WH Smith PLC (SMWH) Fair Value & Analysis
Consumer Cyclical · GB · Market cap 640M GBX
Fair value as of: Jun 25, 2026
From 15 valuation models · updated 5 days ago
Share price −20.6% over the past month.
Price vs Fair Value (12 months)
12‑month range £3.74 – £10.80 · fair‑value band £8.85 – £13.69 · the £3.83 price screens below the £8.85 fair value. As of Jun 25, 2026.
✦ Find undervalued quality stocks — 35,000+ analysed Find stocks →Analysis
WH Smith PLC (SMWH) currently trades at £3.83, while our model-based Fair Value estimate is £8.85 — implying the stock looks roughly 130.9% undervalued today. We read business quality at 92/100 (high quality), in the Consumer Cyclical sector. Bull case: trading below our estimate, it may offer upside if the fundamentals hold. Bear case: a low price can be a value trap when quality is weak or the data is thin (evidence: high) — always confirm before acting.
Over the trailing twelve months, WH Smith PLC generated revenue of £1.6B at a net margin of -7.7%. Revenue grew 4.5% year over year. It earns a return on equity of -14.8%. Net debt stands at £1.3B. Fundamentals as of Jun 25, 2026
Key figures & financial health
More key figures
Figures from reported company fundamentals (EODHD) · as of Jun 25, 2026. TTM = trailing twelve months.
About the company
WH Smith PLC operates as a travel retailer in the United Kingdom, North America, Australia, Ireland, Spain, and internationally. It offers news, books, and convenience for travelling customers. It operates stores in airports, hospitals, railway stations, and motorway service areas. The company is also involved in International Travel Retail, UK Travel Retail, and North America. The company was formerly known as New WH Smith PLC. WH Smith PLC was founded in 1792 and is based in Swindon, the United Kingdom.
Revenue & earnings trend
FY2021 – FY2025 · reported fiscal years
WH Smith PLC reported revenue of £1.6B in FY2025 versus £886M in FY2021, a compound +15.1%/yr. Reported net income was −£144M in FY2025.
Open the full interactive analysis →
Similar stocks
6 more Specialty Retail stocks, each showing price versus our Fair Value estimate (as of Jun 25, 2026).
| Stock | Price | Fair Value | vs Fair Value |
|---|---|---|---|
| Alimentation Couche-Tard Inc ANCTF | $57.91 | $61.82 | +7% |
| Casey's General Stores, Inc CASY | $915.60 | $264.78 | -71% |
| Williams-Sonoma, Inc WSM | $204.98 | $115.47 | -44% |
| Ulta Beauty, Inc U1LT34 | R$120.20 | R$94.67 | -21% |
| DICK'S Sporting Goods, Inc DKS | $217.60 | $313.58 | +44% |
| China Tourism Group 601888 | ¥57.20 | ¥40.60 | -29% |
Explore undervalued stocks
More undervalued Consumer Cyclical stocks →
Frequently asked questions
Is WH Smith PLC (SMWH) undervalued?
What is the fair value of SMWH?
What is the quality score of SMWH?
What is the revenue of WH Smith PLC (SMWH)?
What is the net profit margin of SMWH?
Does WH Smith PLC pay a dividend?
How we calculate Fair Value
Each company is valued through a stack of independent intrinsic-value models (DCF variants, residual-income, multiples and more), blended into one family-balanced consensus and weighted by how much trustworthy data backs it. A separate quality layer scores the fundamentals. Every input is real reported data — nothing guessed.
Educational research only · not financial advice · no buy/sell recommendation. Model-based estimates are not certainties; their reliability depends on data quality and assumptions.