Sanrio Company Ltd (SNROF) Fair Value & Analysis
Consumer Cyclical · US · Market cap $6.8B
Sanrio Company Ltd
SNROF · US
Strengths
Risks
Fair value as of: Aug 13, 2026
From 25 valuation models · updated 8 days ago
Fair value updated Aug 13, 2026, revised from $3.76 to $3.78 (+0.5%) since Jul 18, 2026. Share price +0.1% over the past month.
A strong business, but screening 49% overvalued on our models.
What runs behind every stock
69 individual criteria per stock, every one traceable See the method →
What matters now
- A high-quality business (quality 81/100), yet the market already pays well above fair value. Quality at a full price, with little margin of safety.
- The price sits above even our optimistic bull case ($5.34). The favourable scenario is already priced in.
- A fairly wide model range ($2.65 to $5.34) leaves room in how you read the outcome.
Price vs Fair Value (5 years)
White line = price, green steps = our fair value per fiscal year, dashed = 300-day average. As of Aug 13, 2026.
How to read this chart
60‑month range $3.22 – $51.97 · fair‑value band $2.65 – $5.34 · the $7.39 price screens above the $3.78 fair value. Green steps = our fair value per fiscal year (point-in-time, no hindsight). Dashed = 300-day average. As of Aug 13, 2026.
Analysis
Sanrio Company Ltd (SNROF) currently trades at $7.39, while our model-based Fair Value estimate is $3.78, implying the stock looks roughly 48.9% overvalued today. The Quality Score stands at 81/100 (high quality), in the Consumer Cyclical sector. Bear case: priced above our estimate, the market already discounts strong expectations. Bull case: above-average quality can justify a premium, the entry price still matters most (evidence: high).
Trailing-twelve-month revenue stands at $183B. Revenue grew 32.3% year over year. It earns a return on equity of 44.0%. The balance sheet holds a net cash position of $73.7B. Fundamentals as of Aug 13, 2026
Our scenario range runs from $2.65 (bear case) to $5.34 (bull case); at $7.39, the current price sits above that range. Bear and bull are the same models run on conservative and optimistic assumptions (margins, growth, valuation multiples), so a plausible valuation range, not a price target. For context, the median of 10 Consumer Cyclical peers we cover trades at -11% fair-value upside, at -49%, SNROF screens richer than that median.
Fair Value models
Each model estimates fair value its own way; the Fair Value above is the evidence-weighted blend. Evidence (0–100) measures how completely this model’s inputs are available: well-fed models carry more weight in the blend. The spread across models is intentional, each one stresses a different value driver; dividend models, for instance, come out structurally low when payout is small.
All 25 models by family
Widest divergence: Growth Earnings ($4.30) versus Asset-Based ($0.4036). Highest evidence: Growth DCF (80).
Notify me when SNROF reaches fair value
Free. You confirm by email (double opt-in) and can unsubscribe anytime in one click.
Key figures & financial health
More key figures
Figures from reported company fundamentals · as of Aug 13, 2026. TTM = trailing twelve months.
Quality Score breakdown
Of which business quality 79 · Market factors (momentum, volatility) 26
Non-valuation factor families (profitability, growth, cashflow, financial strength, momentum …), each academically grounded. Valuation itself sits in the Fair Value and is deliberately excluded here to avoid double-counting.
About the company
Sanrio Company, Ltd., together with its subsidiaries, plans and sells social communication gifts, greeting cards, and books in Japan, Europe, North America, South America, rest of Asia, and internationally. The company also operates restaurants; and produces, promotes, and distributes movies.
Full company description
Sanrio Company, Ltd., together with its subsidiaries, plans and sells social communication gifts, greeting cards, and books in Japan, Europe, North America, South America, rest of Asia, and internationally. The company also operates restaurants; and produces, promotes, and distributes movies. In addition, it engages in the planning, production, and sale of recorded music and video products; planning and presentation of musicals and live performances; copyright licensing; planning and operation of theme parks; planning, development, and sale of educational services and materials; planning, sale, and distribution of digital content; planning and sale of entertainment cards and publications; production and sale of video software; and advertising, marketing, and sports activities. Further, the company engages in the sale and rental of robots, rental of cars, and non-life insurance agency services. Sanrio Company, Ltd. was incorporated in 1949 and is headquartered in Shinagawa, Japan.
Company description, as reported by the company or data provider.
Revenue & earnings trend
FY2021 – FY2025 · reported fiscal years
Sanrio Company Ltd reported revenue of $145B in FY2025 versus $41.1B in FY2021, a compound +37.1%/yr. Reported net income was $41.7B in FY2025.
of which total revenue +4.0 pp · buybacks/dilution −11.3 pp
Absolute contributions in percentage points per year; they sum to the EPS growth rate. Start and end points are 3-year averages (details on hover).
SNROF screens 49% overvalued. Compare with Alimentation Couche-Tard Inc →
Earlier news
External third-party headlines (Yahoo Finance, Reuters and others), not an editorial selection.
- Sanrio Shares Swing After $554 Million Profit Forecast Beats Estimates
- Sanrio (TSE:8136) Valuation Check After Recent 15% Share Price Pullback
- Celebrate Togetherness as Sanrio's Hello Kitty and Friends Reunite in Toca Boca™ World
Peer Group
Specialty Retail · 227 stocks
How this stock ranks against its industry: the green marker is this stock, the band is the typical 25–75% peer range, and the tick is the median.
Valuation Multiples vs Specialty Retail median · lower = cheaper
Snowflake
Five quick dimensions, each 0 to 100: VALUE (fair-value potential), FUTURE (revenue growth), PAST (return on equity), HEALTH (low debt), DIVIDEND (yield). Green = this stock, grey = typical sector peer.
VALUE 0: the price sits above our fair-value range.
Values & ESG
Does this company touch areas you may want to avoid? The classification is inferred from sector and industry.
Similar stocks
10 more Specialty Retail stocks, each showing price versus our Fair Value estimate (as of Aug 13, 2026).
| Stock | Price | Fair Value | vs Fair Value |
|---|---|---|---|
| Alimentation Couche-Tard Inc ATD | C$89.93 | C$104.32 | +16% |
| Casey's General Stores, Inc CASY | $828.38 | $398.90 | -52% |
| Williams-Sonoma, Inc WSM | $245.15 | $162.63 | -34% |
| Ulta Beauty, Inc ULTA | $531.89 | $475.40 | -11% |
| DICK'S Sporting Goods, Inc DKS | $202.66 | $181.10 | -11% |
| Best Buy Co BBY | $83.00 | $108.04 | +30% |
| China Tourism Group 601888 | ¥54.97 | ¥40.40 | -27% |
| Tractor Supply Company TSCO | $36.43 | $35.52 | -2% |
| Taiwan Mobile Co 3045 | 109.50 TWD | 80.98 TWD | -26% |
| Vibra Energia S.A VBBR3 | R$33.04 | R$36.96 | +12% |
Compare Sanrio Company Ltd with another stock
Price, fair value, quality and upside side by side.
Explore undervalued stocks
More undervalued Consumer Cyclical stocks →
Discover undervalued stocks
Pick a strategy and jump into the live analysis with that exact screen applied.
Discover tools
Frequently asked questions
Is Sanrio Company Ltd (SNROF) overvalued or undervalued?
What is the fair value of SNROF?
What is the quality score of SNROF?
What is the revenue of Sanrio Company Ltd (SNROF)?
What is the net profit margin of SNROF?
Does Sanrio Company Ltd pay a dividend?
How we calculate Fair Value
Each company is valued through a stack of independent intrinsic-value models (DCF variants, residual-income, multiples and more), blended into one family-balanced consensus and weighted by how much trustworthy data backs it. A separate quality layer scores the fundamentals. Every input is real reported data, nothing guessed.
Track Sanrio Company Ltd and try Pro for 14 days
One email gets you 14 days of full Pro (review alerts, the 35,000+ stock screener, the diversification check) plus the monthly Top-25 report of the most undervalued quality stocks. No card, cancel anytime.
Zero risk: nothing is ever charged. After 14 days you decide whether to stay.