Söder Sportfiske AB (SODER) Fair Value & Analysis
Consumer Cyclical · SE · Market cap 140M SEK
Fair value as of: Jul 18, 2026
From 24 valuation models · updated 23 days ago
Fair value updated Jul 18, 2026, revised from kr 20.29 to kr 19.09 (−5.9%) since Jun 24, 2026.
A solid business, screening 19% undervalued on our models.
What matters now
- Our model range runs from kr 15.22 (bear) to kr 22.71 (bull), base kr 19.09. The closer the price sits to the lower half, the larger the margin of safety.
- Quality 67/100 (solid quality) with high evidence: the data supports the verdict.
Price vs Fair Value (5 years)
White line = price, green steps = our fair value per fiscal year, dashed = 300-day average. As of Jul 18, 2026.
How to read this chart
59‑month range kr 14.85 – kr 66.36 · fair‑value band kr 15.22 – kr 22.71 · the kr 16.05 price screens below the kr 19.09 fair value. Green steps = our fair value per fiscal year (point-in-time, no hindsight). Dashed = 300-day average. As of Jul 18, 2026.
Analysis
Söder Sportfiske AB (SODER) currently trades at kr 16.05, while our model-based Fair Value estimate is kr 19.09, implying the stock looks roughly 18.9% undervalued today. The Quality Score stands at 67/100 (solid quality), in the Consumer Cyclical sector. Bull case: trading below our estimate, it may offer upside if the fundamentals hold. Bear case: a low price can be a value trap when quality is weak or the data is thin (evidence: high), always confirm before acting.
Over the trailing twelve months, Söder Sportfiske AB generated revenue of 243M SEK at a net margin of 2.9%. Revenue declined 2.2% year over year. It earns a return on equity of 7.9%. The balance sheet holds a net cash position of 39.1M SEK. Fundamentals as of Jul 18, 2026
Our scenario range runs from kr 15.22 (bear case) to kr 22.71 (bull case); at kr 16.05, the current price sits within that range. Bear and bull are the same models run on conservative and optimistic assumptions (margins, growth, valuation multiples), so a plausible valuation range, not a price target. The share trades about 55% below its 52-week high and 12% above its 52-week low, currently below its 200-day average. For context, the median of 10 Consumer Cyclical peers we cover trades at 2% fair-value upside, at 19%, SODER screens cheaper than that median.
Fair Value models
Each model estimates fair value its own way; the Fair Value above is the evidence-weighted blend. Evidence (0–100) measures how completely this model’s inputs are available: well-fed models carry more weight in the blend. The spread across models is intentional, each one stresses a different value driver; dividend models, for instance, come out structurally low when payout is small.
All 24 models by family
Widest divergence: DCF Models (kr 22.76) versus Asset-Based (kr 7.21). Highest evidence: Residual Income (76).
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Key figures & financial health
More key figures
Figures from reported company fundamentals · as of Jul 18, 2026. TTM = trailing twelve months.
Quality Score breakdown
Of which business quality 68 · Market factors (momentum, volatility) 27
Non-valuation factor families (profitability, growth, cashflow, financial strength, momentum …), each academically grounded. Valuation itself sits in the Fair Value and is deliberately excluded here to avoid double-counting.
About the company
Söder Sportfiske AB sells of sport fishing products in Sweden. The company provides fishing rods and reels; fishing lures, including wobblers, spoon lures, spinners, jerkbaits, rubber rules, and fly fishing; and clothes comprising jackets, trousers, overalls, waders, shoes and boots, sweaters, undergarments, and accessories.
Full company description
Söder Sportfiske AB sells of sport fishing products in Sweden. The company provides fishing rods and reels; fishing lures, including wobblers, spoon lures, spinners, jerkbaits, rubber rules, and fly fishing; and clothes comprising jackets, trousers, overalls, waders, shoes and boots, sweaters, undergarments, and accessories. It also offers electric motors, and sonar and GPS units, as well as accessories and other products, such as fishing lines, landing nets, hooks, and small picks, fly tying, tools, boat, accessories, and outdoor products. It sells its products through e-commerce websites that include Sportfiskeprylar.se, Sportfishtackle.com, Sportfishtackle.de, Sportfishtackle.fi, Sportfishtackle.nl, Sportfishtackle.fr, Sportfishtackle.no, Sportfishtackle.dk, and Fishline.se, as well as though physical stores. It markets its products under the Söder Tackle, Söder Sportfiske, Eastfield Lures, Vatn, Söder Custom, Troutland, ANGLRS, HQ Flies and Fishline. The company was incorporated in 2004 and is based in Järfälla, Sweden.
Company description, as reported by the company or data provider.
Revenue & earnings trend
FY2021 – FY2025 · reported fiscal years
Söder Sportfiske AB reported revenue of kr 244M in FY2025 versus kr 195M in FY2021, a compound +5.8%/yr. Reported net income was kr 7.8M in FY2025, compounding −3.5%/yr from FY2021.
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Peer Group
Leisure · 190 stocks
How this stock ranks against its industry: the green marker is this stock, the band is the typical 25–75% peer range, and the tick is the median.
Valuation Multiples vs Leisure median · lower = cheaper
Snowflake
Five quick dimensions, each 0 to 100: VALUE (fair-value potential), FUTURE (revenue growth), PAST (return on equity), HEALTH (low debt), DIVIDEND (yield). Green = this stock, grey = typical sector peer.
Values & ESG
Does this company touch areas you may want to avoid? The classification is inferred from sector and industry.
ESG scores are not available for this stock yet. Values and ESG data are contextual and can differ between providers.
Similar stocks
10 more Leisure stocks, each showing price versus our Fair Value estimate (as of Jul 18, 2026).
| Stock | Price | Fair Value | vs Fair Value |
|---|---|---|---|
| ANTA Sports Products Limited 2020 | HK$74.15 | HK$119.29 | +61% |
| Pop Mart International Group 9992 | HK$160.20 | HK$227.30 | +42% |
| Amer Sports, Inc AS | $36.44 | $16.16 | -56% |
| Hasbro, Inc HAS | $81.55 | $83.38 | +2% |
| Life Time Group LTH | $42.15 | $16.15 | -62% |
| Acushnet Holdings GOLF | $114.78 | $37.79 | -67% |
| Li Ning Company 2331 | HK$14.80 | HK$29.26 | +98% |
| Benefit Systems S.A BFT | 5,255 PLN | 3,714 PLN | -29% |
| Ninebot Limited 689009 | ¥37.82 | ¥39.17 | +4% |
| Asmodee Group ASMDEEB | kr 145.70 | kr 41.90 | -71% |
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Frequently asked questions
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How we calculate Fair Value
Each company is valued through a stack of independent intrinsic-value models (DCF variants, residual-income, multiples and more), blended into one family-balanced consensus and weighted by how much trustworthy data backs it. A separate quality layer scores the fundamentals. Every input is real reported data, nothing guessed.
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