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comScore, Inc (SCOR) Fair Value & Analysis

Technology · US · Market cap $107M

Price$6.91
Fair Value$2.75
Upside-60.2%
Quality95/100
Evidence: Medium Range $1.55 – $3.94

Fair value as of: Jun 25, 2026

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Analysis

comScore, Inc (SCOR) currently trades at $6.91, while our model-based Fair Value estimate is $2.75 — implying the stock looks roughly 60.2% overvalued today. We read business quality at 95/100 (high quality), in the Technology sector. Bear case: priced above our estimate, the market already discounts strong expectations. Bull case: above-average quality can justify a premium — the entry price still matters most (evidence: medium).

About the company

comScore, Inc. operates as an information and analytics company that measures audiences, consumer behavior, and advertising across media platforms in the United States, Europe, Latin America, Canada, and internationally. It provides Comscore TV"National that helps customers understand the performance of network advertising campaigns; Comscore TV"Local allows customers to understand consumer viewing patterns and characteristics; Media Metrix Multi-Platform and Mobile Metrix, which measure websites and applications on computers, smartphones, and tablets; Video Metrix that delivers measurement of digital video consumption; Plan Metrix, which offers understanding of consumer lifestyle; Total Home Panel Suite, which capture OTT, connected TV, and IOT device usage and content consumption; CCR, which enhances validated campaign essentials verification of mobile and desktop video campaigns; Comscore marketing solutions; Lift Models, which measures the impact of advertising on a brand; and S…

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Frequently asked questions

Is comScore, Inc (SCOR) undervalued?
As of Jun 25, 2026, our model estimates a fair value of $2.75 versus a price of $6.91 — about −60% (overvalued). Model-based estimate, not financial advice.
What is the fair value of SCOR?
Our 21-model fair value for comScore, Inc is $2.75 (as of Jun 25, 2026), built from audited fundamentals. The current price is $6.91.
What is the quality score of SCOR?
comScore, Inc has a Quality Score of 95/100, measuring profitability, growth and balance-sheet strength from non-valuation factors.

How we calculate Fair Value

Each company is valued through a stack of independent intrinsic-value models (DCF variants, residual-income, multiples and more), blended into one family-balanced consensus and weighted by how much trustworthy data backs it. A separate quality layer scores the fundamentals. Every input is real reported data — nothing guessed.

Educational research only · not financial advice · no buy/sell recommendation. Model-based estimates are not certainties; their reliability depends on data quality and assumptions.