ZOZO Inc (SRTTY) fair value: what the stock is really worth
As of Nov 6, 2026: fair value (intrinsic value) of ZOZO Inc stock $8.90, price $6.90, upside +29.0%, quality 85 out of 100. Rating: undervalued. Calculated from audited financials with 26 valuation models and 37 quality factors, updated daily.
69 individual criteria per stock, every one traceableSee the method →
Price vs Fair Value
White line = price, green steps = our fair value per fiscal year. As of Nov 9, 2026.
How to read this chart
60‑month range $4.71 – $13.12 · fair‑value band $5.74 – $11.57 · the $6.90 price screens below the $8.90 fair value. Green steps = our fair value per fiscal year (point-in-time, no hindsight). As of Nov 9, 2026.
Follow ZOZO in your weekly email
Every Wednesday you see whether ZOZO is on track or worth a review, plus price against fair value. Free, up to 3 stocks.
We send you a confirmation link. Unsubscribe with one click.
ZOZO, Inc. operates online shopping Websites in Japan.
Show moreShow less
It operates ZOZOTOWN a fashion online shopping website that includes services, such as ZOZOUSED, a website for secondhand/vintage apparel; ZOZOCOSME, an online cosmetic store; ZOZOSHOES, a shoe-specialized zone; and ZOZOVILLA that brings together domestic and international brands.
It also operates WEAR, an outfit-sharing app; ZOZOFIT, a 3D body scanning technology solution; ZOZOMO, and online merges offline platform that offers fulfillment support and reservation services; ZOZOMETRY that offers measurement process optimization service for businesses; ZOZOGLASS, a skin tone capturing device that solves customers' challenge of cosmetic product color selection; ZOZOMAT, a 3D feet measuring tool; ZOZOSUIT, a 3D body measurement service; and PayPay mall.
In addition, it engages in the advertisement business. The company was formerly known as Start Today Co., Ltd. and changed its name to ZOZO, Inc. in October 2018. ZOZO, Inc. was incorporated in 1998 and is headquartered in Chiba, Japan. ZOZO, Inc. is a subsidiary of Z Intermediate Holdings Co.,Ltd.
Stock analysis
ZOZO Inc (SRTTY) currently trades at $6.90, while our model-based Fair Value estimate is $8.90, implying the stock looks roughly 22% undervalued today.
Show more
Valuation
Bull case: the DCF Models group reads highest at a median of $10.59 per share, and 12 of the 26 models we run sit above the $6.90 price.
Bear case: the Economic Profit group reads lowest at $4.19, and 14 of the 26 models stay below the price. Data coverage for this calculation is high.
Scenario range: $5.74 (bear) to $11.57 (bull), the price of $6.90 sits inside it. Bear and bull are the same models on cautious and optimistic assumptions, a range, not a price target.
Quality & growth
The Quality Score stands at 85/100 (high quality), in the Consumer Cyclical sector.
Healthy Growth: Revenue growth appears healthy and is supported by profitability and cash-flow quality.
ZOZO Inc reported revenue of ¥242B in FY2026 versus ¥166B in FY2022, a compound +9.9%/yr. Reported net income was ¥50.8B in FY2026, compounding +10.2%/yr from FY2022.
Key figures
Market cap $6.0B Mid · P/E ratio 19.7 · P/S ratio 4.14 · EPS (TTM) $0.3500 · Dividend yield 3.6% · Net margin 21.0% · Return on equity 51.8% · Return on assets (EBIT) 36.7% (5-year average).
Competitive moat
Our AI-assisted moat analysis scores the competitive advantage at 93 out of 100 (low confidence).
What moves the price
The share trades about 18% below its 52-week high and 22% above its 52-week low, currently above its 200-day average.
For context, the median of 10 Consumer Cyclical peers we cover trades at 21% fair-value upside, at 29%, SRTTY screens cheaper than that median.
Fair Value models
Bear$5.74Fair Value $8.90Bull$11.57
Price $6.90 · Upside +29.0%
Model ⓘEach model values the company its own way (discounted cash flow, earnings, assets, dividends). The fair value above starts from their evidence-weighted blend, not from a single model. In cyclical trough or peak years, after dilution or a stock split it is adjusted afterwards, so it can sit above or below the models. Based on fiscal year 2026 figures (about 7 months old). Earnings retained since then ($0.0632 per share) are deliberately not added.Bear ⓘBear = the cautious scenario: the same model computed with conservative anchors (lower growth, margins and valuation multiples). Together with Bull it frames a plausible valuation range, not a price target.BaseBull ⓘBull = the optimistic scenario: the same model computed with favourable anchors (higher growth, margins and valuation multiples). Together with Bear it frames a plausible valuation range, not a price target. If a model's bull case is above four times its base value, the table shows that limit with a > sign (like the overall Bull above): beyond it no assumption holds.Coverage ⓘCoverage = how well-backed THIS model's estimate is for this stock (0–100): how complete and reliable its input data are, and how well the model fits the company. The final Fair Value is an evidence-weighted blend, so better-evidenced models count more. Green ≥70, amber 50–69, grey below 50.
Growth Quality ⓘGrowth is valuable only when reinvestment earns attractive returns (Aswath Damodaran): sustainable growth depends on return on capital, reinvestment and efficiency. Basis: total company revenue over the periods shown on the cards (3Y/5Y/all years), not per share, so a merger can show up as a growth jump; per-share earnings growth is in the value-creation card.92/100
Revenue growth appears healthy and is supported by profitability and cash-flow quality.
Revenue growth 1 year
+13.6%
Revenue growth 3 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+9.7%
Revenue growth 5 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+10.4%
Start year 2021 (pandemic). Over 10 years: +16.1% a year
Revenue growth 20 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+23.8%
’15
’16
’17
’18
’19
’20
’21
’22
’23
’24
’25
’26
What shareholders gained per year (last 5 years), in JPY ⓘWhat the business itself delivers per year: earnings growth per share plus the dividend yield. This is what you get IF the market keeps valuing the stock the same way: it contains no assumption about the market changing its mind. Computed per share, so buybacks count and a merger does not pass as growth. For a company that pays no dividend it is pure earnings growth per share. Period: earnings growth per share as CAGR over the last 5 reported fiscal years (annual statements), plus the current dividend yield. The start value is the median of the three years around the start, so a single crisis year (a pandemic or a write-down) does not distort the rate. Measured in JPY: this currency has depreciated against the euro and dollar over the long run, so part of the nominal rate is currency erosion that never reaches a EUR/USD investor.
+14.8%
Earnings growth per share plus dividend.
Earnings per share, growth per year+11.2%
Dividend (yield on the price)3.6%
Pace: 5 vs 10 years ⓘTwo data points, not a trend model: earnings growth per share over the last 5 fiscal years against the last 10. Labelled "steady" when both rates are within 3 percentage points of each other, otherwise picking up or flattening. Shown only when ten years of history exist.11.2% vs 16.5%, slowing
Profit margin 2021 to 2026 ⓘOperating margin then vs now, from reported annual statements. A falling margin after a boom year is the classic peak-earnings signal: the growth rate then leans on an inflated base.30% → 30%
Pace: the 5-year rate starts in 2021 (pandemic)
Growth Forecast
Price in line with expectations
The price assumes less growth than the company has delivered so far and about what analysts expect.
What the price assumes ⓘThis turns our valuation around: instead of asking what the share is worth, it asks what growth the current price requires. It uses the cash the company keeps after all spending (free cash flow), the same discount rate as our models, five years of growth, then slowing evenly to 2 % a year by year ten. Compared with the analysts' sales forecasts extended to the same five years (at least three analysts, for context only, it does not enter the Fair Value): within 3 percentage points counts as "in line" (amber), below that little optimism (green), above that a lot of optimism (red).
+5.2%
Yearly growth needed for the next five years to justify today's price.
What forecasts expect ⓘAnalysts publish sales forecasts for the next two fiscal years. For the years after that, growth slows evenly to 2 % a year by year ten (2 % is the long-run rate our models use). Projected years are marked as such.
+3.7%
Yearly sales growth analysts expect, extended to five years.
After inflation (figures in JPY, Japan: IMF forecast 2.1% a year to 2030, 1.3% from 2016 to 2025) that is about +3.0% a year for the price and +1.5% for the forecasts.
AI conclusion: Strong margins and ROE indicate possible pricing power as the main strength, while minimal public qualitative signals severely limit assessment across most factors as the key weakness.
Main risk: Platforms such as SHEIN and Temu could capture budget-conscious fashion customers in Japan through ultra-low pricing and social-media acquisition, reducing volumes or pressuring margins on ZOZOTOWN.
Bull case: By deepening its proprietary fashion data and specialised KI agents for subjective styling recommendations, ZOZO could differentiate further from low-price rivals and turn technology shifts into stronger customer loyalty and higher repeat purchases.
Bear case: If low-price platforms like SHEIN and Temu gain significant share while markerless alternatives erode fit advantages, ZOZO could see sustained volume pressure and margin compression in its core domestic e-commerce business.
ZOZO reported first-half sales and profit growth driven by logistics efficiencies in its ZOZOTOWN platform and LINE Yahoo integration. Management held full-year guidance steady while continuing a large share repurchase program. Our models see it as undervalued, yet will these cost gains and capital returns sustain momentum or will slower consumer spending in fashion limit volume expansion?
Price, fair value, quality and upside side by side.
Free, no sign-up
Peer GroupⓘHow this stock ranks against its industry: the green marker is this stock, the band is the typical 25–75% peer range, and the tick is the median.Internet Retail · 101 stocks
Beats the industry median on 9/14 measures
Overall it ranks above its industry peers.
Valuation
Quality Score85 · Top 25%
Fair Value upside+29.0% · Above median
Profitability
Return on equity (12 months)51.8% · Top 25%
Return on assets25.5% · Top 25%
Net margin (12 months)21.0% · Top 25%
Operating margin (12 months)31.9% · Top 25%
Growth and dividend
Revenue growth (quarter YoY)3.9% · Below median
Dividend yield (12 months)3.6% · Above median
Valuation Multiplesvs Internet Retail median · lower = cheaper
P/E (12 months)19.7× · Cheaper than median
P/B8.84× · Priciest 25%
P/S (12 months)4.11× · Priciest 25%
Price / free cash flow (fiscal year)18.7× · Pricier than median
For bloggers, editors and developers: paste this into your site or blog (a “Custom HTML” block in WordPress), it shows the current fair value and links back here. Free, plain HTML, and welcome. Full data streams (CSV/JSON) at /developers.
Cite: Fair Value Calculator (2026). "ZOZO Inc Fair Value". https://www.fairvalue-calculator.com/stock/SRTTY
Frequently asked questions
Is ZOZO Inc (SRTTY) overvalued or undervalued?
As of Nov 9, 2026, our model estimates a fair value of $8.90 versus a price of $6.90, about +29% upside (undervalued).
What is the fair value of SRTTY?
Our model-based fair value for ZOZO Inc is $8.90 (as of Nov 9, 2026), built from audited fundamentals. The current price: $6.90.
What is the quality score of SRTTY?
ZOZO Inc has a Quality Score of 85/100. It measures business quality (profitability, growth, cash flow, balance-sheet strength, investment discipline, share issuance). Market factors such as price momentum and volatility do not enter the number; they are shown separately in the detail view.
What is the price target for ZOZO Inc (SRTTY)?
Our model-based price target is the fair value of $8.90 (as of Nov 9, 2026) from 26 valuation models. Cautious scenario $5.74, optimistic scenario $11.57. It is a calculation from audited fundamentals, not an analyst target.
What is the ZOZO Inc stock forecast for 2026?
Our models put fair value at $8.90, about +29% upside versus a price of $6.90 (undervalued). Cautious scenario $5.74, optimistic scenario $11.57. The calculation is refreshed regularly with new filings.
What is the revenue of ZOZO Inc (SRTTY)?
ZOZO Inc reported trailing-twelve-month revenue of about ¥230B (latest available figure, as of Nov 9, 2026).
Does ZOZO Inc pay a dividend?
ZOZO Inc currently shows a dividend yield of 3.57% relative to its recent price (as of Nov 9, 2026).
How much is the dividend of ZOZO Inc (SRTTY) and when is the ex-dividend date?
ZOZO Inc pays a dividend of $0.247 per share a year, a dividend yield of 3.6%. The last ex-dividend date was Mar 31, 2026. A dividend has been paid every year since at least 2019. The payout ratio is 66.5% of earnings. Free cash flow covers the dividend 1.50 times. Our assessment: Sustainable. Payout and cash coverage both look sustainable.
What growth is priced into ZOZO Inc (SRTTY)?
For today's price to be fair in a discounted-cash-flow model, ZOZO Inc would have to grow free cash flow by +5.2 % per year for five years (discount rate 8.8 %, then slowing evenly to 2 % perpetual growth by year ten). Over the last 5 years revenue grew +10.4 % per year. As of Nov 9, 2026.
What discount rate (WACC) does the fair value of SRTTY use?
Our models discount ZOZO Inc at 8.8 %: a base by market capitalisation (mid), damped by beta 0.60, country premium for USA. The same rate applies in all 26 models.
What is a reverse DCF?
A reverse DCF turns the usual calculation around. Instead of deriving a value from assumptions, it takes today's price as given and asks: what free-cash-flow growth would a company have to deliver for exactly this price to be fair? The result is not a forecast but the expectation already priced in. For ZOZO Inc that is +5.2 % per year for five years, then slowing evenly to 2 % by year ten, using the same discount rate (8.8 %) and the same formula as our fair value.
How much growth has ZOZO Inc (SRTTY) delivered so far?
Over the past 5 years revenue at ZOZO Inc grew +10.4 % a year. The price currently implies free-cash-flow growth of +5.2 % per year. Comparing the two shows how much confidence is in the price: if it demands more than has been delivered, the business has to accelerate for the maths to work.
How fast is the sector of ZOZO Inc (SRTTY) growing?
The median revenue growth in the sector is +4.7 % a year. That is the yardstick for the growth priced into ZOZO Inc (+5.2 % per year): it shows whether the expectation is within the usual range or beyond it.
What is the free cash flow yield of ZOZO Inc (SRTTY)?
The free-cash-flow yield on the price is 5.25 %: that much free cash flow ZOZO Inc produces per unit of market value. When it exceeds the discount rate of our models (8.8 %), the business already earns more than its cost of capital demands, and the price needs little additional growth.
What is the intrinsic value of ZOZO Inc (SRTTY)?
Intrinsic value and fair value mean the same thing: what the business is worth on its numbers, independent of the share price. For ZOZO Inc it is $8.90 per share (as of Nov 9, 2026), against a price of $6.90. It is the blended result of 26 valuation models in 8 families (DCF Models, Earnings-Based, Dividend Discount, Multiples, Asset-Based, Growth DCF, Economic Profit, Growth Earnings).
Is ZOZO Inc stock overvalued or undervalued in 2026?
As of Nov 9, 2026, SRTTY trades below its calculated fair value: price $6.90, fair value $8.90, a gap of about +29% (undervalued). The calculation is refreshed with each new quarterly report, so the verdict can change during the year.
Is fair value the same as the market price of SRTTY?
No. The price is what the market pays today ($6.90); the fair value is what the company's own numbers justify ($8.90). For ZOZO Inc the two are $2.00 per share apart. That gap is exactly why we show both numbers side by side.
How much is ZOZO Inc worth?
The market values ZOZO Inc at about $6.0B (market capitalisation, as of Nov 9, 2026). Per share that is $6.90; our models calculate a fair value of $8.90 per share.
What do the bullish and bearish scenarios say about SRTTY?
Our models span a range for ZOZO Inc: cautious scenario $5.74, base $8.90, optimistic $11.57 per share (as of Nov 9, 2026, price $6.90). The range comes from different growth and margin assumptions, not from analyst opinions.
What is the P/E ratio of SRTTY?
ZOZO Inc trades at a price-to-earnings ratio of 19.7 (as of Nov 9, 2026). A P/E on its own says little: it compares the price with ONE year of profit, while our fair value of $8.90 is built from several models across several years. Other multiples: PEG 3.3, P/B 8.8, P/S 4.1, EV/EBITDA 11.2.
What is the PEG ratio of SRTTY?
The PEG ratio of ZOZO Inc is 3.31 (P/E divided by earnings growth, as of Nov 9, 2026). That is above 1, so the growth is already paid for in the price.
How solid is the balance sheet of ZOZO Inc (SRTTY)?
Balance-sheet figures for ZOZO Inc (as of Nov 9, 2026): return on equity 51.8%. They feed the Quality Score of 85/100, which measures business quality independently of the share price.
How far is SRTTY from its 52-week high?
ZOZO Inc trades at $6.90, about 18% below its 52-week high of $8.38 and 22% above the low of $5.66 (as of Nov 6, 2026). Distance from the high says nothing about value: that is what the fair value of $8.90 is for.
Which stocks are comparable to ZOZO Inc?
From the same area (Consumer Cyclical) we also value Amazon.com, Inc, Alibaba Group, PDD Holdings, Prosus N.V, among others. Each of them has its own fair-value calculation on this site using the same models, so the comparison is like for like.
Is ZOZO Inc stock attractive at the current price?
The data as of Nov 9, 2026: price $6.90, calculated fair value $8.90 (+29%), Quality Score 85/100, from 26 models. Whether that fits your horizon and risk tolerance is your call. We provide the calculation, not investment advice.
How is the fair value of SRTTY calculated?
We run ZOZO Inc through 26 models from 8 families: DCF Models, Earnings-Based, Dividend Discount, Multiples, Asset-Based, Growth DCF, Economic Profit, Growth Earnings. Every model gets the same audited fundamentals; the fair value of $8.90 builds on their evidence-weighted average, with the spread shown as a cautious and an optimistic scenario.
Is it still worth investing in stocks now?
The global stock market currently sits 13.3% above its aggregate fair value. ZOZO Inc currently trades 22% below its own fair value, and the market average says nothing about that. An expensive market is no reason to stay out and no reason to buy everything at once: keep a broad savings plan running, buy single stocks only with money you can do without, and hold part of your money liquid while the market is high. The full picture including sectors is on is it worth investing now.
What is the share price of ZOZO Inc (SRTTY)?
The closing price on Nov 6, 2026 was $6.90. Our model-based fair value is $8.90, about +29% upside (undervalued). We carry closing prices from our data provider, not a live tick.
What should I pay attention to with ZOZO Inc right now?
The rarer combination: high quality (85/100) AND below fair value. That earns a closer look rather than a quick verdict. A fairly wide model range ($5.74 to $11.57) leaves room in how you read the outcome.
Where does the earnings growth of ZOZO Inc (SRTTY) come from?
Earnings per share at ZOZO Inc grew +16.5 % a year from 2015 to 2026. Broken into its drivers: revenue per share +16.9 %, EBIT margin −1.4 %, tax rate +0.8 %, residual (interest, one-offs) +0.3 %. The four rates multiply to the earnings growth rate, they do not add up. Start and end are three-year averages so a single exceptional year does not distort the result.
Key figures of ZOZO Inc
How large is the market capitalisation of ZOZO Inc (SRTTY)?
The market capitalisation of ZOZO Inc is $6.0B. The stock-market value of the whole company: share price times number of shares. It is what the market asks for the entire business today.
What is the P/S ratio of ZOZO Inc (SRTTY)?
The price-to-sales ratio of ZOZO Inc is 4.14 (P/E × margin). Price to sales: market value relative to yearly revenue. Useful when profit is thin or distorted.
What are the earnings per share of ZOZO Inc (SRTTY)?
Earnings per share at ZOZO Inc are $0.3500 (price ÷ EPS = P/E 19.7). Earnings per share over the last twelve months: total profit spread across every single share.
What is the dividend yield of ZOZO Inc (SRTTY)?
The dividend yield of ZOZO Inc is 3.6% (payout 70.4%). Yearly dividend relative to the share price. 3% pays 3 per 100 invested. Below: how much of profit is used for it.
What is the net margin of ZOZO Inc (SRTTY)?
The net margin of ZOZO Inc is 21.0% (fiscal year 2026). How much of every unit of revenue ends up as profit. 10% means 10 cents of profit per dollar of sales.
What is the return on equity of ZOZO Inc (SRTTY)?
The return on equity (ROE) of ZOZO Inc is 51.8% (last twelve months). Profit relative to shareholders' equity, how efficiently the company works with its owners' money.
What is the EBIT return on assets of ZOZO Inc (SRTTY)?
On an EBIT basis the return on assets of ZOZO Inc is 36.7% (avg 5y). Operating profit (EBIT) relative to everything the company owns, as a multi-year average. It describes the business model rather than one good or bad year.
What is the operating margin of ZOZO Inc (SRTTY)?
The operating margin of ZOZO Inc is 31.9% (last twelve months). Profit from the core business (before interest and taxes) relative to revenue.
How fast is revenue growing at ZOZO Inc (SRTTY)?
Revenue at ZOZO Inc is growing +3.9% versus a year earlier (3y avg +9.7%). How much revenue grew versus a year earlier (YoY). The 3-year average next to it puts the single year in context.
How fast are earnings growing at ZOZO Inc (SRTTY)?
Earnings per share at ZOZO Inc are growing +5.2% versus a year earlier. How much earnings per share grew versus a year earlier.
How much net cash does ZOZO Inc (SRTTY) hold?
ZOZO Inc holds more cash than debt, ¥49.6B net (fiscal year 2026). The company holds more cash than debt, a safety cushion.
Free · no account needed
Watch ZOZO Inc in the live analysis
One click puts ZOZO Inc on your watchlist: fair value and trend at a glance, plus comparison, the diversification check and the 27,000+ stock screener.
Broad data
Nov 9, 2026