Virgin Wines UK PLC (VINO) fair value: what the stock is really worth
As of Sep 24, 2026: fair value of Virgin Wines UK PLC £0.57, price £0.26, upside +123.5%, quality 64 out of 100. Calculated from audited financials with 26 valuation models and 37 quality factors, updated daily.
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Price vs Fair Value
White line = price, green steps = our fair value per fiscal year, dashed = 300-day average. As of Sep 23, 2026.
How to read this chart
60‑month range £0.2550 – £2.30 · fair‑value band £0.4300 – £0.7200 · the £0.2550 price screens below the £0.5700 fair value. Green steps = our fair value per fiscal year (point-in-time, no hindsight). Dashed = 300-day average. As of Sep 23, 2026.
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Virgin Wines UK PLC operates as a direct-to-consumer online wine retailer in the United Kingdom. It sells wines through its WineBank and Wine Plan subscription models or on a pay as you go basis.
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Virgin Wines UK PLC operates as a direct-to-consumer online wine retailer in the United Kingdom. It sells wines through its WineBank and Wine Plan subscription models or on a pay as you go basis. The company also develops gifts, such as personalized products, hampers, and packaged gifts; offers craft beer and spirits, as well as imports and distributes wine. Virgin Wines UK PLC was founded in 2000 and is headquartered in Norwich, the United Kingdom.
Stock analysis
Virgin Wines UK PLC (VINO) currently trades at £0.2550, while our model-based Fair Value estimate is £0.5700, implying the stock looks roughly 55.3% undervalued today.
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Valuation
Bull case: the DCF Models group reads highest at a median of £0.7800 per share, and 22 of the 23 models we run sit above the £0.2550 price.
Bear case: the Earnings-Based group reads lowest at £0.2700, and 1 of the 23 models stay below the price. Evidence for this calculation is low.
Scenario range: £0.4300 (bear) to £0.7200 (bull), the price of £0.2550 sits below it. Bear and bull are the same models on cautious and optimistic assumptions, a range, not a price target.
Quality & growth
The Quality Score stands at 64/100 (solid quality), in the Consumer Defensive sector.
Weak Growth: Growth has flattened: the last year, three and five years all grew more slowly than the long-term average.
Virgin Wines UK PLC reported revenue of £59.0M in FY2025 versus £73.6M in FY2021, a compound −5.4%/yr. Reported net income was £1.3M in FY2025, compounding +15.0%/yr from FY2021.
Key figures
Market cap 14.7M GBX · P/S ratio 0.23 · Net margin 2.2% · Return on equity 0.7% · Return on assets (EBIT) 4.6% · Operating margin −1.4% · Revenue (TTM) £59.7M · Revenue growth (YoY) +1.9%.
Competitive moat
Our AI-assisted moat analysis scores the competitive advantage at 47 out of 100 (low confidence).
What moves the price
The share trades about 60% below its 52-week high and at its 52-week low, currently below its 200-day average.
For context, the median of 10 Consumer Defensive peers we cover trades at 34% fair-value upside, at 124%, VINO screens cheaper than that median.
Fair Value models
Bear £0.4300Fair Value £0.5700Bull £0.7200
Model ⓘEach model values the company its own way (discounted cash flow, earnings, assets, dividends). The fair value above is their evidence-weighted blend, not the output of a single model.Bear ⓘBear = the cautious scenario: the same model computed with conservative anchors (lower growth, margins and valuation multiples). Together with Bull it frames a plausible valuation range, not a price target.BaseBull ⓘBull = the optimistic scenario: the same model computed with favourable anchors (higher growth, margins and valuation multiples). Together with Bear it frames a plausible valuation range, not a price target.Evidence ⓘEvidence = how well-backed THIS model's estimate is for this stock (0–100): how complete and reliable its input data are, and how well the model fits the company. The final Fair Value is an evidence-weighted blend, so better-evidenced models count more. Green ≥70, amber 50–69, grey below 50.
Growth Quality ⓘGrowth is valuable only when reinvestment earns attractive returns (Aswath Damodaran): sustainable growth depends on return on capital, reinvestment and efficiency. Basis: total company revenue over the periods shown on the cards (3Y/5Y/all years), not per share, so a merger can show up as a growth jump; per-share earnings growth is in the value-creation card.40/100
Growth has flattened: the last year, three and five years all grew more slowly than the long-term average.
Revenue growth 1 year
+0.0%
Revenue growth 3 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
−5.1%
Revenue growth 5 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+0.9%
Start year 2020 (pandemic). Over 10 years: +4.7% a year
Revenue growth 11 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+10.0%
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What shareholders gained per year (last 5 years) ⓘWhat the business itself delivers per year: earnings growth per share plus the dividend yield. This is what you get IF the market keeps valuing the stock the same way: it contains no assumption about the market changing its mind. Computed per share, so buybacks count and a merger does not pass as growth. For a company that pays no dividend it is pure earnings growth per share. Period: earnings growth per share as CAGR over the last 5 reported fiscal years (annual statements), plus the current dividend yield. The start value is the median of the three years around the start, so a single crisis year (a pandemic or a write-down) does not distort the rate.
+11.1%
Earnings growth per share plus dividend.
Earnings per share, growth per year+11.1%
Dividend (yield on the price)0.0%
Pace: 5 vs 10 years ⓘTwo data points, not a trend model: earnings growth per share over the last 5 fiscal years against the last 10. Labelled "steady" when both rates are within 3 percentage points of each other, otherwise picking up or flattening. Shown only when ten years of history exist.11% vs 5%, picking up
Profit margin 2020 to 2025 ⓘOperating margin then vs now, from reported annual statements. A falling margin after a boom year is the classic peak-earnings signal: the growth rate then leans on an inflated base.7% → 2%
Start year 2020 (pandemic)
Growth Forecast
Little optimism in the price
The price assumes less growth than the company has delivered so far.
What the price assumes ⓘThis turns our valuation around: instead of asking what the share is worth, it asks what growth the current price requires. It uses the cash the company keeps after all spending (free cash flow), the same discount rate as our models, five years of growth, then slowing evenly to 2 % a year by year ten. Compared with the analysts' sales forecasts extended to the same five years (at least three analysts, for context only, it does not enter the Fair Value): within 3 percentage points counts as "in line" (amber), below that little optimism (green), above that a lot of optimism (red).
−21.5%
Yearly growth needed for the next five years to justify today's price.
What forecasts expect
n/a
No analyst forecast available.
After inflation (UK: IMF forecast 2.3% a year to 2030, 3.3% from 2016 to 2025) that is about −23.3% a year for the price.
Price, fair value, quality and upside side by side.
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Peer GroupⓘHow this stock ranks against its industry: the green marker is this stock, the band is the typical 25–75% peer range, and the tick is the median.Beverages - Wineries & Distilleries · 98 stocks
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Cite: Fair Value Calculator (2026). "Virgin Wines UK PLC Fair Value". https://www.fairvalue-calculator.com/stock/VINO
Frequently asked questions
Is Virgin Wines UK PLC (VINO) overvalued or undervalued?
As of Sep 23, 2026, our model estimates a fair value of £0.5700 versus a price of £0.2550, about +124% upside (undervalued).
What is the fair value of VINO?
Our model-based fair value for Virgin Wines UK PLC is £0.5700 (as of Sep 23, 2026), built from audited fundamentals. The current price: £0.2550.
What is the quality score of VINO?
Virgin Wines UK PLC has a Quality Score of 64/100. It measures business quality (profitability, growth, cash flow, balance-sheet strength, investment discipline, share issuance). Market factors such as price momentum and volatility do not enter the number; they are shown separately in the detail view.
What is the price target for Virgin Wines UK PLC (VINO)?
Our model-based price target is the fair value of £0.5700 (as of Sep 23, 2026) from 23 valuation models. Cautious scenario £0.4300, optimistic scenario £0.7200. It is a calculation from audited fundamentals, not an analyst target.
What is the Virgin Wines UK PLC stock forecast for 2026?
Our models put fair value at £0.5700, about +124% upside versus a price of £0.2550 (undervalued). Cautious scenario £0.4300, optimistic scenario £0.7200. The calculation is refreshed regularly with new filings.
What is the revenue of Virgin Wines UK PLC (VINO)?
Virgin Wines UK PLC reported trailing-twelve-month revenue of about £59.7M (latest available figure, as of Sep 23, 2026).
What growth is priced into Virgin Wines UK PLC (VINO)?
For today's price to be fair in a discounted-cash-flow model, Virgin Wines UK PLC would have to grow free cash flow by -21.5 % per year for five years (discount rate 10.4 %, then slowing evenly to 2 % perpetual growth by year ten). Over the last 5 years revenue grew +0.9 % per year. As of Sep 23, 2026.
What discount rate (WACC) does the fair value of VINO use?
Our models discount Virgin Wines UK PLC at 10.4 %: a base by market capitalisation (nano), damped by beta 1.06, country premium for United Kingdom. The same rate applies in all 26 models.
What is a reverse DCF?
A reverse DCF turns the usual calculation around. Instead of deriving a value from assumptions, it takes today's price as given and asks: what free-cash-flow growth would a company have to deliver for exactly this price to be fair? The result is not a forecast but the expectation already priced in. For Virgin Wines UK PLC that is -21.5 % per year a year over ten years, using the same discount rate (10.4 %) and the same formula as our fair value.
How much growth has Virgin Wines UK PLC (VINO) delivered so far?
Over the past 5 years revenue at Virgin Wines UK PLC grew +0.9 % a year. The price currently implies -21.5 % per year free-cash-flow growth a year. Comparing the two shows how much confidence is in the price: if it demands more than has been delivered, the business has to accelerate for the maths to work.
How fast is the sector of Virgin Wines UK PLC (VINO) growing?
The median revenue growth in the sector is +2.9 % a year. That is the yardstick for the growth priced into Virgin Wines UK PLC (-21.5 % per year a year): it shows whether the expectation is within the usual range or beyond it.
What is the free cash flow yield of Virgin Wines UK PLC (VINO)?
The free-cash-flow yield on the price is 18.21 %: that much free cash flow Virgin Wines UK PLC produces per unit of market value. When it exceeds the discount rate of our models (10.4 %), the business already earns more than its cost of capital demands, and the price needs little additional growth.
What is the intrinsic value of Virgin Wines UK PLC (VINO)?
Intrinsic value and fair value mean the same thing: what the business is worth on its numbers, independent of the share price. For Virgin Wines UK PLC it is £0.5700 per share (as of Sep 23, 2026), against a price of £0.2550. It is the blended result of 23 valuation models (cash flow, earnings, asset, dividend).
Is Virgin Wines UK PLC stock overvalued or undervalued in 2026?
As of Sep 23, 2026, VINO trades below its calculated fair value: price £0.2550, fair value £0.5700, a gap of about +124% (undervalued). The calculation is refreshed with each new quarterly report, so the verdict can change during the year.
Is fair value the same as the market price of VINO?
No. The price is what the market pays today (£0.2550); the fair value is what the company's own numbers justify (£0.5700). For Virgin Wines UK PLC the two are £0.3150 per share apart. That gap is exactly why we show both numbers side by side.
How much is Virgin Wines UK PLC worth?
The market values Virgin Wines UK PLC at about 14.7M GBX (market capitalisation, as of Sep 23, 2026). Per share that is £0.2550; our models calculate a fair value of £0.5700 per share.
What do the bullish and bearish scenarios say about VINO?
Our models span a range for Virgin Wines UK PLC: cautious scenario £0.4300, base £0.5700, optimistic £0.7200 per share (as of Sep 23, 2026, price £0.2550). The range comes from different growth and margin assumptions, not from analyst opinions.
How solid is the balance sheet of Virgin Wines UK PLC (VINO)?
Balance-sheet figures for Virgin Wines UK PLC (as of Sep 23, 2026): return on equity 0.7%, debt of 0.53 per unit of equity. They feed the Quality Score of 64/100, which measures business quality independently of the share price.
How far is VINO from its 52-week high?
Virgin Wines UK PLC trades at £0.2550, about 60% below its 52-week high of £0.6350 and at the low of £0.2550 (as of Sep 24, 2026). Distance from the high says nothing about value: that is what the fair value of £0.5700 is for.
Which stocks are comparable to Virgin Wines UK PLC?
From the same area (Consumer Defensive) we also value Kweichow Moutai Co, Wuliangye Yibin Co, Shanxi Xinghuacun Fen Wine Factory Co, Luzhou Laojiao Co, among others. Each of them has its own fair-value calculation on this site using the same models, so the comparison is like for like.
Is Virgin Wines UK PLC stock attractive at the current price?
The data as of Sep 23, 2026: price £0.2550, calculated fair value £0.5700 (+124%), Quality Score 64/100, from 23 models. Whether that fits your horizon and risk tolerance is your call. We provide the calculation, not investment advice.
How is the fair value of VINO calculated?
We run Virgin Wines UK PLC through 23 models from four families: discounted cash flow, earnings models, asset and balance-sheet models, and dividend models. Every model gets the same audited fundamentals; the result is the weighted average of £0.5700, with the spread shown as a cautious and an optimistic scenario.
Is it still worth investing in stocks now?
The global stock market currently sits 14.0 % above its aggregate fair value. Virgin Wines UK PLC currently trades 124 % below its own fair value, and the market average says nothing about that. An expensive market is no reason to stay out and no reason to buy everything at once: keep a broad savings plan running, buy single stocks only with money you can do without, and hold part of your money liquid while the market is high. The full picture including sectors is on is it worth investing now.
What is the share price of Virgin Wines UK PLC (VINO)?
The closing price on Sep 24, 2026 was £0.2550. Our model-based fair value is £0.5700, about +124% upside (undervalued). We carry closing prices from our data provider, not a live tick.
What should I pay attention to with Virgin Wines UK PLC right now?
The price is below even our cautious bear case (£0.4300). The market is more pessimistic than our downside scenario. The large gap to fair value rests on thin data (low evidence): fewer applicable models and a shorter history. Read it with extra caution. Solid quality (64/100) at a price below fair value, the discount is the argument here, not the business quality.
Key figures of Virgin Wines UK PLC
How large is the market capitalisation of Virgin Wines UK PLC (VINO)?
The market capitalisation of Virgin Wines UK PLC is 14.7M GBX. The stock-market value of the whole company: share price times number of shares. It is what the market asks for the entire business today.
What is the P/S ratio of Virgin Wines UK PLC (VINO)?
The price-to-sales ratio of Virgin Wines UK PLC is 0.23 (last twelve months). Price to sales: market value relative to yearly revenue. Useful when profit is thin or distorted.
What is the net margin of Virgin Wines UK PLC (VINO)?
The net margin of Virgin Wines UK PLC is 2.2% (fiscal year 2025). How much of every unit of revenue ends up as profit. 10% means 10 cents of profit per dollar of sales.
What is the return on equity of Virgin Wines UK PLC (VINO)?
The return on equity (ROE) of Virgin Wines UK PLC is 0.7% (last twelve months). Profit relative to shareholders' equity, how efficiently the company works with its owners' money.
What is the EBIT return on assets of Virgin Wines UK PLC (VINO)?
On an EBIT basis the return on assets of Virgin Wines UK PLC is 4.6% (avg 5y). Operating profit (EBIT) relative to everything the company owns, as a multi-year average. It describes the business model rather than one good or bad year.
What is the operating margin of Virgin Wines UK PLC (VINO)?
The operating margin of Virgin Wines UK PLC is −1.4% (last twelve months). Profit from the core business (before interest and taxes) relative to revenue.
How fast is revenue growing at Virgin Wines UK PLC (VINO)?
Revenue at Virgin Wines UK PLC is growing +1.9% versus a year earlier (3y avg −5.1%). How much revenue grew versus a year earlier (YoY). The 3-year average next to it puts the single year in context.
How fast are earnings growing at Virgin Wines UK PLC (VINO)?
Earnings per share at Virgin Wines UK PLC are growing −29.1% versus a year earlier. How much earnings per share grew versus a year earlier.
How much net cash does Virgin Wines UK PLC (VINO) hold?
Virgin Wines UK PLC holds more cash than debt, 15.4M GBX net (fiscal year 2025). The company holds more cash than debt, a safety cushion.
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