Comscore Inc (SCOR) fair value: what the stock is really worth
As of Oct 2, 2026: fair value of Comscore Inc $2.75, price $4.24, upside -35.1%, quality 49 out of 100. Calculated from audited financials with 26 valuation models and 37 quality factors, updated daily.
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Price vs Fair Value
White line = price, green steps = our fair value per fiscal year, dashed = 300-day average. As of Sep 27, 2026.
How to read this chart
60‑month range $4.24 – $101.00 · fair‑value band $1.55 – $3.94 · the $4.24 price screens above the $2.75 fair value. Dashed = 300-day average. As of Sep 27, 2026.
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comScore, Inc. operates as an information and analytics company that measures audiences, consumer behavior, and advertising across media platforms in the United States, Europe, Latin America, Canada, and internationally.
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comScore, Inc. operates as an information and analytics company that measures audiences, consumer behavior, and advertising across media platforms in the United States, Europe, Latin America, Canada, and internationally. It provides Comscore TV"National that helps customers understand the performance of network advertising campaigns; Comscore TV"Local allows customers to understand consumer viewing patterns and characteristics; Media Metrix Multi-Platform and Mobile Metrix, which measure websites and applications on computers, smartphones, and tablets; Video Metrix that delivers measurement of digital video consumption; Plan Metrix, which offers understanding of consumer lifestyle; Total Home Panel Suite, which capture OTT, connected TV, and IOT device usage and content consumption; CCR, which enhances validated campaign essentials verification of mobile and desktop video campaigns; Comscore marketing solutions; Lift Models, which measures the impact of advertising on a brand; and Survey Analytics, which measure various consumer insights including brand health metrics. The company also offers Activation Solutions, including audience activation and content activation; OnDemand Essentials that provides multichannel video programming distributors and content providers with transactional tracking and reporting; Movie Solutions; and Hollywood Software Suite. In addition, it serves digital publishers, television networks, movie studios, content owners, brand advertisers, agencies, and technology providers. comScore, Inc. was incorporated in 1999 and is headquartered in Reston, Virginia.
Stock analysis
Comscore Inc (SCOR) currently trades at $4.24, while our model-based Fair Value estimate is $2.75, 35.1% below the price, so the stock looks overvalued today.
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Valuation
Bull case: the DCF Models group reads highest at a median of $12.38 per share, and 10 of the 14 models we run sit above the $4.24 price.
Bear case: the Earnings-Based group reads lowest at $0.3300, and 4 of the 14 models stay below the price. Evidence for this calculation is medium.
Scenario range: $1.55 (bear) to $3.94 (bull), the price of $4.24 sits above it. Bear and bull are the same models on cautious and optimistic assumptions, a range, not a price target.
Quality & growth
The Quality Score stands at 49/100 (below-average quality), in the Technology sector.
Weak Growth: Growth has flattened: the last year, three and five years all grew more slowly than the long-term average.
Comscore Inc reported revenue of $357M in FY2025 versus $367M in FY2021, a compound −0.7%/yr. Reported net income was −$10.0M in FY2025.
Key figures
Market cap $107M · P/E ratio 0.8 · P/S ratio 0.30 · EPS (TTM) $5.50 · Net margin −2.8% · Return on equity −6.3% · Return on assets (EBIT) −9.0% · Operating margin −5.3%.
Competitive moat
Our AI-assisted moat analysis scores the competitive advantage at 38 out of 100 (medium confidence).
What moves the price
The share trades about 53% below its 52-week high and at its 52-week low, currently below its 200-day average.
For context, the median of 10 Technology peers we cover trades at −8% fair-value upside, at −35%, SCOR screens richer than that median.
Fair Value models
Bear $1.55Fair Value $2.75Bull $3.94
Model ⓘEach model values the company its own way (discounted cash flow, earnings, assets, dividends). The fair value above is their evidence-weighted blend, not the output of a single model. Based on fiscal year 2025 figures (about 9 months old). Earnings retained since then ($4.16 per share) are deliberately not added.Bear ⓘBear = the cautious scenario: the same model computed with conservative anchors (lower growth, margins and valuation multiples). Together with Bull it frames a plausible valuation range, not a price target.BaseBull ⓘBull = the optimistic scenario: the same model computed with favourable anchors (higher growth, margins and valuation multiples). Together with Bear it frames a plausible valuation range, not a price target. If a model's bull case is above four times its base value, the table shows that limit with a > sign (like the overall Bull above): beyond it no assumption holds.Evidence ⓘEvidence = how well-backed THIS model's estimate is for this stock (0–100): how complete and reliable its input data are, and how well the model fits the company. The final Fair Value is an evidence-weighted blend, so better-evidenced models count more. Green ≥70, amber 50–69, grey below 50.
Growth Quality ⓘGrowth is valuable only when reinvestment earns attractive returns (Aswath Damodaran): sustainable growth depends on return on capital, reinvestment and efficiency. Basis: total company revenue over the periods shown on the cards (3Y/5Y/all years), not per share, so a merger can show up as a growth jump; per-share earnings growth is in the value-creation card.29/100
Growth has flattened: the last year, three and five years all grew more slowly than the long-term average.
Revenue growth 1 year
+0.4%
Revenue growth 3 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
−1.7%
Revenue growth 5 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+0.1%
Start year 2020 (pandemic). Over 10 years: −0.3% a year
Revenue growth 22 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+13.2%
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Profit margin (trend) ⓘOperating margin then vs now, from reported annual statements. A falling margin after a boom year is the classic peak-earnings signal: the growth rate then leans on an inflated base.
−6.0% (2020) → 1.3% (2025)
What shareholders gained per year ⓘWe only publish this rate when it is defensible. Reason: fiscal 2025 is a loss year, no rate is defined from a loss
Price, fair value, quality and upside side by side.
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Peer GroupⓘHow this stock ranks against its industry: the green marker is this stock, the band is the typical 25–75% peer range, and the tick is the median.Software - Application · 636 stocks
Beats the industry median on 1/9 measures
Overall it trails its industry peers.
Valuation
Quality Score49 · Below median
Fair Value upside−39.3% · Below median
Profitability
Return on assets0.3% · Below median
Net margin (TTM)−3.4% · Below median
Operating margin (TTM)−5.3% · Bottom 25%
Growth and dividend
Revenue growth−0.5% · Below median
Balance sheet
Debt / equity0.20× · Above median
Valuation Multiplesvs Software - Application median · lower = cheaper
P/E (TTM)0.8× · Cheapest 25%
PEG1.49× · Pricier than median
Strength profile in five axes (Snowflake)
This stockSector peers
VALUE (fair-value potential)0· sector 27
FUTURE (revenue growth)0· sector 44
PAST (return on equity)0· sector 19
HEALTH (low debt)90· sector 97
DIVIDEND (yield)0· sector 30
VALUE 0: the price sits above our fair-value range.
For bloggers, editors and developers: paste this into your site or blog (a “Custom HTML” block in WordPress), it shows the current fair value and links back here. Free, plain HTML, and welcome. Full data streams (CSV/JSON) at /developers.
Cite: Fair Value Calculator (2026). "Comscore Inc Fair Value". https://www.fairvalue-calculator.com/stock/SCOR
Frequently asked questions
Is Comscore Inc (SCOR) overvalued or undervalued?
As of Sep 27, 2026, our model estimates a fair value of $2.75 versus a price of $4.24, about −35% upside (overvalued).
What is the fair value of SCOR?
Our model-based fair value for Comscore Inc is $2.75 (as of Sep 27, 2026), built from audited fundamentals. The current price: $4.24.
What is the quality score of SCOR?
Comscore Inc has a Quality Score of 49/100. It measures business quality (profitability, growth, cash flow, balance-sheet strength, investment discipline, share issuance). Market factors such as price momentum and volatility do not enter the number; they are shown separately in the detail view.
What is the price target for Comscore Inc (SCOR)?
Our model-based price target is the fair value of $2.75 (as of Sep 27, 2026) from 14 valuation models. Cautious scenario $1.55, optimistic scenario $3.94. It is a calculation from audited fundamentals, not an analyst target.
What is the Comscore Inc stock forecast for 2026?
Our models put fair value at $2.75, about −35% upside versus a price of $4.24 (overvalued). Cautious scenario $1.55, optimistic scenario $3.94. The calculation is refreshed regularly with new filings.
What is the revenue of Comscore Inc (SCOR)?
Comscore Inc reported trailing-twelve-month revenue of about $357M (latest available figure, as of Sep 27, 2026).
What is the intrinsic value of Comscore Inc (SCOR)?
Intrinsic value and fair value mean the same thing: what the business is worth on its numbers, independent of the share price. For Comscore Inc it is $2.75 per share (as of Sep 27, 2026), against a price of $4.24. It is the blended result of 14 valuation models (cash flow, earnings, asset, dividend).
Is Comscore Inc stock overvalued or undervalued in 2026?
As of Sep 27, 2026, SCOR trades above its calculated fair value: price $4.24, fair value $2.75, a gap of about −35% (overvalued). The calculation is refreshed with each new quarterly report, so the verdict can change during the year.
Is fair value the same as the market price of SCOR?
No. The price is what the market pays today ($4.24); the fair value is what the company's own numbers justify ($2.75). For Comscore Inc the two are $1.49 per share apart. That gap is exactly why we show both numbers side by side.
How much is Comscore Inc worth?
The market values Comscore Inc at about $107M (market capitalisation, as of Sep 27, 2026). Per share that is $4.24; our models calculate a fair value of $2.75 per share.
What do the bullish and bearish scenarios say about SCOR?
Our models span a range for Comscore Inc: cautious scenario $1.55, base $2.75, optimistic $3.94 per share (as of Sep 27, 2026, price $4.24). The range comes from different growth and margin assumptions, not from analyst opinions.
What is the P/E ratio of SCOR?
Comscore Inc trades at a price-to-earnings ratio of 0.8 (as of Sep 27, 2026). A P/E on its own says little: it compares the price with ONE year of profit, while our fair value of $2.75 is built from several models across several years. Other multiples: PEG 1.5.
What is the PEG ratio of SCOR?
The PEG ratio of Comscore Inc is 1.49 (P/E divided by earnings growth, as of Sep 27, 2026). That is above 1, so the growth is already paid for in the price.
How solid is the balance sheet of Comscore Inc (SCOR)?
Balance-sheet figures for Comscore Inc (as of Sep 27, 2026): return on equity −6.3%, debt of 0.20 per unit of equity. They feed the Quality Score of 49/100, which measures business quality independently of the share price.
How far is SCOR from its 52-week high?
Comscore Inc trades at $4.24, about 53% below its 52-week high of $8.99 and at the low of $4.24 (as of Oct 2, 2026). Distance from the high says nothing about value: that is what the fair value of $2.75 is for.
Which stocks are comparable to Comscore Inc?
From the same area (Technology) we also value SAP SE, Salesforce, Inc, Shopify Inc, ServiceNow, Inc, among others. Each of them has its own fair-value calculation on this site using the same models, so the comparison is like for like.
Is Comscore Inc stock attractive at the current price?
The data as of Sep 27, 2026: price $4.24, calculated fair value $2.75 (−35%), Quality Score 49/100, from 14 models. Whether that fits your horizon and risk tolerance is your call. We provide the calculation, not investment advice.
How is the fair value of SCOR calculated?
We run Comscore Inc through 14 models from four families: discounted cash flow, earnings models, asset and balance-sheet models, and dividend models. Every model gets the same audited fundamentals; the result is the weighted average of $2.75, with the spread shown as a cautious and an optimistic scenario.
Is it still worth investing in stocks now?
The global stock market currently sits 14.5 % above its aggregate fair value. Comscore Inc itself currently trades above fair value. An expensive market is no reason to stay out and no reason to buy everything at once: keep a broad savings plan running, buy single stocks only with money you can do without, and hold part of your money liquid while the market is high. The full picture including sectors is on is it worth investing now.
What is the share price of Comscore Inc (SCOR)?
The closing price on Oct 2, 2026 was $4.24. Our model-based fair value is $2.75, about −35% upside (overvalued). We carry closing prices from our data provider, not a live tick.
What should I pay attention to with Comscore Inc right now?
The price sits above even our optimistic bull case ($3.94). The favourable scenario is already priced in. Solid but not exceptional quality (49/100) and above fair value, neither a clear bargain nor a standout compounder. A fairly wide model range ($1.55 to $3.94) leaves room in how you read the outcome.
Key figures of Comscore Inc
How large is the market capitalisation of Comscore Inc (SCOR)?
The market capitalisation of Comscore Inc is $107M. The stock-market value of the whole company: share price times number of shares. It is what the market asks for the entire business today.
What is the P/S ratio of Comscore Inc (SCOR)?
The price-to-sales ratio of Comscore Inc is 0.30 (last twelve months). Price to sales: market value relative to yearly revenue. Useful when profit is thin or distorted.
What are the earnings per share of Comscore Inc (SCOR)?
Earnings per share at Comscore Inc are $5.50 (price ÷ EPS = P/E 0.8). Earnings per share over the last twelve months: total profit spread across every single share.
What is the net margin of Comscore Inc (SCOR)?
The net margin of Comscore Inc is −2.8% (fiscal year 2025). How much of every unit of revenue ends up as profit. 10% means 10 cents of profit per dollar of sales.
What is the return on equity of Comscore Inc (SCOR)?
The return on equity (ROE) of Comscore Inc is −6.3% (last twelve months). Profit relative to shareholders' equity, how efficiently the company works with its owners' money.
What is the EBIT return on assets of Comscore Inc (SCOR)?
On an EBIT basis the return on assets of Comscore Inc is −9.0% (avg 5y). Operating profit (EBIT) relative to everything the company owns, as a multi-year average. It describes the business model rather than one good or bad year.
What is the operating margin of Comscore Inc (SCOR)?
The operating margin of Comscore Inc is −5.3% (last twelve months). Profit from the core business (before interest and taxes) relative to revenue.
How fast is revenue growing at Comscore Inc (SCOR)?
Revenue at Comscore Inc is growing −0.5% versus a year earlier (3y avg −1.7%). How much revenue grew versus a year earlier (YoY). The 3-year average next to it puts the single year in context.
How much free cash flow does Comscore Inc (SCOR) generate?
The free cash flow of Comscore Inc is $21.8M (fiscal year 2025). The cash truly left after running and investing in the business, this is what pays dividends and buybacks.
How much net debt does Comscore Inc (SCOR) carry?
The net debt of Comscore Inc is $30.7M (fiscal year 2025, ≈ 1.4 yrs of FCF). Debt minus cash on hand. The note shows how many years of free cash flow could in theory pay it off.
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Sep 27, 2026