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SmartCraft Group (SMCRT) Fair Value & Analysis

Technology · SE · Market cap 2.6B SEK

SG SmartCraft Group SMCRT · ST
Pricekr 14.32
Fair Valuekr 13.14
Upside-8.2%
Quality66/100
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Healthy Growth
Solidly profitable · 15.4% net margin
generates free cash flow
Mixed vs. peers (7/12)
Moderate moat 53/100
Evidence: High Range kr 8.83 – kr 16.42 Share as image

Fair value as of: Jul 19, 2026

From 24 valuation models · updated 22 days ago

Fair value updated Jul 19, 2026, revised from kr 13.26 to kr 13.14 (−0.9%) since Jun 24, 2026. Share price −9.0% over the past month.

A solid business, currently priced close to our fair value.

What matters now

  • The price sits close to our fair value, market and models broadly agree here, little valuation tension.
  • A fairly wide model range (kr 8.83 to kr 16.42) leaves room in how you read the outcome.
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Price vs Fair Value (5 months)

kr 17.84 kr 13.52 Fair Value kr 13.14 Mar 2026 Aug 2026

White line = price, green steps = our fair value per fiscal year. As of Jul 19, 2026.

How to read this chart

5‑month range kr 13.52 – kr 17.84 · fair‑value band kr 8.83 – kr 16.42 · the kr 14.32 price screens above the kr 13.14 fair value. As of Jul 19, 2026.

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Analysis

SmartCraft Group (SMCRT) currently trades at kr 14.32, while our model-based Fair Value estimate is kr 13.14, implying the stock looks roughly 8.2% fairly valued today. The Quality Score stands at 66/100 (solid quality), in the Technology sector. Bear case: priced above our estimate, the market already discounts strong expectations. Bull case: above-average quality can justify a premium, the entry price still matters most (evidence: high).

Over the trailing twelve months, SmartCraft Group generated revenue of 550M SEK at a net margin of 15.4%. Revenue grew 3.1% year over year. It earns a return on equity of 9.7%. The stock trades on a trailing P/E of 33.1. Fundamentals as of Jul 19, 2026

Our scenario range runs from kr 8.83 (bear case) to kr 16.42 (bull case); at kr 14.32, the current price sits within that range. Bear and bull are the same models run on conservative and optimistic assumptions (margins, growth, valuation multiples), so a plausible valuation range, not a price target. The share trades about 24% below its 52-week high and 7% above its 52-week low, currently below its 200-day average. For context, the median of 10 Technology peers we cover trades at -27% fair-value upside, at -8%, SMCRT screens cheaper than that median.

Fair Value models

Each model estimates fair value its own way; the Fair Value above is the evidence-weighted blend. Evidence (0–100) measures how completely this model’s inputs are available: well-fed models carry more weight in the blend. The spread across models is intentional, each one stresses a different value driver; dividend models, for instance, come out structurally low when payout is small.

Model Bear Bear = the cautious scenario: the same model computed with conservative anchors (lower growth, margins and valuation multiples). Together with Bull it frames a plausible valuation range, not a price target.BaseBull Bull = the optimistic scenario: the same model computed with favourable anchors (higher growth, margins and valuation multiples). Together with Bear it frames a plausible valuation range, not a price target. Evidence
Highest evidence
Growth DCF kr 7.29 kr 11.08 kr 16.85 72
Growth-Adj P/E kr 6.41 kr 9.16 kr 11.91 68
Rev-Margin DCF kr 6.63 kr 10.26 kr 14.67 67
All 24 models by family
DCF Models
FCF DCF kr 7.26 kr 11.23 kr 17.38 38
Owner Earnings kr 8.61 kr 13.41 kr 20.86 31
5Y Revenue Exit kr 6.63 kr 10.29 kr 15.06 39
5Y EBITDA Exit kr 11.62 kr 20.02 kr 30.21 41
5Y P/E Exit kr 8.89 kr 14.70 kr 21.04 38
10Y Revenue Exit kr 6.62 kr 10.04 kr 14.85 36
10Y EBITDA Exit kr 9.96 kr 16.79 kr 26.59 37
10Y P/E Exit kr 8.23 kr 13.10 kr 19.49 35
Earnings-Based
Graham-Dodd kr 3.20 kr 11.98 kr 16.21 54
Lynch FV kr 2.89 kr 4.13 kr 5.37 50
PEG = 1.0 kr 2.89 kr 4.13 kr 5.37 46
EPV kr 5.30 kr 5.99 kr 6.60 59
Multiples
P/E Multiple kr 9.87 kr 13.16 kr 16.45 63
P/S Multiple kr 5.99 kr 7.99 kr 9.98 58
P/B Multiple kr 5.99 kr 7.99 kr 9.98 55
EV/EBIT kr 11.95 kr 15.65 kr 19.34 53
EV/EBITDA kr 15.40 kr 20.25 kr 25.09 54
EV/Revenue kr 6.48 kr 8.88 kr 11.28 43
Asset-Based
NCAV (Graham) kr 2.97 kr 3.97 kr 5.93 50
Growth DCF
Growth DCF kr 7.29 kr 11.08 kr 16.85 72
Rev-Margin DCF kr 6.63 kr 10.26 kr 14.67 67
Economic Profit
Residual Income kr 4.85 kr 5.16 kr 5.70 61
ROIC Compounder kr 5.30 kr 6.05 kr 7.52 67
Growth Earnings
Growth-Adj P/E kr 6.41 kr 9.16 kr 11.91 68

Widest divergence: DCF Models (kr 13.10) versus Asset-Based (kr 3.97). Highest evidence: Growth DCF (72).

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Key figures & financial health

Revenue (TTM) 550M SEK
Revenue growth (YoY) +3.1%
Net margin 15.4%
Return on equity 9.7%
Free cash flow 91.3M SEK FY2025
P/E ratio 33.1
More key figures
Operating margin 14.7%
EPS (TTM) kr 0.4800
EPS growth (YoY) +16.5%

Figures from reported company fundamentals · as of Jul 19, 2026. TTM = trailing twelve months.

Quality Score breakdown

Overall quality 66/100

Of which business quality 67 · Market factors (momentum, volatility) 33

Profitability 43
Margins and returns on capital today
Quality Growth 39
Are margins and returns improving?
Cashflow 76
Earnings quality: real cash, not paper profit
Fin. Strength 87
Balance sheet, leverage, solvency risk
Investment 58
Disciplined investing over empire-building
Low Volatility 56
Calm price path (market factor)
Momentum 25
Price trend over the last 3–12 months (market factor)
52W Momentum 20
Distance to the 52-week high (market factor)
Net Issuance 95
Buybacks instead of dilution

Non-valuation factor families (profitability, growth, cashflow, financial strength, momentum …), each academically grounded. Valuation itself sits in the Fair Value and is deliberately excluded here to avoid double-counting.

About the company

SmartCraft Group AB (publ) provides software solutions to the construction industry in Norway, Sweden, Finland, and the United Kingdom.

Full company description

SmartCraft Group AB (publ) provides software solutions to the construction industry in Norway, Sweden, Finland, and the United Kingdom. It offers software, including Cordel, a SaaS solution; Bygglet, a SaaS born in the cloud solution; EL-VIS, a solution comprising services in the electricians'daily operations; and Congrid, a cloud-based tool for project management. It also provides Kvalitetskontroll, a cloud-based project management solution and quality assurance platform; and ELinn, a cloud-based solution for electricians to handle project management services. The company offers its products under the HomeRun, Coredination, Locka, SmartCraft Sparx, SmartCraft Flow, and Clixifix brands. SmartCraft Group AB (publ)was founded in 1987 and is based in Gothenburg, Sweden.

Company description, as reported by the company or data provider.

Revenue & earnings trend

FY2022 – FY2025 · reported fiscal years

SmartCraft Group reported revenue of kr 511M in FY2025 versus kr 355M in FY2022, a compound +13.0%/yr. Reported net income was kr 76.4M in FY2025, compounding +1.8%/yr from FY2022.

Growth Quality 93/100
Revenue growth appears healthy and is supported by profitability and cash-flow quality.
Latest Revenue (FY 2025)
511M SEK
Latest YoY
+2.9%
Avg. growth/yr (3Y) Measures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump.
+13.0%
Revenue +13.0%/yr
FY22 kr 355M
FY23 kr 395M
FY24 kr 497M
FY25 kr 511M
Net income +1.8%/yr
FY22 kr 72.5M
FY23 kr 106M
FY24 kr 103M
FY25 kr 76.4M

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Cite: Fair Value Calculator (2026). "SmartCraft Group Fair Value". https://www.fairvalue-calculator.com/stock/SMCRT

Peer Group

Software - Application · 709 stocks

How this stock ranks against its industry: the green marker is this stock, the band is the typical 25–75% peer range, and the tick is the median.

Quality Score 66 · Top 25%
Fair Value upside −8% · Above median
Return on equity (TTM) 10% · Above median
Return on assets 5% · Above median
Net margin (TTM) 15% · Top 25%
Operating margin (TTM) 15% · Above median
Revenue growth 3% · Below median

Valuation Multiples vs Software - Application median · lower = cheaper

P/E (TTM) 32.7× · Pricier than median
P/B 2.65× · Pricier than median
P/S (TTM) 4.64× · Pricier than 75% of peers
P/FCF 2.9× · Cheaper than median
EV/EBITDA 20.9× · Pricier than median

Snowflake

Five quick dimensions, each 0 to 100: VALUE (fair-value potential), FUTURE (revenue growth), PAST (return on equity), HEALTH (low debt), DIVIDEND (yield). Green = this stock, grey = typical sector peer.

VALUE 22 · sector 0
FUTURE 16 · sector 38
PAST 39 · sector 13
HEALTH 0 · sector 98
DIVIDEND 0 · sector 28

Values & ESG

Does this company touch areas you may want to avoid? The classification is inferred from sector and industry.

None of the checked exposures detected

ESG scores are not available for this stock yet. Values and ESG data are contextual and can differ between providers.

Similar stocks

10 more Software - Application stocks, each showing price versus our Fair Value estimate (as of Jul 19, 2026).

Stock Price Fair Value vs Fair Value
SAP SE SAPS C$12.69 C$16.26 +28%
Shopify Inc SHOP C$173.23 C$20.54 -88%
Uber Technologies, Inc UBER $72.67 $51.11 -30%
Salesforce, Inc CRM $170.77 $182.10 +7%
ServiceNow, Inc NOW $107.71 $33.12 -69%
Cadence Design Systems, Inc CDNS $384.17 $80.41 -79%
Snowflake Inc SNOW $271.87 $34.04 -87%
Adobe Inc ADBE $230.61 $379.48 +65%
Automatic Data Processing, Inc ADP $241.92 $177.51 -27%
Intuit Inc INTU $291.09 $258.69 -11%

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Frequently asked questions

Is SmartCraft Group (SMCRT) overvalued or undervalued?
As of Jul 19, 2026, our model estimates a fair value of kr 13.14 versus a price of kr 14.32, about −8% (fairly valued).
What is the fair value of SMCRT?
Our model-based fair value for SmartCraft Group is kr 13.14 (as of Jul 19, 2026), built from audited fundamentals. The current price is kr 14.32.
What is the quality score of SMCRT?
SmartCraft Group has a Quality Score of 66/100. It measures business quality (profitability, growth, cash flow, balance-sheet strength, investment discipline, share issuance). Market factors such as price momentum and volatility do not enter the number; they are shown separately in the detail view.
What is the revenue of SmartCraft Group (SMCRT)?
SmartCraft Group reported trailing-twelve-month revenue of about 550M SEK (latest available figure, as of Jul 19, 2026).
What is the net profit margin of SMCRT?
The net profit margin of SmartCraft Group is about 15.4%, meaning it keeps roughly 15.4% of revenue as net income. Based on the latest reported figures.

How we calculate Fair Value

Each company is valued through a stack of independent intrinsic-value models (DCF variants, residual-income, multiples and more), blended into one family-balanced consensus and weighted by how much trustworthy data backs it. A separate quality layer scores the fundamentals. Every input is real reported data, nothing guessed.

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