Shurgard Self Storage SA (SHUR) fair value: what the stock is really worth
As of Nov 6, 2026: fair value (intrinsic value) of Shurgard Self Storage SA stock €23.04, price €25.55, that is 9.8% below the price, quality 58 out of 100. Rating: overvalued. Calculated from audited financials with 16 of our 26 valuation models and 37 quality factors, updated daily.
69 individual criteria per stock, every one traceableSee the method →
Price vs Fair Value
White line = price, green steps = our fair value per fiscal year. As of Nov 6, 2026.
How to read this chart
60‑month range €21.35 – €48.89 · fair‑value band €8.60 – €42.35 · the €25.55 price screens above the €23.04 fair value. Green steps = our fair value per fiscal year (point-in-time, no hindsight). As of Nov 6, 2026.
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Shurgard Self Storage Ltd, together with its subsidiaries, engages in the acquisition, development, and operation of self-storage facilities for business and personal use.
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The company also offers various ancillary services at its self-storage facilities consisting of sale of storage products and provision of protection through an independent insurance company for customers' stored goods.
The company owns and/or operates 267 self-storage facilities and approximately 1.4 million net rentable square meters in France, the Netherlands, the United Kingdom, Sweden, Germany, Belgium, and Denmark. Shurgard Self Storage Ltd was founded in 1995 and is based in Luxembourg, Luxembourg.
Stock analysis
Shurgard Self Storage SA (SHUR) currently trades at €25.55, while our model-based Fair Value estimate is €23.04, 10% below the price, so the stock looks overvalued today.
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Valuation
Bull case: the Economic Profit group reads highest at a median of €50.54 per share, and 8 of the 16 models we run sit above the €25.55 price.
Bear case: the Dividend Discount group reads lowest at €4.99, and 8 of the 16 models stay below the price. Data coverage for this calculation is high.
Scenario range: €8.60 (bear) to €42.35 (bull), the price of €25.55 sits inside it. Bear and bull are the same models on cautious and optimistic assumptions, a range, not a price target.
Quality & growth
The Quality Score stands at 58/100 (solid quality), in the Real Estate sector.
Expensive Growth: The company is growing, but growth may require heavy reinvestment or weak cash conversion.
Shurgard Self Storage SA reported revenue of €453M in FY2025 versus €300M in FY2021, a compound +10.8%/yr. Reported net income was €598M in FY2025, compounding +7.5%/yr from FY2021.
Key figures
Market cap €2.6B Mid · P/E ratio 8.3 · P/S ratio 5.68 · EPS (TTM) €3.09 · Dividend yield 4.6% · Net margin 68.4% · Return on equity 7.1% · Return on assets (EBIT) 10.8% (5-year average).
Competitive moat
Our AI-assisted moat analysis scores the competitive advantage at 70 out of 100 (low confidence).
What moves the price
The share trades about 18% below its 52-week high and 20% above its 52-week low, currently above its 200-day average.
For context, the median of 10 Real Estate peers we cover trades at −24% fair-value upside, at −10%, SHUR screens cheaper than that median.
Fair Value models
Bear€8.60Fair Value €23.04Bull€42.35
Price €25.55 · Downside -9.8%
Model ⓘEach model values the company its own way (discounted cash flow, earnings, assets, dividends). The fair value above starts from their evidence-weighted blend, not from a single model. In cyclical trough or peak years, after dilution or a stock split it is adjusted afterwards, so it can sit above or below the models. Based on fiscal year 2025 figures (about 10 months old). Earnings retained since then (€1.64 per share) are deliberately not added.Bear ⓘBear = the cautious scenario: the same model computed with conservative anchors (lower growth, margins and valuation multiples). Together with Bull it frames a plausible valuation range, not a price target.BaseBull ⓘBull = the optimistic scenario: the same model computed with favourable anchors (higher growth, margins and valuation multiples). Together with Bear it frames a plausible valuation range, not a price target. If a model's bull case is above four times its base value, the table shows that limit with a > sign (like the overall Bull above): beyond it no assumption holds.Coverage ⓘCoverage = how well-backed THIS model's estimate is for this stock (0–100): how complete and reliable its input data are, and how well the model fits the company. The final Fair Value is an evidence-weighted blend, so better-evidenced models count more. Green ≥70, amber 50–69, grey below 50.
Growth Quality ⓘGrowth is valuable only when reinvestment earns attractive returns (Aswath Damodaran): sustainable growth depends on return on capital, reinvestment and efficiency. Basis: total company revenue over the periods shown on the cards (3Y/5Y/all years), not per share, so a merger can show up as a growth jump; per-share earnings growth is in the value-creation card.62/100
The company is growing, but growth may require heavy reinvestment or weak cash conversion.
Revenue growth 1 year
+11.5%
Revenue growth 3 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+10.6%
Revenue growth 5 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+10.8%
Start year 2020 (pandemic). Over 10 years: +7.6% a year
Revenue growth 10 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+7.6%
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What shareholders gained per year (last 5 years) ⓘWhat the business itself delivers per year: earnings growth per share plus the dividend yield. This is what you get IF the market keeps valuing the stock the same way: it contains no assumption about the market changing its mind. Computed per share, so buybacks count and a merger does not pass as growth. For a company that pays no dividend it is pure earnings growth per share. Period: earnings growth per share as CAGR over the last 5 reported fiscal years (annual statements), plus the current dividend yield. The start value is the median of the three years around the start, so a single crisis year (a pandemic or a write-down) does not distort the rate.
+17.6%
Earnings growth per share plus dividend.
Earnings per share, growth per year+13.0%
Dividend (yield on the price)4.6%
Pace: 5 vs 10 years ⓘTwo data points, not a trend model: earnings growth per share over the last 5 fiscal years against the last 10. Labelled "steady" when both rates are within 3 percentage points of each other, otherwise picking up or flattening. Shown only when ten years of history exist.13.0% vs 12.1%, steady
Profit margin 2019 to 2025 ⓘOperating margin then vs now, from reported annual statements. A falling margin after a boom year is the classic peak-earnings signal: the growth rate then leans on an inflated base.88% → 58%
Pace: the 5-year rate starts in 2020 (pandemic)
Growth Forecast
A lot of optimism in the price
The price assumes about as much growth as the company has delivered so far and more than analysts expect.
What the price assumes ⓘThis turns our valuation around: instead of asking what the share is worth, it asks what growth the current price requires. It uses the cash the company keeps after all spending (free cash flow), the same discount rate as our models, five years of growth, then slowing evenly to 2 % a year by year ten. Compared with the analysts' sales forecasts extended to the same five years (at least three analysts, for context only, it does not enter the Fair Value): within 3 percentage points counts as "in line" (amber), below that little optimism (green), above that a lot of optimism (red).
+12.7%
Yearly growth needed for the next five years to justify today's price.
What forecasts expect ⓘAnalysts publish sales forecasts for the next two fiscal years. For the years after that, growth slows evenly to 2 % a year by year ten (2 % is the long-run rate our models use). Projected years are marked as such.
+4.5%
Yearly sales growth analysts expect, extended to five years.
After inflation (euro area: IMF forecast 2.2% a year to 2030, 2.6% from 2016 to 2025) that is about +10.3% a year for the price and +2.3% for the forecasts.
News mood ⓘNews mood, the average tone of recent news (19 articles), rated against how stocks are usually covered. 🚀 Hype = unusually upbeat · 🙂 Positive = above average · 😐 Neutral = typical · 🙁 Negative = below average · 😨 Very negative = unusually downbeat. It reflects the tone of coverage, not our valuation.Positive
Recent news coverage is more positive than average.
AI conclusion: Targeted bolt-on acquisitions expand self-storage capacity in established markets such as Germany and Paris, yet slowed same-store revenue growth has already forced a cut in the 2026 target range.
Main risk: Ramp-up costs and occupancy delays at newly acquired assets could outweigh the contribution from existing stores and limit overall earnings improvement.
Shurgard keeps adding self-storage capacity through bolt-on acquisitions in established markets such as Germany and the Paris region. These moves fit a strategy of growing both organically and via targeted deals, yet same-store revenue growth slowed enough to force a cut in the 2026 target range. Will the new assets lift overall results faster than the drag from weaker existing stores, or will ramp-up costs and occupancy delays dominate in the near term?
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Peer GroupⓘHow this stock ranks against its industry: the green marker is this stock, the band is the typical 25–75% peer range, and the tick is the median.REIT - Specialty · 29 stocks
Beats the industry median on 12/14 measures
Overall it ranks above its industry peers.
Valuation
Quality Score58 · Above median
Fair Value upside−9.8% · Above median
Profitability
Return on equity (12 months)7.1% · Below median
Return on assets8.2% · Top 25%
Net margin (12 months)68.4% · Above median
Operating margin (12 months)56.6% · Above median
Growth and dividend
Revenue growth (quarter YoY)3.2% · Above median
Dividend yield (12 months)4.6% · Below median
Balance sheet
Debt / equity0.32× · Lowest 25%
Valuation Multiplesvs REIT - Specialty median · lower = cheaper
P/E (12 months)8.3× · Cheapest 25%
P/B0.58× · Cheapest 25%
P/S (12 months)5.68× · Cheaper than median
Price / free cash flow (fiscal year)14.9× · Cheaper than median
For bloggers, editors and developers: paste this into your site or blog (a “Custom HTML” block in WordPress), it shows the current fair value and links back here. Free, plain HTML, and welcome. Full data streams (CSV/JSON) at /developers.
Cite: Fair Value Calculator (2026). "Shurgard Self Storage SA Fair Value". https://www.fairvalue-calculator.com/stock/SHUR
Frequently asked questions
Is Shurgard Self Storage SA (SHUR) overvalued or undervalued?
As of Nov 6, 2026, our model estimates a fair value of €23.04 versus a price of €25.55, about 10% lower (overvalued).
What is the fair value of SHUR?
Our model-based fair value for Shurgard Self Storage SA is €23.04 (as of Nov 6, 2026), built from audited fundamentals. The current price: €25.55.
What is the quality score of SHUR?
Shurgard Self Storage SA has a Quality Score of 58/100. It measures business quality (profitability, growth, cash flow, balance-sheet strength, investment discipline, share issuance). Market factors such as price momentum and volatility do not enter the number; they are shown separately in the detail view.
What is the price target for Shurgard Self Storage SA (SHUR)?
Our model-based price target is the fair value of €23.04 (as of Nov 6, 2026) from 16 valuation models. Cautious scenario €8.60, optimistic scenario €42.35. It is a calculation from audited fundamentals, not an analyst target.
What is the Shurgard Self Storage SA stock forecast for 2026?
Our models put fair value at €23.04, about 10% lower versus a price of €25.55 (overvalued). Cautious scenario €8.60, optimistic scenario €42.35. The calculation is refreshed regularly with new filings.
What is the revenue of Shurgard Self Storage SA (SHUR)?
Shurgard Self Storage SA reported trailing-twelve-month revenue of about €457M (latest available figure, as of Nov 6, 2026).
Does Shurgard Self Storage SA pay a dividend?
Shurgard Self Storage SA currently shows a dividend yield of 4.58% relative to its recent price (as of Nov 6, 2026).
How much is the dividend of Shurgard Self Storage SA (SHUR) and when is the ex-dividend date?
Shurgard Self Storage SA pays a dividend of €1.17 per share a year, a dividend yield of 4.6%. The last ex-dividend date was Sep 28, 2026. A dividend has been paid every year since at least 2019. The payout ratio is 130% of earnings (on adjusted earnings, reported 37.9%). Free cash flow covers the dividend 1.48 times. Our assessment: Sustainable. Payout and cash coverage both look sustainable.
What growth is priced into Shurgard Self Storage SA (SHUR)?
For today's price to be fair in a discounted-cash-flow model, Shurgard Self Storage SA would have to grow free cash flow by +12.7 % per year for five years (discount rate 9.8 %, then slowing evenly to 2 % perpetual growth by year ten). Over the last 5 years revenue grew +10.8 % per year. As of Nov 6, 2026.
What discount rate (WACC) does the fair value of SHUR use?
Our models discount Shurgard Self Storage SA at 9.8 %: a base by market capitalisation (mid), damped by beta 0.81, country premium for Belgium. The same rate applies in all 26 models.
What is a reverse DCF?
A reverse DCF turns the usual calculation around. Instead of deriving a value from assumptions, it takes today's price as given and asks: what free-cash-flow growth would a company have to deliver for exactly this price to be fair? The result is not a forecast but the expectation already priced in. For Shurgard Self Storage SA that is +12.7 % per year for five years, then slowing evenly to 2 % by year ten, using the same discount rate (9.8 %) and the same formula as our fair value.
How much growth has Shurgard Self Storage SA (SHUR) delivered so far?
Over the past 5 years revenue at Shurgard Self Storage SA grew +10.8 % a year. The price currently implies free-cash-flow growth of +12.7 % per year. Comparing the two shows how much confidence is in the price: if it demands more than has been delivered, the business has to accelerate for the maths to work.
How fast is the sector of Shurgard Self Storage SA (SHUR) growing?
The median revenue growth in the sector is +2.7 % a year. That is the yardstick for the growth priced into Shurgard Self Storage SA (+12.7 % per year): it shows whether the expectation is within the usual range or beyond it.
What is the free cash flow yield of Shurgard Self Storage SA (SHUR)?
The free-cash-flow yield on the price is 6.73 %: that much free cash flow Shurgard Self Storage SA produces per unit of market value. When it exceeds the discount rate of our models (9.8 %), the business already earns more than its cost of capital demands, and the price needs little additional growth.
What is the intrinsic value of Shurgard Self Storage SA (SHUR)?
Intrinsic value and fair value mean the same thing: what the business is worth on its numbers, independent of the share price. For Shurgard Self Storage SA it is €23.04 per share (as of Nov 6, 2026), against a price of €25.55. It is the blended result of 16 valuation models in 6 families (DCF Models, Dividend Discount, Multiples, Asset-Based, Growth DCF, Economic Profit).
Is Shurgard Self Storage SA stock overvalued or undervalued in 2026?
As of Nov 6, 2026, SHUR trades above its calculated fair value: price €25.55, fair value €23.04, a gap of about −10% (overvalued). The calculation is refreshed with each new quarterly report, so the verdict can change during the year.
Is fair value the same as the market price of SHUR?
No. The price is what the market pays today (€25.55); the fair value is what the company's own numbers justify (€23.04). For Shurgard Self Storage SA the two are €2.51 per share apart. That gap is exactly why we show both numbers side by side.
How much is Shurgard Self Storage SA worth?
The market values Shurgard Self Storage SA at about €2.6B (market capitalisation, as of Nov 6, 2026). Per share that is €25.55; our models calculate a fair value of €23.04 per share.
What do the bullish and bearish scenarios say about SHUR?
Our models span a range for Shurgard Self Storage SA: cautious scenario €8.60, base €23.04, optimistic €42.35 per share (as of Nov 6, 2026, price €25.55). The range comes from different growth and margin assumptions, not from analyst opinions.
What is the P/E ratio of SHUR?
Shurgard Self Storage SA trades at a price-to-earnings ratio of 8.3 (as of Nov 6, 2026). A P/E on its own says little: it compares the price with ONE year of profit, while our fair value of €23.04 is built from several models across several years. Excluding one-off items of fiscal year 2025 it is 14.8 (reported for FY2025: 4.3). Median P/E at fiscal year-end, 8 fiscal years (2018 to 2025), reported earnings, FY2025 ex one-offs: 10.4. Other multiples: P/B 0.6, P/S 5.7, EV/EBITDA 15.3.
How solid is the balance sheet of Shurgard Self Storage SA (SHUR)?
Balance-sheet figures for Shurgard Self Storage SA (as of Nov 6, 2026): return on equity 7.1%, debt of 0.32 per unit of equity. They feed the Quality Score of 58/100, which measures business quality independently of the share price.
How far is SHUR from its 52-week high?
Shurgard Self Storage SA trades at €25.55, about 18% below its 52-week high of €31.10 and 20% above the low of €21.35 (as of Nov 6, 2026). Distance from the high says nothing about value: that is what the fair value of €23.04 is for.
Which stocks are comparable to Shurgard Self Storage SA?
From the same area (Real Estate) we also value Equinix, Inc, American Tower Corporation, Digital Realty Trust, Inc, Crown Castle Inc, among others. Each of them has its own fair-value calculation on this site using the same models, so the comparison is like for like.
Is Shurgard Self Storage SA stock attractive at the current price?
The data as of Nov 6, 2026: price €25.55, calculated fair value €23.04 (−10%), Quality Score 58/100, from 16 models. Whether that fits your horizon and risk tolerance is your call. We provide the calculation, not investment advice.
How is the fair value of SHUR calculated?
We run Shurgard Self Storage SA through 16 models from 6 families: DCF Models, Dividend Discount, Multiples, Asset-Based, Growth DCF, Economic Profit. Every model gets the same audited fundamentals; the fair value of €23.04 builds on their evidence-weighted average, with the spread shown as a cautious and an optimistic scenario.
Is it still worth investing in stocks now?
The global stock market currently sits 13.0% above its aggregate fair value. Shurgard Self Storage SA itself currently trades above fair value. An expensive market is no reason to stay out and no reason to buy everything at once: keep a broad savings plan running, buy single stocks only with money you can do without, and hold part of your money liquid while the market is high. The full picture including sectors is on is it worth investing now.
What is the share price of Shurgard Self Storage SA (SHUR)?
The closing price on Nov 6, 2026 was €25.55. Our model-based fair value is €23.04, about 10% lower (overvalued). We carry closing prices from our data provider, not a live tick.
What should I pay attention to with Shurgard Self Storage SA right now?
The model range is unusually wide (€8.60 to €42.35). The outcome hinges heavily on assumptions, so read the point estimate with caution. As a real-estate business, asset- and dividend-based methods carry more weight here than a standard DCF.
Where does the earnings growth of Shurgard Self Storage SA (SHUR) come from?
Earnings per share at Shurgard Self Storage SA grew +12.8 % a year from 2015 to 2025. Broken into its drivers: revenue per share +6.2 %, EBIT margin +0.3 %, tax rate +1.4 %, residual (interest, one-offs) +4.4 %. The four rates multiply to the earnings growth rate, they do not add up. Start and end are three-year averages so a single exceptional year does not distort the result.
Key figures of Shurgard Self Storage SA
How large is the market capitalisation of Shurgard Self Storage SA (SHUR)?
The market capitalisation of Shurgard Self Storage SA is €2.6B. The stock-market value of the whole company: share price times number of shares. It is what the market asks for the entire business today.
What is the P/S ratio of Shurgard Self Storage SA (SHUR)?
The price-to-sales ratio of Shurgard Self Storage SA is 5.68 (last twelve months). Price to sales: market value relative to yearly revenue. Useful when profit is thin or distorted.
What are the earnings per share of Shurgard Self Storage SA (SHUR)?
Earnings per share at Shurgard Self Storage SA are €3.09 (price ÷ EPS = P/E 8.3). Earnings per share over the last twelve months: total profit spread across every single share.
What is the dividend yield of Shurgard Self Storage SA (SHUR)?
The dividend yield of Shurgard Self Storage SA is 4.6% (payout 130%, on adjusted earnings, reported 37.9%). Yearly dividend relative to the share price. 3% pays 3 per 100 invested. Below: how much of profit is used for it.
What is the net margin of Shurgard Self Storage SA (SHUR)?
The net margin of Shurgard Self Storage SA is 68.4% (last twelve months). How much of every unit of revenue ends up as profit. 10% means 10 cents of profit per dollar of sales.
What is the return on equity of Shurgard Self Storage SA (SHUR)?
The return on equity (ROE) of Shurgard Self Storage SA is 7.1% (last twelve months). Profit relative to shareholders' equity, how efficiently the company works with its owners' money.
What is the EBIT return on assets of Shurgard Self Storage SA (SHUR)?
On an EBIT basis the return on assets of Shurgard Self Storage SA is 10.8% (avg 5y). Operating profit (EBIT) relative to everything the company owns, as a multi-year average. It describes the business model rather than one good or bad year.
What is the operating margin of Shurgard Self Storage SA (SHUR)?
The operating margin of Shurgard Self Storage SA is 56.6% (last twelve months). Profit from the core business (before interest and taxes) relative to revenue.
How fast is revenue growing at Shurgard Self Storage SA (SHUR)?
Revenue at Shurgard Self Storage SA is growing +3.2% versus a year earlier (3y avg +10.6%). How much revenue grew versus a year earlier (YoY). The 3-year average next to it puts the single year in context.
How fast are earnings growing at Shurgard Self Storage SA (SHUR)?
Earnings per share at Shurgard Self Storage SA are growing −89.4% versus a year earlier. How much earnings per share grew versus a year earlier.
How much net debt does Shurgard Self Storage SA (SHUR) carry?
The net debt of Shurgard Self Storage SA is €1.8B (fiscal year 2025, ≈ 10.2 yrs of FCF). Debt minus cash on hand. The note shows how many years of free cash flow could in theory pay it off.
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Broad data
Nov 6, 2026