Urban-Gro Inc (UGRO) fair value: what the stock is really worth
As of Jul 17, 2026: fair value of Urban-Gro Inc $3.18, price $1.70, upside +87.3%, quality 17 out of 100. Calculated from audited financials with 26 valuation models and 37 quality factors, updated daily.
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Price vs Fair Value
White line = price, green steps = our fair value per fiscal year, dashed = 300-day average. As of Sep 24, 2026.
How to read this chart
60‑month range $1.70 – $412.75 · fair‑value band $2.67 – $4.13 · the $1.70 price screens below the $3.18 fair value. Green steps = our fair value per fiscal year (point-in-time, no hindsight). Dashed = 300-day average. As of Sep 24, 2026.
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urban-gro, Inc. operates as a diversified sports, media, and experiential marketing platform that focuses on the creation, production, and monetization of live events, original content, and branded fan experiences. The company engages in the production, commercialization, and management of professional cricket leagues and international cricket events.
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urban-gro, Inc. operates as a diversified sports, media, and experiential marketing platform that focuses on the creation, production, and monetization of live events, original content, and branded fan experiences. The company engages in the production, commercialization, and management of professional cricket leagues and international cricket events. It also holds exclusive commercial and media rights to professional cricket leagues; and produces international-standard broadcast content. In addition, the company manages franchise operations; and monetizes sponsorship, ticketing, and digital media opportunities. Further, it provides equipment systems, including commercial horticulture lighting solutions, rolling and automated container benching systems, specialty fans, fertigation/irrigation systems, environmental control systems, and microbial mitigation and odor reduction systems. Additionally, the company operates as a general contractor to provide all the additional necessary parts to deliver clients' projects, from the initial estimate and bid process, to subcontractor selection, and management of all construction details. urban-gro, Inc. was founded in 2014 and is based in Lafayette, Colorado.
Stock analysis
Urban-Gro Inc (UGRO) currently trades at $1.70, while our model-based Fair Value estimate is $3.18, implying the stock looks roughly 46.6% undervalued today.
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Valuation
Bull case: the DCF Models group reads highest at a median of $21.54 per share, and 10 of the 10 models we run sit above the $1.70 price.
Bear case: the Multiples group reads lowest at $10.77, and 0 of the 10 models stay below the price. Evidence for this calculation is low.
Scenario range: $2.67 (bear) to $4.13 (bull), the price of $1.70 sits below it. Bear and bull are the same models on cautious and optimistic assumptions, a range, not a price target.
Quality & growth
The Quality Score stands at 17/100 (below-average quality), in the Communication Services sector.
Weak Growth: Revenue is shrinking: the last year, the last three and the last five years are all negative.
Urban-Gro Inc reported revenue of $17.4M in FY2025 versus $62.1M in FY2021, a compound −27.2%/yr. Reported net income was −$22.5M in FY2025.
Key figures
Market cap $4.9M · P/S ratio 0.28 · EPS (TTM) $−42.62 · Net margin −129% · Return on equity −27.7% · Return on assets (EBIT) −15.4% · Operating margin −109% · Revenue (TTM) $17.4M.
Competitive moat
Our AI-assisted moat analysis scores the competitive advantage at 22 out of 100 (low confidence).
What moves the price
The share trades about 95% below its 52-week high and at its 52-week low.
For context, the median of 10 Communication Services peers we cover trades at 25% fair-value upside, at 87%, UGRO screens cheaper than that median.
Fair Value models
Bear $2.67Fair Value $3.18Bull $4.13
Model ⓘEach model values the company its own way (discounted cash flow, earnings, assets, dividends). The fair value above is their evidence-weighted blend, not the output of a single model.Bear ⓘBear = the cautious scenario: the same model computed with conservative anchors (lower growth, margins and valuation multiples). Together with Bull it frames a plausible valuation range, not a price target.BaseBull ⓘBull = the optimistic scenario: the same model computed with favourable anchors (higher growth, margins and valuation multiples). Together with Bear it frames a plausible valuation range, not a price target. If a model's bull case is above four times its base value, the table shows that limit with a > sign (like the overall Bull above): beyond it no assumption holds.Evidence ⓘEvidence = how well-backed THIS model's estimate is for this stock (0–100): how complete and reliable its input data are, and how well the model fits the company. The final Fair Value is an evidence-weighted blend, so better-evidenced models count more. Green ≥70, amber 50–69, grey below 50.
Growth Quality ⓘGrowth is valuable only when reinvestment earns attractive returns (Aswath Damodaran): sustainable growth depends on return on capital, reinvestment and efficiency. Basis: total company revenue over the periods shown on the cards (3Y/5Y/all years), not per share, so a merger can show up as a growth jump; per-share earnings growth is in the value-creation card.18/100
Revenue is shrinking: the last year, the last three and the last five years are all negative.
Revenue growth 1 year
−75.7%
Revenue growth 3 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
−36.0%
Revenue growth 5 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
−7.6%
Start year 2020 (pandemic)
Revenue growth 9 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+10.6%
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Profit margin (trend) ⓘOperating margin then vs now, from reported annual statements. A falling margin after a boom year is the classic peak-earnings signal: the growth rate then leans on an inflated base.
−10.6% (2020) → −77.1% (2025)
What shareholders gained per year ⓘWe only publish this rate when it is defensible. Reason: fiscal 2025 is a loss year, no rate is defined from a loss
Price, fair value, quality and upside side by side.
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Peer GroupⓘHow this stock ranks against its industry: the green marker is this stock, the band is the typical 25–75% peer range, and the tick is the median.Broadcasting · 63 stocks
Beats the industry median on 1/6 measures
Overall it trails its industry peers.
Valuation
Quality Score17 · Bottom 25%
Fair Value upside+87.3% · Top 25%
Profitability
Return on equity (TTM)Negative equity ⓘThe company's equity is below zero, for example after large share buybacks. A ratio to negative equity has no meaning, so we show no number here and do not rank it against the peer group.
Return on assets−8.5% · Bottom 25%
Net margin (TTM)−122.8% · Bottom 25%
Operating margin (TTM)−108.9% · Bottom 25%
Growth and dividend
Revenue growth−70.1% · Bottom 25%
Balance sheet
Debt / equityNegative equity ⓘThe company's equity is below zero, for example after large share buybacks. A ratio to negative equity has no meaning, so we show no number here and do not rank it against the peer group.
Valuation Multiplesvs Broadcasting median · lower = cheaper
P/BNegative equity ⓘThe company's equity is below zero, for example after large share buybacks. A ratio to negative equity has no meaning, so we show no number here and do not rank it against the peer group.
Strength profile in five axes (Snowflake)
This stockSector peers
VALUE (fair-value potential)100· sector 62
FUTURE (revenue growth)0· sector 13
PAST (return on equity)0· sector 8
HEALTH (low debt)0· sector 95
DIVIDEND (yield)0· sector 87
PAST 0: with negative equity (buybacks among others) return on equity is not meaningfully computable.
For bloggers, editors and developers: paste this into your site or blog (a “Custom HTML” block in WordPress), it shows the current fair value and links back here. Free, plain HTML, and welcome. Full data streams (CSV/JSON) at /developers.
Cite: Fair Value Calculator (2026). "Urban-Gro Inc Fair Value". https://www.fairvalue-calculator.com/stock/UGRO
Frequently asked questions
Is Urban-Gro Inc (UGRO) overvalued or undervalued?
As of Sep 24, 2026, our model estimates a fair value of $3.18 versus the last price from Jul 17, 2026 of $1.70, about +87% upside (undervalued).
What is the fair value of UGRO?
Our model-based fair value for Urban-Gro Inc is $3.18 (as of Sep 24, 2026), built from audited fundamentals. Last price (from Jul 17, 2026): $1.70.
What is the quality score of UGRO?
Urban-Gro Inc has a Quality Score of 17/100. It measures business quality (profitability, growth, cash flow, balance-sheet strength, investment discipline, share issuance). Market factors such as price momentum and volatility do not enter the number; they are shown separately in the detail view.
What is the price target for Urban-Gro Inc (UGRO)?
Our model-based price target is the fair value of $3.18 (as of Sep 24, 2026) from 10 valuation models. Cautious scenario $2.67, optimistic scenario $4.13. It is a calculation from audited fundamentals, not an analyst target.
What is the Urban-Gro Inc stock forecast for 2026?
Our models put fair value at $3.18, about +87% upside versus the last price from Jul 17, 2026 of $1.70 (undervalued). Cautious scenario $2.67, optimistic scenario $4.13. The calculation is refreshed regularly with new filings.
What is the revenue of Urban-Gro Inc (UGRO)?
Urban-Gro Inc reported trailing-twelve-month revenue of about $17.4M (latest available figure, as of Sep 24, 2026).
What is the intrinsic value of Urban-Gro Inc (UGRO)?
Intrinsic value and fair value mean the same thing: what the business is worth on its numbers, independent of the share price. For Urban-Gro Inc it is $3.18 per share (as of Sep 24, 2026), against a price of $1.70. It is the blended result of 10 valuation models (cash flow, earnings, asset, dividend).
Is Urban-Gro Inc stock overvalued or undervalued in 2026?
As of Sep 24, 2026, UGRO trades below its calculated fair value: price $1.70, fair value $3.18, a gap of about +87% (undervalued). The calculation is refreshed with each new quarterly report, so the verdict can change during the year.
Is fair value the same as the market price of UGRO?
No. The price is what the market pays today ($1.70); the fair value is what the company's own numbers justify ($3.18). For Urban-Gro Inc the two are $1.48 per share apart. That gap is exactly why we show both numbers side by side.
How much is Urban-Gro Inc worth?
The market values Urban-Gro Inc at about $4.9M (market capitalisation, as of Sep 24, 2026). Per share that is $1.70; our models calculate a fair value of $3.18 per share.
What do the bullish and bearish scenarios say about UGRO?
Our models span a range for Urban-Gro Inc: cautious scenario $2.67, base $3.18, optimistic $4.13 per share (as of Sep 24, 2026, price $1.70). The range comes from different growth and margin assumptions, not from analyst opinions.
How solid is the balance sheet of Urban-Gro Inc (UGRO)?
Balance-sheet figures for Urban-Gro Inc (as of Sep 24, 2026): negative equity, so no return on equity and no debt-to-equity ratio. They feed the Quality Score of 17/100, which measures business quality independently of the share price.
How far is UGRO from its 52-week high?
Urban-Gro Inc trades at $1.70, about 95% below its 52-week high of $36.29 and at the low of $1.70 (as of Jul 17, 2026). Distance from the high says nothing about value: that is what the fair value of $3.18 is for.
Which stocks are comparable to Urban-Gro Inc?
From the same area (Communication Services) we also value Nexstar Media Group, Sun TV Network Limited, Jiangsu Broadcasting Cable Information Network Corporation, SES S.A, among others. Each of them has its own fair-value calculation on this site using the same models, so the comparison is like for like.
Is Urban-Gro Inc stock attractive at the current price?
The data as of Sep 24, 2026: price $1.70, calculated fair value $3.18 (+87%), Quality Score 17/100, from 10 models. Whether that fits your horizon and risk tolerance is your call. We provide the calculation, not investment advice.
How is the fair value of UGRO calculated?
We run Urban-Gro Inc through 10 models from four families: discounted cash flow, earnings models, asset and balance-sheet models, and dividend models. Every model gets the same audited fundamentals; the result is the weighted average of $3.18, with the spread shown as a cautious and an optimistic scenario.
Is it still worth investing in stocks now?
The global stock market currently sits 14.5 % above its aggregate fair value. Urban-Gro Inc currently trades 47 % below its own fair value, and the market average says nothing about that. An expensive market is no reason to stay out and no reason to buy everything at once: keep a broad savings plan running, buy single stocks only with money you can do without, and hold part of your money liquid while the market is high. The full picture including sectors is on is it worth investing now.
What is the share price of Urban-Gro Inc (UGRO)?
The latest price we hold is from Jul 17, 2026 and stands at $1.70. Our model-based fair value is $3.18, about +87% upside (undervalued). We carry closing prices from our data provider, not a live tick.
What should I pay attention to with Urban-Gro Inc right now?
The large discount to fair value meets weak quality (17/100). That raises the risk this is a value trap rather than a bargain. The price is below even our cautious bear case ($2.67). The market is more pessimistic than our downside scenario. The large gap to fair value rests on thin data (low evidence): fewer applicable models and a shorter history. Read it with extra caution.
Key figures of Urban-Gro Inc
How large is the market capitalisation of Urban-Gro Inc (UGRO)?
The market capitalisation of Urban-Gro Inc is $4.9M. The stock-market value of the whole company: share price times number of shares. It is what the market asks for the entire business today.
What is the P/S ratio of Urban-Gro Inc (UGRO)?
The price-to-sales ratio of Urban-Gro Inc is 0.28 (last twelve months). Price to sales: market value relative to yearly revenue. Useful when profit is thin or distorted.
What are the earnings per share of Urban-Gro Inc (UGRO)?
Earnings per share at Urban-Gro Inc are $−42.62. Earnings per share over the last twelve months: total profit spread across every single share.
What is the net margin of Urban-Gro Inc (UGRO)?
The net margin of Urban-Gro Inc is −129% (fiscal year 2025). How much of every unit of revenue ends up as profit. 10% means 10 cents of profit per dollar of sales.
What is the return on equity of Urban-Gro Inc (UGRO)?
The return on equity (ROE) of Urban-Gro Inc is −27.7% (last twelve months). Profit relative to shareholders' equity, how efficiently the company works with its owners' money.
What is the EBIT return on assets of Urban-Gro Inc (UGRO)?
On an EBIT basis the return on assets of Urban-Gro Inc is −15.4% (avg 5y). Operating profit (EBIT) relative to everything the company owns, as a multi-year average. It describes the business model rather than one good or bad year.
What is the operating margin of Urban-Gro Inc (UGRO)?
The operating margin of Urban-Gro Inc is −109% (last twelve months). Profit from the core business (before interest and taxes) relative to revenue.
How fast is revenue growing at Urban-Gro Inc (UGRO)?
Revenue at Urban-Gro Inc is growing −70.1% versus a year earlier (3y avg −36.0%). How much revenue grew versus a year earlier (YoY). The 3-year average next to it puts the single year in context.
How much free cash flow does Urban-Gro Inc (UGRO) generate?
The free cash flow of Urban-Gro Inc is $543K (fiscal year 2025). The cash truly left after running and investing in the business, this is what pays dividends and buybacks.
How much net debt does Urban-Gro Inc (UGRO) carry?
The net debt of Urban-Gro Inc is $3.9B (fiscal year 2025). Debt minus cash on hand. The note shows how many years of free cash flow could in theory pay it off.
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Thin data
Sep 24, 2026