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Sprout Social Inc (SPT) fair value: what the stock is really worth

As of Nov 6, 2026: fair value (intrinsic value) of Sprout Social Inc stock $16.43, price $11.06, upside +48.6%, quality 47 out of 100. Rating: undervalued. Calculated from audited financials with 6 of our 26 valuation models and 37 quality factors, updated daily.

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Technology US

SS Sprout Social Inc logo Thin data Nov 6, 2026

Sprout Social Inc

SPT · US
Meets all rules: undervalued, quality rule, uptrend

The stock costs 33% less than our calculation considers fair.

Fair value $16.43 · Undervalued
Low debt
Generates free cash flow
Quality 47/100
Mixed Growth (revenue 5y +28.0 %/yr in USD)
Mixed vs. peers (5/11)
Insiders sold $2.4M (6M)
Loss-making · -5.4% net margin (TTM)
Narrow moat 15/100 · thin data
Thin data
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What runs behind every stock

26 valuation models 8 families, DCF to NCAV 37 quality factors margins, balance sheet, cashflow, debt 6 AI factors moat, what no ratio measures 2,000+ data points verified, per stock, median

69 individual criteria per stock, every one traceable See the method →

Price vs Fair Value

$144.26 $4.99 Fair Value $16.43 Aug 2021 Nov 2026

White line = price, green steps = our fair value per fiscal year. As of Nov 6, 2026.

How to read this chart

60‑month range $4.99 – $144.26 · fair‑value band $9.96 – $26.97 · the $11.06 price screens below the $16.43 fair value. Green steps = our fair value per fiscal year (point-in-time, no hindsight). As of Nov 6, 2026.

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Company profile

Sprout Social, Inc. designs, develops, and operates a web-based social media management platform in the Americas, Europe, the Middle East, Africa, and the Asia Pacific.

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The company provides cloud software for social messaging, data and workflows in a unified system of record, intelligence, and action.

It offers AI-powered solutions, such as publishing and scheduling, social customer care, reporting and analytics, social listening and business intelligence, reputation management, social commerce, influencer marketing, predictive media intelligence, employee advocacy, and automation and workflows.

In addition, the company provides smart inbox, comprehensive case management, social customer relationship management, social monitoring and alerts, customer service tools, and automation; and centralized content planning, creation, and publishing, automated scheduling, content performance reporting, suggested content, message approval workflows, publishing permissions and governance, and content and asset libraries.

Further, it offers social media; content performance, customer service and team, custom report builder, and reporting API; and market research, brand health, competitive insights, consumer trends, and product feedback; and reputation and review management, mobile applications, and chat bot creation and management.

Additionally, the company offers professional services consisting of consulting and training services.

It serves social and community management; public relations; marketing; influencer marketing; customer service and care; commerce, sales and customer acquisition; recruiting and hiring, product development, and business strategy; and small-and-medium-sized businesses, mid-market companies, enterprises, marketing agencies, government, non-profit, and educational institutions.

The company was incorporated in 2010 and is headquartered in Chicago, Illinois.

Stock analysis

Sprout Social Inc (SPT) currently trades at $11.06, while our model-based Fair Value estimate is $16.43, implying the stock looks roughly 33% undervalued today.

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Valuation

Bull case: the Growth DCF group reads highest at a median of $17.28 per share, and 5 of the 6 models we run sit above the $11.06 price.

Bear case: the Multiples group reads lowest at $10.19, and 1 of the 6 models stay below the price. Data coverage for this calculation is low.

Scenario range: $9.96 (bear) to $26.97 (bull), the price of $11.06 sits inside it. Bear and bull are the same models on cautious and optimistic assumptions, a range, not a price target.

Quality & growth

The Quality Score stands at 47/100 (below-average quality), in the Technology sector.

Mixed Growth: Revenue is growing, but margins or cash flow do not fully confirm the trend.

Sprout Social Inc reported revenue of $458M in FY2025 versus $188M in FY2021, a compound +24.9%/yr. Reported net income was −$43.3M in FY2025.

Key figures

Market cap $666M Small · P/S ratio 1.29 · EPS (TTM) $−0.5000 · Net margin −5.4% · Return on equity −13.3% · Return on assets (EBIT) −13.6% (5-year average) · Operating margin −5.5% · Revenue (TTM) $491M.

Competitive moat

Our AI-assisted moat analysis scores the competitive advantage at 15 out of 100 (low confidence).

What moves the price

The share trades about 16% below its 52-week high and 122% above its 52-week low, currently above its 200-day average.

For context, the median of 10 Technology peers we cover trades at 10% fair-value upside, at 49%, SPT screens cheaper than that median.

Fair Value models

Bear $9.96 Fair Value $16.43 Bull $26.97
Price $11.06 · Upside +48.6%
Model ⓘEach model values the company its own way (discounted cash flow, earnings, assets, dividends). The fair value above starts from their evidence-weighted blend, not from a single model. In cyclical trough or peak years, after dilution or a stock split it is adjusted afterwards, so it can sit above or below the models. Bear ⓘBear = the cautious scenario: the same model computed with conservative anchors (lower growth, margins and valuation multiples). Together with Bull it frames a plausible valuation range, not a price target.BaseBull ⓘBull = the optimistic scenario: the same model computed with favourable anchors (higher growth, margins and valuation multiples). Together with Bear it frames a plausible valuation range, not a price target. If a model's bull case is above four times its base value, the table shows that limit with a > sign (like the overall Bull above): beyond it no assumption holds. Coverage ⓘCoverage = how well-backed THIS model's estimate is for this stock (0–100): how complete and reliable its input data are, and how well the model fits the company. The final Fair Value is an evidence-weighted blend, so better-evidenced models count more. Green ≥70, amber 50–69, grey below 50.
Best data coverage
FCF DCF $11.60 $16.43 $30.86 78
Growth DCF $10.94 $17.42 $29.34 76
5Y Revenue Exit $9.43 $15.12 $26.97 70
All 6 models by family
DCF Models
FCF DCF $11.60 $16.43 $30.86 78
5Y Revenue Exit $9.43 $15.12 $26.97 70
10Y Revenue Exit $9.96 $19.36 $25.00 66
Multiples
EV/Revenue $7.30 $10.19 $13.09 54
Growth DCF
Growth DCF $10.94 $17.42 $29.34 76
Rev-Margin DCF $9.76 $17.14 $31.52 69

Open the full fair value analysis →

Quality Score breakdown

Overall quality 47/100

It rates the business: profits, how they develop, real cash, balance sheet, investing and share count.

Profitability 33
How much profit the company makes from its sales and capital
Quality Growth 65
Are margins and returns getting better?
Cashflow 60
Do the profits arrive as real cash?
Financial strength 51
Debt, balance sheet and risk of trouble
Investment 46
Does it invest with discipline instead of growing at any price?
Low Volatility 33
How calm the share price moves, does not count
Price momentum 68
Price momentum of the last 3 to 12 months, does not count
Near the 52-week high 59
Distance to the 52-week high, does not count
New shares 54
Buys back shares or issues new ones?

Open the full quality analysis →

Insider trades

In the last 6 months, 2 officers or directors sold shares worth $2.4M and none bought.

  • SaleJustyn Russell HowardExecutive Chair, Director, 10% owner15× since Dec 4, 2025: 496,682 shares, avg. $8.53$4.2MOct 9, 202610b5-1 plan
  • SaleAaron Edward Frederick RankinChief Technology Officer, Director, 10% owner717 shares at $11.45$8,210Sep 2, 202610b5-1 plan
  • SaleJoseph Del PretoCFO and Treasurer2× since Dec 2, 2025: 28,689 shares, avg. $7.74$221,935Mar 4, 202610b5-1 plan
  • BuyRyan Paul BarrettoCEO, Director93,984 shares at $10.67$1.0MJan 9, 202610b5-1 plan
  • BuyAaron Edward Frederick RankinDirector, 10% owner90,661 shares at $11.14$1.0MDec 17, 202510b5-1 plan

Plus 16 other filings such as grants, option exercises or tax withholding. They are not market purchases or sales.

Sales are often planned (taxes, diversification, 10b5-1 plans). Purchases with their own money are seen as the stronger sign. For information only: not part of the quality score or Fair Value.

Source: SEC Form 4, as of Nov 6, 2026. All filings at the SEC ↗

Revenue & earnings trend

Growth Quality ⓘGrowth is valuable only when reinvestment earns attractive returns (Aswath Damodaran): sustainable growth depends on return on capital, reinvestment and efficiency. Basis: total company revenue over the periods shown on the cards (3Y/5Y/all years), not per share, so a merger can show up as a growth jump; per-share earnings growth is in the value-creation card. 67/100
Revenue is growing, but margins or cash flow do not fully confirm the trend.
Revenue growth 1 year
+12.7%
Revenue growth 3 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+21.7%
Revenue growth 5 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+28.0%
Start year 2020 (pandemic)
Revenue growth 8 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+33.7%
Profit margin (trend) ⓘOperating margin then vs now, from reported annual statements. A falling margin after a boom year is the classic peak-earnings signal: the growth rate then leans on an inflated base.
−24.1% (2020) → −9.5% (2025)
What shareholders gained per year ⓘWe only publish this rate when it is defensible. Reason: fiscal 2025 is a loss year, no rate is defined from a loss
not computed

Growth Forecast

Price in line with expectations
The price assumes less growth than the company has delivered so far and about what analysts expect.
What the price assumes ⓘThis turns our valuation around: instead of asking what the share is worth, it asks what growth the current price requires. It uses the cash the company keeps after all spending (free cash flow), the same discount rate as our models, five years of growth, then slowing evenly to 2 % a year by year ten. Compared with the analysts' sales forecasts extended to the same five years (at least three analysts, for context only, it does not enter the Fair Value): within 3 percentage points counts as "in line" (amber), below that little optimism (green), above that a lot of optimism (red).
+8.0%
Yearly growth needed for the next five years to justify today's price.
What forecasts expect ⓘAnalysts publish sales forecasts for the next two fiscal years. For the years after that, growth slows evenly to 2 % a year by year ten (2 % is the long-run rate our models use). Projected years are marked as such.
+5.7%
Yearly sales growth analysts expect, extended to five years.
After inflation (USA: IMF forecast 2.4% a year to 2030, 3.1% from 2016 to 2025) that is about +5.5% a year for the price and +3.2% for the forecasts.
Forecast 2026 (sales)+8.1%
Forecast 2027 (sales)+5.8%
Projected 2028 (sales)+5.3%
Projected 2029 (sales)+4.8%
Projected 2030 (sales)+4.4%

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Peer GroupⓘHow this stock ranks against its industry: the green marker is this stock, the band is the typical 25–75% peer range, and the tick is the median.Software - Application · 628 stocks

Beats the industry median on 5/10 measures
A mixed picture versus its industry peers.
Valuation
Quality Score 47 · Below median
Fair Value upside +48.6% · Top 25%
Profitability
Return on assets −8.3% · Bottom 25%
Net margin (12 months) −5.4% · Below median
Operating margin (12 months) −5.5% · Bottom 25%
Growth and dividend
Revenue growth (quarter YoY) 8.3% · Above median
Balance sheet
Debt / equity 0.20× · Above median

Valuation Multiplesvs Software - Application median · lower = cheaper

P/B 3.28× · book value is mostly goodwill ⓘGoodwill and other intangible assets are larger than the equity. The book value mainly reflects prices paid for past acquisitions, so we do not rank this P/B against the peer group.
P/S (12 months) 1.36× · Cheaper than median
Price / free cash flow (fiscal year) 16.9× · Cheaper than median
PEG 0.08× · Cheapest 25%

Strength profile in five axes (Snowflake)

VALUEFUTUREPASTHEALTHDIVIDEND
This stock
VALUEFUTUREPASTHEALTHDIVIDEND
Sector peers
VALUE (fair-value potential)98 · sector 29
FUTURE (revenue growth)42 · sector 41
PAST (return on equity)0 · sector 20
HEALTH (low debt)90 · sector 98
DIVIDEND (yield)0 · sector 29

Context: sector, industry, market

Values & ESG

Does this company touch areas you may want to avoid? The classification is inferred from sector and industry.

None of the checked exposures detected

Similar stocks

10 more Software - Application stocks, each showing price versus our Fair Value estimate.

Stock Price Fair Value vs Fair Value Compare
Adobe Inc ADBE $239.30 $463.72 +94% vs SPT
Salesforce, Inc CRM $213.65 $342.73 +60% vs SPT
Uber Technologies, Inc UBER $68.59 $101.28 +48% vs SPT
Intuit Inc INTU $341.50 $459.14 +34% vs SPT
ServiceNow, Inc NOW $101.97 $112.17 +10% vs SPT
SAP SE SAP €210.75 €173.59 −18% vs SPT
Cadence Design Systems, Inc CDNS $319.92 $225.48 −30% vs SPT
Automatic Data Processing, Inc ADP $303.35 $150.40 −50% vs SPT
Shopify Inc SHOP $148.91 $64.96 −56% vs SPT
Snowflake Inc SNOW $275.88 $73.81 −73% vs SPT

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Sprout Social Inc: fair value per Fair Value Calculator

Cite: Fair Value Calculator (2026). "Sprout Social Inc Fair Value". https://www.fairvalue-calculator.com/stock/SPT

Frequently asked questions

Is Sprout Social Inc (SPT) overvalued or undervalued?
As of Nov 6, 2026, our model estimates a fair value of $16.43 versus a price of $11.06, about +49% upside (undervalued).
What is the fair value of SPT?
Our model-based fair value for Sprout Social Inc is $16.43 (as of Nov 6, 2026), built from audited fundamentals. The current price: $11.06.
What is the quality score of SPT?
Sprout Social Inc has a Quality Score of 47/100. It measures business quality (profitability, growth, cash flow, balance-sheet strength, investment discipline, share issuance). Market factors such as price momentum and volatility do not enter the number; they are shown separately in the detail view.
What is the price target for Sprout Social Inc (SPT)?
Our model-based price target is the fair value of $16.43 (as of Nov 6, 2026) from 6 valuation models. Cautious scenario $9.96, optimistic scenario $26.97. It is a calculation from audited fundamentals, not an analyst target.
What is the Sprout Social Inc stock forecast for 2026?
Our models put fair value at $16.43, about +49% upside versus a price of $11.06 (undervalued). Cautious scenario $9.96, optimistic scenario $26.97. The calculation is refreshed regularly with new filings.
What is the revenue of Sprout Social Inc (SPT)?
Sprout Social Inc reported trailing-twelve-month revenue of about $491M (latest available figure, as of Nov 6, 2026).
What growth is priced into Sprout Social Inc (SPT)?
For today's price to be fair in a discounted-cash-flow model, Sprout Social Inc would have to grow free cash flow by +8.0 % per year for five years (discount rate 11.1 %, then slowing evenly to 2 % perpetual growth by year ten). Over the last 5 years revenue grew +28.0 % per year. As of Nov 6, 2026.
What discount rate (WACC) does the fair value of SPT use?
Our models discount Sprout Social Inc at 11.1 %: a base by market capitalisation (small), damped by beta 0.94, country premium for USA. The same rate applies in all 26 models.
What is a reverse DCF?
A reverse DCF turns the usual calculation around. Instead of deriving a value from assumptions, it takes today's price as given and asks: what free-cash-flow growth would a company have to deliver for exactly this price to be fair? The result is not a forecast but the expectation already priced in. For Sprout Social Inc that is +8.0 % per year for five years, then slowing evenly to 2 % by year ten, using the same discount rate (11.1 %) and the same formula as our fair value.
How much growth has Sprout Social Inc (SPT) delivered so far?
Over the past 5 years revenue at Sprout Social Inc grew +28.0 % a year. The price currently implies free-cash-flow growth of +8.0 % per year. Comparing the two shows how much confidence is in the price: if it demands more than has been delivered, the business has to accelerate for the maths to work.
How fast is the sector of Sprout Social Inc (SPT) growing?
The median revenue growth in the sector is +11.5 % a year. That is the yardstick for the growth priced into Sprout Social Inc (+8.0 % per year): it shows whether the expectation is within the usual range or beyond it.
What is the free cash flow yield of Sprout Social Inc (SPT)?
The free-cash-flow yield on the price is 5.90 %: that much free cash flow Sprout Social Inc produces per unit of market value. When it exceeds the discount rate of our models (11.1 %), the business already earns more than its cost of capital demands, and the price needs little additional growth.
What is the intrinsic value of Sprout Social Inc (SPT)?
Intrinsic value and fair value mean the same thing: what the business is worth on its numbers, independent of the share price. For Sprout Social Inc it is $16.43 per share (as of Nov 6, 2026), against a price of $11.06. It is the blended result of 6 valuation models in 3 families (DCF Models, Multiples, Growth DCF).
Is Sprout Social Inc stock overvalued or undervalued in 2026?
As of Nov 6, 2026, SPT trades below its calculated fair value: price $11.06, fair value $16.43, a gap of about +49% (undervalued). The calculation is refreshed with each new quarterly report, so the verdict can change during the year.
Is fair value the same as the market price of SPT?
No. The price is what the market pays today ($11.06); the fair value is what the company's own numbers justify ($16.43). For Sprout Social Inc the two are $5.37 per share apart. That gap is exactly why we show both numbers side by side.
How much is Sprout Social Inc worth?
The market values Sprout Social Inc at about $666M (market capitalisation, as of Nov 6, 2026). Per share that is $11.06; our models calculate a fair value of $16.43 per share.
What do the bullish and bearish scenarios say about SPT?
Our models span a range for Sprout Social Inc: cautious scenario $9.96, base $16.43, optimistic $26.97 per share (as of Nov 6, 2026, price $11.06). The range comes from different growth and margin assumptions, not from analyst opinions.
What is the PEG ratio of SPT?
The PEG ratio of Sprout Social Inc is 0.08 (P/E divided by earnings growth, as of Nov 6, 2026). That is below 1, so growth is priced more cheaply than the earnings multiple alone suggests.
How solid is the balance sheet of Sprout Social Inc (SPT)?
Balance-sheet figures for Sprout Social Inc (as of Nov 6, 2026): return on equity −13.3%, debt of 0.20 per unit of equity. They feed the Quality Score of 47/100, which measures business quality independently of the share price.
How far is SPT from its 52-week high?
Sprout Social Inc trades at $11.06, about 16% below its 52-week high of $13.11 and 122% above the low of $4.99 (as of Nov 6, 2026). Distance from the high says nothing about value: that is what the fair value of $16.43 is for.
Which stocks are comparable to Sprout Social Inc?
From the same area (Technology) we also value SAP SE, Salesforce, Inc, Shopify Inc, ServiceNow, Inc, among others. Each of them has its own fair-value calculation on this site using the same models, so the comparison is like for like.
Is Sprout Social Inc stock attractive at the current price?
The data as of Nov 6, 2026: price $11.06, calculated fair value $16.43 (+49%), Quality Score 47/100, from 6 models. Whether that fits your horizon and risk tolerance is your call. We provide the calculation, not investment advice.
How is the fair value of SPT calculated?
We run Sprout Social Inc through 6 models from 3 families: DCF Models, Multiples, Growth DCF. Every model gets the same audited fundamentals; the fair value of $16.43 builds on their evidence-weighted average, with the spread shown as a cautious and an optimistic scenario.
Is it still worth investing in stocks now?
The global stock market currently sits 13.3% above its aggregate fair value. Sprout Social Inc currently trades 33% below its own fair value, and the market average says nothing about that. An expensive market is no reason to stay out and no reason to buy everything at once: keep a broad savings plan running, buy single stocks only with money you can do without, and hold part of your money liquid while the market is high. The full picture including sectors is on is it worth investing now.
What is the share price of Sprout Social Inc (SPT)?
The closing price on Nov 6, 2026 was $11.06. Our model-based fair value is $16.43, about +49% upside (undervalued). We carry closing prices from our data provider, not a live tick.
What should I pay attention to with Sprout Social Inc right now?
The large discount to fair value meets weak quality (47/100). That raises the risk this is a value trap rather than a bargain. The model range is unusually wide ($9.96 to $26.97). The outcome hinges heavily on assumptions, so read the point estimate with caution. The large gap to fair value rests on thin data (low evidence): fewer applicable models and a shorter history. Read it with extra caution.

Key figures of Sprout Social Inc

How large is the market capitalisation of Sprout Social Inc (SPT)?
The market capitalisation of Sprout Social Inc is $666M. The stock-market value of the whole company: share price times number of shares. It is what the market asks for the entire business today.
What is the P/S ratio of Sprout Social Inc (SPT)?
The price-to-sales ratio of Sprout Social Inc is 1.29 (last twelve months). Price to sales: market value relative to yearly revenue. Useful when profit is thin or distorted.
What are the earnings per share of Sprout Social Inc (SPT)?
Earnings per share at Sprout Social Inc are $−0.5000. Earnings per share over the last twelve months: total profit spread across every single share.
What is the net margin of Sprout Social Inc (SPT)?
The net margin of Sprout Social Inc is −5.4% (last twelve months). How much of every unit of revenue ends up as profit. 10% means 10 cents of profit per dollar of sales.
What is the return on equity of Sprout Social Inc (SPT)?
The return on equity (ROE) of Sprout Social Inc is −13.3% (last twelve months). Profit relative to shareholders' equity, how efficiently the company works with its owners' money.
What is the EBIT return on assets of Sprout Social Inc (SPT)?
On an EBIT basis the return on assets of Sprout Social Inc is −13.6% (avg 5y). Operating profit (EBIT) relative to everything the company owns, as a multi-year average. It describes the business model rather than one good or bad year.
What is the operating margin of Sprout Social Inc (SPT)?
The operating margin of Sprout Social Inc is −5.5% (last twelve months). Profit from the core business (before interest and taxes) relative to revenue.
How fast is revenue growing at Sprout Social Inc (SPT)?
Revenue at Sprout Social Inc is growing +8.3% versus a year earlier (3y avg +21.7%). How much revenue grew versus a year earlier (YoY). The 3-year average next to it puts the single year in context.
How much net cash does Sprout Social Inc (SPT) hold?
Sprout Social Inc holds more cash than debt, $28.5M net (fiscal year 2025). The company holds more cash than debt, a safety cushion.
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