TruGolf Holdings (TRUG) fair value: what the stock is really worth
As of Oct 7, 2026: fair value of TruGolf Holdings $1.17, price $2.75, upside -57.4%, quality 18 out of 100. Calculated from audited financials with 26 valuation models and 37 quality factors, updated daily.
69 individual criteria per stock, every one traceableSee the method →
Price vs Fair Value
White line = price, green steps = our fair value per fiscal year, dashed = 300-day average. As of Oct 4, 2026.
How to read this chart
58‑month range $0.3710 – $6,275 · fair‑value band $0.8755 – $1.75 · the $2.75 price screens above the $1.17 fair value. Dashed = 300-day average. As of Oct 4, 2026.
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TruGolf Holdings, Inc., through its subsidiary, engages in the design, development, manufacture, and sale of golf simulators for residential and commercial applications in the United States. The company offers portable, professional, commercial, and custom simulators. It also provides E6 Connect and E6 Apex software, as well as other gaming software.
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TruGolf Holdings, Inc., through its subsidiary, engages in the design, development, manufacture, and sale of golf simulators for residential and commercial applications in the United States. The company offers portable, professional, commercial, and custom simulators. It also provides E6 Connect and E6 Apex software, as well as other gaming software. In addition, the company offers multi-sport gaming applications. TruGolf Holdings, Inc. was founded in 1982 and is headquartered in Centerville, Utah.
Stock analysis
TruGolf Holdings (TRUG) currently trades at $2.75, while our model-based Fair Value estimate is $1.17, 57.4% below the price, so the stock looks overvalued today.
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Valuation
How firm this estimate is: it rests on 1 models at a data quality of 96/100, which puts the evidence level at low.
Scenario range: $0.8755 (bear) to $1.75 (bull), the price of $2.75 sits above it. Bear and bull are the same models on cautious and optimistic assumptions, a range, not a price target.
Quality & growth
The Quality Score stands at 18/100 (below-average quality), in the Communication Services sector.
Weak Growth: Revenue is shrinking: the last year, the last three and the last five years are all negative.
TruGolf Holdings reported revenue of $18.9M in FY2026 versus $20.2M in FY2022, a compound −1.7%/yr. Reported net income was −$15.2M in FY2026.
Key figures
Market cap $3.3M · P/S ratio 0.16 · EPS (TTM) $−442.60 · Net margin −80.7% · Return on equity −349% · Return on assets (EBIT) −20.9% · Operating margin −3.8% · Revenue (TTM) $20.0M.
Competitive moat
Our AI-assisted moat analysis scores the competitive advantage at 38 out of 100 (low confidence).
What moves the price
The share trades about 90% below its 52-week high and 641% above its 52-week low, currently below its 200-day average.
For context, the median of 10 Communication Services peers we cover trades at 44% fair-value upside, at −57%, TRUG screens richer than that median.
Fair Value models
Bear $0.8755Fair Value $1.17Bull $1.75
Price $2.75 · Upside -57.4%
Model ⓘEach model values the company its own way (discounted cash flow, earnings, assets, dividends). The fair value above is their evidence-weighted blend, not the output of a single model.Bear ⓘBear = the cautious scenario: the same model computed with conservative anchors (lower growth, margins and valuation multiples). Together with Bull it frames a plausible valuation range, not a price target.BaseBull ⓘBull = the optimistic scenario: the same model computed with favourable anchors (higher growth, margins and valuation multiples). Together with Bear it frames a plausible valuation range, not a price target. If a model's bull case is above four times its base value, the table shows that limit with a > sign (like the overall Bull above): beyond it no assumption holds.Evidence ⓘEvidence = how well-backed THIS model's estimate is for this stock (0–100): how complete and reliable its input data are, and how well the model fits the company. The final Fair Value is an evidence-weighted blend, so better-evidenced models count more. Green ≥70, amber 50–69, grey below 50.
Growth Quality ⓘGrowth is valuable only when reinvestment earns attractive returns (Aswath Damodaran): sustainable growth depends on return on capital, reinvestment and efficiency. Basis: total company revenue over the periods shown on the cards (3Y/5Y/all years), not per share, so a merger can show up as a growth jump; per-share earnings growth is in the value-creation card.0/100
Revenue is shrinking: the last year, the last three and the last five years are all negative.
Revenue growth 1 year
−13.6%
Revenue growth 3 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
−2.8%
Revenue growth 5 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
−2.3%
Start year 2021 (pandemic)
’21
’22
’23
’24
’25
’26
Profit margin (trend) ⓘOperating margin then vs now, from reported annual statements. A falling margin after a boom year is the classic peak-earnings signal: the growth rate then leans on an inflated base.
29.7% (2021) → −32.3% (2026)
What shareholders gained per year ⓘWe only publish this rate when it is defensible. Reason: fiscal 2026 is a loss year, no rate is defined from a loss
Price, fair value, quality and upside side by side.
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Peer GroupⓘHow this stock ranks against its industry: the green marker is this stock, the band is the typical 25–75% peer range, and the tick is the median.Electronic Gaming & Multimedia · 138 stocks
For bloggers, editors and developers: paste this into your site or blog (a “Custom HTML” block in WordPress), it shows the current fair value and links back here. Free, plain HTML, and welcome. Full data streams (CSV/JSON) at /developers.
Cite: Fair Value Calculator (2026). "TruGolf Holdings Fair Value". https://www.fairvalue-calculator.com/stock/TRUG
Frequently asked questions
Is TruGolf Holdings (TRUG) overvalued or undervalued?
As of Oct 4, 2026, our model estimates a fair value of $1.17 versus a price of $2.75, about −57% upside (overvalued).
What is the fair value of TRUG?
Our model-based fair value for TruGolf Holdings is $1.17 (as of Oct 4, 2026), built from audited fundamentals. The current price: $2.75.
What is the quality score of TRUG?
TruGolf Holdings has a Quality Score of 18/100. It measures business quality (profitability, growth, cash flow, balance-sheet strength, investment discipline, share issuance). Market factors such as price momentum and volatility do not enter the number; they are shown separately in the detail view.
What is the price target for TruGolf Holdings (TRUG)?
Our model-based price target is the fair value of $1.17 (as of Oct 4, 2026) from 1 valuation models. Cautious scenario $0.8755, optimistic scenario $1.75. It is a calculation from audited fundamentals, not an analyst target.
What is the TruGolf Holdings stock forecast for 2026?
Our models put fair value at $1.17, about −57% upside versus a price of $2.75 (overvalued). Cautious scenario $0.8755, optimistic scenario $1.75. The calculation is refreshed regularly with new filings.
What is the revenue of TruGolf Holdings (TRUG)?
TruGolf Holdings reported trailing-twelve-month revenue of about $20.0M (latest available figure, as of Oct 4, 2026).
What is the intrinsic value of TruGolf Holdings (TRUG)?
Intrinsic value and fair value mean the same thing: what the business is worth on its numbers, independent of the share price. For TruGolf Holdings it is $1.17 per share (as of Oct 4, 2026), against a price of $2.75. It is the blended result of 1 valuation models (cash flow, earnings, asset, dividend).
Is TruGolf Holdings stock overvalued or undervalued in 2026?
As of Oct 4, 2026, TRUG trades above its calculated fair value: price $2.75, fair value $1.17, a gap of about −57% (overvalued). The calculation is refreshed with each new quarterly report, so the verdict can change during the year.
Is fair value the same as the market price of TRUG?
No. The price is what the market pays today ($2.75); the fair value is what the company's own numbers justify ($1.17). For TruGolf Holdings the two are $1.58 per share apart. That gap is exactly why we show both numbers side by side.
How much is TruGolf Holdings worth?
The market values TruGolf Holdings at about $3.3M (market capitalisation, as of Oct 4, 2026). Per share that is $2.75; our models calculate a fair value of $1.17 per share.
What do the bullish and bearish scenarios say about TRUG?
Our models span a range for TruGolf Holdings: cautious scenario $0.8755, base $1.17, optimistic $1.75 per share (as of Oct 4, 2026, price $2.75). The range comes from different growth and margin assumptions, not from analyst opinions.
How solid is the balance sheet of TruGolf Holdings (TRUG)?
Balance-sheet figures for TruGolf Holdings (as of Oct 4, 2026): return on equity −349.3%, debt of 0.07 per unit of equity. They feed the Quality Score of 18/100, which measures business quality independently of the share price.
How far is TRUG from its 52-week high?
TruGolf Holdings trades at $2.75, about 90% below its 52-week high of $26.80 and 641% above the low of $0.3710 (as of Oct 7, 2026). Distance from the high says nothing about value: that is what the fair value of $1.17 is for.
Which stocks are comparable to TruGolf Holdings?
From the same area (Communication Services) we also value NetEase, Inc, Take-Two Interactive Software, Inc, Roblox Corporation, Zhejiang Century Huatong Group, among others. Each of them has its own fair-value calculation on this site using the same models, so the comparison is like for like.
Is TruGolf Holdings stock attractive at the current price?
The data as of Oct 4, 2026: price $2.75, calculated fair value $1.17 (−57%), Quality Score 18/100, from 1 models. Whether that fits your horizon and risk tolerance is your call. We provide the calculation, not investment advice.
How is the fair value of TRUG calculated?
We run TruGolf Holdings through 1 models from four families: discounted cash flow, earnings models, asset and balance-sheet models, and dividend models. Every model gets the same audited fundamentals; the result is the weighted average of $1.17, with the spread shown as a cautious and an optimistic scenario.
Is it still worth investing in stocks now?
The global stock market currently sits 15.3 % above its aggregate fair value. TruGolf Holdings itself currently trades above fair value. An expensive market is no reason to stay out and no reason to buy everything at once: keep a broad savings plan running, buy single stocks only with money you can do without, and hold part of your money liquid while the market is high. The full picture including sectors is on is it worth investing now.
What is the share price of TruGolf Holdings (TRUG)?
The closing price on Oct 7, 2026 was $2.75. Our model-based fair value is $1.17, about −57% upside (overvalued). We carry closing prices from our data provider, not a live tick.
What should I pay attention to with TruGolf Holdings right now?
The price sits above even our optimistic bull case ($1.75). The favourable scenario is already priced in. Weak quality (18/100) and above fair value at the same time, the margin of safety is missing on both counts. The large gap to fair value rests on thin data (low evidence): fewer applicable models and a shorter history. Read it with extra caution. A fairly wide model range ($0.8755 to $1.75) leaves room in how you read the outcome.
Key figures of TruGolf Holdings
How large is the market capitalisation of TruGolf Holdings (TRUG)?
The market capitalisation of TruGolf Holdings is $3.3M. The stock-market value of the whole company: share price times number of shares. It is what the market asks for the entire business today.
What is the P/S ratio of TruGolf Holdings (TRUG)?
The price-to-sales ratio of TruGolf Holdings is 0.16 (last twelve months). Price to sales: market value relative to yearly revenue. Useful when profit is thin or distorted.
What are the earnings per share of TruGolf Holdings (TRUG)?
Earnings per share at TruGolf Holdings are $−442.60. Earnings per share over the last twelve months: total profit spread across every single share.
What is the net margin of TruGolf Holdings (TRUG)?
The net margin of TruGolf Holdings is −80.7% (fiscal year 2026). How much of every unit of revenue ends up as profit. 10% means 10 cents of profit per dollar of sales.
What is the return on equity of TruGolf Holdings (TRUG)?
The return on equity (ROE) of TruGolf Holdings is −349% (last twelve months). Profit relative to shareholders' equity, how efficiently the company works with its owners' money.
What is the EBIT return on assets of TruGolf Holdings (TRUG)?
On an EBIT basis the return on assets of TruGolf Holdings is −20.9% (avg 5y). Operating profit (EBIT) relative to everything the company owns, as a multi-year average. It describes the business model rather than one good or bad year.
What is the operating margin of TruGolf Holdings (TRUG)?
The operating margin of TruGolf Holdings is −3.8% (last twelve months). Profit from the core business (before interest and taxes) relative to revenue.
How fast is revenue growing at TruGolf Holdings (TRUG)?
Revenue at TruGolf Holdings is growing +34.4% versus a year earlier (3y avg −2.8%). How much revenue grew versus a year earlier (YoY). The 3-year average next to it puts the single year in context.
How much free cash flow does TruGolf Holdings (TRUG) generate?
The free cash flow of TruGolf Holdings is −$5.1M (fiscal year 2026). The cash truly left after running and investing in the business, this is what pays dividends and buybacks.
How much net cash does TruGolf Holdings (TRUG) hold?
TruGolf Holdings holds more cash than debt, $4.6M net (fiscal year 2026). The company holds more cash than debt, a safety cushion.
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Thin data
Oct 4, 2026