ZOZO, Inc (SRTTY) Fair Value & Analysis
Consumer Cyclical · US · Market cap $6.1B
Fair value as of: Jun 24, 2026
Analysis
ZOZO, Inc (SRTTY) currently trades at $6.40, while our model-based Fair Value estimate is $7.35 — implying the stock looks roughly 14.8% undervalued today. We read business quality at 97/100 (high quality), in the Consumer Cyclical sector. Bull case: trading below our estimate, it may offer upside if the fundamentals hold. Bear case: a low price can be a value trap when quality is weak or the data is thin (evidence: high) — always confirm before acting.
About the company
ZOZO, Inc. operates online shopping Websites in Japan. It operates ZOZOTOWN a fashion online shopping website that includes services, such as ZOZOUSED, a website for secondhand/vintage apparel; ZOZOCOSME, an online cosmetic store; ZOZOSHOES, a shoe-specialized zone; and ZOZOVILLA that brings together domestic and international brands. It also operates WEAR, an outfit-sharing app; ZOZOFIT, a 3D body scanning technology solution; ZOZOMO, and online merges offline platform that offers fulfillment support and reservation services; ZOZOMETRY that offers measurement process optimization service for businesses; ZOZOGLASS, a skin tone capturing device that solves customers' challenge of cosmetic product color selection; ZOZOMAT, a 3D feet measuring tool; ZOZOSUIT, a 3D body measurement service; and PayPay mall. In addition, it engages in the advertisement business. The company was formerly known as Start Today Co., Ltd. and changed its name to ZOZO, Inc. in October 2018. ZOZO, Inc. was inco…
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How we calculate Fair Value
Each company is valued through a stack of independent intrinsic-value models (DCF variants, residual-income, multiples and more), blended into one family-balanced consensus and weighted by how much trustworthy data backs it. A separate quality layer scores the fundamentals. Every input is real reported data — nothing guessed.
Educational research only · not financial advice · no buy/sell recommendation. Model-based estimates are not certainties; their reliability depends on data quality and assumptions.