Pernod Ricard S.A. (RI) fair value: what the stock is really worth
We calculate from audited financials what Pernod Ricard S.A. is really worth. The fair value tells you whether the price is too high or too low, the quality score (0 to 100) how solid the business behind it is. 26 models, 37 quality factors, updated daily, free.
Compare price with fair valuebelow fair value = cheap, above = expensive
Check the quality50 and up solid, 75 and up strong
Watch it or check another stockalert when fair value or trend changes
A solid business, trading 20% below our fair value of €76.13.
As of Sep 7, 2026, the fair value of Pernod Ricard S.A. is €76.13 per share against a price of €60.72, so the fair value sits 25% above the price. A model estimate from reported figures, not an analyst target.
!Mixed Growth (revenue 5y +5.3 %/yr)
✓Solidly profitable · 14.1% net margin
✓Moderate debt · generates free cash flow
·7.74% dividend yield
✓Ranks above peers (9/15)
!Moderate moat 61/100
Evidence: HighRange €59.68 to €103.77
Fair value as of: Sep 7, 2026
From 24 valuation models · updated 2 days ago
Share price −13.7% over the past month.
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69 individual criteria per stock, every one traceable See the method →
What matters now
Solid quality (59/100) at a price below fair value, the discount is the argument here, not the business quality.
The price sits in the lower half of our model range, the side with the larger margin of safety.
The data supports the verdict: every model runs on fully documented inputs.
Price vs Fair Value (5 years)
White line = price, green steps = our fair value per fiscal year, dashed = 300-day average. As of Sep 7, 2026.
How to read this chart
60‑month range €59.94 – €192.52 · fair‑value band €59.68 – €103.77 · the €60.72 price screens below the €76.13 fair value. Green steps = our fair value per fiscal year (point-in-time, no hindsight). Dashed = 300-day average. As of Sep 7, 2026.
Pernod Ricard S.A. (RI) currently trades at €60.72, while our model-based Fair Value estimate is €76.13, implying the stock looks roughly 20.2% undervalued today. The Quality Score stands at 59/100 (solid quality), in the Consumer Defensive sector. Bull case: the Multiples group reads highest at a median of €109.77 per share, and 16 of the 24 models we run sit above the €60.72 price. Bear case: the Growth DCF group reads lowest at €31.64, and 8 of the 24 models stay below the price. Evidence for this calculation is high.
Over the trailing twelve months, Pernod Ricard S.A. generated revenue of €10.0B at a net margin of 14.1%. Revenue declined 14.9% year over year. It earns a return on equity of 8.6%. Net debt stands at €10.8B. Fundamentals as of Sep 7, 2026
Scenario range: €59.68 (bear) to €103.77 (bull), the price of €60.72 sits inside it. Bear and bull are the same models on cautious and optimistic assumptions, a range, not a price target. The share trades about 42% below its 52-week high and 4% above its 52-week low, currently below its 200-day average. For context, the median of 10 Consumer Defensive peers we cover trades at −4% fair-value upside, at 25%, RI screens cheaper than that median.
Fair Value models
Based on fiscal year 2025 figures (about 12 months old). Earnings retained since then (€0.8900 per share) are deliberately not added.
Each model values the company its own way; the fair value above is the evidence-weighted blend. Evidence (0 to 100) shows how complete a model's inputs are. How we calculate →
ModelBear ⓘBear = the cautious scenario: the same model computed with conservative anchors (lower growth, margins and valuation multiples). Together with Bull it frames a plausible valuation range, not a price target.BaseBull ⓘBull = the optimistic scenario: the same model computed with favourable anchors (higher growth, margins and valuation multiples). Together with Bear it frames a plausible valuation range, not a price target.Evidence
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Key figures & financial health
P/E ratio10.9
P/S ratio1.61P/E × margin
EPS (TTM)€5.59price ÷ EPS = P/E 10.9
Dividend yield7.7%payout 84.1%
Net margin14.8%FY2025
Return on equity8.6%TTM
More key figures
Profitability
Return on assets (EBIT)7.9%avg 5y
Operating margin30.5%TTM
Growth
Revenue (TTM)€10.0BTTM
Revenue growth (YoY)−14.9%3y avg +0.8%
EPS growth (YoY)−18.0%
Balance sheet & cash flow
Free cash flow€1.1BFY2025
Net debt€10.8BFY2025 · ≈ 9.6 yrs of FCF
Figures from reported company fundamentals · as of Sep 7, 2026. TTM = trailing twelve months.
Quality Score breakdown
Overall quality59/100
Of which business quality 55
· Market factors (momentum, volatility) 37
Profitability39
Margins and returns on capital today
Quality Growth45
Are margins and returns improving?
Cashflow50
Earnings quality: real cash, not paper profit
Fin. Strength41
Balance sheet, leverage, solvency risk
Investment91
Disciplined investing over empire-building
Low Volatility83
Calm price path (market factor)
Momentum26
Price trend over the last 3–12 months (market factor)
52W Momentum2
Distance to the 52-week high (market factor)
Net Issuance89
Buybacks instead of dilution
Non-valuation factor families (profitability, growth, cashflow, financial strength, momentum …), each academically grounded. Valuation itself sits in the Fair Value and is deliberately excluded here to avoid double-counting.
All values are scores from 0 to 100 (100 = best against fixed, research-based bands), not percentages. The three market factors (momentum, 52-week proximity, low volatility) are displayed but carry zero weight in the headline number: market sentiment is not a business property.
About the company
Pernod Ricard SA produces and sells wines and spirits worldwide. The company offers whiskey, vodka, gin, rum, liqueur and bitters, champagne, tequila and mezcal, and aperitif under the brands 100 Pipers, Aberlour, Absolut, Absolut Elyx, Altos, ARARAT, Augier, Avion, Ballantine's, Becherovka, Beefeater, Blenders Pride, Brancott Estate, Campo Viejo, Ceder's, …
Full company description
Pernod Ricard SA produces and sells wines and spirits worldwide. The company offers whiskey, vodka, gin, rum, liqueur and bitters, champagne, tequila and mezcal, and aperitif under the brands 100 Pipers, Aberlour, Absolut, Absolut Elyx, Altos, ARARAT, Augier, Avion, Ballantine's, Becherovka, Beefeater, Blenders Pride, Brancott Estate, Campo Viejo, Ceder's, Chivas, Clan Campbell, Del Maguey, George Wyndham, Green Spot, Havana Club, Imperial, Imperial Blue, Italicus, J.P. Wiser's, Jacob's Creek, Jameson, Jefferson's, Kahlúa, Kenwood, KI NO BI, Lillet, Long John, L'Orbe, Lot No. 40, Malfy, Malibu, Kahlua, Martell, Method & Madness, Midleton Very Rare, Minttu, Monkey 47, Mumm, Olmeca, Ostoya, Passport Scotch, Pastis 51, Pernod, Perrier-Jouët, Plymouth Gin, Powers, Rabbit Hole, Ramazzotti, Redbreast, Ricard, Royal Salute, Royal Stag, Scapa, Seagram's Gin, Secret Speyside, Smooth Ambler, Something Special, Suze, The Glenlivet, TX, and Wyborowa. It also provides non-alcoholic beverages under the brands Beefeater 0%, Ceder's, Suze Tonic 0%, Cinzano Spritz 0%, Pacific, Campo Viejo Sparkling 0%, and Jacob's Creek Unvined. Pernod Ricard SA was founded in 1805 and is headquartered in Paris, France.
Company description, as reported by the company or data provider.
Revenue & earnings trend
FY2021 – FY2025 · reported fiscal years
Pernod Ricard S.A. reported revenue of €11.0B in FY2025 versus €8.8B in FY2021, a compound +5.6%/yr. Reported net income was €1.6B in FY2025, compounding +5.7%/yr from FY2021.
Growth Quality 69/100
Revenue is growing, but margins or cash flow do not fully confirm the trend.
Latest Revenue (FY 2025)
€11.0B
Latest YoY
−5.5%
Avg. revenue growth/yr (3Y) ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump.
+0.8%
Avg. revenue growth/yr (5Y) ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump.
+5.3%
Avg. revenue growth/yr (22Y) ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump.
+3.8%
Value creation/yr (5Y) ⓘEarnings growth per share (CAGR 5 years) plus dividend yield: value created per share and year.
+13.0%
Earnings growth per share plus dividend yield: the value created per share and year.
Earnings growth per share+5.3%
Dividend yield7.7%
Trend ⓘTwo data points, not a trend model: earnings growth per share over the last 5 fiscal years against the last 10. Labelled "steady" when both rates are within 3 percentage points of each other, otherwise picking up or flattening. Shown only when ten years of history exist.5Y 5.3% vs 10Y 5.4%, steady
Operating margin (EBIT) ⓘOperating margin then vs now, from reported annual statements. A falling margin after a boom year is the classic peak-earnings signal: the growth rate then leans on an inflated base.26.8% (2020) → 26.9% (2025) · steady
Worst earnings drop79% (2020) · in EUR
Revenue+5.6%/yr
FY21€8.8B
FY22€10.7B
FY23€12.1B
FY24€11.6B
FY25€11.0B
Net income+5.7%/yr
FY21€1.3B
FY22€2.0B
FY23€2.3B
FY24€1.5B
FY25€1.6B
Character of growth · EPS growth decomposed (2014-2025)+6.8 % p.a.
Revenue per share+4.2 %
of which total revenue +3.6 % · buybacks/dilution +0.5 %
EBIT margin+0.1 %
Tax rate−0.6 %
Residual (interest, one-offs)+3.0 %
Annual growth per factor. These are factors, not summands: multiplied they give the EPS growth rate, added they do not quite. Start and end points are 3-year averages (details on hover).
For bloggers, editors and developers: paste this into your site or blog (a “Custom HTML” block in WordPress), it shows the current fair value and links back here. Free, plain HTML, and welcome. Full data streams (CSV/JSON) at /developers.
How this stock ranks against its industry: the green marker is this stock, the band is the typical 25–75% peer range, and the tick is the median.
Valuation
Quality Score59 · Above median
Fair Value upside+23% · Above median
Profitability
Return on equity (TTM)9% · Above median
Return on assets4% · Above median
Net margin (TTM)14% · Top 25%
Operating margin (TTM)31% · Top 25%
Growth and dividend
Revenue growth−15% · Bottom 25%
Dividend yield (TTM)7.7% · Top 25%
Balance sheet
Debt / equity0.69× · Highest 25%
Valuation Multiples vs Beverages - Wineries & Distilleries median · lower = cheaper
P/E (TTM)10.9× · Cheapest 25%
P/B1.25× · Pricier than median
P/S (TTM)1.90× · Pricier than median
P/FCF17.0× · Priciest 25%
EV/EBITDA9.6× · Cheaper than median
PEG2.09× · Priciest 25%
What the price implies (reverse DCF)
The inverse question: what free-cash-flow growth must Pernod Ricard S.A. deliver for ten years so that today's price is fair in our DCF model? Same formula, same discount rate as the fair value.
Five quick dimensions, each 0 to 100: VALUE (fair-value potential), FUTURE (revenue growth), PAST (return on equity), HEALTH (low debt), DIVIDEND (yield). Green = this stock, grey = typical sector peer.
This stockSector peers
VALUE67· sector 15
FUTURE0· sector 0
PAST34· sector 19
HEALTH66· sector 96
DIVIDEND100· sector 62
Insider activity: 40/100
Values & ESG
Does this company touch areas you may want to avoid? The classification is inferred from sector and industry.
Alcohol
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Is Pernod Ricard S.A. (RI) overvalued or undervalued?
As of Sep 7, 2026, our model estimates a fair value of €76.13 versus a price of €60.72, about +25% upside (undervalued).
What is the fair value of RI?
Our model-based fair value for Pernod Ricard S.A. is €76.13 (as of Sep 7, 2026), built from audited fundamentals. The current price: €60.72.
What is the quality score of RI?
Pernod Ricard S.A. has a Quality Score of 59/100. It measures business quality (profitability, growth, cash flow, balance-sheet strength, investment discipline, share issuance). Market factors such as price momentum and volatility do not enter the number; they are shown separately in the detail view.
What is the price target for Pernod Ricard S.A. (RI)?
Our model-based price target is the fair value of €76.13 (as of Sep 7, 2026) from 24 valuation models. Cautious scenario €59.68, optimistic scenario €103.77. It is a calculation from audited fundamentals, not an analyst target.
What is the Pernod Ricard S.A. stock forecast for 2026?
Our models put fair value at €76.13, about +25% upside versus a price of €60.72 (undervalued). Cautious scenario €59.68, optimistic scenario €103.77. The calculation is refreshed regularly with new filings.
What is the revenue of Pernod Ricard S.A. (RI)?
Pernod Ricard S.A. reported trailing-twelve-month revenue of about €10.0B (latest available figure, as of Sep 7, 2026).
What is the net profit margin of RI?
The net profit margin of Pernod Ricard S.A. is about 14.1%, meaning it keeps roughly 14.1% of revenue as net income. Based on the latest reported figures.
Does Pernod Ricard S.A. pay a dividend?
Pernod Ricard S.A. currently shows a dividend yield of about 7.74% relative to its recent price (as of Sep 7, 2026).
What growth is priced into Pernod Ricard S.A. (RI)?
For today's price to be fair in a discounted-cash-flow model, Pernod Ricard S.A. would have to grow free cash flow by +7.1 % per year for ten years (discount rate 8.6 %, then 2 % perpetual growth). Over the last 5 years revenue grew +5.3 % per year. As of Sep 7, 2026.
What discount rate (WACC) does the fair value of RI use?
Our models discount Pernod Ricard S.A. at 8.6 %: a base by market capitalisation (large), damped by beta 0.47, country premium for France. The same rate applies in all 26 models.
What is the intrinsic value of Pernod Ricard S.A. (RI)?
Intrinsic value and fair value mean the same thing: what the business is worth on its numbers, independent of the share price. For Pernod Ricard S.A. it is €76.13 per share (as of Sep 7, 2026), against a price of €60.72. It is the blended result of 24 valuation models (cash flow, earnings, asset, dividend).
Is Pernod Ricard S.A. stock overvalued or undervalued in 2026?
As of Sep 7, 2026, RI trades below its calculated fair value: price €60.72, fair value €76.13, a gap of about +25% (undervalued). The calculation is refreshed with each new quarterly report, so the verdict can change during the year.
Is fair value the same as the market price of RI?
No. The price is what the market pays today (€60.72); the fair value is what the company's own numbers justify (€76.13). For Pernod Ricard S.A. the two are €15.41 per share apart. That gap is exactly why we show both numbers side by side.
How much is Pernod Ricard S.A. worth?
The market values Pernod Ricard S.A. at about €16.4B (market capitalisation, as of Sep 7, 2026). Per share that is €60.72; our models calculate a fair value of €76.13 per share.
What do the bullish and bearish scenarios say about RI?
Our models span a range for Pernod Ricard S.A.: cautious scenario €59.68, base €76.13, optimistic €103.77 per share (as of Sep 7, 2026, price €60.72). The range comes from different growth and margin assumptions, not from analyst opinions.
What is the P/E ratio of RI?
Pernod Ricard S.A. trades at a price-to-earnings ratio of 10.9 (as of Sep 7, 2026). A P/E on its own says little: it compares the price with ONE year of profit, while our fair value of €76.13 is built from several models across several years. Other multiples: PEG 2.1, P/B 1.3, P/S 1.9, EV/EBITDA 9.6.
What is the PEG ratio of RI?
The PEG ratio of Pernod Ricard S.A. is 2.09 (P/E divided by earnings growth, as of Sep 7, 2026). That is above 1, so the growth is already paid for in the price.
How solid is the balance sheet of Pernod Ricard S.A. (RI)?
Balance-sheet figures for Pernod Ricard S.A. (as of Sep 7, 2026): return on equity 8.6%, debt of 0.69 per unit of equity. They feed the Quality Score of 59/100, which measures business quality independently of the share price.
How far is RI from its 52-week high?
Pernod Ricard S.A. trades at €60.72, about 42% below its 52-week high of €104.34 and 4% above the low of €58.60 (as of Sep 7, 2026). Distance from the high says nothing about value: that is what the fair value of €76.13 is for.
Which stocks are comparable to Pernod Ricard S.A.?
From the same area (Consumer Defensive) we also value Kweichow Moutai Co, Diageo plc, Wuliangye Yibin Co, Shanxi Xinghuacun Fen Wine Factory Co, among others. Each of them has its own fair-value calculation on this site using the same models, so the comparison is like for like.
Is Pernod Ricard S.A. stock attractive at the current price?
The data as of Sep 7, 2026: price €60.72, calculated fair value €76.13 (+25%), Quality Score 59/100, from 24 models. Whether that fits your horizon and risk tolerance is your call. We provide the calculation, not investment advice.
How is the fair value of RI calculated?
We run Pernod Ricard S.A. through 24 models from four families: discounted cash flow, earnings models, asset and balance-sheet models, and dividend models. Every model gets the same audited fundamentals; the result is the weighted average of €76.13, with the spread shown as a cautious and an optimistic scenario.
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