RugVista Group (RUG) Fair Value & Analysis
Consumer Cyclical · SE · Market cap 1.3B SEK
Fair value as of: Jul 11, 2026
From 24 valuation models · updated 30 days ago
Fair value updated Jul 11, 2026, revised from kr 66.15 to kr 64.78 (−2.1%) since Jun 24, 2026. Share price +4.1% over the past month.
A solid business, currently priced close to our fair value.
What matters now
- The price sits close to our fair value, market and models broadly agree here, little valuation tension.
- Our model range runs from kr 47.69 (bear) to kr 81.00 (bull), base kr 64.78. The closer the price sits to the lower half, the larger the margin of safety.
- Quality 66/100 (solid quality) with high evidence: the data supports the verdict.
Price vs Fair Value (5 years)
White line = price, green steps = our fair value per fiscal year, dashed = 300-day average. As of Jul 11, 2026.
How to read this chart
60‑month range kr 26.53 – kr 156.06 · fair‑value band kr 47.69 – kr 81.00 · the kr 63.80 price screens below the kr 64.78 fair value. Dashed = 300-day average. As of Jul 11, 2026.
Analysis
RugVista Group (RUG) currently trades at kr 63.80, while our model-based Fair Value estimate is kr 64.78, implying the stock looks roughly 1.5% fairly valued today. The Quality Score stands at 66/100 (solid quality), in the Consumer Cyclical sector. Bull case: trading below our estimate, it may offer upside if the fundamentals hold. Bear case: a low price can be a value trap when quality is weak or the data is thin (evidence: high), always confirm before acting.
Over the trailing twelve months, RugVista Group generated revenue of 799M SEK at a net margin of 7.3%. Revenue grew 7.6% year over year. It earns a return on equity of 9.9%. Net debt stands at 2.6M SEK. Fundamentals as of Jul 11, 2026
Our scenario range runs from kr 47.69 (bear case) to kr 81.00 (bull case); at kr 63.80, the current price sits within that range. Bear and bull are the same models run on conservative and optimistic assumptions (margins, growth, valuation multiples), so a plausible valuation range, not a price target. The share trades about 20% below its 52-week high and 26% above its 52-week low, currently below its 200-day average. For context, the median of 10 Consumer Cyclical peers we cover trades at -21% fair-value upside, at 2%, RUG screens cheaper than that median.
Fair Value models
Each model estimates fair value its own way; the Fair Value above is the evidence-weighted blend. Evidence (0–100) measures how completely this model’s inputs are available: well-fed models carry more weight in the blend. The spread across models is intentional, each one stresses a different value driver; dividend models, for instance, come out structurally low when payout is small.
All 24 models by family
Widest divergence: DCF Models (kr 67.16) versus Asset-Based (kr 19.13). Highest evidence: Growth DCF (80).
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Key figures & financial health
More key figures
Figures from reported company fundamentals · as of Jul 11, 2026. TTM = trailing twelve months.
Quality Score breakdown
Of which business quality 66 · Market factors (momentum, volatility) 42
Non-valuation factor families (profitability, growth, cashflow, financial strength, momentum …), each academically grounded. Valuation itself sits in the Fair Value and is deliberately excluded here to avoid double-counting.
About the company
RugVista Group AB (publ) operates direct-to-consumer online platforms for carpet and rug sales in Sweden, Germany, Austria, Switzerland, and internationally. The company offers carpets and rugs under the RugVista and CarpetVista brands. It also provides rug accessories, including anti-slip articles and stain removers.
Full company description
RugVista Group AB (publ) operates direct-to-consumer online platforms for carpet and rug sales in Sweden, Germany, Austria, Switzerland, and internationally. The company offers carpets and rugs under the RugVista and CarpetVista brands. It also provides rug accessories, including anti-slip articles and stain removers. The company was founded in 2005 and is headquartered in Malmö, Sweden.
Company description, as reported by the company or data provider.
Revenue & earnings trend
FY2021 – FY2025 · reported fiscal years
RugVista Group reported revenue of kr 784M in FY2025 versus kr 705M in FY2021, a compound +2.7%/yr. Reported net income was kr 62.5M in FY2025, compounding −11.1%/yr from FY2021.
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Peer Group
Home Improvement Retail · 36 stocks
How this stock ranks against its industry: the green marker is this stock, the band is the typical 25–75% peer range, and the tick is the median.
Valuation Multiples vs Home Improvement Retail median · lower = cheaper
Snowflake
Five quick dimensions, each 0 to 100: VALUE (fair-value potential), FUTURE (revenue growth), PAST (return on equity), HEALTH (low debt), DIVIDEND (yield). Green = this stock, grey = typical sector peer.
Values & ESG
Does this company touch areas you may want to avoid? The classification is inferred from sector and industry.
ESG scores are not available for this stock yet. Values and ESG data are contextual and can differ between providers.
Similar stocks
10 more Home Improvement Retail stocks, each showing price versus our Fair Value estimate (as of Jul 11, 2026).
| Stock | Price | Fair Value | vs Fair Value |
|---|---|---|---|
| The Home Depot, Inc HD | $337.74 | $236.85 | -30% |
| Lowe's Companies, Inc LOW | $209.66 | $186.32 | -11% |
| Wesfarmers Limited WES | A$92.80 | A$50.50 | -46% |
| Floor & Decor Holdings FND | $56.40 | $32.81 | -42% |
| Mr D.I.Y. Group 5296 | 1.70 MYR | 1.47 MYR | -14% |
| Home Product Center Public Company HMPROR | 6.65 THB | 6.31 THB | -5% |
| Siam Global House Public Company GLOBAL | 7.50 THB | 5.96 THB | -21% |
| Dohome Public Company DOHOME | 3.86 THB | 2.90 THB | -25% |
| Haverty Furniture Companies, Inc HVT | $25.66 | $22.53 | -12% |
| Test-Rite International Co 2908 | 22.00 TWD | 9.18 TWD | -58% |
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How we calculate Fair Value
Each company is valued through a stack of independent intrinsic-value models (DCF variants, residual-income, multiples and more), blended into one family-balanced consensus and weighted by how much trustworthy data backs it. A separate quality layer scores the fundamentals. Every input is real reported data, nothing guessed.
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