Sirius XM Holding Inc (SIRI) fair value: what the stock is really worth
As of Nov 4, 2026: fair value (intrinsic value) of Sirius XM Holding Inc stock $50.01, price $33.40, upside +49.7%, quality 55 out of 100. Rating: undervalued. Calculated from audited financials with 24 of our 26 valuation models and 37 quality factors, updated daily.
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Price vs Fair Value
White line = price, green steps = our fair value per fiscal year. As of Nov 5, 2026.
How to read this chart
60‑month range $18.21 – $69.65 · fair‑value band $25.89 – $65.02 · the $33.40 price screens below the $50.01 fair value. Green steps = our fair value per fiscal year (point-in-time, no hindsight). As of Nov 5, 2026.
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Sirius XM Holdings Inc. operates as an audio entertainment company in North America. It operates through two segments, Sirius XM, and Pandora and Off-platform.
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The Sirius XM segment provides music, sports, entertainment, comedy, and talk and news channels, as well as podcast and infotainment services on subscription fee basis; and live, curated, and exclusive and on demand programming services through satellite radio systems and streamed through applications for mobile and home devices, and other consumer electronic equipment.
This segment also distributes satellite radios through automakers and retailers, as well as its website; offers advertising other ancillary services; sells radios and accessories; and offers location-based services through two-way wireless connectivity, including safety, security, convenience, maintenance and data, remote vehicles diagnostic, and stolen or parked vehicle locator services, as well as data services related to graphical weather and fuel prices.
In addition, this segment provides music channels on the DISH Network satellite television service as a programming package; Travel Link, a suite of data services that include graphical weather, fuel prices, sports schedule and scores, and movie listings; graphic information related to road closings, traffic flow, and incident data for consumers with in-vehicle navigation systems; real-time weather services in vehicles, boats, and planes; music programming and commercial-free music services for office, restaurants, and other business; and wireless communications service.
The Pandora and Off-platform segment operates music, comedy, and podcast streaming platform, which offers personalized experience for listener through mobile devices, vehicle speakers, and connected devices; and provides advertising services.
The company was incorporated in 2013 and is headquartered in New York.
Stock analysis
Sirius XM Holding Inc (SIRI) currently trades at $33.40, while our model-based Fair Value estimate is $50.01, implying the stock looks roughly 33% undervalued today.
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Valuation
Bull case: the DCF Models group reads highest at a median of $54.83 per share, and 16 of the 24 models we run sit above the $33.40 price.
Bear case: the Economic Profit group reads lowest at $12.02, and 8 of the 24 models stay below the price. Data coverage for this calculation is high.
Scenario range: $25.89 (bear) to $65.02 (bull), the price of $33.40 sits inside it. Bear and bull are the same models on cautious and optimistic assumptions, a range, not a price target.
Quality & growth
The Quality Score stands at 55/100 (solid quality), in the Communication Services sector.
Weak Growth: Growth has flattened: the last year, three and five years all grew more slowly than the long-term average.
Sirius XM Holding Inc reported revenue of $8.6B in FY2025 versus $8.7B in FY2021, a compound −0.4%/yr. Reported net income was $805M in FY2025, compounding −11.5%/yr from FY2021.
Key figures
Market cap $11.4B Large · P/E ratio 13.4 · P/S ratio 1.33 · EPS (TTM) $2.50 · Dividend yield 3.2% · Net margin 10.5% · Return on equity 7.6% · Return on assets (EBIT) 11.7%.
Competitive moat
Our AI-assisted moat analysis scores the competitive advantage at 51 out of 100 (low confidence).
What moves the price
The share trades at its 52-week high and 72% above its 52-week low, currently above its 200-day average.
For context, the median of 10 Communication Services peers we cover trades at −15% fair-value upside, at 50%, SIRI screens cheaper than that median.
Fair Value models
Bear$25.89Fair Value $50.01Bull$65.02
Price $33.40 · Upside +49.7%
Model ⓘEach model values the company its own way (discounted cash flow, earnings, assets, dividends). The fair value above starts from their evidence-weighted blend, not from a single model. In cyclical trough or peak years, after dilution or a stock split it is adjusted afterwards, so it can sit above or below the models. Based on fiscal year 2025 figures (about 10 months old). Earnings retained since then ($1.20 per share) are deliberately not added.Bear ⓘBear = the cautious scenario: the same model computed with conservative anchors (lower growth, margins and valuation multiples). Together with Bull it frames a plausible valuation range, not a price target.BaseBull ⓘBull = the optimistic scenario: the same model computed with favourable anchors (higher growth, margins and valuation multiples). Together with Bear it frames a plausible valuation range, not a price target. If a model's bull case is above four times its base value, the table shows that limit with a > sign (like the overall Bull above): beyond it no assumption holds.Coverage ⓘCoverage = how well-backed THIS model's estimate is for this stock (0–100): how complete and reliable its input data are, and how well the model fits the company. The final Fair Value is an evidence-weighted blend, so better-evidenced models count more. Green ≥70, amber 50–69, grey below 50.
In the last 6 months, 3 officers or directors sold shares worth $1.2M and none bought.
BuyBERKSHIRE HATHAWAY INC10% owner924,281 shares at $29.10$26.9MNov 3, 2026
SaleJonelle ProcopeDirector16,672 shares at $29.97$499,660Aug 6, 2026
SaleKristina SalenDirector4,097 shares at $29.57$121,148May 29, 202610b5-1 plan
SaleScott Andrew GreensteinPres. & Chief Content Officer20,744 shares at $29.83$618,794May 27, 2026
Plus 38 other filings such as grants, option exercises or tax withholding. They are not market purchases or sales.
Sales are often planned (taxes, diversification, 10b5-1 plans). Purchases with their own money are seen as the stronger sign. For information only: not part of the quality score or Fair Value.
Growth Quality ⓘGrowth is valuable only when reinvestment earns attractive returns (Aswath Damodaran): sustainable growth depends on return on capital, reinvestment and efficiency. Basis: total company revenue over the periods shown on the cards (3Y/5Y/all years), not per share, so a merger can show up as a growth jump; per-share earnings growth is in the value-creation card.40/100
Growth has flattened: the last year, three and five years all grew more slowly than the long-term average.
Revenue growth 1 year
−1.6%
Revenue growth 3 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
−1.7%
Revenue growth 5 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+1.3%
Start year 2020 (pandemic). Over 10 years: +6.5% a year
Revenue growth 31 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+44.2%
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What shareholders gained per year (last 5 years) ⓘWhat the business itself delivers per year: earnings growth per share plus the dividend yield. This is what you get IF the market keeps valuing the stock the same way: it contains no assumption about the market changing its mind. Computed per share, so buybacks count and a merger does not pass as growth. For a company that pays no dividend it is pure earnings growth per share. Period: earnings growth per share as CAGR over the last 5 reported fiscal years (annual statements), plus the current dividend yield. The start value is the median of the three years around the start, so a single crisis year (a pandemic or a write-down) does not distort the rate. Basis: adjusted.
+6.5%
Earnings growth per share plus dividend.
Earnings per share, growth per year+3.3%
Dividend (yield on the price)3.2%
Pace: 5 vs 10 years ⓘTwo data points, not a trend model: earnings growth per share over the last 5 fiscal years against the last 10. Labelled "steady" when both rates are within 3 percentage points of each other, otherwise picking up or flattening. Shown only when ten years of history exist.2.6% vs 9.2%, slowing
Profit margin 2020 to 2025 ⓘOperating margin then vs now, from reported annual statements. A falling margin after a boom year is the classic peak-earnings signal: the growth rate then leans on an inflated base.11% → 17%
Pace: the 5-year rate starts in 2020 (pandemic)
Growth Forecast
A lot of optimism in the price
The price assumes more growth than the company has delivered so far and more than analysts expect.
What the price assumes ⓘThis turns our valuation around: instead of asking what the share is worth, it asks what growth the current price requires. It uses the cash the company keeps after all spending (free cash flow), the same discount rate as our models, five years of growth, then slowing evenly to 2 % a year by year ten. Compared with the analysts' sales forecasts extended to the same five years (at least three analysts, for context only, it does not enter the Fair Value): within 3 percentage points counts as "in line" (amber), below that little optimism (green), above that a lot of optimism (red).
+6.4%
Yearly growth needed for the next five years to justify today's price.
What forecasts expect ⓘAnalysts publish sales forecasts for the next two fiscal years. For the years after that, growth slows evenly to 2 % a year by year ten (2 % is the long-run rate our models use). Projected years are marked as such.
+1.3%
Yearly sales growth analysts expect, extended to five years.
After inflation (USA: IMF forecast 2.4% a year to 2030, 3.1% from 2016 to 2025) that is about +3.9% a year for the price and −1.1% for the forecasts.
News mood ⓘNews mood, the average tone of recent news (95 articles), rated against how stocks are usually covered. 🚀 Hype = unusually upbeat · 🙂 Positive = above average · 😐 Neutral = typical · 🙁 Negative = below average · 😨 Very negative = unusually downbeat. It reflects the tone of coverage, not our valuation.Positive
Recent news coverage is more positive than average.
AI conclusion: Automotive partnerships and a wide podcast reach form the main strength, while limited revenue growth, subscriber pressure and elevated debt remain the key constraints on durability.
Main risk: Sirius XM relies heavily on pre-installed radios and trial subscriptions in new vehicles from automotive manufacturers, so any shift by car makers to alternative audio systems or reduced partnerships could reduce subscriber acquisition and hit core revenue.
Bull case: Sirius XM could deepen automotive integrations with new vehicle technologies and leverage its broad podcast distribution to capture more ad revenue even as rivals focus on exclusivity.
Bear case: If automotive partners reduce support and digital rivals capture more listeners and ads while legal pressures mount, Sirius XM's subscriber base and margins could erode significantly over time.
Sirius XM sustains its position through established automotive partnerships and a wide podcast offering that reaches hundreds of millions of listeners each month. Cost efficiencies have helped margins even as overall revenue growth remains limited and subscriber trends face pressure. Will the earnings release confirm that efficiency measures can sustain cash generation or expose limits from the core subscription base?
Price, fair value, quality and upside side by side.
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Peer GroupⓘHow this stock ranks against its industry: the green marker is this stock, the band is the typical 25–75% peer range, and the tick is the median.Entertainment · 222 stocks
Beats the industry median on 12/14 measures
Overall it ranks above its industry peers.
Valuation
Quality Score55 · Above median
Fair Value upside+49.7% · Above median
Profitability
Return on equity (12 months)7.6% · Above median
Return on assets3.0% · Above median
Net margin (12 months)10.5% · Top 25%
Operating margin (12 months)22.3% · Top 25%
Growth and dividend
Revenue growth (quarter YoY)−0.3% · Below median
Dividend yield (12 months)3.2% · Above median
Balance sheet
Debt / equity0.75× · Highest 25%
Valuation Multiplesvs Entertainment median · lower = cheaper
P/E (12 months)13.4× · Cheaper than median
P/B0.99× · book value is mostly goodwill ⓘGoodwill and other intangible assets are larger than the equity. The book value mainly reflects prices paid for past acquisitions, so we do not rank this P/B against the peer group.
For bloggers, editors and developers: paste this into your site or blog (a “Custom HTML” block in WordPress), it shows the current fair value and links back here. Free, plain HTML, and welcome. Full data streams (CSV/JSON) at /developers.
Is Sirius XM Holding Inc (SIRI) overvalued or undervalued?
As of Nov 5, 2026, our model estimates a fair value of $50.01 versus a price of $33.40, about +50% upside (undervalued).
What is the fair value of SIRI?
Our model-based fair value for Sirius XM Holding Inc is $50.01 (as of Nov 5, 2026), built from audited fundamentals. The current price: $33.40.
What is the quality score of SIRI?
Sirius XM Holding Inc has a Quality Score of 55/100. It measures business quality (profitability, growth, cash flow, balance-sheet strength, investment discipline, share issuance). Market factors such as price momentum and volatility do not enter the number; they are shown separately in the detail view.
What is the price target for Sirius XM Holding Inc (SIRI)?
Our model-based price target is the fair value of $50.01 (as of Nov 5, 2026) from 24 valuation models. Cautious scenario $25.89, optimistic scenario $65.02. It is a calculation from audited fundamentals, not an analyst target.
What is the Sirius XM Holding Inc stock forecast for 2026?
Our models put fair value at $50.01, about +50% upside versus a price of $33.40 (undervalued). Cautious scenario $25.89, optimistic scenario $65.02. The calculation is refreshed regularly with new filings.
What is the revenue of Sirius XM Holding Inc (SIRI)?
Sirius XM Holding Inc reported trailing-twelve-month revenue of about $8.6B (latest available figure, as of Nov 5, 2026).
Does Sirius XM Holding Inc pay a dividend?
Sirius XM Holding Inc currently shows a dividend yield of 3.23% relative to its recent price (as of Nov 5, 2026).
What growth is priced into Sirius XM Holding Inc (SIRI)?
For today's price to be fair in a discounted-cash-flow model, Sirius XM Holding Inc would have to grow free cash flow by +6.4 % per year for five years (discount rate 9.7 %, then slowing evenly to 2 % perpetual growth by year ten). Over the last 5 years revenue grew +1.3 % per year. As of Nov 5, 2026.
What discount rate (WACC) does the fair value of SIRI use?
Our models discount Sirius XM Holding Inc at 9.7 %: a base by market capitalisation (mid), damped by beta 0.98, country premium for USA. The same rate applies in all 26 models.
What is a reverse DCF?
A reverse DCF turns the usual calculation around. Instead of deriving a value from assumptions, it takes today's price as given and asks: what free-cash-flow growth would a company have to deliver for exactly this price to be fair? The result is not a forecast but the expectation already priced in. For Sirius XM Holding Inc that is +6.4 % per year a year over ten years, using the same discount rate (9.7 %) and the same formula as our fair value.
How much growth has Sirius XM Holding Inc (SIRI) delivered so far?
Over the past 5 years revenue at Sirius XM Holding Inc grew +1.3 % a year. The price currently implies +6.4 % per year free-cash-flow growth a year. Comparing the two shows how much confidence is in the price: if it demands more than has been delivered, the business has to accelerate for the maths to work.
How fast is the sector of Sirius XM Holding Inc (SIRI) growing?
The median revenue growth in the sector is +3.7 % a year. That is the yardstick for the growth priced into Sirius XM Holding Inc (+6.4 % per year a year): it shows whether the expectation is within the usual range or beyond it.
What is the free cash flow yield of Sirius XM Holding Inc (SIRI)?
The free-cash-flow yield on the price is 10.90 %: that much free cash flow Sirius XM Holding Inc produces per unit of market value. When it exceeds the discount rate of our models (9.7 %), the business already earns more than its cost of capital demands, and the price needs little additional growth.
What is the intrinsic value of Sirius XM Holding Inc (SIRI)?
Intrinsic value and fair value mean the same thing: what the business is worth on its numbers, independent of the share price. For Sirius XM Holding Inc it is $50.01 per share (as of Nov 5, 2026), against a price of $33.40. It is the blended result of 24 valuation models (cash flow, earnings, asset, dividend).
Is Sirius XM Holding Inc stock overvalued or undervalued in 2026?
As of Nov 5, 2026, SIRI trades below its calculated fair value: price $33.40, fair value $50.01, a gap of about +50% (undervalued). The calculation is refreshed with each new quarterly report, so the verdict can change during the year.
Is fair value the same as the market price of SIRI?
No. The price is what the market pays today ($33.40); the fair value is what the company's own numbers justify ($50.01). For Sirius XM Holding Inc the two are $16.61 per share apart. That gap is exactly why we show both numbers side by side.
How much is Sirius XM Holding Inc worth?
The market values Sirius XM Holding Inc at about $11.4B (market capitalisation, as of Nov 5, 2026). Per share that is $33.40; our models calculate a fair value of $50.01 per share.
What do the bullish and bearish scenarios say about SIRI?
Our models span a range for Sirius XM Holding Inc: cautious scenario $25.89, base $50.01, optimistic $65.02 per share (as of Nov 5, 2026, price $33.40). The range comes from different growth and margin assumptions, not from analyst opinions.
What is the P/E ratio of SIRI?
Sirius XM Holding Inc trades at a price-to-earnings ratio of 13.4 (as of Nov 5, 2026). A P/E on its own says little: it compares the price with ONE year of profit, while our fair value of $50.01 is built from several models across several years. Other multiples: PEG 1.1, P/B 1.0, P/S 1.3, EV/EBITDA 7.5.
What is the PEG ratio of SIRI?
The PEG ratio of Sirius XM Holding Inc is 1.14 (P/E divided by earnings growth, as of Nov 5, 2026). That is above 1, so the growth is already paid for in the price.
How solid is the balance sheet of Sirius XM Holding Inc (SIRI)?
Balance-sheet figures for Sirius XM Holding Inc (as of Nov 5, 2026): return on equity 7.6%, debt of 0.75 per unit of equity. They feed the Quality Score of 55/100, which measures business quality independently of the share price.
How far is SIRI from its 52-week high?
Sirius XM Holding Inc trades at $33.40, at its 52-week high of $33.40 and 72% above the low of $19.47 (as of Nov 4, 2026). Distance from the high says nothing about value: that is what the fair value of $50.01 is for.
Which stocks are comparable to Sirius XM Holding Inc?
From the same area (Communication Services) we also value Netflix, Inc, The Walt Disney Company, Live Nation Entertainment, Inc, TKO Group, among others. Each of them has its own fair-value calculation on this site using the same models, so the comparison is like for like.
Is Sirius XM Holding Inc stock attractive at the current price?
The data as of Nov 5, 2026: price $33.40, calculated fair value $50.01 (+50%), Quality Score 55/100, from 24 models. Whether that fits your horizon and risk tolerance is your call. We provide the calculation, not investment advice.
How is the fair value of SIRI calculated?
We run Sirius XM Holding Inc through 24 models from four families: discounted cash flow, earnings models, asset and balance-sheet models, and dividend models. Every model gets the same audited fundamentals; the result is the weighted average of $50.01, with the spread shown as a cautious and an optimistic scenario.
Is it still worth investing in stocks now?
The global stock market currently sits 15.0% above its aggregate fair value. Sirius XM Holding Inc currently trades 33% below its own fair value, and the market average says nothing about that. An expensive market is no reason to stay out and no reason to buy everything at once: keep a broad savings plan running, buy single stocks only with money you can do without, and hold part of your money liquid while the market is high. The full picture including sectors is on is it worth investing now.
What is the share price of Sirius XM Holding Inc (SIRI)?
The closing price on Nov 4, 2026 was $33.40. Our model-based fair value is $50.01, about +50% upside (undervalued). We carry closing prices from our data provider, not a live tick.
What should I pay attention to with Sirius XM Holding Inc right now?
Solid quality (55/100) at a price below fair value, the discount is the argument here, not the business quality. A fairly wide model range ($25.89 to $65.02) leaves room in how you read the outcome.
Where does the earnings growth of Sirius XM Holding Inc (SIRI) come from?
Earnings per share at Sirius XM Holding Inc grew +11.1 % a year from 2014 to 2025. Broken into its drivers: revenue per share +12.0 %, EBIT margin −3.6 %, tax rate +2.9 %, residual (interest, one-offs) +0.0 %. The four rates multiply to the earnings growth rate, they do not add up. Start and end are three-year averages so a single exceptional year does not distort the result.
Key figures of Sirius XM Holding Inc
How large is the market capitalisation of Sirius XM Holding Inc (SIRI)?
The market capitalisation of Sirius XM Holding Inc is $11.4B. The stock-market value of the whole company: share price times number of shares. It is what the market asks for the entire business today.
What is the P/S ratio of Sirius XM Holding Inc (SIRI)?
The price-to-sales ratio of Sirius XM Holding Inc is 1.33 (last twelve months). Price to sales: market value relative to yearly revenue. Useful when profit is thin or distorted.
What are the earnings per share of Sirius XM Holding Inc (SIRI)?
Earnings per share at Sirius XM Holding Inc are $2.50 (price ÷ EPS = P/E 13.4). Earnings per share over the last twelve months: total profit spread across every single share.
What is the dividend yield of Sirius XM Holding Inc (SIRI)?
The dividend yield of Sirius XM Holding Inc is 3.2% (payout 43.2%). Yearly dividend relative to the share price. 3% pays 3 per 100 invested. Below: how much of profit is used for it.
What is the net margin of Sirius XM Holding Inc (SIRI)?
The net margin of Sirius XM Holding Inc is 10.5% (last twelve months). How much of every unit of revenue ends up as profit. 10% means 10 cents of profit per dollar of sales.
What is the return on equity of Sirius XM Holding Inc (SIRI)?
The return on equity (ROE) of Sirius XM Holding Inc is 7.6% (last twelve months). Profit relative to shareholders' equity, how efficiently the company works with its owners' money.
What is the EBIT return on assets of Sirius XM Holding Inc (SIRI)?
On an EBIT basis the return on assets of Sirius XM Holding Inc is 11.7% (avg 5y). Operating profit (EBIT) relative to everything the company owns, as a multi-year average. It describes the business model rather than one good or bad year.
What is the operating margin of Sirius XM Holding Inc (SIRI)?
The operating margin of Sirius XM Holding Inc is 22.3% (last twelve months). Profit from the core business (before interest and taxes) relative to revenue.
How fast is revenue growing at Sirius XM Holding Inc (SIRI)?
Revenue at Sirius XM Holding Inc is growing −0.3% versus a year earlier (3y avg −1.7%). How much revenue grew versus a year earlier (YoY). The 3-year average next to it puts the single year in context.
How fast are earnings growing at Sirius XM Holding Inc (SIRI)?
Earnings per share at Sirius XM Holding Inc are growing −6.8% versus a year earlier. How much earnings per share grew versus a year earlier.
How much net debt does Sirius XM Holding Inc (SIRI) carry?
The net debt of Sirius XM Holding Inc is $9.6B (fiscal year 2025, ≈ 7.7 yrs of FCF). Debt minus cash on hand. The note shows how many years of free cash flow could in theory pay it off.
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Broad data
Nov 5, 2026