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Salesforce, Inc (SSFO34) fair value: what the stock is really worth

As of Oct 2, 2026: fair value of Salesforce, Inc BRL 62.85, price BRL 55.25, upside +13.8%, quality 78 out of 100. Calculated from audited financials with 26 valuation models and 37 quality factors, updated daily.

  1. Fair value above price? Yes
  2. Good quality? Yes
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Technology · BR · ISIN US79466L3024

SI Broad data Sep 29, 2026

Salesforce, Inc

SSFO34 · SA

Undervalued, solidQuality growthFair Value upside is positive and quality is strong.

✓Fair value R$62.85 · Undervalued (+13.8%)
✓Quality 78/100
✓Healthy Growth (revenue 5y +14.3 %/yr)
✓Solidly profitable · 18.7% net margin (TTM)
✓Low debt · generates free cash flow
✓3.1% dividend yield · Well covered
✓Wide moat 67/100

What runs behind every stock

69 individual criteria per stock, every one traceable See the method →

Price vs Fair Value

R$100.36 R$30.02 Fair Value R$62.85 Jul 2021 Oct 2026

White line = price, green steps = our fair value per fiscal year, dashed = 300-day average. As of Sep 29, 2026.

How to read this chart

60‑month range R$30.02 – R$100.36 · fair‑value band R$40.79 – R$81.71 · the R$55.25 price screens below the R$62.85 fair value. Dashed = 300-day average. As of Sep 29, 2026.

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Company profile

Salesforce, Inc. provides customer relationship management technology services that connect companies and customers together in the United States, Europe, and the Asia Pacific.

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Salesforce, Inc. provides customer relationship management technology services that connect companies and customers together in the United States, Europe, and the Asia Pacific. The company offers Agentforce, which enables customers to build, deploy, and manage enterprise-grade, autonomous AI agents at scale, enabling humans and agents to work together; Agentforce Sales, an integrated platform that brings together the power of humans with AI agents to help sales teams for selling, managing, and automating entire sales processes; Agentforce Service, which enables companies in every industry to bring all of their customer, employee, IT, and field service needs onto one integrated AI-powered platform; Data 360, a data engine that gives AI agents their context and serves as the foundation for how customers unify service offerings, making their data actionable for both humans and agents; Informatica, an AI-powered data management platform that enables customers to discover, integrate, govern, and deliver trusted data at scale across hybrid and multi-cloud environments; and Slack, a conversational interface for the agentic enterprise where people and agents work together, connecting knowledge, actions, and data in real time. It also provides marketing platforms; commerce services, which empower shopping experiences across various customer touchpoints; integration and analytics solutions; Salesforce Starter, a suite for small and medium-sized businesses that brings sales, service, marketing, and commerce together; and a field service solution that enables companies to connect service agents, dispatchers, and mobile employees through one centralized platform to schedule and dispatch work, as well as track and manage jobs. It serves financial services, healthcare and life sciences, manufacturing, automotive, and government sectors. Salesforce, Inc. was incorporated in 1999 and is headquartered in San Francisco, California.

Stock analysis

Salesforce, Inc (SSFO34) currently trades at R$55.25, while our model-based Fair Value estimate is R$62.85, implying the stock looks roughly 12.1% undervalued today.

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Valuation

Bull case: the DCF Models group reads highest at a median of R$91.53 per share, and 14 of the 26 models we run sit above the R$55.25 price.

Bear case: the Dividend Discount group reads lowest at R$7.40, and 12 of the 26 models stay below the price. Evidence for this calculation is high.

Scenario range: R$40.79 (bear) to R$81.71 (bull), the price of R$55.25 sits inside it. Bear and bull are the same models on cautious and optimistic assumptions, a range, not a price target.

Quality & growth

The Quality Score stands at 78/100 (high quality), in the Technology sector.

Healthy Growth: Revenue growth appears healthy and is supported by profitability and cash-flow quality.

Salesforce, Inc reported revenue of $41.5B in FY2026 versus $26.5B in FY2022, a compound +11.9%/yr. Reported net income was $7.5B in FY2026, compounding +50.7%/yr from FY2022.

Key figures

Market cap R$712B (≈ $136B) · P/E ratio 27.2 · P/S ratio 4.89 · EPS (TTM) R$2.03 · Dividend yield 3.1% · Net margin 18.0% · Return on equity 16.9% · Return on assets (EBIT) 3.8%.

Competitive moat

Our AI-assisted moat analysis scores the competitive advantage at 52 out of 100 (low confidence).

What moves the price

The share trades about 18% below its 52-week high and 56% above its 52-week low, currently above its 200-day average.

For context, the median of 10 Technology peers we cover trades at −8% fair-value upside, at 14%, SSFO34 screens cheaper than that median.

Fair Value models

Bear R$40.79 Fair Value R$62.85 Bull R$81.71
Model ⓘEach model values the company its own way (discounted cash flow, earnings, assets, dividends). The fair value above is their evidence-weighted blend, not the output of a single model. Based on fiscal year 2026 figures (about 8 months old). Earnings retained since then (R$0.2296 per share) are deliberately not added. Bear ⓘBear = the cautious scenario: the same model computed with conservative anchors (lower growth, margins and valuation multiples). Together with Bull it frames a plausible valuation range, not a price target.BaseBull ⓘBull = the optimistic scenario: the same model computed with favourable anchors (higher growth, margins and valuation multiples). Together with Bear it frames a plausible valuation range, not a price target. If a model's bull case is above four times its base value, the table shows that limit with a > sign (like the overall Bull above): beyond it no assumption holds. Evidence ⓘEvidence = how well-backed THIS model's estimate is for this stock (0–100): how complete and reliable its input data are, and how well the model fits the company. The final Fair Value is an evidence-weighted blend, so better-evidenced models count more. Green ≥70, amber 50–69, grey below 50.
Highest evidence
FCF DCF R$60.49 R$109.65 R$237.95 75
Residual Income R$16.12 R$19.74 R$29.24 75
EPV R$18.56 R$21.81 R$24.65 74
All 26 models by family
DCF Models
FCF DCF R$60.49 R$109.65 R$237.95 75
Owner Earnings R$43.83 R$93.54 R$191.78 71
5Y Revenue Exit R$32.15 R$55.57 R$88.55 71
5Y EBITDA Exit R$47.55 R$90.27 R$148.19 73
5Y P/E Exit R$47.91 R$91.53 R$145.04 69
10Y Revenue Exit R$39.84 R$67.13 R$107.85 65
10Y EBITDA Exit R$51.27 R$94.16 R$166.27 66
10Y P/E Exit R$51.51 R$94.79 R$163.37 61
Earnings-Based
Graham-Dodd R$14.70 R$91.17 R$127.27 63
Lynch FV R$26.20 R$37.43 R$48.66 61
PEG = 1.0 R$26.20 R$37.43 R$48.66 57
EPV R$18.56 R$21.81 R$24.65 74
Dividend Discount
Gordon GGM R$4.22 R$8.78 R$13.93 66
DDM Multi-Stage R$4.22 R$7.40 R$9.22 66
Multiples
P/E Multiple R$45.39 R$60.52 R$75.65 63
P/S Multiple R$27.56 R$36.74 R$45.93 58
P/B Multiple R$27.56 R$36.74 R$45.93 55
EV/EBIT R$39.97 R$53.60 R$67.22 66
EV/EBITDA R$43.96 R$58.92 R$73.87 67
EV/Revenue R$19.76 R$28.62 R$37.48 53
Asset-Based
NCAV (Graham) R$8.57 R$11.48 R$17.14 54
Growth DCF
Growth DCF R$58.46 R$122.01 R$227.44 74
Rev-Margin DCF R$32.15 R$55.36 R$88.35 71
Economic Profit
Residual Income R$16.12 R$19.74 R$29.24 75
ROIC Compounder R$19.70 R$28.68 R$36.65 71
Growth Earnings
Growth-Adj P/E R$43.25 R$61.79 R$80.33 67

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Quality Score breakdown

Overall quality 78/100

Of which business quality 75 · Market factors (momentum, volatility) 54

Profitability 49
Margins and returns on capital today
Quality Growth 59
Are margins and returns improving?
Cashflow 100
Earnings quality: real cash, not paper profit
Fin. Strength 58
Balance sheet, leverage, solvency risk
Investment 92
Disciplined investing over empire-building
Low Volatility 35
Calm price path (market factor)
Momentum 70
Price trend over the last 3–12 months (market factor)
52W Momentum 46
Distance to the 52-week high (market factor)
Net Issuance 100
Share count: buybacks or dilution?

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Revenue & earnings trend

Growth Quality ⓘGrowth is valuable only when reinvestment earns attractive returns (Aswath Damodaran): sustainable growth depends on return on capital, reinvestment and efficiency. Basis: total company revenue over the periods shown on the cards (3Y/5Y/all years), not per share, so a merger can show up as a growth jump; per-share earnings growth is in the value-creation card. 100/100
Revenue growth appears healthy and is supported by profitability and cash-flow quality.
Revenue growth 1 year
+9.6%
Revenue growth 3 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+9.8%
Revenue growth 5 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+14.3%
Start year 2021 (pandemic). Over 10 years: +20.1% a year
Revenue growth 10 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+20.1%
What shareholders gained per year (last 5 years) (mathematically smoothed) ⓘWhat the business itself delivers per year: earnings growth per share plus the dividend yield. This is what you get IF the market keeps valuing the stock the same way: it contains no assumption about the market changing its mind. Computed per share, so buybacks count and a merger does not pass as growth. For a company that pays no dividend it is pure earnings growth per share. Period: earnings growth per share as CAGR over the last 5 reported fiscal years (annual statements), plus the current dividend yield. The start value is the median of the three years around the start, so a single crisis year (a pandemic or a write-down) does not distort the rate. Smoothed = median of all growth paths between the years of the window (trend line on the logarithm of earnings per share): a single extreme year cannot distort the rate. The reported figure stays in the tooltip.
+40.4%
Earnings growth per share plus dividend.
Earnings per share, growth per year+37.3%
Dividend (yield on the price)3.1%
Profit margin 2021 to 2026 ⓘOperating margin then vs now, from reported annual statements. A falling margin after a boom year is the classic peak-earnings signal: the growth rate then leans on an inflated base.2% → 19%
2026 sits 88% above its own trend. The rate follows the median trend of the last 5 years, not that single year.

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Recent news

News mood ⓘNews mood, the average tone of recent news (100 articles), rated against how stocks are usually covered. 🚀 Hype = unusually upbeat · 🙂 Positive = above average · 😐 Neutral = typical · 🙁 Negative = below average · 😨 Very negative = unusually downbeat. It reflects the tone of coverage, not our valuation. Neutral
Recent news coverage is roughly neutral, about typical for how stocks are covered.

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Values & ESG

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Cite: Fair Value Calculator (2026). "Salesforce, Inc Fair Value". https://www.fairvalue-calculator.com/stock/SSFO34

Frequently asked questions

Is Salesforce, Inc (SSFO34) overvalued or undervalued?
As of Sep 29, 2026, our model estimates a fair value of R$62.85 versus a price of R$55.25, about +14% upside (undervalued).
What is the fair value of SSFO34?
Our model-based fair value for Salesforce, Inc is R$62.85 (as of Sep 29, 2026), built from audited fundamentals. The current price: R$55.25.
What is the quality score of SSFO34?
Salesforce, Inc has a Quality Score of 78/100. It measures business quality (profitability, growth, cash flow, balance-sheet strength, investment discipline, share issuance). Market factors such as price momentum and volatility do not enter the number; they are shown separately in the detail view.
What is the price target for Salesforce, Inc (SSFO34)?
Our model-based price target is the fair value of R$62.85 (as of Sep 29, 2026) from 26 valuation models. Cautious scenario R$40.79, optimistic scenario R$81.71. It is a calculation from audited fundamentals, not an analyst target.
What is the Salesforce, Inc stock forecast for 2026?
Our models put fair value at R$62.85, about +14% upside versus a price of R$55.25 (undervalued). Cautious scenario R$40.79, optimistic scenario R$81.71. The calculation is refreshed regularly with new filings.
What is the revenue of Salesforce, Inc (SSFO34)?
Salesforce, Inc reported trailing-twelve-month revenue of about $42.8B (latest available figure, as of Sep 29, 2026).
Does Salesforce, Inc pay a dividend?
Salesforce, Inc currently shows a dividend yield of about 3.06% relative to its recent price (as of Sep 29, 2026).
What is the intrinsic value of Salesforce, Inc (SSFO34)?
Intrinsic value and fair value mean the same thing: what the business is worth on its numbers, independent of the share price. For Salesforce, Inc it is R$62.85 per share (as of Sep 29, 2026), against a price of R$55.25. It is the blended result of 26 valuation models (cash flow, earnings, asset, dividend).
Is Salesforce, Inc stock overvalued or undervalued in 2026?
As of Sep 29, 2026, SSFO34 trades below its calculated fair value: price R$55.25, fair value R$62.85, a gap of about +14% (undervalued). The calculation is refreshed with each new quarterly report, so the verdict can change during the year.
Is fair value the same as the market price of SSFO34?
No. The price is what the market pays today (R$55.25); the fair value is what the company's own numbers justify (R$62.85). For Salesforce, Inc the two are R$7.60 per share apart. That gap is exactly why we show both numbers side by side.
How much is Salesforce, Inc worth?
The market values Salesforce, Inc at about R$712B (market capitalisation, as of Sep 29, 2026). Per share that is R$55.25; our models calculate a fair value of R$62.85 per share.
What do the bullish and bearish scenarios say about SSFO34?
Our models span a range for Salesforce, Inc: cautious scenario R$40.79, base R$62.85, optimistic R$81.71 per share (as of Sep 29, 2026, price R$55.25). The range comes from different growth and margin assumptions, not from analyst opinions.
How far is SSFO34 from its 52-week high?
Salesforce, Inc trades at R$55.25, about 18% below its 52-week high of R$67.28 and 56% above the low of R$35.33 (as of Oct 2, 2026). Distance from the high says nothing about value: that is what the fair value of R$62.85 is for.
Which stocks are comparable to Salesforce, Inc?
From the same area (Technology) we also value SAP SE, Shopify Inc, ServiceNow, Inc, Uber Technologies, Inc, among others. Each of them has its own fair-value calculation on this site using the same models, so the comparison is like for like.
Is Salesforce, Inc stock attractive at the current price?
The data as of Sep 29, 2026: price R$55.25, calculated fair value R$62.85 (+14%), Quality Score 78/100, from 26 models. Whether that fits your horizon and risk tolerance is your call. We provide the calculation, not investment advice.
How is the fair value of SSFO34 calculated?
We run Salesforce, Inc through 26 models from four families: discounted cash flow, earnings models, asset and balance-sheet models, and dividend models. Every model gets the same audited fundamentals; the result is the weighted average of R$62.85, with the spread shown as a cautious and an optimistic scenario.
Is it still worth investing in stocks now?
The global stock market currently sits 14.5 % above its aggregate fair value. Salesforce, Inc currently trades 12 % below its own fair value, and the market average says nothing about that. An expensive market is no reason to stay out and no reason to buy everything at once: keep a broad savings plan running, buy single stocks only with money you can do without, and hold part of your money liquid while the market is high. The full picture including sectors is on is it worth investing now.
What is the share price of Salesforce, Inc (SSFO34)?
The closing price on Oct 2, 2026 was R$55.25. Our model-based fair value is R$62.85, about +14% upside (undervalued). We carry closing prices from our data provider, not a live tick.
What should I pay attention to with Salesforce, Inc right now?
A fairly wide model range (R$40.79 to R$81.71) leaves room in how you read the outcome. The price sits in the lower half of our model range, the side with the larger margin of safety. The data supports the verdict: every model runs on fully documented inputs.

Key figures of Salesforce, Inc

How large is the market capitalisation of Salesforce, Inc (SSFO34)?
The market capitalisation of Salesforce, Inc is R$712B (≈ $136B). The stock-market value of the whole company: share price times number of shares. It is what the market asks for the entire business today.
What is the P/E ratio of Salesforce, Inc (SSFO34)?
The price-to-earnings ratio of Salesforce, Inc is 27.2. Price to earnings: how many years of current profit you pay for the stock. A P/E of 10 means ten years of profit.
What is the P/S ratio of Salesforce, Inc (SSFO34)?
The price-to-sales ratio of Salesforce, Inc is 4.89 (P/E × margin). Price to sales: market value relative to yearly revenue. Useful when profit is thin or distorted.
What are the earnings per share of Salesforce, Inc (SSFO34)?
Earnings per share at Salesforce, Inc are R$2.03 (price ÷ EPS = P/E 27.2). Earnings per share over the last twelve months: total profit spread across every single share.
What is the dividend yield of Salesforce, Inc (SSFO34)?
The dividend yield of Salesforce, Inc is 3.1% (payout 83.2%). Yearly dividend relative to the share price. 3% pays 3 per 100 invested. Below: how much of profit is used for it.
What is the net margin of Salesforce, Inc (SSFO34)?
The net margin of Salesforce, Inc is 18.0% (fiscal year 2026). How much of every unit of revenue ends up as profit. 10% means 10 cents of profit per dollar of sales.
What is the return on equity of Salesforce, Inc (SSFO34)?
The return on equity (ROE) of Salesforce, Inc is 16.9% (last twelve months). Profit relative to shareholders' equity, how efficiently the company works with its owners' money.
What is the EBIT return on assets of Salesforce, Inc (SSFO34)?
On an EBIT basis the return on assets of Salesforce, Inc is 3.8% (avg 5y). Operating profit (EBIT) relative to everything the company owns, as a multi-year average. It describes the business model rather than one good or bad year.
What is the operating margin of Salesforce, Inc (SSFO34)?
The operating margin of Salesforce, Inc is 21.8% (last twelve months). Profit from the core business (before interest and taxes) relative to revenue.
How fast is revenue growing at Salesforce, Inc (SSFO34)?
Revenue at Salesforce, Inc is growing +13.3% versus a year earlier (3y avg +9.8%). How much revenue grew versus a year earlier (YoY). The 3-year average next to it puts the single year in context.
How fast are earnings growing at Salesforce, Inc (SSFO34)?
Earnings per share at Salesforce, Inc are growing +52.2% versus a year earlier. How much earnings per share grew versus a year earlier.
How much free cash flow does Salesforce, Inc (SSFO34) generate?
The free cash flow of Salesforce, Inc is $14.4B (fiscal year 2026). The cash truly left after running and investing in the business, this is what pays dividends and buybacks.
How much net debt does Salesforce, Inc (SSFO34) carry?
The net debt of Salesforce, Inc is $7.1B (fiscal year 2026, ≈ 0.5 yrs of FCF). Debt minus cash on hand. The note shows how many years of free cash flow could in theory pay it off.
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