Saga Communications Inc (SGA) fair value: what the stock is really worth
As of Nov 6, 2026: fair value (intrinsic value) of Saga Communications Inc stock $6.94, price $7.76, that is 10.6% below the price, quality 45 out of 100. Rating: overvalued. Calculated from audited financials with 10 of our 26 valuation models and 37 quality factors, updated daily.
Saga Communications, Inc., a media company, acquires, develops, and operates broadcast properties in the United States. It owns and operates FM and AM radio stations, as well as metro signals.
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The company's radio stations employ various programming formats, including classic hits, country, classic country, hot/soft/urban adult contemporary, oldies, classic rock, rock, and news/talk.
In addition, it engages in broadcast advertising; digital advertising across multiple platforms, such as targeted display advertising, search engine management, search engine optimization, online promotions, advertising on its online news sites and websites and digital audio streams, mobile messaging, email marketing, and other e-commerce; and concerts, promotional events, tower rental, and other miscellaneous activities.
Saga Communications, Inc. was incorporated in 1986 and is headquartered in Grosse Pointe Farms, Michigan.
Stock analysis
Saga Communications Inc (SGA) currently trades at $7.76, while our model-based Fair Value estimate is $6.94, 11% below the price, so the stock looks overvalued today.
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Valuation
Bull case: the Multiples group reads highest at a median of $8.07 per share, and 1 of the 10 models we run sit above the $7.76 price.
Bear case: the Asset-Based group reads lowest at $6.37, and 9 of the 10 models stay below the price. Data coverage for this calculation is low.
Scenario range: $5.96 (bear) to $7.94 (bull), the price of $7.76 sits inside it. Bear and bull are the same models on cautious and optimistic assumptions, a range, not a price target.
Quality & growth
The Quality Score stands at 45/100 (below-average quality), in the Communication Services sector.
Weak Growth: Revenue growth is inconsistent: the periods point in different directions, so there is no trend to rely on.
Saga Communications Inc reported revenue of $107M in FY2025 versus $108M in FY2021, a compound −0.3%/yr. Reported net income was −$7.9M in FY2025.
Key figures
Market cap $50.7M Micro · P/S ratio 0.51 · EPS (TTM) $−1.38 · Dividend yield 12.9% · Net margin −8.6% · Return on equity −5.7% · Return on assets (EBIT) 3.3% (5-year average) · Operating margin −3.4%.
Competitive moat
Our AI-assisted moat analysis scores the competitive advantage at 8 out of 100 (low confidence).
What moves the price
The share trades about 35% below its 52-week high and 1% above its 52-week low, currently below its 200-day average.
For context, the median of 10 Communication Services peers we cover trades at 6% fair-value upside, at −11%, SGA screens richer than that median.
Fair Value models
Bear$5.96Fair Value $6.94Bull$7.94
Price $7.76 · Downside -10.6%
Model ⓘEach model values the company its own way (discounted cash flow, earnings, assets, dividends). The fair value above starts from their evidence-weighted blend, not from a single model. In cyclical trough or peak years, after dilution or a stock split it is adjusted afterwards, so it can sit above or below the models.Bear ⓘBear = the cautious scenario: the same model computed with conservative anchors (lower growth, margins and valuation multiples). Together with Bull it frames a plausible valuation range, not a price target.BaseBull ⓘBull = the optimistic scenario: the same model computed with favourable anchors (higher growth, margins and valuation multiples). Together with Bear it frames a plausible valuation range, not a price target. If a model's bull case is above four times its base value, the table shows that limit with a > sign (like the overall Bull above): beyond it no assumption holds.Coverage ⓘCoverage = how well-backed THIS model's estimate is for this stock (0–100): how complete and reliable its input data are, and how well the model fits the company. The final Fair Value is an evidence-weighted blend, so better-evidenced models count more. Green ≥70, amber 50–69, grey below 50.
In the last 6 months, no officer or director bought or sold shares on the open market.
SaleEdward K. Christian Trust10% owner5,665 shares at $12.07$68,377Feb 25, 2026
Sales are often planned (taxes, diversification, 10b5-1 plans). Purchases with their own money are seen as the stronger sign. For information only: not part of the quality score or Fair Value.
Growth Quality ⓘGrowth is valuable only when reinvestment earns attractive returns (Aswath Damodaran): sustainable growth depends on return on capital, reinvestment and efficiency. Basis: total company revenue over the periods shown on the cards (3Y/5Y/all years), not per share, so a merger can show up as a growth jump; per-share earnings growth is in the value-creation card.28/100
Revenue growth is inconsistent: the periods point in different directions, so there is no trend to rely on.
Revenue growth 1 year
−5.1%
Revenue growth 3 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
−2.3%
Revenue growth 5 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+2.3%
Start year 2020 (pandemic). Over 10 years: −2.1% a year
Revenue growth 33 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+3.8%
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Profit margin (trend) ⓘOperating margin then vs now, from reported annual statements. A falling margin after a boom year is the classic peak-earnings signal: the growth rate then leans on an inflated base.
−1.3% (2020) → −2.0% (2025)
What shareholders gained per year ⓘWe only publish this rate when it is defensible. Reason: fiscal 2025 is a loss year, no rate is defined from a loss
not computed
Growth Forecast
Price in line with expectations
The price assumes about as much growth as the company has delivered so far.
What the price assumes ⓘThis turns our valuation around: instead of asking what the share is worth, it asks what growth the current price requires. It uses the cash the company keeps after all spending (free cash flow), the same discount rate as our models, five years of growth, then slowing evenly to 2 % a year by year ten. Compared with the analysts' sales forecasts extended to the same five years (at least three analysts, for context only, it does not enter the Fair Value): within 3 percentage points counts as "in line" (amber), below that little optimism (green), above that a lot of optimism (red).
+4.0%
Yearly growth needed for the next five years to justify today's price.
What forecasts expect
n/a
No analyst forecast available.
After inflation (USA: IMF forecast 2.4% a year to 2030, 3.1% from 2016 to 2025) that is about +1.6% a year for the price.
Compare Saga Communications Inc with another stock
Price, fair value, quality and upside side by side.
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Peer GroupⓘHow this stock ranks against its industry: the green marker is this stock, the band is the typical 25–75% peer range, and the tick is the median.Broadcasting · 62 stocks
Beats the industry median on 4/12 measures
Overall it trails its industry peers.
Valuation
Quality Score45 · Below median
Fair Value upside−10.6% · Below median
Profitability
Return on assets−3.9% · Bottom 25%
Net margin (12 months)−8.6% · Bottom 25%
Operating margin (12 months)−3.4% · Below median
Growth and dividend
Revenue growth (quarter YoY)−6.5% · Below median
Dividend yield (12 months)12.9% · Top 25%
Balance sheet
Debt / equity0.03× · Below median
Valuation Multiplesvs Broadcasting median · lower = cheaper
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Is Saga Communications Inc (SGA) overvalued or undervalued?
As of Nov 9, 2026, our model estimates a fair value of $6.94 versus a price of $7.76, about 11% lower (overvalued).
What is the fair value of SGA?
Our model-based fair value for Saga Communications Inc is $6.94 (as of Nov 9, 2026), built from audited fundamentals. The current price: $7.76.
What is the quality score of SGA?
Saga Communications Inc has a Quality Score of 45/100. It measures business quality (profitability, growth, cash flow, balance-sheet strength, investment discipline, share issuance). Market factors such as price momentum and volatility do not enter the number; they are shown separately in the detail view.
What is the price target for Saga Communications Inc (SGA)?
Our model-based price target is the fair value of $6.94 (as of Nov 9, 2026) from 10 valuation models. Cautious scenario $5.96, optimistic scenario $7.94. It is a calculation from audited fundamentals, not an analyst target.
What is the Saga Communications Inc stock forecast for 2026?
Our models put fair value at $6.94, about 11% lower versus a price of $7.76 (overvalued). Cautious scenario $5.96, optimistic scenario $7.94. The calculation is refreshed regularly with new filings.
What is the revenue of Saga Communications Inc (SGA)?
Saga Communications Inc reported trailing-twelve-month revenue of about $104M (latest available figure, as of Nov 9, 2026).
Does Saga Communications Inc pay a dividend?
Saga Communications Inc currently shows a dividend yield of 12.89% relative to its recent price (as of Nov 9, 2026).
How much is the dividend of Saga Communications Inc (SGA) and when is the ex-dividend date?
Saga Communications Inc pays a dividend of $1.00 per share a year, a dividend yield of 12.9%. The last ex-dividend date was Sep 23, 2026. A dividend has been paid every year since at least 2012. Free cash flow covers the dividend 0.38 times. Our assessment: Watch coverage. The dividend isn’t fully covered by free cash flow or earnings, part of it is funded from reserves or debt. Fine for now, but worth watching: if it stays uncovered, the dividend could be cut.
What growth is priced into Saga Communications Inc (SGA)?
For today's price to be fair in a discounted-cash-flow model, Saga Communications Inc would have to grow free cash flow by +4.0 % per year for five years (discount rate 12.7 %, then slowing evenly to 2 % perpetual growth by year ten). Over the last 5 years revenue grew +2.3 % per year. As of Nov 9, 2026.
What discount rate (WACC) does the fair value of SGA use?
Our models discount Saga Communications Inc at 12.7 %: a base by market capitalisation (micro), country premium for USA. The same rate applies in all 26 models.
What is a reverse DCF?
A reverse DCF turns the usual calculation around. Instead of deriving a value from assumptions, it takes today's price as given and asks: what free-cash-flow growth would a company have to deliver for exactly this price to be fair? The result is not a forecast but the expectation already priced in. For Saga Communications Inc that is +4.0 % per year for five years, then slowing evenly to 2 % by year ten, using the same discount rate (12.7 %) and the same formula as our fair value.
How much growth has Saga Communications Inc (SGA) delivered so far?
Over the past 5 years revenue at Saga Communications Inc grew +2.3 % a year. The price currently implies free-cash-flow growth of +4.0 % per year. Comparing the two shows how much confidence is in the price: if it demands more than has been delivered, the business has to accelerate for the maths to work.
How fast is the sector of Saga Communications Inc (SGA) growing?
The median revenue growth in the sector is +3.8 % a year. That is the yardstick for the growth priced into Saga Communications Inc (+4.0 % per year): it shows whether the expectation is within the usual range or beyond it.
What is the free cash flow yield of Saga Communications Inc (SGA)?
The free-cash-flow yield on the price is 5.12 %: that much free cash flow Saga Communications Inc produces per unit of market value. When it exceeds the discount rate of our models (12.7 %), the business already earns more than its cost of capital demands, and the price needs little additional growth.
What is the intrinsic value of Saga Communications Inc (SGA)?
Intrinsic value and fair value mean the same thing: what the business is worth on its numbers, independent of the share price. For Saga Communications Inc it is $6.94 per share (as of Nov 9, 2026), against a price of $7.76. It is the blended result of 10 valuation models in 4 families (DCF Models, Multiples, Asset-Based, Growth DCF).
Is Saga Communications Inc stock overvalued or undervalued in 2026?
As of Nov 9, 2026, SGA trades above its calculated fair value: price $7.76, fair value $6.94, a gap of about −11% (overvalued). The calculation is refreshed with each new quarterly report, so the verdict can change during the year.
Is fair value the same as the market price of SGA?
No. The price is what the market pays today ($7.76); the fair value is what the company's own numbers justify ($6.94). For Saga Communications Inc the two are $0.8200 per share apart. That gap is exactly why we show both numbers side by side.
How much is Saga Communications Inc worth?
The market values Saga Communications Inc at about $50.7M (market capitalisation, as of Nov 9, 2026). Per share that is $7.76; our models calculate a fair value of $6.94 per share.
What do the bullish and bearish scenarios say about SGA?
Our models span a range for Saga Communications Inc: cautious scenario $5.96, base $6.94, optimistic $7.94 per share (as of Nov 9, 2026, price $7.76). The range comes from different growth and margin assumptions, not from analyst opinions.
What is the PEG ratio of SGA?
The PEG ratio of Saga Communications Inc is 4.31 (P/E divided by earnings growth, as of Nov 9, 2026). That is above 1, so the growth is already paid for in the price.
How solid is the balance sheet of Saga Communications Inc (SGA)?
Balance-sheet figures for Saga Communications Inc (as of Nov 9, 2026): return on equity −5.7%, debt of 0.03 per unit of equity. They feed the Quality Score of 45/100, which measures business quality independently of the share price.
How far is SGA from its 52-week high?
Saga Communications Inc trades at $7.76, about 35% below its 52-week high of $11.85 and 1% above the low of $7.68 (as of Nov 6, 2026). Distance from the high says nothing about value: that is what the fair value of $6.94 is for.
Which stocks are comparable to Saga Communications Inc?
From the same area (Communication Services) we also value Nexstar Media Group, Sun TV Network Limited, Jiangsu Broadcasting Cable Information Network Corporation, SES S.A, among others. Each of them has its own fair-value calculation on this site using the same models, so the comparison is like for like.
Is Saga Communications Inc stock attractive at the current price?
The data as of Nov 9, 2026: price $7.76, calculated fair value $6.94 (−11%), Quality Score 45/100, from 10 models. Whether that fits your horizon and risk tolerance is your call. We provide the calculation, not investment advice.
How is the fair value of SGA calculated?
We run Saga Communications Inc through 10 models from 4 families: DCF Models, Multiples, Asset-Based, Growth DCF. Every model gets the same audited fundamentals; the fair value of $6.94 builds on their evidence-weighted average, with the spread shown as a cautious and an optimistic scenario.
Is it still worth investing in stocks now?
The global stock market currently sits 13.3% above its aggregate fair value. Saga Communications Inc itself currently trades above fair value. An expensive market is no reason to stay out and no reason to buy everything at once: keep a broad savings plan running, buy single stocks only with money you can do without, and hold part of your money liquid while the market is high. The full picture including sectors is on is it worth investing now.
What is the share price of Saga Communications Inc (SGA)?
The closing price on Nov 6, 2026 was $7.76. Our model-based fair value is $6.94, about 11% lower (overvalued). We carry closing prices from our data provider, not a live tick.
What should I pay attention to with Saga Communications Inc right now?
Evidence is limited here (fewer models, shorter history), so the fair value is a rougher estimate than usual. The price sits in the upper half of our model range, so the margin of safety is thin. Read the verdict with care: some models are missing inputs, so the estimate scatters more than usual.
Where does the earnings growth of Saga Communications Inc (SGA) come from?
Earnings per share at Saga Communications Inc grew −10.3 % a year from 2014 to 2025. Broken into its drivers: revenue per share −2.8 %, EBIT margin −12.9 %, tax rate +2.7 %, residual (interest, one-offs) +3.2 %. The four rates multiply to the earnings growth rate, they do not add up. Start and end are three-year averages so a single exceptional year does not distort the result.
Key figures of Saga Communications Inc
How large is the market capitalisation of Saga Communications Inc (SGA)?
The market capitalisation of Saga Communications Inc is $50.7M. The stock-market value of the whole company: share price times number of shares. It is what the market asks for the entire business today.
What is the P/S ratio of Saga Communications Inc (SGA)?
The price-to-sales ratio of Saga Communications Inc is 0.51 (last twelve months). Price to sales: market value relative to yearly revenue. Useful when profit is thin or distorted.
What are the earnings per share of Saga Communications Inc (SGA)?
Earnings per share at Saga Communications Inc are $−1.38. Earnings per share over the last twelve months: total profit spread across every single share.
What is the dividend yield of Saga Communications Inc (SGA)?
The dividend yield of Saga Communications Inc is 12.9%. Yearly dividend relative to the share price. 3% pays 3 per 100 invested. Below: how much of profit is used for it.
What is the net margin of Saga Communications Inc (SGA)?
The net margin of Saga Communications Inc is −8.6% (last twelve months). How much of every unit of revenue ends up as profit. 10% means 10 cents of profit per dollar of sales.
What is the return on equity of Saga Communications Inc (SGA)?
The return on equity (ROE) of Saga Communications Inc is −5.7% (last twelve months). Profit relative to shareholders' equity, how efficiently the company works with its owners' money.
What is the EBIT return on assets of Saga Communications Inc (SGA)?
On an EBIT basis the return on assets of Saga Communications Inc is 3.3% (avg 5y). Operating profit (EBIT) relative to everything the company owns, as a multi-year average. It describes the business model rather than one good or bad year.
What is the operating margin of Saga Communications Inc (SGA)?
The operating margin of Saga Communications Inc is −3.4% (last twelve months). Profit from the core business (before interest and taxes) relative to revenue.
How fast is revenue growing at Saga Communications Inc (SGA)?
Revenue at Saga Communications Inc is growing −6.5% versus a year earlier (3y avg −2.3%). How much revenue grew versus a year earlier (YoY). The 3-year average next to it puts the single year in context.
How fast are earnings growing at Saga Communications Inc (SGA)?
Earnings per share at Saga Communications Inc are growing −14.3% versus a year earlier. How much earnings per share grew versus a year earlier.
How much net cash does Saga Communications Inc (SGA) hold?
Saga Communications Inc holds more cash than debt, $17.5M net (fiscal year 2025). The company holds more cash than debt, a safety cushion.
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Thin data
Nov 9, 2026