Söder Sportfiske AB (SODER) Fair Value & Analysis
Consumer Cyclical · SE · Market cap 135M SEK
Fair value as of: Jun 24, 2026
Analysis
Söder Sportfiske AB (SODER) currently trades at kr 14.95, while our model-based Fair Value estimate is kr 20.29 — implying the stock looks roughly 35.7% undervalued today. We read business quality at 95/100 (high quality), in the Consumer Cyclical sector. Bull case: trading below our estimate, it may offer upside if the fundamentals hold. Bear case: a low price can be a value trap when quality is weak or the data is thin (evidence: high) — always confirm before acting.
About the company
Söder Sportfiske AB sells of sport fishing products in Sweden. The company provides fishing rods and reels; fishing lures, including wobblers, spoon lures, spinners, jerkbaits, rubber rules, and fly fishing; and clothes comprising jackets, trousers, overalls, waders, shoes and boots, sweaters, undergarments, and accessories. It also offers electric motors, and sonar and GPS units, as well as accessories and other products, such as fishing lines, landing nets, hooks, and small picks, fly tying, tools, boat, accessories, and outdoor products. It sells its products through e-commerce websites that include Sportfiskeprylar.se, Sportfishtackle.com, Sportfishtackle.de, Sportfishtackle.fi, Sportfishtackle.nl, Sportfishtackle.fr, Sportfishtackle.no, Sportfishtackle.dk, and Fishline.se, as well as though physical stores. It markets its products under the Söder Tackle, Söder Sportfiske, Eastfield Lures, Vatn, Söder Custom, Troutland, ANGLRS, HQ Flies and Fishline. The company was incorporated…
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How we calculate Fair Value
Each company is valued through a stack of independent intrinsic-value models (DCF variants, residual-income, multiples and more), blended into one family-balanced consensus and weighted by how much trustworthy data backs it. A separate quality layer scores the fundamentals. Every input is real reported data — nothing guessed.
Educational research only · not financial advice · no buy/sell recommendation. Model-based estimates are not certainties; their reliability depends on data quality and assumptions.