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PT Sona Topas Tourism Industry Tbk, (SONA) Fair Value & Analysis

Consumer Cyclical · ID · Market cap 1.4T IDR

Price2,300 IDR
Fair Value2,958 IDR
Upside+28.6%
Quality95/100
Evidence: High Range 2,219 IDR – 3,698 IDR

Fair value as of: Jun 24, 2026

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Analysis

PT Sona Topas Tourism Industry Tbk, (SONA) currently trades at 2,300 IDR, while our model-based Fair Value estimate is 2,958 IDR — implying the stock looks roughly 28.6% undervalued today. We read business quality at 95/100 (high quality), in the Consumer Cyclical sector. Bull case: trading below our estimate, it may offer upside if the fundamentals hold. Bear case: a low price can be a value trap when quality is weak or the data is thin (evidence: high) — always confirm before acting.

About the company

PT Sona Topas Tourism Industry Tbk, together with its subsidiaries, offers tour and travel-related services in Indonesia. It operates through Travel and Retail Travel Shops segments. The company operates retail shops in Bali, Jakarta, Surabaya, Lombok, Medan, and Batam. It also sells tours and travel tickets; and handles related documents and tours. The company was formerly known as PT Sona Topas and changed its name to PT Sona Topas Tourism Industry Tbk in October 1990. PT Sona Topas Tourism Industry Tbk was incorporated in 1978 and is based in Jakarta Selatan, Indonesia.

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Frequently asked questions

Is PT Sona Topas Tourism Industry Tbk, (SONA) undervalued?
As of Jun 24, 2026, our model estimates a fair value of 2,958 IDR versus a price of 2,300 IDR — about +29% (undervalued). Model-based estimate, not financial advice.
What is the fair value of SONA?
Our 21-model fair value for PT Sona Topas Tourism Industry Tbk, is 2,958 IDR (as of Jun 24, 2026), built from audited fundamentals. The current price is 2,300 IDR.
What is the quality score of SONA?
PT Sona Topas Tourism Industry Tbk, has a Quality Score of 95/100, measuring profitability, growth and balance-sheet strength from non-valuation factors.

How we calculate Fair Value

Each company is valued through a stack of independent intrinsic-value models (DCF variants, residual-income, multiples and more), blended into one family-balanced consensus and weighted by how much trustworthy data backs it. A separate quality layer scores the fundamentals. Every input is real reported data — nothing guessed.

Educational research only · not financial advice · no buy/sell recommendation. Model-based estimates are not certainties; their reliability depends on data quality and assumptions.