Readyplanet PCL (READY) fair value: what the stock is really worth
As of Sep 24, 2026: fair value of Readyplanet PCL THB 8.12, price THB 2.98, upside +172.5%, quality 59 out of 100. Calculated from audited financials with 26 valuation models and 37 quality factors, updated daily.
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Readyplanet Public Company Limited operates a sales and marketing platform in Thailand. The company offers website, online advertising, and customer relationship management systems through its platform; and digital advertising services. It also operates a hotel direct booking platform for hotels and resorts.
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Readyplanet Public Company Limited operates a sales and marketing platform in Thailand. The company offers website, online advertising, and customer relationship management systems through its platform; and digital advertising services. It also operates a hotel direct booking platform for hotels and resorts. The company was incorporated in 2000 and is based in Bangkok, Thailand.
Stock analysis
Readyplanet PCL (READY) currently trades at 2.98 THB, while our model-based Fair Value estimate is 8.12 THB, implying the stock looks roughly 63.3% undervalued today.
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Valuation
Bull case: the Growth Earnings group reads highest at a median of 10.54 THB per share, and 23 of the 26 models we run sit above the 2.98 THB price.
Bear case: the Asset-Based group reads lowest at 1.33 THB, and 3 of the 26 models stay below the price. Evidence for this calculation is low.
Scenario range: 5.43 THB (bear) to 11.13 THB (bull), the price of 2.98 THB sits below it. Bear and bull are the same models on cautious and optimistic assumptions, a range, not a price target.
Quality & growth
The Quality Score stands at 59/100 (solid quality), in the Technology sector.
Healthy Growth: Revenue growth appears healthy and is supported by profitability and cash-flow quality.
Readyplanet PCL reported revenue of 201M THB in FY2025 versus 146M THB in FY2021, a compound +8.4%/yr. Reported net income was 53.3M THB in FY2025, compounding +40.1%/yr from FY2021.
Key figures
Market cap 358M THB (≈ $10.7M) · P/E ratio 7.5 · P/S ratio 1.98 · EPS (TTM) 0.4000 THB · Dividend yield 10.1% · Net margin 26.5% · Return on equity 20.0% · Return on assets (EBIT) 9.1%.
Competitive moat
Our AI-assisted moat analysis scores the competitive advantage at 52 out of 100 (low confidence).
What moves the price
The share trades about 10% below its 52-week high and 10% above its 52-week low, currently below its 200-day average.
For context, the median of 10 Technology peers we cover trades at −19% fair-value upside, at 172%, READY screens cheaper than that median.
Fair Value models
Bear 5.43 THBFair Value 8.12 THBBull 11.13 THB
Model ⓘEach model values the company its own way (discounted cash flow, earnings, assets, dividends). The fair value above is their evidence-weighted blend, not the output of a single model. Based on fiscal year 2025 figures (about 9 months old). Earnings retained since then (0.0734 THB per share) are deliberately not added.Bear ⓘBear = the cautious scenario: the same model computed with conservative anchors (lower growth, margins and valuation multiples). Together with Bull it frames a plausible valuation range, not a price target.BaseBull ⓘBull = the optimistic scenario: the same model computed with favourable anchors (higher growth, margins and valuation multiples). Together with Bear it frames a plausible valuation range, not a price target.Evidence ⓘEvidence = how well-backed THIS model's estimate is for this stock (0–100): how complete and reliable its input data are, and how well the model fits the company. The final Fair Value is an evidence-weighted blend, so better-evidenced models count more. Green ≥70, amber 50–69, grey below 50.
Growth Quality ⓘGrowth is valuable only when reinvestment earns attractive returns (Aswath Damodaran): sustainable growth depends on return on capital, reinvestment and efficiency. Basis: total company revenue over the periods shown on the cards (3Y/5Y/all years), not per share, so a merger can show up as a growth jump; per-share earnings growth is in the value-creation card.84/100
Revenue growth appears healthy and is supported by profitability and cash-flow quality.
Revenue growth 1 year
+2.9%
Revenue growth 3 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+7.6%
Revenue growth 5 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+7.1%
Start year 2020 (pandemic)
’20
’21
’22
’23
’24
’25
What shareholders gained per year (last 5 years), in THB ⓘWhat the business itself delivers per year: earnings growth per share plus the dividend yield. This is what you get IF the market keeps valuing the stock the same way: it contains no assumption about the market changing its mind. Computed per share, so buybacks count and a merger does not pass as growth. For a company that pays no dividend it is pure earnings growth per share. Period: earnings growth per share as CAGR over the last 5 reported fiscal years (annual statements), plus the current dividend yield. The start value is the median of the three years around the start, so a single crisis year (a pandemic or a write-down) does not distort the rate. Basis: EBIT basis. Measured in THB: this currency has depreciated against the euro and dollar over the long run, so part of the nominal rate is currency erosion that never reaches a EUR/USD investor.
≈ +33.2%
Earnings growth per share plus dividend.
Earnings per share, growth per year+23.1%
Dividend (yield on the price)10.1%
Profit margin 2020 to 2025 ⓘOperating margin then vs now, from reported annual statements. A falling margin after a boom year is the classic peak-earnings signal: the growth rate then leans on an inflated base.−71% → 20%
⚠ Rate on operating basis: 2025 sits 77% above its own trend.
Growth Forecast
Little optimism in the price
The price assumes less growth than the company has delivered so far.
What the price assumes ⓘThis turns our valuation around: instead of asking what the share is worth, it asks what growth the current price requires. It uses the cash the company keeps after all spending (free cash flow), the same discount rate as our models, five years of growth, then slowing evenly to 2 % a year by year ten. Compared with the analysts' sales forecasts extended to the same five years (at least three analysts, for context only, it does not enter the Fair Value): within 3 percentage points counts as "in line" (amber), below that little optimism (green), above that a lot of optimism (red).
−10.5%
Yearly growth needed for the next five years to justify today's price.
What forecasts expect
n/a
No analyst forecast available.
After inflation (Thailand: IMF forecast 1.2% a year to 2030, 1.1% from 2016 to 2025) that is about −11.6% a year for the price.
Price, fair value, quality and upside side by side.
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Peer GroupⓘHow this stock ranks against its industry: the green marker is this stock, the band is the typical 25–75% peer range, and the tick is the median.Software - Infrastructure · 383 stocks
Beats the industry median on 13/14 measures
Overall it ranks above its industry peers.
Valuation
Quality Score59 · Above median
Fair Value upside+171% · Top 25%
Profitability
Return on equity (TTM)20% · Top 25%
Return on assets6% · Top 25%
Net margin (TTM)25% · Top 25%
Operating margin (TTM)18% · Top 25%
Growth and dividend
Revenue growth−1% · Bottom 25%
Dividend yield (TTM)10.1% · Top 25%
Balance sheet
Debt / equity0.04× · Below median
Valuation Multiplesvs Software - Infrastructure median · lower = cheaper
For bloggers, editors and developers: paste this into your site or blog (a “Custom HTML” block in WordPress), it shows the current fair value and links back here. Free, plain HTML, and welcome. Full data streams (CSV/JSON) at /developers.
Cite: Fair Value Calculator (2026). "Readyplanet PCL Fair Value". https://www.fairvalue-calculator.com/stock/READY
Frequently asked questions
Is Readyplanet PCL (READY) overvalued or undervalued?
As of Sep 24, 2026, our model estimates a fair value of 8.12 THB versus a price of 2.98 THB, about +172% upside (undervalued).
What is the fair value of READY?
Our model-based fair value for Readyplanet PCL is 8.12 THB (as of Sep 24, 2026), built from audited fundamentals. The current price: 2.98 THB.
What is the quality score of READY?
Readyplanet PCL has a Quality Score of 59/100. It measures business quality (profitability, growth, cash flow, balance-sheet strength, investment discipline, share issuance). Market factors such as price momentum and volatility do not enter the number; they are shown separately in the detail view.
What is the price target for Readyplanet PCL (READY)?
Our model-based price target is the fair value of 8.12 THB (as of Sep 24, 2026) from 26 valuation models. Cautious scenario 5.43 THB, optimistic scenario 11.13 THB. It is a calculation from audited fundamentals, not an analyst target.
What is the Readyplanet PCL stock forecast for 2026?
Our models put fair value at 8.12 THB, about +172% upside versus a price of 2.98 THB (undervalued). Cautious scenario 5.43 THB, optimistic scenario 11.13 THB. The calculation is refreshed regularly with new filings.
What is the revenue of Readyplanet PCL (READY)?
Readyplanet PCL reported trailing-twelve-month revenue of about 201M THB (latest available figure, as of Sep 24, 2026).
Does Readyplanet PCL pay a dividend?
Readyplanet PCL currently shows a dividend yield of about 10.07% relative to its recent price (as of Sep 24, 2026).
What growth is priced into Readyplanet PCL (READY)?
For today's price to be fair in a discounted-cash-flow model, Readyplanet PCL would have to grow free cash flow by -10.5 % per year for five years (discount rate 10.1 %, then slowing evenly to 2 % perpetual growth by year ten). Over the last 5 years revenue grew +7.1 % per year. As of Sep 24, 2026.
What discount rate (WACC) does the fair value of READY use?
Our models discount Readyplanet PCL at 10.1 %: a base by market capitalisation (nano), damped by beta 0.30, country premium for Thailand. The same rate applies in all 26 models.
What is a reverse DCF?
A reverse DCF turns the usual calculation around. Instead of deriving a value from assumptions, it takes today's price as given and asks: what free-cash-flow growth would a company have to deliver for exactly this price to be fair? The result is not a forecast but the expectation already priced in. For Readyplanet PCL that is -10.5 % per year a year over ten years, using the same discount rate (10.1 %) and the same formula as our fair value.
How much growth has Readyplanet PCL (READY) delivered so far?
Over the past 5 years revenue at Readyplanet PCL grew +7.1 % a year. The price currently implies -10.5 % per year free-cash-flow growth a year. Comparing the two shows how much confidence is in the price: if it demands more than has been delivered, the business has to accelerate for the maths to work.
How fast is the sector of Readyplanet PCL (READY) growing?
The median revenue growth in the sector is +8.2 % a year. That is the yardstick for the growth priced into Readyplanet PCL (-10.5 % per year a year): it shows whether the expectation is within the usual range or beyond it.
What is the free cash flow yield of Readyplanet PCL (READY)?
The free-cash-flow yield on the price is 10.20 %: that much free cash flow Readyplanet PCL produces per unit of market value. When it exceeds the discount rate of our models (10.1 %), the business already earns more than its cost of capital demands, and the price needs little additional growth.
What is the intrinsic value of Readyplanet PCL (READY)?
Intrinsic value and fair value mean the same thing: what the business is worth on its numbers, independent of the share price. For Readyplanet PCL it is 8.12 THB per share (as of Sep 24, 2026), against a price of 2.98 THB. It is the blended result of 26 valuation models (cash flow, earnings, asset, dividend).
Is Readyplanet PCL stock overvalued or undervalued in 2026?
As of Sep 24, 2026, READY trades below its calculated fair value: price 2.98 THB, fair value 8.12 THB, a gap of about +172% (undervalued). The calculation is refreshed with each new quarterly report, so the verdict can change during the year.
Is fair value the same as the market price of READY?
No. The price is what the market pays today (2.98 THB); the fair value is what the company's own numbers justify (8.12 THB). For Readyplanet PCL the two are 5.14 THB per share apart. That gap is exactly why we show both numbers side by side.
How much is Readyplanet PCL worth?
The market values Readyplanet PCL at about 358M THB (market capitalisation, as of Sep 24, 2026). Per share that is 2.98 THB; our models calculate a fair value of 8.12 THB per share.
What do the bullish and bearish scenarios say about READY?
Our models span a range for Readyplanet PCL: cautious scenario 5.43 THB, base 8.12 THB, optimistic 11.13 THB per share (as of Sep 24, 2026, price 2.98 THB). The range comes from different growth and margin assumptions, not from analyst opinions.
What is the P/E ratio of READY?
Readyplanet PCL trades at a price-to-earnings ratio of 7.5 (as of Sep 24, 2026). A P/E on its own says little: it compares the price with ONE year of profit, while our fair value of 8.12 THB is built from several models across several years. Other multiples: P/B 1.5, P/S 1.8, EV/EBITDA 5.2.
How solid is the balance sheet of Readyplanet PCL (READY)?
Balance-sheet figures for Readyplanet PCL (as of Sep 24, 2026): return on equity 20.0%, debt of 0.04 per unit of equity. They feed the Quality Score of 59/100, which measures business quality independently of the share price.
How far is READY from its 52-week high?
Readyplanet PCL trades at 2.98 THB, about 10% below its 52-week high of 3.30 THB and 10% above the low of 2.71 THB (as of Sep 24, 2026). Distance from the high says nothing about value: that is what the fair value of 8.12 THB is for.
Which stocks are comparable to Readyplanet PCL?
From the same area (Technology) we also value Microsoft Corporation, Oracle Corporation, Palantir Technologies Inc, Palo Alto Networks, Inc, among others. Each of them has its own fair-value calculation on this site using the same models, so the comparison is like for like.
Is Readyplanet PCL stock attractive at the current price?
The data as of Sep 24, 2026: price 2.98 THB, calculated fair value 8.12 THB (+172%), Quality Score 59/100, from 26 models. Whether that fits your horizon and risk tolerance is your call. We provide the calculation, not investment advice.
How is the fair value of READY calculated?
We run Readyplanet PCL through 26 models from four families: discounted cash flow, earnings models, asset and balance-sheet models, and dividend models. Every model gets the same audited fundamentals; the result is the weighted average of 8.12 THB, with the spread shown as a cautious and an optimistic scenario.
Is it still worth investing in stocks now?
The global stock market currently sits 13.0 % above its aggregate fair value. Readyplanet PCL currently trades 172 % below its own fair value, and the market average says nothing about that. An expensive market is no reason to stay out and no reason to buy everything at once: keep a broad savings plan running, buy single stocks only with money you can do without, and hold part of your money liquid while the market is high. The full picture including sectors is on is it worth investing now.
What is the share price of Readyplanet PCL (READY)?
The closing price on Sep 24, 2026 was 2.98 THB. Our model-based fair value is 8.12 THB, about +172% upside (undervalued). We carry closing prices from our data provider, not a live tick.
What should I pay attention to with Readyplanet PCL right now?
The price is below even our cautious bear case (5.43 THB). The market is more pessimistic than our downside scenario. The large gap to fair value rests on thin data (low evidence): fewer applicable models and a shorter history. Read it with extra caution. Solid quality (59/100) at a price below fair value, the discount is the argument here, not the business quality. A fairly wide model range (5.43 THB to 11.13 THB) leaves room in how you read the outcome.
Key figures of Readyplanet PCL
How large is the market capitalisation of Readyplanet PCL (READY)?
The market capitalisation of Readyplanet PCL is 358M THB (≈ $10.7M). The stock-market value of the whole company: share price times number of shares. It is what the market asks for the entire business today.
What is the P/S ratio of Readyplanet PCL (READY)?
The price-to-sales ratio of Readyplanet PCL is 1.98 (P/E × margin). Price to sales: market value relative to yearly revenue. Useful when profit is thin or distorted.
What are the earnings per share of Readyplanet PCL (READY)?
Earnings per share at Readyplanet PCL are 0.4000 THB (price ÷ EPS = P/E 7.5). Earnings per share over the last twelve months: total profit spread across every single share.
What is the dividend yield of Readyplanet PCL (READY)?
The dividend yield of Readyplanet PCL is 10.1% (payout 75.0%). Yearly dividend relative to the share price. 3% pays 3 per 100 invested. Below: how much of profit is used for it.
What is the net margin of Readyplanet PCL (READY)?
The net margin of Readyplanet PCL is 26.5% (fiscal year 2025). How much of every unit of revenue ends up as profit. 10% means 10 cents of profit per dollar of sales.
What is the return on equity of Readyplanet PCL (READY)?
The return on equity (ROE) of Readyplanet PCL is 20.0% (last twelve months). Profit relative to shareholders' equity, how efficiently the company works with its owners' money.
What is the EBIT return on assets of Readyplanet PCL (READY)?
On an EBIT basis the return on assets of Readyplanet PCL is 9.1% (avg 5y). Operating profit (EBIT) relative to everything the company owns, as a multi-year average. It describes the business model rather than one good or bad year.
What is the operating margin of Readyplanet PCL (READY)?
The operating margin of Readyplanet PCL is 18.1% (last twelve months). Profit from the core business (before interest and taxes) relative to revenue.
How fast is revenue growing at Readyplanet PCL (READY)?
Revenue at Readyplanet PCL is growing −0.5% versus a year earlier (3y avg +7.6%). How much revenue grew versus a year earlier (YoY). The 3-year average next to it puts the single year in context.
How fast are earnings growing at Readyplanet PCL (READY)?
Earnings per share at Readyplanet PCL are growing −39.0% versus a year earlier. How much earnings per share grew versus a year earlier.
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