 2026, our model estimates a fair value of $0.0001 versus a price of $0.0001, about +0% upside (fairly valued).
What is the fair value of PUPS?
Our model-based fair value for Pick-Ups Plus, Inc is $0.0001 (as of Sep 27, 2026), built from audited fundamentals. The current price: $0.0001.
What is the quality score of PUPS?
Pick-Ups Plus, Inc has a Quality Score of 24/100. It measures business quality (profitability, growth, cash flow, balance-sheet strength, investment discipline, share issuance). Market factors such as price momentum and volatility do not enter the number; they are shown separately in the detail view.
What is the price target for Pick-Ups Plus, Inc (PUPS)?
Our model-based price target is the fair value of $0.0001 (as of Sep 27, 2026) from 5 valuation models. It is a calculation from audited fundamentals, not an analyst target.
What is the Pick-Ups Plus, Inc stock forecast for 2026?
Our models put fair value at $0.0001, about +0% upside versus a price of $0.0001 (fairly valued). The calculation is refreshed regularly with new filings.
What is the revenue of Pick-Ups Plus, Inc (PUPS)?
Pick-Ups Plus, Inc reported trailing-twelve-month revenue of about $2.1M (latest available figure, as of Sep 27, 2026).
What is the intrinsic value of Pick-Ups Plus, Inc (PUPS)?
Intrinsic value and fair value mean the same thing: what the business is worth on its numbers, independent of the share price. For Pick-Ups Plus, Inc it is $0.0001 per share (as of Sep 27, 2026), against a price of $0.0001. It is the blended result of 5 valuation models (cash flow, earnings, asset, dividend).
Is Pick-Ups Plus, Inc stock overvalued or undervalued in 2026?
As of Sep 27, 2026, PUPS trades below its calculated fair value: price $0.0001, fair value $0.0001, a gap of about +0% (fairly valued). The calculation is refreshed with each new quarterly report, so the verdict can change during the year.
Is fair value the same as the market price of PUPS?
No. The price is what the market pays today ($0.0001); the fair value is what the company's own numbers justify ($0.0001). For Pick-Ups Plus, Inc the two are $0.0000 per share apart. That gap is exactly why we show both numbers side by side.
How much is Pick-Ups Plus, Inc worth?
The market values Pick-Ups Plus, Inc at about $58.7K (market capitalisation, as of Sep 27, 2026). Per share that is $0.0001; our models calculate a fair value of $0.0001 per share.
How solid is the balance sheet of Pick-Ups Plus, Inc (PUPS)?
Balance-sheet figures for Pick-Ups Plus, Inc (as of Sep 27, 2026): negative equity, so no return on equity and no debt-to-equity ratio. They feed the Quality Score of 24/100, which measures business quality independently of the share price.
How far is PUPS from its 52-week high?
Pick-Ups Plus, Inc trades at $0.0001, at its 52-week high of $0.0001 and at the low of $0.0001 (as of Oct 2, 2026). Distance from the high says nothing about value: that is what the fair value of $0.0001 is for.
Which stocks are comparable to Pick-Ups Plus, Inc?
From the same area (Consumer Cyclical) we also value Alimentation Couche-Tard Inc, Williams-Sonoma, Inc, Ulta Beauty, Inc, Casey's General Stores, Inc, among others. Each of them has its own fair-value calculation on this site using the same models, so the comparison is like for like.
Is Pick-Ups Plus, Inc stock attractive at the current price?
The data as of Sep 27, 2026: price $0.0001, calculated fair value $0.0001 (+0%), Quality Score 24/100, from 5 models. Whether that fits your horizon and risk tolerance is your call. We provide the calculation, not investment advice.
How is the fair value of PUPS calculated?
We run Pick-Ups Plus, Inc through 5 models from four families: discounted cash flow, earnings models, asset and balance-sheet models, and dividend models. Every model gets the same audited fundamentals; the result is the weighted average of $0.0001, with the spread shown as a cautious and an optimistic scenario.
Is it still worth investing in stocks now?
The global stock market currently sits 15.0 % above its aggregate fair value. Pick-Ups Plus, Inc itself currently trades above fair value. An expensive market is no reason to stay out and no reason to buy everything at once: keep a broad savings plan running, buy single stocks only with money you can do without, and hold part of your money liquid while the market is high. The full picture including sectors is on is it worth investing now.
What is the share price of Pick-Ups Plus, Inc (PUPS)?
The closing price on Oct 2, 2026 was $0.0001. Our model-based fair value is $0.0001, about +0% upside (fairly valued). We carry closing prices from our data provider, not a live tick.
What should I pay attention to with Pick-Ups Plus, Inc right now?
The price sits close to our fair value, market and models broadly agree here, little valuation tension. Evidence is limited here (fewer models, shorter history), so the fair value is a rougher estimate than usual.
Key figures of Pick-Ups Plus, Inc
How large is the market capitalisation of Pick-Ups Plus, Inc (PUPS)?
The market capitalisation of Pick-Ups Plus, Inc is $58.7K. The stock-market value of the whole company: share price times number of shares. It is what the market asks for the entire business today.
What is the P/S ratio of Pick-Ups Plus, Inc (PUPS)?
The price-to-sales ratio of Pick-Ups Plus, Inc is 0.03 (last twelve months). Price to sales: market value relative to yearly revenue. Useful when profit is thin or distorted.
What is the net margin of Pick-Ups Plus, Inc (PUPS)?
The net margin of Pick-Ups Plus, Inc is −92.9% (fiscal year 2005). How much of every unit of revenue ends up as profit. 10% means 10 cents of profit per dollar of sales.
What is the EBIT return on assets of Pick-Ups Plus, Inc (PUPS)?
On an EBIT basis the return on assets of Pick-Ups Plus, Inc is 196% (avg 5y). Operating profit (EBIT) relative to everything the company owns, as a multi-year average. It describes the business model rather than one good or bad year.
What is the operating margin of Pick-Ups Plus, Inc (PUPS)?
The operating margin of Pick-Ups Plus, Inc is −62.0% (last twelve months). Profit from the core business (before interest and taxes) relative to revenue.
How fast is revenue growing at Pick-Ups Plus, Inc (PUPS)?
Revenue at Pick-Ups Plus, Inc is growing +26.2% versus a year earlier (3y avg −6.5%). How much revenue grew versus a year earlier (YoY). The 3-year average next to it puts the single year in context.
How much free cash flow does Pick-Ups Plus, Inc (PUPS) generate?
The free cash flow of Pick-Ups Plus, Inc is −$661K (fiscal year 2005). The cash truly left after running and investing in the business, this is what pays dividends and buybacks.
How much net debt does Pick-Ups Plus, Inc (PUPS) carry?
The net debt of Pick-Ups Plus, Inc is $2.3M (fiscal year 2005). Debt minus cash on hand. The note shows how many years of free cash flow could in theory pay it off.
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Thin data
Sep 27, 2026