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Rubis, (RUI) Fair Value & Analysis

Energy · FR · Market cap €3.3B

R Rubis, RUI · PA
Price€33.40
Fair Value€41.84
Upside+25.3%
Quality56/100
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Mixed Growth
Thin margins · 4.7% net margin
Moderate debt · generates free cash flow
6.45% dividend yield
Ranks above peers (10/15)
Narrow moat 42/100
Evidence: High Range €24.77 – €52.30 Share as image

Fair value as of: Jul 19, 2026

From 26 valuation models · updated 21 days ago

Fair value updated Jul 19, 2026, revised from €42.07 to €41.84 (−0.5%) since Jun 24, 2026. Share price +6.5% over the past month.

A solid business, screening 25% undervalued on our models.

What matters now

  • Solid quality (56/100) at a price below fair value, the discount is the argument here, not the business quality.
  • A fairly wide model range (€24.77 to €52.30) leaves room in how you read the outcome.
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Price vs Fair Value (5 years)

€34.70 €15.33 Fair Value €41.84 Jun 2021 Aug 2026

White line = price, green steps = our fair value per fiscal year, dashed = 300-day average. As of Jul 19, 2026.

How to read this chart

60‑month range €15.33 – €34.70 · fair‑value band €24.77 – €52.30 · the €33.40 price screens below the €41.84 fair value. Green steps = our fair value per fiscal year (point-in-time, no hindsight). Dashed = 300-day average. As of Jul 19, 2026.

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Analysis

Rubis, (RUI) currently trades at €33.40, while our model-based Fair Value estimate is €41.84, implying the stock looks roughly 25.3% undervalued today. The Quality Score stands at 56/100 (solid quality), in the Energy sector. Bull case: trading below our estimate, it may offer upside if the fundamentals hold. Bear case: a low price can be a value trap when quality is weak or the data is thin (evidence: high), always confirm before acting.

Over the trailing twelve months, Rubis, generated revenue of €6.5B at a net margin of 4.7%. Revenue declined 1.4% year over year. It earns a return on equity of 10.6%. Net debt stands at €1.4B. Fundamentals as of Jul 19, 2026

Our scenario range runs from €24.77 (bear case) to €52.30 (bull case); at €33.40, the current price sits within that range. Bear and bull are the same models run on conservative and optimistic assumptions (margins, growth, valuation multiples), so a plausible valuation range, not a price target. The share trades about 10% below its 52-week high and 26% above its 52-week low, currently above its 200-day average. For context, the median of 10 Energy peers we cover trades at -48% fair-value upside, at 25%, RUI screens cheaper than that median.

Fair Value models

Each model estimates fair value its own way; the Fair Value above is the evidence-weighted blend. Evidence (0–100) measures how completely this model’s inputs are available: well-fed models carry more weight in the blend. The spread across models is intentional, each one stresses a different value driver; dividend models, for instance, come out structurally low when payout is small.

Model BearBaseBull Evidence
Highest evidence
Growth DCF €23.94 €42.94 €71.98 80
Residual Income €24.29 €27.16 €40.28 76
Rev-Margin DCF €30.49 €57.62 €90.62 74
All 26 models by family
DCF Models
FCF DCF €23.86 €43.85 €75.08 38
Owner Earnings €13.10 €26.25 €46.78 31
5Y Revenue Exit €30.49 €58.18 €94.84 39
5Y EBITDA Exit €22.39 €42.30 €66.20 41
5Y P/E Exit €21.86 €41.25 €62.36 38
10Y Revenue Exit €26.42 €51.15 €86.98 36
10Y EBITDA Exit €22.61 €40.10 €64.65 37
10Y P/E Exit €22.27 €39.36 €61.65 35
Earnings-Based
Graham-Dodd €20.32 €78.14 €105.90 54
Lynch FV €19.08 €27.26 €35.43 50
PEG = 1.0 €19.08 €27.26 €35.43 46
EPV €27.33 €32.83 €37.58 59
Dividend Discount
Gordon GGM €18.76 €37.38 €56.60 70
DDM Multi-Stage €18.76 €32.30 €39.46 61
Multiples
P/E Multiple €31.38 €41.84 €52.30 63
P/S Multiple €38.11 €50.81 €63.51 58
P/B Multiple €36.64 €48.86 €61.07 55
EV/EBIT €27.87 €39.68 €51.49 53
EV/EBITDA €24.75 €35.51 €46.27 54
EV/Revenue €35.43 €53.85 €72.27 43
Asset-Based
NCAV (Graham) €13.57 €18.19 €27.14 50
Growth DCF
Growth DCF €23.94 €42.94 €71.98 80
Rev-Margin DCF €30.49 €57.62 €90.62 74
Economic Profit
Residual Income €24.29 €27.16 €40.28 76
ROIC Compounder €27.40 €37.29 €50.89 72
Growth Earnings
Growth-Adj P/E €27.59 €39.42 €51.24 68

Widest divergence: Growth DCF (€42.94) versus Asset-Based (€18.19). Highest evidence: Growth DCF (80).

Key figures & financial health

Revenue (TTM) €6.5B
Revenue growth (YoY) -1.4%
Net margin 4.7%
Return on equity 10.6%
Free cash flow €283M FY2025
P/E ratio 11.9
More key figures
Operating margin 7.2%
EPS (TTM) €2.98
Dividend yield 5.8%
EPS growth (YoY) -31.6%
Net debt €1.4B FY2025

Figures from reported company fundamentals · as of Jul 19, 2026. TTM = trailing twelve months.

Quality Score breakdown

Overall quality 56/100

Of which business quality 54 · Market factors (momentum, volatility) 63

Profitability 41
Margins and returns on capital today
Quality Growth 32
Are margins and returns improving?
Cashflow 47
Earnings quality: real cash, not paper profit
Fin. Strength 50
Balance sheet, leverage, solvency risk
Investment 90
Disciplined investing over empire-building
Low Volatility 77
Calm price path (market factor)
Momentum 48
Price trend over the last 3–12 months (market factor)
52W Momentum 72
Distance to the 52-week high (market factor)
Net Issuance 81
Buybacks instead of dilution

Non-valuation factor families (profitability, growth, cashflow, financial strength, momentum …), each academically grounded. Valuation itself sits in the Fair Value and is deliberately excluded here to avoid double-counting.

About the company

Rubis, together with its subsidiaries, engages in the energy distribution business in Europe, Africa, and the Caribbean. The company operates through Energy Distribution and Renewable Electricity Production segments.

Full company description

Rubis, together with its subsidiaries, engages in the energy distribution business in Europe, Africa, and the Caribbean. The company operates through Energy Distribution and Renewable Electricity Production segments. It retails and distributes aviation and marine fuel, heating oils, lubricants, liquefied gases, and bitumen; and provides trading, supply, refining, logistics, and shipping activities. The company also engages in the operation of service stations that provide charging stations, convenience stores, catering, and car washing services; and production of photovoltaic electricity, which includes large ground-based facilities, parking canopies, and rooftop installations. It serves distributors, companies, and industrialists; and the transport, hotel, poultry farming, and construction sectors. Rubis was incorporated in 1954 and is headquartered in Paris, France.

Company description, as reported by the company or data provider.

Revenue & earnings trend

FY2021 – FY2025 · reported fiscal years

Rubis, reported revenue of €6.5B in FY2025 versus €4.6B in FY2021, a compound +9.2%/yr. Reported net income was €309M in FY2025, compounding +1.4%/yr from FY2021.

Growth Quality 72/100
Revenue is growing, but margins or cash flow do not fully confirm the trend.
Latest Revenue (FY 2025)
€6.5B
Latest YoY
−1.6%
Avg. growth/yr (3Y)
−2.9%
Avg. growth/yr (5Y)
+10.9%
Avg. growth/yr (21Y)
+16.7%
Revenue +9.2%/yr
FY21 €4.6B
FY22 €7.1B
FY23 €6.6B
FY24 €6.6B
FY25 €6.5B
Net income +1.4%/yr
FY21 €293M
FY22 €263M
FY23 €354M
FY24 €342M
FY25 €309M

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Cite: Fair Value Calculator (2026). "Rubis, Fair Value". https://www.fairvalue-calculator.com/stock/RUI

Earlier news

External third-party headlines (Yahoo Finance, Reuters and others), not an editorial selection.

Peer Group

Oil & Gas Refining & Marketing · 114 stocks

How this stock ranks against its industry: the green marker is this stock, the band is the typical 25–75% peer range, and the tick is the median.

Quality Score 56 · Above median
Fair Value upside +25% · Above median
Return on equity (TTM) 11% · Above median
Return on assets 5% · Above median
Net margin (TTM) 5% · Above median
Operating margin (TTM) 7% · Above median
Revenue growth -1% · Below median
Dividend yield (TTM) 6.5% · Top 25%
Debt / equity 0.55× · Higher than median

Valuation Multiples vs Oil & Gas Refining & Marketing median · lower = cheaper

P/E (TTM) 10.8× · Cheaper than median
P/B 1.38× · Cheaper than median
P/S (TTM) 0.59× · Pricier than median
P/FCF 13.6× · Pricier than 75% of peers
EV/EBITDA 7.0× · Cheaper than median
PEG 1.28× · Pricier than median

Snowflake

Five quick dimensions, each 0 to 100: VALUE (fair-value potential), FUTURE (revenue growth), PAST (return on equity), HEALTH (low debt), DIVIDEND (yield). Green = this stock, grey = typical sector peer.

VALUE 67 · sector 15
FUTURE 0 · sector 15
PAST 42 · sector 32
HEALTH 73 · sector 80
DIVIDEND 100 · sector 50

Insider activity: 45/100

Values & ESG

Does this company touch areas you may want to avoid? The classification is inferred from sector and industry.

Oil & gas

ESG scores are not available for this stock yet. Values and ESG data are contextual and can differ between providers.

Similar stocks

10 more Oil & Gas Refining & Marketing stocks, each showing price versus our Fair Value estimate (as of Jul 19, 2026).

Stock Price Fair Value vs Fair Value
Reliance Industries Limited RELIANCE ₹1,293 ₹835.66 -35%
Valero Energy Corporation VLO $309.65 $127.32 -59%
Marathon Petroleum Corporation MPC $283.74 $135.80 -52%
Phillips 66 PSX $196.16 $101.04 -48%
Neste Oyj NESTE €31.10 €4.07 -87%
Formosa Petrochemical Corporation 6505 81.30 TWD 16.68 TWD -79%
Indian Oil Corporation IOC ₹138.96 ₹417.35 +200%
HF Sinclair Corporation DINO $88.59 $48.90 -45%
Bharat Petroleum Corporation BPCL ₹315.55 ₹846.81 +168%
SK Innovation Co 096770 121,400 KRW 58,865 KRW -52%

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Frequently asked questions

Is Rubis, (RUI) overvalued or undervalued?
As of Jul 19, 2026, our model estimates a fair value of €41.84 versus a price of €33.40, about +25% (undervalued).
What is the fair value of RUI?
Our model-based fair value for Rubis, is €41.84 (as of Jul 19, 2026), built from audited fundamentals. The current price is €33.40.
What is the quality score of RUI?
Rubis, has a Quality Score of 56/100. It measures business quality (profitability, growth, cash flow, balance-sheet strength, investment discipline, share issuance). Market factors such as price momentum and volatility do not enter the number; they are shown separately in the detail view.
What is the revenue of Rubis, (RUI)?
Rubis, reported trailing-twelve-month revenue of about €6.5B (latest available figure, as of Jul 19, 2026).
What is the net profit margin of RUI?
The net profit margin of Rubis, is about 4.7%, meaning it keeps roughly 4.7% of revenue as net income. Based on the latest reported figures.
Does Rubis, pay a dividend?
Rubis, currently shows a dividend yield of about 5.81% relative to its recent price (as of Jul 19, 2026).

How we calculate Fair Value

Each company is valued through a stack of independent intrinsic-value models (DCF variants, residual-income, multiples and more), blended into one family-balanced consensus and weighted by how much trustworthy data backs it. A separate quality layer scores the fundamentals. Every input is real reported data, nothing guessed.

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