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Redbubble Limited (RDBBF) fair value: what the stock is really worth

As of Sep 18, 2026: fair value of Redbubble Limited $0.23, price $0.24, upside -5.4%, quality 50 out of 100. Calculated from audited financials with 26 valuation models and 37 quality factors, updated daily.

  1. Fair value above price? No
  2. Good quality? Yes
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Consumer Cyclical · US · Home Australia · ISIN AU0000303976

RL Redbubble Limited logo Thin data Sep 23, 2026

Redbubble Limited

RDBBF · US

Low PriorityFair Value upside is limited and quality is weak.

·Fair value $0.2300 · Fairly valued (−5%)
!Quality 50/100
!Weak Growth (revenue 5y +1.1 %/yr)
!Thin margins · 0.8% net margin (TTM)
!Low debt · negative free cash flow
!Mixed vs. peers (5/12)
!Narrow moat 25/100
!Evidence only low, so the estimate is less certain
!Weak on valuation: 26 out of 100
!Weak on past: 23 out of 100
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What runs behind every stock

26 valuation models 8 families, DCF to NCAV 37 quality factors margins, balance sheet, cashflow, debt 6 AI factors moat, what no ratio measures 2,000+ data points verified, per stock, median

69 individual criteria per stock, every one traceable See the method →

Price vs Fair Value

$3.48 $0.0750 Fair Value $0.2300 Jun 2021 Sep 2026

White line = price, green steps = our fair value per fiscal year, dashed = 300-day average. As of Sep 23, 2026.

How to read this chart

60‑month range $0.0750 – $3.48 · fair‑value band $0.1800 – $0.2700 · the $0.2430 price screens above the $0.2300 fair value. Green steps = our fair value per fiscal year (point-in-time, no hindsight). Dashed = 300-day average. As of Sep 23, 2026.

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Company profile

Articore Group Limited owns and operates online platforms that facilitates design and sale of products printed with the artwork in Australia, the United States, the United Kingdom, and internationally. The company operates through Redbubble and TeePublic segments. It offers apparel, stationery, housewares, bags, and wall art products.

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Articore Group Limited owns and operates online platforms that facilitates design and sale of products printed with the artwork in Australia, the United States, the United Kingdom, and internationally. The company operates through Redbubble and TeePublic segments. It offers apparel, stationery, housewares, bags, and wall art products. The company also engages in the payment processing facilitation activities. It provides its services through Redbubble.com, TeePublic.com, and Dashery.com websites. The company was formerly known as Redbubble Limited and changed its name to Articore Group Limited in October 2023. Articore Group Limited was incorporated in 2006 and is based in Docklands, Australia.

Stock analysis

Redbubble Limited (RDBBF) currently trades at $0.2430, while our model-based Fair Value estimate is $0.2300, implying the stock looks roughly 5.7% fairly valued today.

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Valuation

How firm this estimate is: it rests on 1 models at a data quality of 95/100, which puts the evidence level at low.

Scenario range: $0.1800 (bear) to $0.2700 (bull), the price of $0.2430 sits inside it. Bear and bull are the same models on cautious and optimistic assumptions, a range, not a price target.

Quality & growth

The Quality Score stands at 50/100 (solid quality), in the Consumer Cyclical sector.

Weak Growth: Growth has flattened: the last year, three and five years all grew more slowly than the long-term average.

Redbubble Limited reported revenue of A$439M in FY2025 versus A$416M in FY2021, a compound +1.3%/yr. Reported net income was −A$11.3M in FY2025.

Key figures

Market cap $69.5M · P/E ratio 24.3 · P/S ratio 0.15 · EPS (TTM) $0.0100 · Net margin −2.6% · Return on equity 5.8% · Return on assets (EBIT) −4.3% · Operating margin 4.6%.

Competitive moat

Our AI-assisted moat analysis scores the competitive advantage at 29 out of 100 (low confidence).

What moves the price

The share trades about 21% below its 52-week high and 72% above its 52-week low, currently above its 200-day average.

For context, the median of 10 Consumer Cyclical peers we cover trades at 10% fair-value upside, at −5%, RDBBF screens richer than that median.

Fair Value models

Bear $0.1800 Fair Value $0.2300 Bull $0.2700
Model ⓘEach model values the company its own way (discounted cash flow, earnings, assets, dividends). The fair value above is their evidence-weighted blend, not the output of a single model. Based on fiscal year 2025 figures (about 12 months old). Earnings retained since then ($0.0100 per share) are deliberately not added. Bear ⓘBear = the cautious scenario: the same model computed with conservative anchors (lower growth, margins and valuation multiples). Together with Bull it frames a plausible valuation range, not a price target.BaseBull ⓘBull = the optimistic scenario: the same model computed with favourable anchors (higher growth, margins and valuation multiples). Together with Bear it frames a plausible valuation range, not a price target. Evidence ⓘEvidence = how well-backed THIS model's estimate is for this stock (0–100): how complete and reliable its input data are, and how well the model fits the company. The final Fair Value is an evidence-weighted blend, so better-evidenced models count more. Green ≥70, amber 50–69, grey below 50.
Highest evidence
EV/EBITDA $0.2300 $0.2900 $0.3500 67
NCAV (Graham) $0.0700 $0.1000 $0.1500 53
All 2 models by family
Multiples
EV/EBITDA $0.2300 $0.2900 $0.3500 67
Asset-Based
NCAV (Graham) $0.0700 $0.1000 $0.1500 53

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Quality Score breakdown

Overall quality 50/100

Of which business quality 49 · Market factors (momentum, volatility) 40

Profitability 40
Margins and returns on capital today
Quality Growth 27
Are margins and returns improving?
Cashflow 10
Earnings quality: real cash, not paper profit
Fin. Strength 70
Balance sheet, leverage, solvency risk
Investment 100
Disciplined investing over empire-building
Low Volatility 12
Calm price path (market factor)
Momentum 49
Price trend over the last 3–12 months (market factor)
52W Momentum 58
Distance to the 52-week high (market factor)
Net Issuance 68
Share count: buybacks or dilution?

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Revenue & earnings trend

Growth Quality ⓘGrowth is valuable only when reinvestment earns attractive returns (Aswath Damodaran): sustainable growth depends on return on capital, reinvestment and efficiency. Basis: total company revenue over the periods shown on the cards (3Y/5Y/all years), not per share, so a merger can show up as a growth jump; per-share earnings growth is in the value-creation card. 21/100
Growth has flattened: the last year, three and five years all grew more slowly than the long-term average.
Revenue growth 1 year
−11.0%
Revenue growth 3 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
−12.6%
Revenue growth 5 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+1.1%
Start year 2020 (pandemic). Over 10 years: +20.0% a year
Revenue growth 12 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+26.0%
Profit margin (trend) ⓘOperating margin then vs now, from reported annual statements. A falling margin after a boom year is the classic peak-earnings signal: the growth rate then leans on an inflated base.
−1.6% (2020) → −1.2% (2025)
What shareholders gained per year ⓘWe only publish this rate when it is defensible. Reason: fiscal 2025 is a loss year, no rate is defined from a loss
not computed

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Compare Redbubble Limited with another stock

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Peer GroupⓘHow this stock ranks against its industry: the green marker is this stock, the band is the typical 25–75% peer range, and the tick is the median.Internet Retail · 108 stocks

Beats the industry median on 4/11 measures
Overall it trails its industry peers.
Valuation
Quality Score 49 · Below median
Fair Value upside −5% · Below median
Profitability
Return on equity (TTM) 6% · Above median
Return on assets 2% · Above median
Net margin (TTM) 1% · Below median
Operating margin (TTM) 5% · Above median
Growth and dividend
Revenue growth −5% · Bottom 25%
Balance sheet
Debt / equity 0.33× · Above median

Valuation Multiplesvs Internet Retail median · lower = cheaper

P/E (TTM) 24.3× · Pricier than median
P/B 1.51× · book value is mostly goodwill ⓘGoodwill and other intangible assets are larger than the equity. The book value mainly reflects prices paid for past acquisitions, so we do not rank this P/B against the peer group.
P/S (TTM) 0.16× · Cheapest 25%
EV/EBITDA 32.9× · Priciest 25%

Strength profile in five axes (Snowflake)

VALUEFUTUREPASTHEALTHDIVIDEND
This stock
VALUEFUTUREPASTHEALTHDIVIDEND
Sector peers
VALUE (fair-value potential)26 · sector 48
FUTURE (revenue growth)0 · sector 55
PAST (return on equity)23 · sector 17
HEALTH (low debt)83 · sector 92
DIVIDEND (yield)0 · sector 37

Context: sector, industry, market

Values & ESG

Does this company touch areas you may want to avoid? The classification is inferred from sector and industry.

None of the checked exposures detected

Similar stocks

10 more Internet Retail stocks, each showing price versus our Fair Value estimate.

Stock Price Fair Value vs Fair Value
Amazon.com, Inc AMZN $254.98 $127.67 −50%
Alibaba Group BABA $116.31 $69.11 −41%
MercadoLibre, Inc MELI $1,799 $1,979 +10%
DoorDash, Inc DASH $189.27 $207.62 +10%
Sea Limited SE $103.29 $129.32 +25%
eBay Inc EBAY $109.09 $120.00 +10%
JD.com, Inc JD $27.16 $33.29 +23%
Coupang, Inc CPNG $14.61 $4.99 −66%
Delivery Hero SE DHER €36.47 €12.71 −65%
Wayfair Inc W $107.35 $36.28 −66%

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$0.2300 −6%Fair Value
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Cite: Fair Value Calculator (2026). "Redbubble Limited Fair Value". https://www.fairvalue-calculator.com/stock/RDBBF

Frequently asked questions

Is Redbubble Limited (RDBBF) overvalued or undervalued?
As of Sep 23, 2026, our model estimates a fair value of $0.2300 versus the last price from Sep 18, 2026 of $0.2430, about −5% upside (fairly valued).
What is the fair value of RDBBF?
Our model-based fair value for Redbubble Limited is $0.2300 (as of Sep 23, 2026), built from audited fundamentals. Last price (from Sep 18, 2026): $0.2430.
What is the quality score of RDBBF?
Redbubble Limited has a Quality Score of 50/100. It measures business quality (profitability, growth, cash flow, balance-sheet strength, investment discipline, share issuance). Market factors such as price momentum and volatility do not enter the number; they are shown separately in the detail view.
What is the price target for Redbubble Limited (RDBBF)?
Our model-based price target is the fair value of $0.2300 (as of Sep 23, 2026) from 2 valuation models. Cautious scenario $0.1800, optimistic scenario $0.2700. It is a calculation from audited fundamentals, not an analyst target.
What is the Redbubble Limited stock forecast for 2026?
Our models put fair value at $0.2300, about −5% upside versus the last price from Sep 18, 2026 of $0.2430 (fairly valued). Cautious scenario $0.1800, optimistic scenario $0.2700. The calculation is refreshed regularly with new filings.
What is the revenue of Redbubble Limited (RDBBF)?
Redbubble Limited reported trailing-twelve-month revenue of about A$426M (latest available figure, as of Sep 23, 2026).
What is the intrinsic value of Redbubble Limited (RDBBF)?
Intrinsic value and fair value mean the same thing: what the business is worth on its numbers, independent of the share price. For Redbubble Limited it is $0.2300 per share (as of Sep 23, 2026), against a price of $0.2430. It is the blended result of 2 valuation models (cash flow, earnings, asset, dividend).
Is Redbubble Limited stock overvalued or undervalued in 2026?
As of Sep 23, 2026, RDBBF trades above its calculated fair value: price $0.2430, fair value $0.2300, a gap of about −5% (fairly valued). The calculation is refreshed with each new quarterly report, so the verdict can change during the year.
Is fair value the same as the market price of RDBBF?
No. The price is what the market pays today ($0.2430); the fair value is what the company's own numbers justify ($0.2300). For Redbubble Limited the two are $0.0130 per share apart. That gap is exactly why we show both numbers side by side.
How much is Redbubble Limited worth?
The market values Redbubble Limited at about $69.5M (market capitalisation, as of Sep 23, 2026). Per share that is $0.2430; our models calculate a fair value of $0.2300 per share.
What do the bullish and bearish scenarios say about RDBBF?
Our models span a range for Redbubble Limited: cautious scenario $0.1800, base $0.2300, optimistic $0.2700 per share (as of Sep 23, 2026, price $0.2430). The range comes from different growth and margin assumptions, not from analyst opinions.
What is the P/E ratio of RDBBF?
Redbubble Limited trades at a price-to-earnings ratio of 24.3 (as of Sep 23, 2026). A P/E on its own says little: it compares the price with ONE year of profit, while our fair value of $0.2300 is built from several models across several years. Other multiples: P/B 1.5, P/S 0.2, EV/EBITDA 32.9.
How solid is the balance sheet of Redbubble Limited (RDBBF)?
Balance-sheet figures for Redbubble Limited (as of Sep 23, 2026): return on equity 5.8%, debt of 0.33 per unit of equity. They feed the Quality Score of 50/100, which measures business quality independently of the share price.
How far is RDBBF from its 52-week high?
Redbubble Limited trades at $0.2430, about 21% below its 52-week high of $0.3060 and 72% above the low of $0.1410 (as of Sep 18, 2026). Distance from the high says nothing about value: that is what the fair value of $0.2300 is for.
Which stocks are comparable to Redbubble Limited?
From the same area (Consumer Cyclical) we also value Amazon.com, Inc, Alibaba Group, MercadoLibre, Inc, DoorDash, Inc, among others. Each of them has its own fair-value calculation on this site using the same models, so the comparison is like for like.
Is Redbubble Limited stock attractive at the current price?
The data as of Sep 23, 2026: price $0.2430, calculated fair value $0.2300 (−5%), Quality Score 50/100, from 2 models. Whether that fits your horizon and risk tolerance is your call. We provide the calculation, not investment advice.
How is the fair value of RDBBF calculated?
We run Redbubble Limited through 2 models from four families: discounted cash flow, earnings models, asset and balance-sheet models, and dividend models. Every model gets the same audited fundamentals; the result is the weighted average of $0.2300, with the spread shown as a cautious and an optimistic scenario.
Is it still worth investing in stocks now?
The global stock market currently sits 13.0 % above its aggregate fair value. Redbubble Limited itself currently trades above fair value. An expensive market is no reason to stay out and no reason to buy everything at once: keep a broad savings plan running, buy single stocks only with money you can do without, and hold part of your money liquid while the market is high. The full picture including sectors is on is it worth investing now.
What is the share price of Redbubble Limited (RDBBF)?
The latest price we hold is from Sep 18, 2026 and stands at $0.2430. Our model-based fair value is $0.2300, about −5% upside (fairly valued). We carry closing prices from our data provider, not a live tick.
What should I pay attention to with Redbubble Limited right now?
The price sits close to our fair value, market and models broadly agree here, little valuation tension. Evidence is limited here (fewer models, shorter history), so the fair value is a rougher estimate than usual.

Key figures of Redbubble Limited

How large is the market capitalisation of Redbubble Limited (RDBBF)?
The market capitalisation of Redbubble Limited is $69.5M. The stock-market value of the whole company: share price times number of shares. It is what the market asks for the entire business today.
What is the P/S ratio of Redbubble Limited (RDBBF)?
The price-to-sales ratio of Redbubble Limited is 0.15 (last twelve months). Price to sales: market value relative to yearly revenue. Useful when profit is thin or distorted.
What are the earnings per share of Redbubble Limited (RDBBF)?
Earnings per share at Redbubble Limited are $0.0100 (price ÷ EPS = P/E 24.3). Earnings per share over the last twelve months: total profit spread across every single share.
What is the net margin of Redbubble Limited (RDBBF)?
The net margin of Redbubble Limited is −2.6% (fiscal year 2025). How much of every unit of revenue ends up as profit. 10% means 10 cents of profit per dollar of sales.
What is the return on equity of Redbubble Limited (RDBBF)?
The return on equity (ROE) of Redbubble Limited is 5.8% (last twelve months). Profit relative to shareholders' equity, how efficiently the company works with its owners' money.
What is the EBIT return on assets of Redbubble Limited (RDBBF)?
On an EBIT basis the return on assets of Redbubble Limited is −4.3% (avg 5y). Operating profit (EBIT) relative to everything the company owns, as a multi-year average. It describes the business model rather than one good or bad year.
What is the operating margin of Redbubble Limited (RDBBF)?
The operating margin of Redbubble Limited is 4.6% (last twelve months). Profit from the core business (before interest and taxes) relative to revenue.
How fast is revenue growing at Redbubble Limited (RDBBF)?
Revenue at Redbubble Limited is growing −4.8% versus a year earlier (3y avg −12.6%). How much revenue grew versus a year earlier (YoY). The 3-year average next to it puts the single year in context.
How much free cash flow does Redbubble Limited (RDBBF) generate?
The free cash flow of Redbubble Limited is −A$496K (fiscal year 2025). The cash truly left after running and investing in the business, this is what pays dividends and buybacks.
How much net cash does Redbubble Limited (RDBBF) hold?
Redbubble Limited holds more cash than debt, A$21.8M net (fiscal year 2025). The company holds more cash than debt, a safety cushion.
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