E. W. Scripps Co Class A (SSP) fair value: what the stock is really worth
We calculate from audited financials what E. W. Scripps Co Class A is really worth. The fair value tells you whether the price is too high or too low, the quality score (0 to 100) how solid the business behind it is. 26 models, 37 quality factors, updated daily.
Watch E. W. Scripps Co Class A for free, get notified when fair value or trend changes. Plus fair value for all 35,000+ stocks, 14 days of Pro free, no card.Watch for free
69 individual criteria per stock, every one traceableSee the method →
Price vs Fair Value
White line = price, green steps = our fair value per fiscal year, dashed = 300-day average. As of Jul 24, 2026.
How to read this chart
60‑month range $1.06 – $17.67 · fair‑value band $7.08 – $9.48 · the $3.16 price screens below the $9.48 fair value. Green steps = our fair value per fiscal year (point-in-time, no hindsight). 3 fiscal years are left out: there the valuation rested on only a fraction of the usual models. Dashed = 300-day average. As of Jul 24, 2026.
The E.W. Scripps Company, together with its subsidiaries, operates as a media enterprise through a portfolio of local television stations, national news, and entertainment networks in the United States. It operates through Local Media and Scripps Networks segments.
Show more
The E.W. Scripps Company, together with its subsidiaries, operates as a media enterprise through a portfolio of local television stations, national news, and entertainment networks in the United States. It operates through Local Media and Scripps Networks segments. The Local Media segment engages in the operation of broadcast television stations and related digital activities; production of over-the-air news, information, sports, and entertainment content through broadcast, digital, mobile, social, and over-the-top platforms; and running of network programming, local sporting events, syndicated programming and original programming; and provision of core and political advertising services. Its Scripps Networks segment operates national news outlets Scripps News and Court TV, as well as entertainment brands under the ION, Bounce, Grit, ION Mystery, ION Plus, and Laff names through over-the-air broadcast, cable/satellite, connected TV, and/or digital distribution. The company also operates the Scripps National Spelling Bee, an educational program. It serves its audiences and businesses through cable and satellite service providers. The E.W. Scripps Company was founded in 1878 and is headquartered in Cincinnati, Ohio.
Stock analysis
E. W. Scripps Co Class A (SSP) currently trades at $3.16, while our model-based Fair Value estimate is $9.48, implying the stock looks roughly 66.7% undervalued today.
Show more
Valuation
How firm this estimate is: it rests on 12 models at a data quality of 95/100, which puts the evidence level at low.
Scenario range: $7.08 (bear) to $9.48 (bull), the price of $3.16 sits below it. Bear and bull are the same models on cautious and optimistic assumptions, a range, not a price target.
Quality & growth
The Quality Score stands at 30/100 (below-average quality), in the Communication Services sector.
Weak Growth: Revenue growth is inconsistent: the periods point in different directions, so there is no trend to rely on.
E. W. Scripps Co Class A reported revenue of $2.2B in FY2025 versus $2.3B in FY2021, a compound −1.5%/yr. Reported net income was −$101M in FY2025.
Key figures
Market cap $278M · P/S ratio 0.12 · EPS (TTM) $−1.86 · Net margin −4.7% · Return on equity −7.7% · Return on assets (EBIT) 2.0% · Operating margin 4.7% · Revenue (TTM) $2.1B.
Competitive moat
Our AI-assisted moat analysis scores the competitive advantage at 28 out of 100 (medium confidence).
What moves the price
The share trades about 41% below its 52-week high and 108% above its 52-week low, currently below its 200-day average.
For context, the median of 10 Communication Services peers we cover trades at 36% fair-value upside, at 200%, SSP screens cheaper than that median.
Fair Value models
Bear $7.08Fair Value $9.48Bull $9.48
Model ⓘEach model values the company its own way (discounted cash flow, earnings, assets, dividends). The fair value above is their evidence-weighted blend, not the output of a single model.Bear ⓘBear = the cautious scenario: the same model computed with conservative anchors (lower growth, margins and valuation multiples). Together with Bull it frames a plausible valuation range, not a price target.BaseBull ⓘBull = the optimistic scenario: the same model computed with favourable anchors (higher growth, margins and valuation multiples). Together with Bear it frames a plausible valuation range, not a price target.Evidence ⓘEvidence = how well-backed THIS model's estimate is for this stock (0–100): how complete and reliable its input data are, and how well the model fits the company. The final Fair Value is an evidence-weighted blend, so better-evidenced models count more. Green ≥70, amber 50–69, grey below 50.
Growth Quality ⓘGrowth is valuable only when reinvestment earns attractive returns (Aswath Damodaran): sustainable growth depends on return on capital, reinvestment and efficiency. Basis: total company revenue over the periods shown on the cards (3Y/5Y/all years), not per share, so a merger can show up as a growth jump; per-share earnings growth is in the value-creation card.30/100
Revenue growth is inconsistent: the periods point in different directions, so there is no trend to rely on.
Revenue growth 1 year
−14.3%
Revenue growth 3 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
−4.3%
Revenue growth 5 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+3.0%
Revenue growth 39 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+1.9%
’14
’15
’16
’17
’18
’19
’20
’21
’22
’23
’24
’25
Profit margin (trend) ⓘOperating margin then vs now, from reported annual statements. A falling margin after a boom year is the classic peak-earnings signal: the growth rate then leans on an inflated base.
6.5% (2019) → 16.4% (2024)
What shareholders gained per year ⓘWe only publish this rate when it is defensible. Reason: fiscal 2025 is a loss year, no rate is defined from a loss
not computed
Growth Forecast
A lot of optimism in the price
What the price assumes ⓘThis turns our valuation around: instead of asking what the share is worth, it asks what growth the current price requires. It uses the cash the company keeps after all spending (free cash flow), the same discount rate as our models, five years of growth, then slowing evenly to 2 % a year by year ten. Compared with the analysts' sales forecasts extended to the same five years (at least three analysts, for context only, it does not enter the Fair Value): within 3 percentage points counts as "in line" (amber), below that little optimism (green), above that a lot of optimism (red).
more than +80 %
Yearly growth needed for the next five years to justify today's price.
What forecasts expect ⓘAnalysts publish sales forecasts for the next two fiscal years. For the years after that, growth slows evenly to 2 % a year by year ten (2 % is the long-run rate our models use). Projected years are marked as such.
−3.8%
Yearly sales growth analysts expect, extended to five years.
Compare E. W. Scripps Co Class A with another stock
Price, fair value, quality and upside side by side.
Free, no sign-up
Peer GroupⓘHow this stock ranks against its industry: the green marker is this stock, the band is the typical 25–75% peer range, and the tick is the median.Broadcasting · 65 stocks
Beats the industry median on 6/12 measures
A mixed picture versus its industry peers.
Valuation
Quality Score30 · Bottom 25%
Fair Value upside+200% · Top 25%
Profitability
Return on assets2% · Above median
Net margin (TTM)−5% · Below median
Operating margin (TTM)5% · Above median
Growth and dividend
Revenue growth−1% · Above median
Balance sheet
Debt / equity2.08× · Highest 25%
Valuation Multiplesvs Broadcasting median · lower = cheaper
For bloggers, editors and developers: paste this into your site or blog (a “Custom HTML” block in WordPress), it shows the current fair value and links back here. Free, plain HTML, and welcome. Full data streams (CSV/JSON) at /developers.
Cite: Fair Value Calculator (2026). "E. W. Scripps Co Class A Fair Value". https://www.fairvalue-calculator.com/stock/SSP
Frequently asked questions
Is E. W. Scripps Co Class A (SSP) overvalued or undervalued?
As of Jul 24, 2026, our model estimates a fair value of $9.48 versus a price of $3.16, about +200% upside (undervalued).
What is the fair value of SSP?
Our model-based fair value for E. W. Scripps Co Class A is $9.48 (as of Jul 24, 2026), built from audited fundamentals. The current price: $3.16.
What is the quality score of SSP?
E. W. Scripps Co Class A has a Quality Score of 30/100. It measures business quality (profitability, growth, cash flow, balance-sheet strength, investment discipline, share issuance). Market factors such as price momentum and volatility do not enter the number; they are shown separately in the detail view.
What is the price target for E. W. Scripps Co Class A (SSP)?
Our model-based price target is the fair value of $9.48 (as of Jul 24, 2026) from 3 valuation models. Cautious scenario $7.08, optimistic scenario $9.48. It is a calculation from audited fundamentals, not an analyst target.
What is the E. W. Scripps Co Class A stock forecast for 2026?
Our models put fair value at $9.48, about +200% upside versus a price of $3.16 (undervalued). Cautious scenario $7.08, optimistic scenario $9.48. The calculation is refreshed regularly with new filings.
What is the revenue of E. W. Scripps Co Class A (SSP)?
E. W. Scripps Co Class A reported trailing-twelve-month revenue of about $2.1B (latest available figure, as of Jul 24, 2026).
What growth is priced into E. W. Scripps Co Class A (SSP)?
For today's price to be fair in a discounted-cash-flow model, E. W. Scripps Co Class A would have to grow free cash flow by more than 80 % per year for five years (discount rate 11.5 %, then slowing evenly to 2 % perpetual growth by year ten). Over the last 5 years revenue grew +3.0 % per year. As of Jul 24, 2026.
What discount rate (WACC) does the fair value of SSP use?
Our models discount E. W. Scripps Co Class A at 11.5 %: a base by market capitalisation (micro), damped by beta 0.62, country premium for USA. The same rate applies in all 26 models.
What is a reverse DCF?
A reverse DCF turns the usual calculation around. Instead of deriving a value from assumptions, it takes today's price as given and asks: what free-cash-flow growth would a company have to deliver for exactly this price to be fair? The result is not a forecast but the expectation already priced in. For E. W. Scripps Co Class A that is more than 80 % per year a year over ten years, using the same discount rate (11.5 %) and the same formula as our fair value.
How much growth has E. W. Scripps Co Class A (SSP) delivered so far?
Over the past 5 years revenue at E. W. Scripps Co Class A grew +3.0 % a year. The price currently implies more than 80 % per year free-cash-flow growth a year. Comparing the two shows how much confidence is in the price: if it demands more than has been delivered, the business has to accelerate for the maths to work.
How fast is the sector of E. W. Scripps Co Class A (SSP) growing?
The median revenue growth in the sector is +1.9 % a year. That is the yardstick for the growth priced into E. W. Scripps Co Class A (more than 80 % per year a year): it shows whether the expectation is within the usual range or beyond it.
What is the free cash flow yield of E. W. Scripps Co Class A (SSP)?
The free-cash-flow yield on the price is 2.35 %: that much free cash flow E. W. Scripps Co Class A produces per unit of market value. When it exceeds the discount rate of our models (11.5 %), the business already earns more than its cost of capital demands, and the price needs little additional growth.
What is the intrinsic value of E. W. Scripps Co Class A (SSP)?
Intrinsic value and fair value mean the same thing: what the business is worth on its numbers, independent of the share price. For E. W. Scripps Co Class A it is $9.48 per share (as of Jul 24, 2026), against a price of $3.16. It is the blended result of 3 valuation models (cash flow, earnings, asset, dividend).
Is E. W. Scripps Co Class A stock overvalued or undervalued in 2026?
As of Jul 24, 2026, SSP trades below its calculated fair value: price $3.16, fair value $9.48, a gap of about +200% (undervalued). The calculation is refreshed with each new quarterly report, so the verdict can change during the year.
Is fair value the same as the market price of SSP?
No. The price is what the market pays today ($3.16); the fair value is what the company's own numbers justify ($9.48). For E. W. Scripps Co Class A the two are $6.32 per share apart. That gap is exactly why we show both numbers side by side.
How much is E. W. Scripps Co Class A worth?
The market values E. W. Scripps Co Class A at about $278M (market capitalisation, as of Jul 24, 2026). Per share that is $3.16; our models calculate a fair value of $9.48 per share.
What do the bullish and bearish scenarios say about SSP?
Our models span a range for E. W. Scripps Co Class A: cautious scenario $7.08, base $9.48, optimistic $9.48 per share (as of Jul 24, 2026, price $3.16). The range comes from different growth and margin assumptions, not from analyst opinions.
What is the PEG ratio of SSP?
The PEG ratio of E. W. Scripps Co Class A is 12.81 (P/E divided by earnings growth, as of Jul 24, 2026). That is above 1, so the growth is already paid for in the price.
How solid is the balance sheet of E. W. Scripps Co Class A (SSP)?
Balance-sheet figures for E. W. Scripps Co Class A (as of Jul 24, 2026): return on equity −7.7%, debt of 2.08 per unit of equity. They feed the Quality Score of 30/100, which measures business quality independently of the share price.
How far is SSP from its 52-week high?
E. W. Scripps Co Class A trades at $3.16, about 41% below its 52-week high of $5.39 and 108% above the low of $1.52 (as of Jul 24, 2026). Distance from the high says nothing about value: that is what the fair value of $9.48 is for.
Which stocks are comparable to E. W. Scripps Co Class A?
From the same area (Communication Services) we also value Nexstar Media Group, SES S.A, PT Elang Mahkota Teknologi Tbk, through its subsidiaries,, MFE-Mediaforeurope N.V, among others. Each of them has its own fair-value calculation on this site using the same models, so the comparison is like for like.
Is E. W. Scripps Co Class A stock attractive at the current price?
The data as of Jul 24, 2026: price $3.16, calculated fair value $9.48 (+200%), Quality Score 30/100, from 3 models. Whether that fits your horizon and risk tolerance is your call. We provide the calculation, not investment advice.
How is the fair value of SSP calculated?
We run E. W. Scripps Co Class A through 3 models from four families: discounted cash flow, earnings models, asset and balance-sheet models, and dividend models. Every model gets the same audited fundamentals; the result is the weighted average of $9.48, with the spread shown as a cautious and an optimistic scenario.
Is it still worth investing in stocks now?
The global stock market currently sits 15.6 % above its aggregate fair value. E. W. Scripps Co Class A currently trades 200 % below its own fair value, and the market average says nothing about that. An expensive market is no reason to stay out and no reason to buy everything at once: keep a broad savings plan running, buy single stocks only with money you can do without, and hold part of your money liquid while the market is high. The full picture including sectors is on is it worth investing now.
What is the share price of E. W. Scripps Co Class A (SSP)?
The closing price on Sep 14, 2026 was $3.16. Our model-based fair value is $9.48, about +200% upside (undervalued). We carry closing prices from our data provider, not a live tick.
What should I pay attention to with E. W. Scripps Co Class A right now?
The large discount to fair value meets weak quality (30/100). That raises the risk this is a value trap rather than a bargain. The price is below even our cautious bear case ($7.08). The market is more pessimistic than our downside scenario. The large gap to fair value rests on thin data (low evidence): fewer applicable models and a shorter history. Read it with extra caution.
Key figures of E. W. Scripps Co Class A
How large is the market capitalisation of E. W. Scripps Co Class A (SSP)?
The market capitalisation of E. W. Scripps Co Class A is $278M. The stock-market value of the whole company: share price times number of shares. It is what the market asks for the entire business today.
What is the P/S ratio of E. W. Scripps Co Class A (SSP)?
The price-to-sales ratio of E. W. Scripps Co Class A is 0.12 (last twelve months). Price to sales: market value relative to yearly revenue. Useful when profit is thin or distorted.
What are the earnings per share of E. W. Scripps Co Class A (SSP)?
Earnings per share at E. W. Scripps Co Class A are $−1.86. Earnings per share over the last twelve months: total profit spread across every single share.
What is the net margin of E. W. Scripps Co Class A (SSP)?
The net margin of E. W. Scripps Co Class A is −4.7% (fiscal year 2025). How much of every unit of revenue ends up as profit. 10% means 10 cents of profit per dollar of sales.
What is the return on equity of E. W. Scripps Co Class A (SSP)?
The return on equity (ROE) of E. W. Scripps Co Class A is −7.7% (last twelve months). Profit relative to shareholders' equity, how efficiently the company works with its owners' money.
What is the EBIT return on assets of E. W. Scripps Co Class A (SSP)?
On an EBIT basis the return on assets of E. W. Scripps Co Class A is 2.0% (avg 5y). Operating profit (EBIT) relative to everything the company owns, as a multi-year average. It describes the business model rather than one good or bad year.
What is the operating margin of E. W. Scripps Co Class A (SSP)?
The operating margin of E. W. Scripps Co Class A is 4.7% (last twelve months). Profit from the core business (before interest and taxes) relative to revenue.
How fast is revenue growing at E. W. Scripps Co Class A (SSP)?
Revenue at E. W. Scripps Co Class A is growing −1.4% versus a year earlier (3y avg −4.3%). How much revenue grew versus a year earlier (YoY). The 3-year average next to it puts the single year in context.
How fast are earnings growing at E. W. Scripps Co Class A (SSP)?
Earnings per share at E. W. Scripps Co Class A are growing +91.3% versus a year earlier. How much earnings per share grew versus a year earlier.
How much net debt does E. W. Scripps Co Class A (SSP) carry?
The net debt of E. W. Scripps Co Class A is $2.7B (fiscal year 2025). Debt minus cash on hand. The note shows how many years of free cash flow could in theory pay it off.
Free · no account needed
Watch E. W. Scripps Co Class A in the live analysis
One click puts E. W. Scripps Co Class A on your watchlist: fair value and trend at a glance, plus comparison, the diversification check and the 35,000+ stock screener. You can also try 14 days of Pro there, no card.
Thin data
Jul 24, 2026