Terminal X Online Ltd. (TRX) fair value: what the stock is really worth
As of Nov 6, 2026: fair value (intrinsic value) of Terminal X Online Ltd. stock ILS 7.41, price ILS 7.20, upside +2.9%, quality 66 out of 100. Rating: fairly valued. Calculated from audited financials with 26 valuation models and 37 quality factors, updated daily.
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Terminal X Online Ltd.
TRX · TAThe stock costs about what our calculation considers fair.
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Price vs Fair Value
White line = price, green steps = our fair value per fiscal year. As of Nov 6, 2026.
How to read this chart
60‑month range 1.86 ILS – 14.70 ILS · fair‑value band 5.02 ILS – 9.63 ILS · the 7.20 ILS price screens below the 7.41 ILS fair value. Green steps = our fair value per fiscal year (point-in-time, no hindsight). As of Nov 6, 2026.
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Company profile
Terminal X Online Ltd. engages in the marketing and sale of fashion and lifestyle products in Israel.
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The company also offers makeup products under the ADAH brand to retail sites, and makeup and perfumery schools; clothing, footwear, bags, and fashion accessories under the AINKER to the Degel stores, retail sites, and selected fashion stores; and jewelry, fashion, and lifestyle accessories under the RONIT YAM and SENSEA brands.
It provides its products through Terminal X, Sisterz, Strongpool, Inker, Ada Lazargan, and Ronit Yam e-commerce sites. The company was incorporated in 2017 and is based in Bnei Brak, Israel. Terminal X Online Ltd. operates as a subsidiary of Fox-Wizel Ltd.
Stock analysis
Terminal X Online Ltd. (TRX) currently trades at 7.20 ILS, while our model-based Fair Value estimate is 7.41 ILS, so the stock looks roughly fairly valued today (gap 2.8%).
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Valuation
Bull case: the DCF Models group reads highest at a median of 8.80 ILS per share, and 11 of the 26 models we run sit above the 7.20 ILS price.
Bear case: the Economic Profit group reads lowest at 2.76 ILS, and 15 of the 26 models stay below the price. Data coverage for this calculation is high.
Scenario range: 5.02 ILS (bear) to 9.63 ILS (bull), the price of 7.20 ILS sits inside it. Bear and bull are the same models on cautious and optimistic assumptions, a range, not a price target.
Quality & growth
The Quality Score stands at 66/100 (solid quality), in the Consumer Cyclical sector.
Healthy Growth: Revenue growth appears healthy and is supported by profitability and cash-flow quality.
Terminal X Online Ltd. reported revenue of 560M ILS in FY2025 versus 341M ILS in FY2021, a compound +13.2%/yr. Reported net income was 28.4M ILS in FY2025.
Key figures
Market cap 918M ILS Micro · P/E ratio 27.7 · P/S ratio 1.50 · EPS (TTM) 0.2600 ILS · Dividend yield 3.9% · Net margin 5.4% · Return on equity 14.3% · Return on assets (EBIT) 2.1% (5-year average).
Competitive moat
Our AI-assisted moat analysis scores the competitive advantage at 48 out of 100 (low confidence).
What moves the price
The share trades about 17% below its 52-week high and 24% above its 52-week low, currently below its 200-day average.
For context, the median of 10 Consumer Cyclical peers we cover trades at 21% fair-value upside, at 3%, TRX screens richer than that median.
Fair Value models
All 26 models by family
Quality Score breakdown
It rates the business: profits, how they develop, real cash, balance sheet, investing and share count.
Revenue & earnings trend
Growth Forecast
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Compare Terminal X Online Ltd. with another stock
Price, fair value, quality and upside side by side.
Peer GroupⓘHow this stock ranks against its industry: the green marker is this stock, the band is the typical 25–75% peer range, and the tick is the median.Internet Retail · 101 stocks
Valuation Multiplesvs Internet Retail median · lower = cheaper
Strength profile in five axes (Snowflake)
Context: sector, industry, market
- Is the Consumer Discretionary sector expensive or cheap?
- P/E, EV/EBITDA and margins by industry (reference tables)
- Debt-to-equity by industry
- Price/FCF by industry
- Piotroski F-Score screener with fair value
- Valuation of the Israel market
Values & ESG
Does this company touch areas you may want to avoid? The classification is inferred from sector and industry.
Similar stocks
10 more Internet Retail stocks, each showing price versus our Fair Value estimate.
| Stock | Price | Fair Value | vs Fair Value | Compare |
|---|---|---|---|---|
| PDD Holdings PDD | $83.03 | $249.09 | +200% | vs TRX |
| Sea Limited SE | $75.73 | $129.32 | +71% | vs TRX |
| Prosus N.V PRX | €37.56 | €52.15 | +39% | vs TRX |
| JD.com, Inc 9618 | HK$113.30 | HK$150.10 | +32% | vs TRX |
| MercadoLibre, Inc MELI | $1,510 | $1,830 | +21% | vs TRX |
| Alibaba Group BABA | $109.45 | $120.46 | +10% | vs TRX |
| DoorDash, Inc DASH | $179.67 | $197.64 | +10% | vs TRX |
| Amazon.com, Inc AMZN | $259.30 | $140.05 | −46% | vs TRX |
| eBay Inc EBAY | $121.96 | $60.00 | −51% | vs TRX |
| Coupang, Inc CPNG | $16.29 | $4.98 | −69% | vs TRX |
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Frequently asked questions
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Key figures of Terminal X Online Ltd.
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