urban-gro, Inc (UGRO) Fair Value & Analysis
Communication Services · US · Market cap $4.9M
urban-gro, Inc
UGRO · US
Fair value as of: Jul 22, 2026
From 10 valuation models · updated 19 days ago
Fair value updated Jul 22, 2026, revised from $3.03 to $2.99 (−1.3%) since Jun 25, 2026. Share price −34.9% over the past month.
Below-average quality, screening 76% undervalued on our models.
What matters now
- The large discount to fair value meets weak quality (24/100). That raises the risk this is a value trap rather than a bargain.
- The price is below even our cautious bear case ($2.24). The market is more pessimistic than our downside scenario.
Price vs Fair Value (5 years)
White line = price, green steps = our fair value per fiscal year, dashed = 300-day average. As of Jul 22, 2026.
How to read this chart
60‑month range $1.70 – $412.75 · fair‑value band $2.24 – $3.73 · the $1.70 price screens below the $2.99 fair value. Dashed = 300-day average. As of Jul 22, 2026.
Analysis
urban-gro, Inc (UGRO) currently trades at $1.70, while our model-based Fair Value estimate is $2.99, implying the stock looks roughly 75.7% undervalued today. The Quality Score stands at 24/100 (below-average quality), in the Communication Services sector. Bull case: trading below our estimate, it may offer upside if the fundamentals hold. Bear case: a low price can be a value trap when quality is weak or the data is thin (evidence: medium), always confirm before acting.
Trailing-twelve-month revenue stands at $17.4M. Revenue declined 70.1% year over year. It earns a return on equity of -27.7%. Net debt stands at $3.9B. Fundamentals as of Jul 22, 2026
Our scenario range runs from $2.24 (bear case) to $3.73 (bull case); at $1.70, the current price sits below that range. Bear and bull are the same models run on conservative and optimistic assumptions (margins, growth, valuation multiples), so a plausible valuation range, not a price target. For context, the median of 10 Communication Services peers we cover trades at 12% fair-value upside, at 76%, UGRO screens cheaper than that median.
Fair Value models
Each model estimates fair value its own way; the Fair Value above is the evidence-weighted blend. Evidence (0–100) measures how completely this model’s inputs are available: well-fed models carry more weight in the blend. The spread across models is intentional, each one stresses a different value driver; dividend models, for instance, come out structurally low when payout is small.
All 10 models by family
Widest divergence: Multiples ($0.0115) versus Growth DCF ($0.0101). Highest evidence: Growth DCF (80).
Notify me when UGRO reaches fair value
Free. You confirm by email (double opt-in) and can unsubscribe anytime in one click.
Key figures & financial health
More key figures
Figures from reported company fundamentals · as of Jul 22, 2026. TTM = trailing twelve months.
Quality Score breakdown
Of which business quality 25 · Market factors (momentum, volatility) 17
Non-valuation factor families (profitability, growth, cashflow, financial strength, momentum …), each academically grounded. Valuation itself sits in the Fair Value and is deliberately excluded here to avoid double-counting.
About the company
urban-gro, Inc. operates as a diversified sports, media, and experiential marketing platform that focuses on the creation, production, and monetization of live events, original content, and branded fan experiences. The company engages in the production, commercialization, and management of professional cricket leagues and international cricket events.
Full company description
urban-gro, Inc. operates as a diversified sports, media, and experiential marketing platform that focuses on the creation, production, and monetization of live events, original content, and branded fan experiences. The company engages in the production, commercialization, and management of professional cricket leagues and international cricket events. It also holds exclusive commercial and media rights to professional cricket leagues; and produces international-standard broadcast content. In addition, the company manages franchise operations; and monetizes sponsorship, ticketing, and digital media opportunities. Further, it provides equipment systems, including commercial horticulture lighting solutions, rolling and automated container benching systems, specialty fans, fertigation/irrigation systems, environmental control systems, and microbial mitigation and odor reduction systems. Additionally, the company operates as a general contractor to provide all the additional necessary parts to deliver clients' projects, from the initial estimate and bid process, to subcontractor selection, and management of all construction details. urban-gro, Inc. was founded in 2014 and is based in Lafayette, Colorado.
Company description, as reported by the company or data provider.
Revenue & earnings trend
FY2021 – FY2025 · reported fiscal years
urban-gro, Inc reported revenue of $17.4M in FY2025 versus $62.1M in FY2021, a compound −27.2%/yr. Reported net income was −$22.5M in FY2025.
Watch UGRO: get an alert when its fair value changes →
Peer Group
Broadcasting · 69 stocks
How this stock ranks against its industry: the green marker is this stock, the band is the typical 25–75% peer range, and the tick is the median.
Valuation Multiples vs Broadcasting median · lower = cheaper
Snowflake
Five quick dimensions, each 0 to 100: VALUE (fair-value potential), FUTURE (revenue growth), PAST (return on equity), HEALTH (low debt), DIVIDEND (yield). Green = this stock, grey = typical sector peer.
PAST 0: with negative equity (buybacks among others) return on equity is not meaningfully computable.
Values & ESG
Does this company touch areas you may want to avoid? The classification is inferred from sector and industry.
ESG scores are not available for this stock yet. Values and ESG data are contextual and can differ between providers.
Similar stocks
10 more Broadcasting stocks, each showing price versus our Fair Value estimate (as of Jul 22, 2026).
| Stock | Price | Fair Value | vs Fair Value |
|---|---|---|---|
| Nexstar Media Group NXST | $183.71 | $78.52 | -57% |
| SES S.A SESG | €7.46 | €15.46 | +107% |
| PT Elang Mahkota Teknologi Tbk, through its subsidiaries, EMTK | 505.00 IDR | 1,094 IDR | +117% |
| MFE-Mediaforeurope N.V MFEB | €3.64 | €5.38 | +48% |
| Jiangsu Broadcasting Cable Information Network Corporation 600959 | ¥3.07 | ¥1.14 | -63% |
| Sun TV Network Limited SUNTV | ₹489.20 | ₹586.58 | +20% |
| MBC Group 4072 | 20.06 SAR | 19.56 SAR | -2% |
| Beijing Gehua Catv Network Co 600037 | ¥7.13 | ¥3.64 | -49% |
| PT Surya Citra Media Tbk, SCMA | 206.00 IDR | 229.91 IDR | +12% |
| Zee Entertainment Enterprises Limited ZEEL | ₹92.61 | ₹53.22 | -43% |
Compare urban-gro, Inc with another stock
Price, fair value, quality and upside side by side.
Explore undervalued stocks
More undervalued Communication Services stocks →
Frequently asked questions
Is urban-gro, Inc (UGRO) overvalued or undervalued?
What is the fair value of UGRO?
What is the quality score of UGRO?
What is the revenue of urban-gro, Inc (UGRO)?
What is the net profit margin of UGRO?
How we calculate Fair Value
Each company is valued through a stack of independent intrinsic-value models (DCF variants, residual-income, multiples and more), blended into one family-balanced consensus and weighted by how much trustworthy data backs it. A separate quality layer scores the fundamentals. Every input is real reported data, nothing guessed.
Track urban-gro, Inc and try Pro for 14 days
One email gets you 14 days of full Pro (review alerts, the 35,000+ stock screener, the diversification check) plus the monthly Top-25 report of the most undervalued quality stocks. No card, cancel anytime.
Zero risk: nothing is ever charged. After 14 days you decide whether to stay.