Soder Sportfiske AB (SODER) fair value: what the stock is really worth
As of Sep 24, 2026: fair value of Soder Sportfiske AB SEK 19.09, price SEK 15.80, upside +20.8%, quality 67 out of 100. Calculated from audited financials with 26 valuation models and 37 quality factors, updated daily.
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Price vs Fair Value
White line = price, green steps = our fair value per fiscal year, dashed = 300-day average. As of Sep 24, 2026.
How to read this chart
60‑month range kr 14.85 – kr 66.36 · fair‑value band kr 15.22 – kr 22.71 · the kr 15.80 price screens below the kr 19.09 fair value. Green steps = our fair value per fiscal year (point-in-time, no hindsight). Dashed = 300-day average. As of Sep 24, 2026.
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Söder Sportfiske AB sells of sport fishing products in Sweden. The company provides fishing rods and reels; fishing lures, including wobblers, spoon lures, spinners, jerkbaits, rubber rules, and fly fishing; and clothes comprising jackets, trousers, overalls, waders, shoes and boots, sweaters, undergarments, and accessories.
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Söder Sportfiske AB sells of sport fishing products in Sweden. The company provides fishing rods and reels; fishing lures, including wobblers, spoon lures, spinners, jerkbaits, rubber rules, and fly fishing; and clothes comprising jackets, trousers, overalls, waders, shoes and boots, sweaters, undergarments, and accessories. It also offers electric motors, and sonar and GPS units, as well as accessories and other products, such as fishing lines, landing nets, hooks, and small picks, fly tying, tools, boat, accessories, and outdoor products. It sells its products through e-commerce websites that include Sportfiskeprylar.se, Sportfishtackle.com, Sportfishtackle.de, Sportfishtackle.fi, Sportfishtackle.nl, Sportfishtackle.fr, Sportfishtackle.no, Sportfishtackle.dk, and Fishline.se, as well as though physical stores. It markets its products under the Söder Tackle, Söder Sportfiske, Eastfield Lures, Vatn, Söder Custom, Troutland, ANGLRS, HQ Flies and Fishline. The company was incorporated in 2004 and is based in Järfälla, Sweden.
Stock analysis
Soder Sportfiske AB (SODER) currently trades at kr 15.80, while our model-based Fair Value estimate is kr 19.09, implying the stock looks roughly 17.2% undervalued today.
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Valuation
Bull case: the DCF Models group reads highest at a median of kr 26.80 per share, and 15 of the 24 models we run sit above the kr 15.80 price.
Bear case: the Asset-Based group reads lowest at kr 7.21, and 9 of the 24 models stay below the price. Evidence for this calculation is high.
Scenario range: kr 15.22 (bear) to kr 22.71 (bull), the price of kr 15.80 sits inside it. Bear and bull are the same models on cautious and optimistic assumptions, a range, not a price target.
Quality & growth
The Quality Score stands at 67/100 (solid quality), in the Consumer Cyclical sector.
Mixed Growth: Revenue is growing, but margins or cash flow do not fully confirm the trend.
Soder Sportfiske AB reported revenue of 244M SEK in FY2025 versus 195M SEK in FY2021, a compound +5.8%/yr. Reported net income was 7.8M SEK in FY2025, compounding −3.5%/yr from FY2021.
Key figures
Market cap 134M SEK (≈ $13.5M) · P/E ratio 19.0 · P/S ratio 0.61 · EPS (TTM) kr 0.8300 · Dividend yield 5.1% · Net margin 3.2% · Return on equity 7.9% · Return on assets (EBIT) 5.7%.
Competitive moat
Our AI-assisted moat analysis scores the competitive advantage at 42 out of 100 (low confidence).
What moves the price
The share trades about 39% below its 52-week high and 6% above its 52-week low, currently below its 200-day average.
For context, the median of 10 Consumer Cyclical peers we cover trades at 38% fair-value upside, at 21%, SODER screens richer than that median.
Fair Value models
Bear kr 15.22Fair Value kr 19.09Bull kr 22.71
Model ⓘEach model values the company its own way (discounted cash flow, earnings, assets, dividends). The fair value above is their evidence-weighted blend, not the output of a single model. Based on fiscal year 2025 figures (about 9 months old). Earnings retained since then (kr 0.0220 per share) are deliberately not added.Bear ⓘBear = the cautious scenario: the same model computed with conservative anchors (lower growth, margins and valuation multiples). Together with Bull it frames a plausible valuation range, not a price target.BaseBull ⓘBull = the optimistic scenario: the same model computed with favourable anchors (higher growth, margins and valuation multiples). Together with Bear it frames a plausible valuation range, not a price target.Evidence ⓘEvidence = how well-backed THIS model's estimate is for this stock (0–100): how complete and reliable its input data are, and how well the model fits the company. The final Fair Value is an evidence-weighted blend, so better-evidenced models count more. Green ≥70, amber 50–69, grey below 50.
Growth Quality ⓘGrowth is valuable only when reinvestment earns attractive returns (Aswath Damodaran): sustainable growth depends on return on capital, reinvestment and efficiency. Basis: total company revenue over the periods shown on the cards (3Y/5Y/all years), not per share, so a merger can show up as a growth jump; per-share earnings growth is in the value-creation card.71/100
Revenue is growing, but margins or cash flow do not fully confirm the trend.
Revenue growth 1 year
+4.8%
Revenue growth 3 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+9.2%
Revenue growth 5 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+8.0%
Start year 2020 (pandemic)
Revenue growth 7 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+19.0%
’18
’19
’20
’21
’22
’23
’24
’25
What shareholders gained per year (last 5 years) ⓘWhat the business itself delivers per year: earnings growth per share plus the dividend yield. This is what you get IF the market keeps valuing the stock the same way: it contains no assumption about the market changing its mind. Computed per share, so buybacks count and a merger does not pass as growth. For a company that pays no dividend it is pure earnings growth per share. Period: earnings growth per share as CAGR over the last 5 reported fiscal years (annual statements), plus the current dividend yield. The start value is the median of the three years around the start, so a single crisis year (a pandemic or a write-down) does not distort the rate. Basis: EBIT basis.
−6.6%
Earnings growth per share plus dividend.
Earnings per share, growth per year−11.7%
Dividend (yield on the price)5.1%
Profit margin 2020 to 2025 ⓘOperating margin then vs now, from reported annual statements. A falling margin after a boom year is the classic peak-earnings signal: the growth rate then leans on an inflated base.11% → 3%
Growth Forecast
Little optimism in the price
The price assumes less growth than the company has delivered so far.
What the price assumes ⓘThis turns our valuation around: instead of asking what the share is worth, it asks what growth the current price requires. It uses the cash the company keeps after all spending (free cash flow), the same discount rate as our models, five years of growth, then slowing evenly to 2 % a year by year ten. Compared with the analysts' sales forecasts extended to the same five years (at least three analysts, for context only, it does not enter the Fair Value): within 3 percentage points counts as "in line" (amber), below that little optimism (green), above that a lot of optimism (red).
−7.6%
Yearly growth needed for the next five years to justify today's price.
What forecasts expect
n/a
No analyst forecast available.
After inflation (Sweden: IMF forecast 2.0% a year to 2030, 2.9% from 2016 to 2025) that is about −9.4% a year for the price.
Price, fair value, quality and upside side by side.
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Peer GroupⓘHow this stock ranks against its industry: the green marker is this stock, the band is the typical 25–75% peer range, and the tick is the median.Leisure · 189 stocks
Beats the industry median on 9/13 measures
Overall it ranks above its industry peers.
Valuation
Quality Score67 · Top 25%
Fair Value upside+25% · Above median
Profitability
Return on equity (TTM)8% · Above median
Return on assets3% · Above median
Net margin (TTM)3% · Below median
Operating margin (TTM)−6% · Bottom 25%
Growth and dividend
Revenue growth−2% · Below median
Dividend yield (TTM)5.1% · Above median
Valuation Multiplesvs Leisure median · lower = cheaper
For bloggers, editors and developers: paste this into your site or blog (a “Custom HTML” block in WordPress), it shows the current fair value and links back here. Free, plain HTML, and welcome. Full data streams (CSV/JSON) at /developers.
Cite: Fair Value Calculator (2026). "Soder Sportfiske AB Fair Value". https://www.fairvalue-calculator.com/stock/SODER
Frequently asked questions
Is Soder Sportfiske AB (SODER) overvalued or undervalued?
As of Sep 24, 2026, our model estimates a fair value of kr 19.09 versus a price of kr 15.80, about +21% upside (undervalued).
What is the fair value of SODER?
Our model-based fair value for Soder Sportfiske AB is kr 19.09 (as of Sep 24, 2026), built from audited fundamentals. The current price: kr 15.80.
What is the quality score of SODER?
Soder Sportfiske AB has a Quality Score of 67/100. It measures business quality (profitability, growth, cash flow, balance-sheet strength, investment discipline, share issuance). Market factors such as price momentum and volatility do not enter the number; they are shown separately in the detail view.
What is the price target for Soder Sportfiske AB (SODER)?
Our model-based price target is the fair value of kr 19.09 (as of Sep 24, 2026) from 24 valuation models. Cautious scenario kr 15.22, optimistic scenario kr 22.71. It is a calculation from audited fundamentals, not an analyst target.
What is the Soder Sportfiske AB stock forecast for 2026?
Our models put fair value at kr 19.09, about +21% upside versus a price of kr 15.80 (undervalued). Cautious scenario kr 15.22, optimistic scenario kr 22.71. The calculation is refreshed regularly with new filings.
What is the revenue of Soder Sportfiske AB (SODER)?
Soder Sportfiske AB reported trailing-twelve-month revenue of about 243M SEK (latest available figure, as of Sep 24, 2026).
Does Soder Sportfiske AB pay a dividend?
Soder Sportfiske AB currently shows a dividend yield of about 5.06% relative to its recent price (as of Sep 24, 2026).
What growth is priced into Soder Sportfiske AB (SODER)?
For today's price to be fair in a discounted-cash-flow model, Soder Sportfiske AB would have to grow free cash flow by -7.6 % per year for five years (discount rate 9.2 %, then slowing evenly to 2 % perpetual growth by year ten). Over the last 5 years revenue grew +8.0 % per year. As of Sep 24, 2026.
What discount rate (WACC) does the fair value of SODER use?
Our models discount Soder Sportfiske AB at 9.2 %: a base by market capitalisation (nano), damped by beta 0.88, country premium for Sweden. The same rate applies in all 26 models.
What is a reverse DCF?
A reverse DCF turns the usual calculation around. Instead of deriving a value from assumptions, it takes today's price as given and asks: what free-cash-flow growth would a company have to deliver for exactly this price to be fair? The result is not a forecast but the expectation already priced in. For Soder Sportfiske AB that is -7.6 % per year a year over ten years, using the same discount rate (9.2 %) and the same formula as our fair value.
How much growth has Soder Sportfiske AB (SODER) delivered so far?
Over the past 5 years revenue at Soder Sportfiske AB grew +8.0 % a year. The price currently implies -7.6 % per year free-cash-flow growth a year. Comparing the two shows how much confidence is in the price: if it demands more than has been delivered, the business has to accelerate for the maths to work.
How fast is the sector of Soder Sportfiske AB (SODER) growing?
The median revenue growth in the sector is +2.6 % a year. That is the yardstick for the growth priced into Soder Sportfiske AB (-7.6 % per year a year): it shows whether the expectation is within the usual range or beyond it.
What is the free cash flow yield of Soder Sportfiske AB (SODER)?
The free-cash-flow yield on the price is 8.61 %: that much free cash flow Soder Sportfiske AB produces per unit of market value. When it exceeds the discount rate of our models (9.2 %), the business already earns more than its cost of capital demands, and the price needs little additional growth.
What is the intrinsic value of Soder Sportfiske AB (SODER)?
Intrinsic value and fair value mean the same thing: what the business is worth on its numbers, independent of the share price. For Soder Sportfiske AB it is kr 19.09 per share (as of Sep 24, 2026), against a price of kr 15.80. It is the blended result of 24 valuation models (cash flow, earnings, asset, dividend).
Is Soder Sportfiske AB stock overvalued or undervalued in 2026?
As of Sep 24, 2026, SODER trades below its calculated fair value: price kr 15.80, fair value kr 19.09, a gap of about +21% (undervalued). The calculation is refreshed with each new quarterly report, so the verdict can change during the year.
Is fair value the same as the market price of SODER?
No. The price is what the market pays today (kr 15.80); the fair value is what the company's own numbers justify (kr 19.09). For Soder Sportfiske AB the two are kr 3.29 per share apart. That gap is exactly why we show both numbers side by side.
How much is Soder Sportfiske AB worth?
The market values Soder Sportfiske AB at about 134M SEK (market capitalisation, as of Sep 24, 2026). Per share that is kr 15.80; our models calculate a fair value of kr 19.09 per share.
What do the bullish and bearish scenarios say about SODER?
Our models span a range for Soder Sportfiske AB: cautious scenario kr 15.22, base kr 19.09, optimistic kr 22.71 per share (as of Sep 24, 2026, price kr 15.80). The range comes from different growth and margin assumptions, not from analyst opinions.
What is the P/E ratio of SODER?
Soder Sportfiske AB trades at a price-to-earnings ratio of 19.0 (as of Sep 24, 2026). A P/E on its own says little: it compares the price with ONE year of profit, while our fair value of kr 19.09 is built from several models across several years. Other multiples: P/B 1.4, P/S 0.5, EV/EBITDA 7.5.
How solid is the balance sheet of Soder Sportfiske AB (SODER)?
Balance-sheet figures for Soder Sportfiske AB (as of Sep 24, 2026): return on equity 7.9%. They feed the Quality Score of 67/100, which measures business quality independently of the share price.
How far is SODER from its 52-week high?
Soder Sportfiske AB trades at kr 15.80, about 39% below its 52-week high of kr 25.78 and 6% above the low of kr 14.85 (as of Sep 24, 2026). Distance from the high says nothing about value: that is what the fair value of kr 19.09 is for.
Which stocks are comparable to Soder Sportfiske AB?
From the same area (Consumer Cyclical) we also value ANTA Sports Products Limited, Pop Mart International Group, Amer Sports, Inc, Hasbro, Inc, among others. Each of them has its own fair-value calculation on this site using the same models, so the comparison is like for like.
Is Soder Sportfiske AB stock attractive at the current price?
The data as of Sep 24, 2026: price kr 15.80, calculated fair value kr 19.09 (+21%), Quality Score 67/100, from 24 models. Whether that fits your horizon and risk tolerance is your call. We provide the calculation, not investment advice.
How is the fair value of SODER calculated?
We run Soder Sportfiske AB through 24 models from four families: discounted cash flow, earnings models, asset and balance-sheet models, and dividend models. Every model gets the same audited fundamentals; the result is the weighted average of kr 19.09, with the spread shown as a cautious and an optimistic scenario.
Is it still worth investing in stocks now?
The global stock market currently sits 13.0 % above its aggregate fair value. Soder Sportfiske AB currently trades 21 % below its own fair value, and the market average says nothing about that. An expensive market is no reason to stay out and no reason to buy everything at once: keep a broad savings plan running, buy single stocks only with money you can do without, and hold part of your money liquid while the market is high. The full picture including sectors is on is it worth investing now.
What is the share price of Soder Sportfiske AB (SODER)?
The closing price on Sep 24, 2026 was kr 15.80. Our model-based fair value is kr 19.09, about +21% upside (undervalued). We carry closing prices from our data provider, not a live tick.
What should I pay attention to with Soder Sportfiske AB right now?
Solid quality (67/100) at a price below fair value, the discount is the argument here, not the business quality. The price sits in the lower half of our model range, the side with the larger margin of safety. The data supports the verdict: every model runs on fully documented inputs.
Key figures of Soder Sportfiske AB
How large is the market capitalisation of Soder Sportfiske AB (SODER)?
The market capitalisation of Soder Sportfiske AB is 134M SEK (≈ $13.5M). The stock-market value of the whole company: share price times number of shares. It is what the market asks for the entire business today.
What is the P/S ratio of Soder Sportfiske AB (SODER)?
The price-to-sales ratio of Soder Sportfiske AB is 0.61 (P/E × margin). Price to sales: market value relative to yearly revenue. Useful when profit is thin or distorted.
What are the earnings per share of Soder Sportfiske AB (SODER)?
Earnings per share at Soder Sportfiske AB are kr 0.8300 (price ÷ EPS = P/E 19.0). Earnings per share over the last twelve months: total profit spread across every single share.
What is the dividend yield of Soder Sportfiske AB (SODER)?
The dividend yield of Soder Sportfiske AB is 5.1% (payout 96.4%). Yearly dividend relative to the share price. 3% pays 3 per 100 invested. Below: how much of profit is used for it.
What is the net margin of Soder Sportfiske AB (SODER)?
The net margin of Soder Sportfiske AB is 3.2% (fiscal year 2025). How much of every unit of revenue ends up as profit. 10% means 10 cents of profit per dollar of sales.
What is the return on equity of Soder Sportfiske AB (SODER)?
The return on equity (ROE) of Soder Sportfiske AB is 7.9% (last twelve months). Profit relative to shareholders' equity, how efficiently the company works with its owners' money.
What is the EBIT return on assets of Soder Sportfiske AB (SODER)?
On an EBIT basis the return on assets of Soder Sportfiske AB is 5.7% (avg 5y). Operating profit (EBIT) relative to everything the company owns, as a multi-year average. It describes the business model rather than one good or bad year.
What is the operating margin of Soder Sportfiske AB (SODER)?
The operating margin of Soder Sportfiske AB is −5.5% (last twelve months). Profit from the core business (before interest and taxes) relative to revenue.
How fast is revenue growing at Soder Sportfiske AB (SODER)?
Revenue at Soder Sportfiske AB is growing −2.2% versus a year earlier (3y avg +9.2%). How much revenue grew versus a year earlier (YoY). The 3-year average next to it puts the single year in context.
How fast are earnings growing at Soder Sportfiske AB (SODER)?
Earnings per share at Soder Sportfiske AB are growing −29.1% versus a year earlier. How much earnings per share grew versus a year earlier.
How much net cash does Soder Sportfiske AB (SODER) hold?
Soder Sportfiske AB holds more cash than debt, 39.1M SEK net (fiscal year 2025). The company holds more cash than debt, a safety cushion.
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