PT Sona Topas Tourism Industry Tbk, (SONA) Fair Value & Analysis
Consumer Cyclical · ID · Market cap 1.5T IDR
Fair value as of: Jul 11, 2026
From 26 valuation models · updated 30 days ago
Share price +16.1% over the past month.
A strong business, screening 14% undervalued on our models.
What matters now
- Our model range runs from 2,219 IDR (bear) to 3,698 IDR (bull), base 2,958 IDR. The closer the price sits to the lower half, the larger the margin of safety.
- Quality 76/100 (high quality) with high evidence: the data supports the verdict.
Price vs Fair Value (5 years)
White line = price, green steps = our fair value per fiscal year, dashed = 300-day average. As of Jul 11, 2026.
How to read this chart
60‑month range 625.30 IDR – 9,868 IDR · fair‑value band 2,219 IDR – 3,698 IDR · the 2,600 IDR price screens below the 2,958 IDR fair value. Dashed = 300-day average. As of Jul 11, 2026.
Analysis
PT Sona Topas Tourism Industry Tbk, (SONA) currently trades at 2,600 IDR, while our model-based Fair Value estimate is 2,958 IDR, implying the stock looks roughly 13.8% undervalued today. The Quality Score stands at 76/100 (high quality), in the Consumer Cyclical sector. Bull case: trading below our estimate, it may offer upside if the fundamentals hold. Bear case: a low price can be a value trap when quality is weak or the data is thin (evidence: high), always confirm before acting.
Over the trailing twelve months, PT Sona Topas Tourism Industry Tbk, generated revenue of 921B IDR at a net margin of 9.3%. Revenue grew 12.2% year over year. It earns a return on equity of 12.5%. The balance sheet holds a net cash position of 540B IDR. Fundamentals as of Jul 11, 2026
Our scenario range runs from 2,219 IDR (bear case) to 3,698 IDR (bull case); at 2,600 IDR, the current price sits within that range. Bear and bull are the same models run on conservative and optimistic assumptions (margins, growth, valuation multiples), so a plausible valuation range, not a price target. The share trades about 53% below its 52-week high and 50% above its 52-week low, currently below its 200-day average. For context, the median of 10 Consumer Cyclical peers we cover trades at -16% fair-value upside, at 14%, SONA screens cheaper than that median.
Fair Value models
Each model estimates fair value its own way; the Fair Value above is the evidence-weighted blend. Evidence (0–100) measures how completely this model’s inputs are available: well-fed models carry more weight in the blend. The spread across models is intentional, each one stresses a different value driver; dividend models, for instance, come out structurally low when payout is small.
All 26 models by family
Widest divergence: DCF Models (5,544 IDR) versus Dividend Discount (0.0700 IDR). Highest evidence: Growth DCF (80).
Notify me when SONA reaches fair value
Free. You confirm by email (double opt-in) and can unsubscribe anytime in one click.
Key figures & financial health
More key figures
Figures from reported company fundamentals · as of Jul 11, 2026. TTM = trailing twelve months.
Quality Score breakdown
Of which business quality 77 · Market factors (momentum, volatility) 32
Non-valuation factor families (profitability, growth, cashflow, financial strength, momentum …), each academically grounded. Valuation itself sits in the Fair Value and is deliberately excluded here to avoid double-counting.
About the company
PT Sona Topas Tourism Industry Tbk, together with its subsidiaries, offers tour and travel-related services in Indonesia. It operates through Travel and Retail Travel Shops segments. The company operates retail shops in Bali, Jakarta, Surabaya, Lombok, Medan, and Batam. It also sells tours and travel tickets; and handles related documents and tours.
Full company description
PT Sona Topas Tourism Industry Tbk, together with its subsidiaries, offers tour and travel-related services in Indonesia. It operates through Travel and Retail Travel Shops segments. The company operates retail shops in Bali, Jakarta, Surabaya, Lombok, Medan, and Batam. It also sells tours and travel tickets; and handles related documents and tours. The company was formerly known as PT Sona Topas and changed its name to PT Sona Topas Tourism Industry Tbk in October 1990. PT Sona Topas Tourism Industry Tbk was incorporated in 1978 and is based in Jakarta Selatan, Indonesia.
Company description, as reported by the company or data provider.
Revenue & earnings trend
FY2021 – FY2025 · reported fiscal years
PT Sona Topas Tourism Industry Tbk, reported revenue of 900B IDR in FY2025 versus 67.9B IDR in FY2021, a compound +90.8%/yr. Reported net income was 89.1B IDR in FY2025.
of which total revenue −4.1 pp · buybacks/dilution −6.4 pp
Absolute contributions in percentage points per year; they sum to the EPS growth rate. Start and end points are 3-year averages (details on hover).
Watch SONA: get an alert when its fair value changes →
Peer Group
Travel Services · 90 stocks
How this stock ranks against its industry: the green marker is this stock, the band is the typical 25–75% peer range, and the tick is the median.
Valuation Multiples vs Travel Services median · lower = cheaper
Snowflake
Five quick dimensions, each 0 to 100: VALUE (fair-value potential), FUTURE (revenue growth), PAST (return on equity), HEALTH (low debt), DIVIDEND (yield). Green = this stock, grey = typical sector peer.
Insider activity: 40/100
Values & ESG
Does this company touch areas you may want to avoid? The classification is inferred from sector and industry.
ESG scores are not available for this stock yet. Values and ESG data are contextual and can differ between providers.
Similar stocks
10 more Travel Services stocks, each showing price versus our Fair Value estimate (as of Jul 11, 2026).
| Stock | Price | Fair Value | vs Fair Value |
|---|---|---|---|
| Booking Holdings BKNG | $182.80 | $152.94 | -16% |
| Airbnb, Inc ABNB | $148.62 | $57.47 | -61% |
| Royal Caribbean Cruises Ltd RCL | $286.96 | $215.19 | -25% |
| Viking Holdings VIK | $100.69 | $43.51 | -57% |
| Carnival Corporation CCL | $26.41 | $31.36 | +19% |
| Expedia Group EXPE | $268.77 | $248.63 | -7% |
| Trip.com Group TCOM | $42.45 | $88.82 | +109% |
| Norwegian Cruise Line Holdings NCLH | $19.46 | $20.28 | +4% |
| Global Business Travel Group GBTG | $9.40 | $4.17 | -56% |
| Travel + Leisure Co TNL | $73.27 | $27.29 | -63% |
Compare PT Sona Topas Tourism Industry Tbk, with another stock
Price, fair value, quality and upside side by side.
Explore undervalued stocks
More undervalued Consumer Cyclical stocks →
Frequently asked questions
Is PT Sona Topas Tourism Industry Tbk, (SONA) overvalued or undervalued?
What is the fair value of SONA?
What is the quality score of SONA?
What is the revenue of PT Sona Topas Tourism Industry Tbk, (SONA)?
What is the net profit margin of SONA?
Does PT Sona Topas Tourism Industry Tbk, pay a dividend?
How we calculate Fair Value
Each company is valued through a stack of independent intrinsic-value models (DCF variants, residual-income, multiples and more), blended into one family-balanced consensus and weighted by how much trustworthy data backs it. A separate quality layer scores the fundamentals. Every input is real reported data, nothing guessed.
Track PT Sona Topas Tourism Industry Tbk, and try Pro for 14 days
One email gets you 14 days of full Pro (review alerts, the 35,000+ stock screener, the diversification check) plus the monthly Top-25 report of the most undervalued quality stocks. No card, cancel anytime.
Zero risk: nothing is ever charged. After 14 days you decide whether to stay.