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Reitmans (Canada) Limited (RTMAF) fair value: what the stock is really worth
As of Oct 2, 2026: fair value of Reitmans (Canada) Limited $2.87, price $1.51, upside +90.1%, quality 42 out of 100. Calculated from audited financials with 26 valuation models and 37 quality factors, updated daily.
- Fair value above price? Yes
- Good quality? No
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Some data
Sep 24, 2026
Some data
Sep 24, 2026
Reitmans (Canada) Limited
RTMAF · USCheap, value-trap riskThe stock looks deeply undervalued, but low quality raises value-trap risk.
✓Fair value $2.87 · Strongly undervalued (+90.1%)
!Quality 42/100
!Weak Growth (revenue 5y −2.2 %/yr)
!Thin margins · 0.4% net margin (TTM)
✓Low debt · generates free cash flow
!Narrow moat 20/100
!Evidence only medium, so the estimate is less certain
What runs behind every stock
26
valuation models
8 families, DCF to NCAV
37
quality factors
margins, balance sheet, cashflow, debt
6
AI factors
moat, what no ratio measures
2,000+
data points
verified, per stock, median
69 individual criteria per stock, every one traceable See the method →
Price vs Fair Value
White line = price, green steps = our fair value per fiscal year, dashed = 300-day average. As of Sep 24, 2026.
How to read this chart
60‑month range $0.0496 – $4.39 · fair‑value band $2.79 – $2.93 · the $1.51 price screens below the $2.87 fair value. Green steps = our fair value per fiscal year (point-in-time, no hindsight). Dashed = 300-day average. As of Sep 24, 2026.
Company profile
Reitmans (Canada) Limited primarily engages in the retail sale of women's specialty apparel in Canada under the Reitmans, PENN. Penningtons, and RW&CO brand names. It serves customers through retail stores and e-commerce channels. Reitmans (Canada) Limited was founded in 1926 and is headquartered in Montreal, Canada.
Stock analysis
Reitmans (Canada) Limited (RTMAF) currently trades at $1.51, while our model-based Fair Value estimate is $2.87, implying the stock looks roughly 47.4% undervalued today.
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Valuation
Bull case: the DCF Models group reads highest at a median of $5.96 per share, and 14 of the 14 models we run sit above the $1.51 price.
Bear case: the Asset-Based group reads lowest at $2.69, and 0 of the 14 models stay below the price. Evidence for this calculation is medium.
Scenario range: $2.79 (bear) to $2.93 (bull), the price of $1.51 sits below it. Bear and bull are the same models on cautious and optimistic assumptions, a range, not a price target.
Quality & growth
The Quality Score stands at 42/100 (below-average quality), in the Consumer Cyclical sector.
Weak Growth: Revenue growth is inconsistent: the periods point in different directions, so there is no trend to rely on.
Reitmans (Canada) Limited reported revenue of C$778M in FY2026 versus C$533M in FY2022, a compound +9.9%/yr. Reported net income was −C$917K in FY2026.
Key figures
Market cap $75.8M · P/E ratio 35.0 · P/S ratio 0.09 · EPS (TTM) $0.0400 · Net margin −0.1% · Return on equity 1.0% · Return on assets (EBIT) 5.5% · Operating margin −4.8%.
Competitive moat
Our AI-assisted moat analysis scores the competitive advantage at 37 out of 100 (low confidence).
What moves the price
The share trades about 13% below its 52-week high and 14% above its 52-week low, currently above its 200-day average.
For context, the median of 10 Consumer Cyclical peers we cover trades at 10% fair-value upside, at 90%, RTMAF screens cheaper than that median.
Fair Value models
Bear $2.79
Fair Value $2.87
Bull $2.93
Model ⓘEach model values the company its own way (discounted cash flow, earnings, assets, dividends). The fair value above is their evidence-weighted blend, not the output of a single model. Based on fiscal year 2026 figures (about 8 months old). Earnings retained since then ($0.0268 per share) are deliberately not added.
Bear ⓘBear = the cautious scenario: the same model computed with conservative anchors (lower growth, margins and valuation multiples). Together with Bull it frames a plausible valuation range, not a price target.BaseBull ⓘBull = the optimistic scenario: the same model computed with favourable anchors (higher growth, margins and valuation multiples). Together with Bear it frames a plausible valuation range, not a price target. If a model's bull case is above four times its base value, the table shows that limit with a > sign (like the overall Bull above): beyond it no assumption holds.
Evidence ⓘEvidence = how well-backed THIS model's estimate is for this stock (0–100): how complete and reliable its input data are, and how well the model fits the company. The final Fair Value is an evidence-weighted blend, so better-evidenced models count more. Green ≥70, amber 50–69, grey below 50.
Highest evidence
FCF DCF
$6.58
$7.67
$9.51
81
Growth DCF
$6.68
$7.71
$9.31
79
Owner Earnings
$5.09
$5.82
$7.04
77
All 14 models by family
DCF Models
FCF DCF
$6.58
$7.67
$9.51
81
Owner Earnings
$5.09
$5.82
$7.04
77
5Y Revenue Exit
$4.67
$5.12
$5.78
73
5Y EBITDA Exit
$7.96
$10.75
$14.50
75
10Y Revenue Exit
$5.54
$5.96
$6.36
67
10Y EBITDA Exit
$7.27
$9.01
$10.90
69
Earnings-Based
EPV
$2.77
$2.85
$2.91
72
Multiples
EV/EBIT
$3.49
$3.95
$4.40
65
EV/EBITDA
$10.35
$13.09
$15.83
66
EV/Revenue
$3.04
$3.44
$3.83
53
Asset-Based
NCAV (Graham)
$2.01
$2.69
$4.01
52
Growth DCF
Growth DCF
$6.68
$7.71
$9.31
79
Rev-Margin DCF
$4.67
$5.24
$6.04
73
Economic Profit
ROIC Compounder
$2.77
$2.85
$2.91
71
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Set up alert →Quality Score breakdown
Overall quality
42/100
Of which business quality 47 · Market factors (momentum, volatility) 56
Profitability
49
Margins and returns on capital today
Quality Growth
22
Are margins and returns improving?
Cashflow
31
Earnings quality: real cash, not paper profit
Fin. Strength
64
Balance sheet, leverage, solvency risk
Investment
35
Disciplined investing over empire-building
Low Volatility
80
Calm price path (market factor)
Momentum
49
Price trend over the last 3–12 months (market factor)
52W Momentum
40
Distance to the 52-week high (market factor)
Net Issuance
74
Share count: buybacks or dilution?
Revenue & earnings trend
Growth Quality ⓘGrowth is valuable only when reinvestment earns attractive returns (Aswath Damodaran): sustainable growth depends on return on capital, reinvestment and efficiency. Basis: total company revenue over the periods shown on the cards (3Y/5Y/all years), not per share, so a merger can show up as a growth jump; per-share earnings growth is in the value-creation card.
38/100
Revenue growth is inconsistent: the periods point in different directions, so there is no trend to rely on.
Revenue growth 1 year
+0.6%
Revenue growth 3 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+5.5%
Revenue growth 5 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
−2.2%
Start year 2021 (pandemic). Over 10 years: −1.8% a year
Revenue growth 29 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+2.3%
’15
’16
’17
’18
’19
’20
’21
’22
’23
’24
’25
’26
Profit margin (trend) ⓘOperating margin then vs now, from reported annual statements. A falling margin after a boom year is the classic peak-earnings signal: the growth rate then leans on an inflated base.
−5.9% (2021) → 0.9% (2026)
What shareholders gained per year ⓘWe only publish this rate when it is defensible. Reason: fiscal 2026 is a loss year, no rate is defined from a loss
not computed
Growth Forecast
Little optimism in the price
What the price assumes ⓘThis turns our valuation around: instead of asking what the share is worth, it asks what growth the current price requires. It uses the cash the company keeps after all spending (free cash flow), the same discount rate as our models, five years of growth, then slowing evenly to 2 % a year by year ten. Compared with the analysts' sales forecasts extended to the same five years (at least three analysts, for context only, it does not enter the Fair Value): within 3 percentage points counts as "in line" (amber), below that little optimism (green), above that a lot of optimism (red).
less than -40 %
Yearly growth needed for the next five years to justify today's price.
What forecasts expect
n/a
No analyst forecast available.
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Context: sector, industry, market
- P/E, EV/EBITDA and margins by industry (reference tables)
- Undervalued stocks: US Stocks
- Valuation of the USA market
Values & ESG
Does this company touch areas you may want to avoid? The classification is inferred from sector and industry.
None of the checked exposures detected
Similar stocks
10 more Apparel Retail stocks, each showing price versus our Fair Value estimate.
| Stock | Price | Fair Value | vs Fair Value |
|---|---|---|---|
| Industria de Diseño Textil, S.A ITX | €53.06 | €58.37 | +10% |
| Fast Retailing Co 6288 | HK$33.92 | HK$30.82 | −9% |
| The TJX Companies, Inc TJX | $132.31 | $84.95 | −36% |
| Ross Stores, Inc ROST | $237.09 | $118.41 | −50% |
| Burlington Stores, Inc BURL | $254.69 | $150.49 | −41% |
| Trent Limited TRENT | ₹2,669 | ₹709.49 | −73% |
| lululemon athletica inc., LULU | $95.86 | $307.70 | +221% |
| Aritzia Inc ATZ | C$117.81 | C$129.59 | +10% |
| The Gap, Inc GAP | $21.82 | $37.58 | +72% |
| Urban Outfitters, Inc URBN | $78.77 | $93.57 | +19% |
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Frequently asked questions
Is Reitmans (Canada) Limited (RTMAF) overvalued or undervalued?
As of Sep 24, 2026, our model estimates a fair value of $2.87 versus a price of $1.51, about +90% upside (undervalued).
What is the fair value of RTMAF?
Our model-based fair value for Reitmans (Canada) Limited is $2.87 (as of Sep 24, 2026), built from audited fundamentals. The current price: $1.51.
What is the quality score of RTMAF?
Reitmans (Canada) Limited has a Quality Score of 42/100. It measures business quality (profitability, growth, cash flow, balance-sheet strength, investment discipline, share issuance). Market factors such as price momentum and volatility do not enter the number; they are shown separately in the detail view.
What is the price target for Reitmans (Canada) Limited (RTMAF)?
Our model-based price target is the fair value of $2.87 (as of Sep 24, 2026) from 14 valuation models. Cautious scenario $2.79, optimistic scenario $2.93. It is a calculation from audited fundamentals, not an analyst target.
What is the Reitmans (Canada) Limited stock forecast for 2026?
Our models put fair value at $2.87, about +90% upside versus a price of $1.51 (undervalued). Cautious scenario $2.79, optimistic scenario $2.93. The calculation is refreshed regularly with new filings.
What is the revenue of Reitmans (Canada) Limited (RTMAF)?
Reitmans (Canada) Limited reported trailing-twelve-month revenue of about C$778M (latest available figure, as of Sep 24, 2026).
What growth is priced into Reitmans (Canada) Limited (RTMAF)?
For today's price to be fair in a discounted-cash-flow model, Reitmans (Canada) Limited would have to grow free cash flow by less than minus 40 % per year for five years (discount rate 12.7 %, then slowing evenly to 2 % perpetual growth by year ten). Over the last 5 years revenue grew -2.2 % per year. As of Sep 24, 2026.
What discount rate (WACC) does the fair value of RTMAF use?
Our models discount Reitmans (Canada) Limited at 12.7 %: a base by market capitalisation (micro), country premium for USA. The same rate applies in all 26 models.
What is a reverse DCF?
A reverse DCF turns the usual calculation around. Instead of deriving a value from assumptions, it takes today's price as given and asks: what free-cash-flow growth would a company have to deliver for exactly this price to be fair? The result is not a forecast but the expectation already priced in. For Reitmans (Canada) Limited that is less than minus 40 % per year a year over ten years, using the same discount rate (12.7 %) and the same formula as our fair value.
How much growth has Reitmans (Canada) Limited (RTMAF) delivered so far?
Over the past 5 years revenue at Reitmans (Canada) Limited grew -2.2 % a year. The price currently implies less than minus 40 % per year free-cash-flow growth a year. Comparing the two shows how much confidence is in the price: if it demands more than has been delivered, the business has to accelerate for the maths to work.
How fast is the sector of Reitmans (Canada) Limited (RTMAF) growing?
The median revenue growth in the sector is +3.8 % a year. That is the yardstick for the growth priced into Reitmans (Canada) Limited (less than minus 40 % per year a year): it shows whether the expectation is within the usual range or beyond it.
What is the free cash flow yield of Reitmans (Canada) Limited (RTMAF)?
The free-cash-flow yield on the price is 32.10 %: that much free cash flow Reitmans (Canada) Limited produces per unit of market value. When it exceeds the discount rate of our models (12.7 %), the business already earns more than its cost of capital demands, and the price needs little additional growth.
What is the intrinsic value of Reitmans (Canada) Limited (RTMAF)?
Intrinsic value and fair value mean the same thing: what the business is worth on its numbers, independent of the share price. For Reitmans (Canada) Limited it is $2.87 per share (as of Sep 24, 2026), against a price of $1.51. It is the blended result of 14 valuation models (cash flow, earnings, asset, dividend).
Is Reitmans (Canada) Limited stock overvalued or undervalued in 2026?
As of Sep 24, 2026, RTMAF trades below its calculated fair value: price $1.51, fair value $2.87, a gap of about +90% (undervalued). The calculation is refreshed with each new quarterly report, so the verdict can change during the year.
Is fair value the same as the market price of RTMAF?
No. The price is what the market pays today ($1.51); the fair value is what the company's own numbers justify ($2.87). For Reitmans (Canada) Limited the two are $1.36 per share apart. That gap is exactly why we show both numbers side by side.
How much is Reitmans (Canada) Limited worth?
The market values Reitmans (Canada) Limited at about $75.8M (market capitalisation, as of Sep 24, 2026). Per share that is $1.51; our models calculate a fair value of $2.87 per share.
What do the bullish and bearish scenarios say about RTMAF?
Our models span a range for Reitmans (Canada) Limited: cautious scenario $2.79, base $2.87, optimistic $2.93 per share (as of Sep 24, 2026, price $1.51). The range comes from different growth and margin assumptions, not from analyst opinions.
How far is RTMAF from its 52-week high?
Reitmans (Canada) Limited trades at $1.51, about 13% below its 52-week high of $1.74 and 14% above the low of $1.32 (as of Oct 2, 2026). Distance from the high says nothing about value: that is what the fair value of $2.87 is for.
Which stocks are comparable to Reitmans (Canada) Limited?
From the same area (Consumer Cyclical) we also value Industria de Diseño Textil, S.A, Fast Retailing Co, The TJX Companies, Inc, Ross Stores, Inc, among others. Each of them has its own fair-value calculation on this site using the same models, so the comparison is like for like.
Is Reitmans (Canada) Limited stock attractive at the current price?
The data as of Sep 24, 2026: price $1.51, calculated fair value $2.87 (+90%), Quality Score 42/100, from 14 models. Whether that fits your horizon and risk tolerance is your call. We provide the calculation, not investment advice.
How is the fair value of RTMAF calculated?
We run Reitmans (Canada) Limited through 14 models from four families: discounted cash flow, earnings models, asset and balance-sheet models, and dividend models. Every model gets the same audited fundamentals; the result is the weighted average of $2.87, with the spread shown as a cautious and an optimistic scenario.
Is it still worth investing in stocks now?
The global stock market currently sits 14.5 % above its aggregate fair value. Reitmans (Canada) Limited currently trades 47 % below its own fair value, and the market average says nothing about that. An expensive market is no reason to stay out and no reason to buy everything at once: keep a broad savings plan running, buy single stocks only with money you can do without, and hold part of your money liquid while the market is high. The full picture including sectors is on is it worth investing now.
What is the share price of Reitmans (Canada) Limited (RTMAF)?
The closing price on Oct 2, 2026 was $1.51. Our model-based fair value is $2.87, about +90% upside (undervalued). We carry closing prices from our data provider, not a live tick.
What should I pay attention to with Reitmans (Canada) Limited right now?
The large discount to fair value meets weak quality (42/100). That raises the risk this is a value trap rather than a bargain. The price is below even our cautious bear case ($2.79). The market is more pessimistic than our downside scenario. The models converge in a tight band ($2.79 to $2.93), unusually little disagreement for a valuation.
Where does the earnings growth of Reitmans (Canada) Limited (RTMAF) come from?
Earnings per share at Reitmans (Canada) Limited grew +4.2 % a year from 2015 to 2026. Broken into its drivers: revenue per share +0.7 %, EBIT margin +16.4 %, tax rate −1.5 %, residual (interest, one-offs) −9.8 %. The four rates multiply to the earnings growth rate, they do not add up. Start and end are three-year averages so a single exceptional year does not distort the result.
Key figures of Reitmans (Canada) Limited
How large is the market capitalisation of Reitmans (Canada) Limited (RTMAF)?
The market capitalisation of Reitmans (Canada) Limited is $75.8M. The stock-market value of the whole company: share price times number of shares. It is what the market asks for the entire business today.
What is the P/E ratio of Reitmans (Canada) Limited (RTMAF)?
The price-to-earnings ratio of Reitmans (Canada) Limited is 35.0 (as of Jun 23, 2026). Price to earnings: how many years of current profit you pay for the stock. A P/E of 10 means ten years of profit.
What is the P/S ratio of Reitmans (Canada) Limited (RTMAF)?
The price-to-sales ratio of Reitmans (Canada) Limited is 0.09 (last twelve months). Price to sales: market value relative to yearly revenue. Useful when profit is thin or distorted.
What are the earnings per share of Reitmans (Canada) Limited (RTMAF)?
Earnings per share at Reitmans (Canada) Limited are $0.0400 (price ÷ EPS = P/E 35.0). Earnings per share over the last twelve months: total profit spread across every single share.
What is the net margin of Reitmans (Canada) Limited (RTMAF)?
The net margin of Reitmans (Canada) Limited is −0.1% (fiscal year 2026). How much of every unit of revenue ends up as profit. 10% means 10 cents of profit per dollar of sales.
What is the return on equity of Reitmans (Canada) Limited (RTMAF)?
The return on equity (ROE) of Reitmans (Canada) Limited is 1.0% (last twelve months). Profit relative to shareholders' equity, how efficiently the company works with its owners' money.
What is the EBIT return on assets of Reitmans (Canada) Limited (RTMAF)?
On an EBIT basis the return on assets of Reitmans (Canada) Limited is 5.5% (avg 5y). Operating profit (EBIT) relative to everything the company owns, as a multi-year average. It describes the business model rather than one good or bad year.
What is the operating margin of Reitmans (Canada) Limited (RTMAF)?
The operating margin of Reitmans (Canada) Limited is −4.8% (last twelve months). Profit from the core business (before interest and taxes) relative to revenue.
How fast is revenue growing at Reitmans (Canada) Limited (RTMAF)?
Revenue at Reitmans (Canada) Limited is growing +0.8% versus a year earlier (3y avg +5.5%). How much revenue grew versus a year earlier (YoY). The 3-year average next to it puts the single year in context.
How fast are earnings growing at Reitmans (Canada) Limited (RTMAF)?
Earnings per share at Reitmans (Canada) Limited are growing −57.1% versus a year earlier. How much earnings per share grew versus a year earlier.
How much net debt does Reitmans (Canada) Limited (RTMAF) carry?
The net debt of Reitmans (Canada) Limited is C$10.6M (fiscal year 2026, ≈ 0.3 yrs of FCF). Debt minus cash on hand. The note shows how many years of free cash flow could in theory pay it off.
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