Pick-Ups Plus, Inc (PUPS) Fair Value & Analysis
Consumer Cyclical · US · Market cap $58.7K
Pick-Ups Plus, Inc
PUPS · US
Risks
Fair value as of: Aug 21, 2026
From 5 valuation models · updated yesterday
Below-average quality, currently priced close to our fair value.
What runs behind every stock
69 individual criteria per stock, every one traceable See the method →
What matters now
- The price sits close to our fair value, market and models broadly agree here, little valuation tension.
- Evidence is limited here (fewer models, shorter history), so the fair value is a rougher estimate than usual.
Price vs Fair Value (5 years)
White line = price, green steps = our fair value per fiscal year, dashed = 300-day average. As of Aug 21, 2026.
How to read this chart
60‑month range $0.0001 – $0.0125 · the $0.0001 price screens below the $0.0001 fair value. Dashed = 300-day average. As of Aug 21, 2026.
Analysis
Pick-Ups Plus, Inc (PUPS) currently trades at $0.0001, while our model-based Fair Value estimate is $0.0001, implying the stock looks roughly 0.0% fairly valued today. The Quality Score stands at 24/100 (below-average quality), in the Consumer Cyclical sector. Bull case: trading below our estimate, it may offer upside if the fundamentals hold. Bear case: a low price can be a value trap when quality is weak or the data is thin (evidence: low), always confirm before acting.
Trailing-twelve-month revenue stands at $2.1M. Revenue grew 26.2% year over year. Net debt stands at $2.3M. Fundamentals as of Aug 21, 2026
The share trades near its 52-week high, currently above its 200-day average. For context, the median of 10 Consumer Cyclical peers we cover trades at -11% fair-value upside, at 0%, PUPS screens cheaper than that median.
Fair Value models
Each model estimates fair value its own way; the Fair Value above is the evidence-weighted blend. Evidence (0–100) measures how completely this model’s inputs are available: well-fed models carry more weight in the blend. The spread across models is intentional, each one stresses a different value driver; dividend models, for instance, come out structurally low when payout is small.
All 5 models by family
Widest divergence: Earnings-Based ($0.0001) versus Earnings-Based ($0.0001). Highest evidence: ROIC Compounder (72).
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Key figures & financial health
Figures from reported company fundamentals · as of Aug 21, 2026. TTM = trailing twelve months.
Quality Score breakdown
Of which business quality 27 · Market factors (momentum, volatility) 56
Non-valuation factor families (profitability, growth, cashflow, financial strength, momentum …), each academically grounded. Valuation itself sits in the Fair Value and is deliberately excluded here to avoid double-counting.
About the company
Pick-Ups Plus, Inc. operates as a truck and SUV accessory retailer. It also offers dealership programs and franchise options. Pick-Ups Plus, Inc. was formerly known as Mr. Pickup and it changed its name to Pick-Ups Plus, Inc. in January 1994. The company was founded in 1993 and is based in Mason, Ohio.
Full company description
Pick-Ups Plus, Inc. operates as a truck and SUV accessory retailer. It also offers dealership programs and franchise options. Pick-Ups Plus, Inc. was formerly known as Mr. Pickup and it changed its name to Pick-Ups Plus, Inc. in January 1994. The company was founded in 1993 and is based in Mason, Ohio. It has store locations in Illinois, Kentucky, Ohio, and Texas.
Company description, as reported by the company or data provider.
Revenue & earnings trend
FY2001 – FY2005 · reported fiscal years
Pick-Ups Plus, Inc reported revenue of $2.0M in FY2005 versus $2.1M in FY2001, a compound −0.4%/yr. Reported net income was −$1.9M in FY2005.
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Peer Group
Specialty Retail · 227 stocks
How this stock ranks against its industry: the green marker is this stock, the band is the typical 25–75% peer range, and the tick is the median.
Valuation Multiples vs Specialty Retail median · lower = cheaper
Snowflake
Five quick dimensions, each 0 to 100: VALUE (fair-value potential), FUTURE (revenue growth), PAST (return on equity), HEALTH (low debt), DIVIDEND (yield). Green = this stock, grey = typical sector peer.
PAST 0: with negative equity (buybacks among others) return on equity is not meaningfully computable.
Values & ESG
Does this company touch areas you may want to avoid? The classification is inferred from sector and industry.
Similar stocks
10 more Specialty Retail stocks, each showing price versus our Fair Value estimate (as of Aug 21, 2026).
| Stock | Price | Fair Value | vs Fair Value |
|---|---|---|---|
| Alimentation Couche-Tard Inc ATD | C$89.93 | C$104.32 | +16% |
| Casey's General Stores, Inc CASY | $828.38 | $398.90 | -52% |
| Williams-Sonoma, Inc WSM | $245.15 | $162.63 | -34% |
| Ulta Beauty, Inc ULTA | $531.89 | $475.40 | -11% |
| DICK'S Sporting Goods, Inc DKS | $202.66 | $181.10 | -11% |
| Best Buy Co BBY | $83.00 | $108.04 | +30% |
| China Tourism Group 601888 | ¥54.97 | ¥40.40 | -27% |
| Tractor Supply Company TSCO | $36.43 | $35.52 | -2% |
| Taiwan Mobile Co 3045 | 109.50 TWD | 80.98 TWD | -26% |
| Vibra Energia S.A VBBR3 | R$33.04 | R$36.96 | +12% |
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Frequently asked questions
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How we calculate Fair Value
Each company is valued through a stack of independent intrinsic-value models (DCF variants, residual-income, multiples and more), blended into one family-balanced consensus and weighted by how much trustworthy data backs it. A separate quality layer scores the fundamentals. Every input is real reported data, nothing guessed.
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